"online engagement: gathering feedback, successes and learning" by siu-ming tam...
DESCRIPTION
This is the presentation by Siu-Ming Tam (Statistics Australia) made at the Work Session on the Communication of Statistics 2011 (organized by the United Nations Economic Commission for Europe). You can download all papers and presentations from the work session at http://live.unece.org/stats/documents/2011.06.dissemination.htmlTRANSCRIPT
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On line engagement: gathering feedback, successes and learning
Siu-Ming TamFirst Assistant StatisticianAustralian Bureau of StatisticsJuly, 2011
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Outline• Background operating
environment• Gov2.0 in Australia
• ABS experience in using social media to engage with citizens• Successes• Challenges• Learning
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Growing movement for open Govt and access
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Key Themes
Liberate public sector information for open access
Public agencies and servants engage using Web 2.0 tools
Change command and control culture by encouraging and rewarding engagement.
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ABS Online Engagement
• Government direction/aspiration• Connecting People, Problems and
Solutions• User case types
• Promote of key work programs or events• Consult/collaborate on statistical program
or product• Crowd sourcing for ABS website
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Engagement level – Information sharing
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Info and promotion (1/1)
Census Lowedown on FAQs
Census Song
Two Camels and a Census
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Information and promotion (2/2)
Census Lowedown on FAQs
Census Song
Two Camels and a Census
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Be aware of mis-information
ABC Satirical Program on Population Census
Anti-Census campaigns
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Engagement Level - Consultation
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Engagement level – Participation and Collaboration
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Quotes (1/3)
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Quotes (2/3)
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Quotes (3/3)
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Some successes
• Audience/non-audience participation in conferences• Tweets during conferences
• Successfully filling a need• Graduate Recruitment on ABS Facebook• One hour half line• 80% discussions not on your media
• Improvement of ABS outcomes• Betaworks
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Learning
• Learning how to engage and collaborate• Information slides = 10• Consultation slides = 2• Collaboration slides = 1
• Overarching strategy for Web2.0 strategies and single point of accountability• Confusion about tools and level of engagement
• eReputation Management • Branding• Responding to issues
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Learning (cont’d)
• Is the community ready to engage online?• Online channels not to replace traditional channels• Integration with other channels
• Are we ready to communicate online• Don’t bury our heads in the sand
• Online channels are not cost free• Cost effectiveness is yet to be assessed
• Moderation or no moderation• Respond or not to respond to negative comments?• How to extract key messages• How to manage the life cycle• Bang for the buck?
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Questions?