online advertising project
DESCRIPTION
Another project for Internet Marketing: For this one, we analyzed the environment and created an online advertisement for the week's theme - Snorkeling. Grade: 100%TRANSCRIPT
Assignment #3: Online Advertising
Ronelle Leisure & Alex Petralia
Snorkeling in Maui
October 10, 2012
Product & AdvertisementProduct
Snorkeling in Maui
Audience
Bay area residents, aged 25-100
Middle to Upper Class
Objective
Click Through!
Banner Type
Image
Jan Ahrens
good overall, but limiting it to SF residents is not cost efficient, why not the whole US?
Jan Ahrens
good objective and rationale
Design & TargetingDesign
Two-part advertisement, with our CTA separating the two images
From a sea of people to the seas of Maui
Text
Play on words, incorporating our sea theme
Clever CTA, break from typical “click here”
Targeting
Geographic
Contextual
Jan Ahrens
good design rationalenice verbiage
Jan Ahrens
For the targeting, don't forget how expensive this kind of vacation is, you'd need more than geographic targeting.
The AdvertisementSnorkeling in Maui
Jan Ahrens
Grade: A+ / 100