A New Generation in Customer Journey Analysis

Ellie Edwards-Scott, Managing Director, QUISMA UK

February 28, 2012

We’re all about Performance

Leveraging on its success in German speaking countries,QUISMA has focused on its International Roll-out since 2009

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All over Europe

Germany: Munich, Düsseldorf, Frankfurt

QUISMA GmbHRosenheimer Straße 145d81671 MunichFounded in: 2001

UK: London

QUISMA UK13 – 16 Jacobs Wells Mews London W1U 3DYFounded in: 2011

France: Paris

QUISMA France32 rue Guersant75017 ParisFounded in: 2011

Austria: Vienna

QUISMA AustriaWienerbergstraße 11/291100 ViennaFounded in: 2009

Switzerland: Zurich

QUISMA SwitzerlandJosefstrasse 2128005 ZürichFounded in: 2009

Benelux: Amsterdam

QUISMA BeneluxKarperstraat 101075 KZ AmsterdamFounded in: 2010

Poland: Warsaw

QUISMA Polandul. Zaryna 2B (budynek D)02-593 WarszawaFounded in: 2010

Spain: Madrid

Italy: Milan

QUISMA ItalyVia del Mulino 420090 Assago (MI)Gründung: 2011

QUISMA Spainc/ Norias, 92 28221 Majadahonda – MadridFounded in: 2011

History of Affiliate Marketing

•1994 -Affiliate programs are invented•1996 -Affiliate networks are born•2000 -Google launches Adwords•2004 -Google introduces quality score algorithm •2005 -Google introduces single URL policy•2006 -Voucher Code & Cashbacksites start to take off•2006 -£2.16 Billion revenue generated through affiliate •2008 -Google relaxes trademark rules•2010 -Affiliates are embracing mobile & social marketing•2011 -Consolidation of networks •2012 -£5 Billion revenue generated through affiliate

History of Affiliate Marketing

Affiliate Marketing £5bnOnline Sales

Revenue

Growth Success

Simple, effective pay-for-performance model Access to commission-based, extended sales team Innovation and agility

Attributes of Affiliate Marketing

Affiliate Marketing

Strategic

Intuitive

Innovative

Pioneered Accountability

Controlled Budgets

Connection With Partners

Track and Manage

Payments

Attributes of Affiliate Marketing

Performance Marketing

Strategic

Intuitive

Innovative

Pioneered Accountability

Controlled Budgets

Connection With Partners

Track and Manage

Payments

What's Next?

DATA

Understanding the Stages of Purchase Decision

Awareness Consideration

ConversionLoyalty

Boundaries of Classic Tracking Technology

Single medium tracking Device change Deletion of Cookies External factors Multiple tracking providers

Who We Are – The Facts!

11 European offices 150 Employees

2001 Established Since 1Google's biggest customer in Germany

134 millisecs RTB more than 100,000,000 ad impressions per day

430,000, transactions per month

5,160.000 Conversions in 2011

1 Proprietary Platform 100% Passion For Performance

Modelling

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12Insert Name / Date of presentation above header and footer

SALES

SEO

Affiliate Display

Print

Seasonal Effects

CompetitionMarket Trends

TV

SEA Price

Benefits of Modelling

How high is the ROI of my Online and Offline marketing activities? Which of my channels present the greatest potential for growth? How do I optimally allocate my advertising budget across the

various advertising media available? And how does classic advertising affect buying behaviour Online?

Regression Analysis

Modelling in Action

Year-round measurement Media Planning Optimal management of Marketing Budget

Modelling in Action

Pre Modelling Post Modelling

Impressive Results

Budgets adjusted Overall sales barely dropped Display Advertising initiated more cross-media sales Clearer vision of consumer’s purchase journey

Click icon to add picture

Future Opportunity

PerformanceMarketing

Analysis ofConsumerpurchase journey

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= Tighter control Increased flexibility Budget adaption Greater ROI

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Performance Marketing is about engagement and efficiency, involving a continuous process of measurement of all the channels.

Come and meet the QUISMA UK Team

QUISMA UK and OA&A Networking Bar

London Office:QUISMA UKThe Pumphouse13-16 Jacobs Wells MewsLondonW1U 3DY

www.quisma.com