online advertising distribution system
DESCRIPTION
Online Advertising Distribution System. Why Digital Marketing?. Is mass Media still effective?. is Mass Media Ads effective?. While people… Skip TV ad by changing TV channel Throw advertisements in newspaper away without a look. Online Advertising Distribution System. - PowerPoint PPT PresentationTRANSCRIPT
Online Advertising Distribution System
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Why Digital Marketing?
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Online Advertising Distribution System
is Mass Media Ads effective?
While people…
• Skip TV ad by changing TV channel• Throw advertisements in newspaper away without a look
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Is mass Media still effective?
What is Youth spending time on?
Source: Microsoft
4Online Advertising Distribution System
has its all!
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READ
STUDY
DISCOVERY
SEARCH
NEWSKNOWLEDGE
FRIENDSCOMMUNITYENTERTAINMENT
Where is most trusted source of information?
Online Advertising Distribution System
6Online Advertising Distribution System
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The right MESSAGE
The right PERSON
The right TIME
Only Digital Marketing can deliver
Online Advertising Distribution System
What do we do?
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We built a strong and smart system for advertisement distribution, management and report
described as following…
Digital Marketing management and report.
Online Advertising Distribution System
http://XpressMedia.vn
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- No cost effective: brand wastes a lot of money in displaying ads to wrong target , get no noticed from the websites visitors. - No concrete report: customer usually does not know how many times their ads are displayed and clicked. They do not know how effective their campaign is running- Too much ads in a website make no sense to visitors
Old Model
Sample Advertisement block
Online Advertising Distribution System
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Our new model
Online Advertising Distribution System
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Our Model
We re-distribute your ads into smaller and display them into many websites, blog, forum and make them more cost effective.
Our new model
Online Advertising Distribution System
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OADS System
Online Advertising Distribution System
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Ads distribution sub-System
Online Advertising Distribution System
3. Click Ads
2. Generate Ads
TargetWebsite
Publisher Website
Ad buyer ‘s Website
Advertisement
Tracking Sub-system
OADS System
1. Upload Ads
4. Redirect users
Advertisement Instance
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System Core
Online Advertising Distribution System
Click Ad
Generate Ad
Visit website
Generate
Middle Page
RedirectTarget
Website
Report for tracking data
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6b
6a
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System Core
Online Advertising Distribution System
Click Ad
Generate Ad
Visit website
Generate
Middle Page
RedirectTarget
Website
Report for tracking data
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2
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6b
6a
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System Core
Online Advertising Distribution System
Click Ad
Generate Ad
Visit website
Generate
Middle Page
RedirectTarget
Website
Report for tracking data
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2
3
4
5
6b
6a
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System Core
Online Advertising Distribution System
Click Ad
Generate Ad
Visit website
Generate
Middle Page
RedirectTarget
Website
Report for tracking data
1
2
3
4
5
6b
6a
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System Core
Online Advertising Distribution System
Click Ad
Generate Ad
Visit website
Generate
Middle Page
RedirectTarget
Website
Report for tracking data
1
2
3
4
5
6a
6b
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System Core
Online Advertising Distribution System
Click Ad
Generate Ad
Visit website
Generate
Middle Page
RedirectTarget
Website
Report for tracking data
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2
3
4
5
6a
6b
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Our solutionWe can provide
Providing detail information about:– Number of clicks– Number of Impressions– Where ad was displayed…
And a lot more reports as required.
Sample report
Online Advertising Distribution System
• Control the effect of your campaign by specific data
• reduce at least cheating (spamming, automatic robot, etc)
Intelligent Fraud Protection System
Online Advertising Distribution System
The end
Online Advertising Distribution System