Q4 2012 1

Online Classifieds – history and ambitions

Rolv Erik Ryssdal, CEOHelsinki, 6 February 2014

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Our two strategic pillars

We aim to be the global number 1 in Online Classifieds

Seizing the digital growth opportunity in core markets

Powerful brands and digital platforms reaching ever more readers

Online Classifieds Media Houses

New OnlineServices

Customer insights

Payment services

Technology platforms

Advanced data analytics

Organization & Competence

The Blocket adventure – where it all began…

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BRANDS CATEGORIES

ALL VERTICALS

CARS + GENERAL

CARS + GENERAL

JOBS, GENERAL, REAL ESTATE,

CARS

CARS + GENERAL

JOBS, GENERAL, REAL ESTATE,

CARS

CARS + GENERAL

NOTE: Revenue figures in MNOK Operations in Established phase Operations in Investment phase

#1 positions

Today, we have an establishedEuropean footprint…

Presence with local organization“Shotgun“ launch – remote launch w/o local organization

…. and are about to establishthe same on a global basis

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1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 LTM0

1,500

3,000

4,500

Online Classifieds

Long term growth track recordRevenue development, Online ClassifiedsNOK million

+13% Jan-Sept 2013

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Exciting partnership with Telenor

One of the global leaders in Online classifieds

Reaching around 100 million people

Early mover with 15 years of experience

Roll out strategy based on proven concepts and insights from key European markets

One of the leading global telecom providers

150 million mobile customers

Large player in emerging markets

Deep insight into mobile Internet technology and usage

Long term industrial partner with solid financial capacity

Joint Ventures in South America and Asia

+

Traction EstablishedLaunch Startup

How we operate:Our “creating winners” pipeline

A good mix of outright winnersand very promising challengers

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Large established - Consistent strong performance

Other established - Large untapped potential

Investment phase – for long-term growth

Figures in NOK million

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

569664 713

162 164 190

Revenue EBITDA

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

-259-419

-719

EBITDA

Jan-Sep 11 Jan-Sep 12 Jan-Sep 13

1,663

2,000

2,333

9301,139

1,317

Revenue EBITDA

Blocket’s positive impact on the environment is

impressive!

Source: IVL, Svenska Miljöinstitutet

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We continue to invest – it is good business, good for people and good for the environment

Significant step up in investments in 2013 has yielded strong growth in traffic and volume

On a clear path to leadership in several markets

Continued high investments in New ventures to be expected going forward