online brand protection: the top 5 ways to protect yourself from brandjacking
DESCRIPTION
Online brand protection is a must for brands. Our top 5 tips can help brands get stronger and create a wiser online strategy to maintain traffic and sales.TRANSCRIPT
THE TOP 5 WAYS TO PROTECTYOURSELF FROM BRANDJACKING!
Register and maintainbranded usernames
Identify, track andconsolidate brand
mentions
Protect your brand imageand reputation to promote
customer loyalty
File internationaltrademarks if you do
business globally
Prevent brand damage by identifying counterfeiters
There were 1.5 million moni-tored cyber attacks in the US
in 2013.
It isn’t uncommon for someone to use www.yourbrandsucks.com to tarnish your brand. Think about
registering that as well to make that impossible.
Track your competitors’ads to ensure they’re not
hijacking your brand.
PRICING AFFECTS BRAND PERCEPTION...
The Target breach of 2013 had lasting effects on the giant
retailer. Secure customer data, address privacy concerns, and
protect your brand
Register your domainname with many applicable
gTLDs to cover all fronts
CYBERSECURITY IMPACTSYOUR BOTTOM LINE
About 7,060 results (0.24 seconds)
yourcompetitor.com
Ad
Your Brand Name
Cybersecurity has a 29% impact on reputation and can lead to a 19%
loss in revenue.
...But 20% of resellers violate MAP 80% of the
time...
...And violating products are priced 14.5% below MAP on
average.
MONITOR TO MAKE SURERESELLERS AREN’T VIOLATING YOUR MINIMUM ADVERTISED PRICE.
http://www.yourbrandsucks.com
LOGIN
username
password
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AVOID BRANDJACKING WITH MULTIPLE LAYERS OF PROTECTION
Track new domain name registrations worldwide for
brand infringements
Register & renew your domain name
.jp.eu
Buy similar domain names to prevent cybersquatters and
typosquatters
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YOURBRAND
Sources: Media Post, Inc., IBM
WiseMapper enables manufacturers to preserve their brand by monitoringproduct pricing across thousands of online retailers.
MSRP Watchdog for Brands