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#ONEDAYFORUK

AMBASSADOR TOOLKITOne Day for UK is the University of Kentucky’s first day of giving.On April 17, UK alumni, friends, parents, students, faculty and staff are invited to make a difference. By supporting their favorite college, department or cause, donors can transform students’ lives and the communities UK serves.

It starts with you. We need your help to make this day a success. There are as many ways to support #OneDayforUK as there are areas to support.

STEP 1 Be True Blue: Show your support for #OneDayforUK by giving your social media profile a makeover.

Update your profile and cover pictures in one of three ways:

1. Use filters or images found here. It gives your profile the #OneDayforUK touch and instantly shows your devotion to the university you love.

2. Throwback with an image from your days on campus or at a UK event.

3. And don’t forget to hashtag all of your related posts #OneDayforUK.

QUICK FACTS

Date:Wednesday, April 17, 2019

Goal:In its first year, One Day for UK wants to generate enthusiasm and pride for the university as well as support its colleges and causes. The main goal of the event is to add new donors, reengage alumni and excite fans and friends about giving.

Website:https://www.onedayforuk.uky.edu/

Hashtag:#OneDayforUK

QuestionsUK Office of Annual Giving annualgiving@uky.edu859-257-5488

OFFICIAL UK SOCIAL MEDIA

/universityofky /ukofficeofphilanthropy

@universityofky @UK_Philanthropy

linkedin.com/school/ universityofkentucky

@universityofky @ukphilanthropy

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#ONEDAYFORUKSTEP 2 Be an influencer: Spread the word and encourage others to get involved.

You are the key to our success. Help us spread the #OneDayforUK message. Whether you send your friends and family an email or text message (suggested messages are included) or share your UK story online, you are helping to start a new tradition and raise awareness about our first giving day.

• Start posting messages March 19 (we recommend one post a week leading up to April 17) • Use our message ideas or create one of your own • Tell your own UK story – what was your experience like on campus? What do you remember most? How did UK impact your life? Hashtag your post #OneDayforUK. • Use a meme to enhance your message or create a video – it can be a testimonial or an instructional video showing how donors can make a gift.• Notify your friends via word of mouth, text, email or direct messaging• Follow #OneDayforUK and repost others’ messages.• On April 17, share our progress and generate buzz on your account, keeping the momentum going.• Like, share and comment on the university’s #OneDayforUK messages.

STEP 3 Be a leader: Make a gift and challenge others to follow suit.

Inspire others! By making a gift to the college, department, program or unit of your choice or to the Fund for UK, you are investing in UK’s future. You provide students new opportunities, fund innovative research and outreach programs, support our creative endeavors and root for the success of our athletics teams. Imagine the power of that gift if others followed your lead. Challenge your friends, family and former classmates to support UK so – combined – your gifts have an enormous impact.

• Make a gift to the area of your choice• Post about your gift on social media using the hashtag, #OneDayforUK.• Challenge your friends to give.

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#ONEDAYFORUKHOW TO SPREAD THE WORD

Update your social media profilesDownload the free Facebook and Twitter cover and profile images from the Ambassador toolkit, https://www.kentuckycan.uky.edu/ways-to-give/onedayforuk/ambassadors/, and update your accounts to show everyone your University of Kentucky pride.

Promote the eventTell your friends, family and classmates about One Day for UK on social media and through personal email and text messages. Share that you are supporting the 24-hour giving day and encourage others to give. Post the suggested social media messages or create your own to show your UK pride and to help us tell the story about how UK transforms lives. Begin promoting the event March 19 and continue to post once a week leading up to the April 17 day of giving. On April 17, we suggest that you post at least one or two messages to keep One Day for UK fresh in people’s minds.

Join the digital conversationWe are stronger together! Join other One Day for UK ambassadors, university representatives and supporters in professing their pride in UK. Hashtag all of your social media posts, retweets, captions, comments and replies #OneDayforUK. It is a chance for people to interact, share their UK stories and follow the day’s progress. Share the university’s messages on your own account to spread the word. Also, repost messages from other alumni and ambassadors who are promoting and supporting the giving day.

Get personalReminisce about your time at UK. Post throwback pictures, recall your time at UK and remind your classmates and friends about your shared experiences. Or, emphasize the need for support by posting about how UK changed your life or how private gifts enhanced your UK experience. Be sure to hashtag your posts #OneDayforUK.

Give thanks On April 18, the day after One Day for UK, repost the giving day’s success, including the totals, messages from the university and a message of thanks. We want everyone to know how appreciative we are for their support. Everyone who gives, posts, promotes and advocates for One Day for UK is bringing us closer to our goal – a stronger UK and a brighter future for all we serve.

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#ONEDAYFORUKCOMMUNICATIONS TIMELINE

MARCH 17

Check your social accounts. Are

you following the University of Kentucky

and University of Kentucky Philanthropy on Facebook, Twitter,

Instagram and LinkedIn? If not, like, follow and join us to stay informed about One Day for UK’s

progress.

MARCH 19Start posting!

Introduce your family, friends and followers to #OneDayforUK.

Explain what the day is and encourage

people to mark their calendars.

EARLY APRIL

Post once a week. Share why you are

promoting and supporting One

Day for UK, what UK means to you and how others can support it.

Include a link to the website, https://

www.onedayforuk.uky.edu/, and

hashtag your posts #OneDayforUK. Add something extra – include a

photo of you at UK or a story about your

APRIL 17Make your gift online

at https://www.onedayforuk.uky.edu/ and post that you have supported the day of

giving. Encourage others to give via social media,

email, text message, phone call or face-to-face conversation. Be sure to hashtag your post about your gift

#OneDayforUK. Also, follow our hashtag to repost pictures and

messages from university accounts that reinforce why private support of this day of giving is so

important.

APRIL 18

Share the day’s results and thank your

friends and family who joined you in

supporting the day of giving.

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#ONEDAYFORUKONE DAY FOR UK FACTS TO KNOW

• One Day for UK is a 24-hour day of giving where alumni, friends and fans like you can show your UK love. Support your favorite college, unit or cause or help promote the day through social media.

• In our first year for One Day for UK, our goal is to raise awareness about the many ways people can support the university. We want as many people as possible to show their UK pride through their posts, activity and giving.

• Social media campaigns like this are common among universities and nonprofits. It is a chance to designate one day to focus on promoting UK.

• Donors can support one or more areas of the university, including their favorite college, department, program or cause. We want them to feel connected to the area they support.

• All colleges and units have designated funds they are promoting as part of One Day for UK. Some also have matching gifts to enhance donor support.

• All gifts are made through https://www.onedayforuk.uky.edu/. The site has a tracker that shows the countdown clock for the 24 hours of giving. It has a list of funds and challenges and a feed showing social media posts hashtagged #OneDayforUK. That site will not be live and able to accept donations until April 17.

• People can make a gift before April 17 at https://uky.networkforgood.com/. Once they complete the gift information, donors can check a box to have their gift applied to the overall One Day for UK total.

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#ONEDAYFORUKFAQS

How should I communicate?Spread the word any way you can! Email your family, friends and classmates from your personal email address, send them text messages or go old school – call them on the phone. The main focus of the giving day is social media. Post from your Facebook, Twitter, Instagram and LinkedIn accounts about the day of giving.

How often should I post?We suggest that you post at least once a week from March 19 to April 16 leading up to the campaign. It gives you a chance to explain the campaign and tell people how they can support One Day for UK. On April 17, the day of giving, we suggest you post at least two times to tell your story and generate support. On April 18, we suggest that you post at least one thank you message from the university that includes our giving day totals. But, we encourage you to post as often as you like. The more messages, the merrier. Everything you do will help us raise awareness and promote school spirit.

What should I post?We have laid out a few ideas in this toolkit.

• Explain the day of giving: One Day for UK is a 24-hour campaign to raise money and support for the University of Kentucky. It is a chance to connect with alumni, friends and fans to share our mutual love of UK and how the university has shaped our lives. Together, we can show the world what Kentucky can do!• Share your story: Post pictures of your time at UK. Tell why you support and love UK. Explain how UK has helped you personally and professionally. Talk about the programs, organizations and professors you love at UK that have shaped your life.• Challenge your friends: Encourage people to give to your favorite college, department, program or cause and describe why private support is vital to its success. Discuss what additional support can do and how it provides new opportunities to students, researchers, patients or the communities we serve.• Get creative: Tell us why you support UK or how it has impacted your life. Some people have posted videos in the past, created slideshows, found appropriate memes or explained how scholarship support enabled them to attend UK. You know what will resonate with your social media audience. Find the best way to capture their attention and motivate them to give.

When should I use the #OneDayforUK hashtag?All of the time! Whenever you post something related to One Day for UK, hashtag it #OneDayforUK. Follow the hashtag on social media and repost university and other ambassadors’ posts to maximize the publicity and reach new audiences. Also, feel free to tag the University of Kentucky and University of Kentucky Philanthropy in your posts.

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#ONEDAYFORUKTALKING POINTSWHO? You! You and all of your friends and family can make a difference through One Day for UK. Every gift brings us closer to our goal, and it starts with just one gift – yours.

WHAT? One Day for UK is a 24-hour giving day benefiting the University of Kentucky. People can give to their favorite college, department, program or cause. People can also support the university’s top priorities by giving to the Fund for UK. It is the one day where we can join together to show our love for UK and to ensure its continued success.

WHERE? Everywhere! The University of Kentucky has alumni, friends and fans throughout the world. By visiting https://www.onedayforuk.uky.edu/, anyone can make a difference. And you can spread the message far and wide. By tagging your social media posts #OneDayforUK, you can spark conversation and excite other UK supporters about giving back.

WHEN? One Day for UK is April 17, 2019, but you can make your gift now at https://uky.networkforgood.com/ and designate it for One Day for UK. All gifts benefit the one-day giving total, and they also support the university’s comprehensive campaign, Kentucky Can: The 21st Century Campaign.

WHY? UK is the University for Kentucky. For more than 150 years, it has been a beacon of hope for Kentuckians, providing them the education, support, guidance and resources to be successful. But today, UK has a global impact. Through the research we do on campus, our nationally-ranked UK HealthCare clinical care and our outreach initiatives, we are solving global problems and giving hope to people throughout the world. One Day for UK is our chance to continue that momentum, supporting the programs and people who need it the most. Together, we can inspire the world. Make your gift today!

ANYTHING ELSE? People can support One Day for UK in a variety of ways, including giving, joining our online conversation, spreading the word through social media and encouraging others to support the campaign. Throughout the day, we will have a number of questions and challenges on our UK Philanthropy social media. Use our hashtag, #OneDayforUK, to follow our progress.

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#ONEDAYFORUKSOCIAL MEDIA SAMPLE POSTSThank you for agreeing to be an ambassador. We have 24 hours to make a difference, and your help is vital to our success! You will help us spread UK love throughout social media and reach new audiences who can help support the university and its causes.

Below are a few suggested posts as you begin advertising One Day for UK on your social media channels. But, get creative! You know the best way to talk to your followers and friends. We encourage you to use pictures and memes to enhance your posts. Please hashtag all of your messages #OneDayforUK so we can track its progress throughout the day and participate in any online conversation about the day. Also, feel free to tag the University of Kentucky or UK Philanthropy in your posts.

FACEBOOK (be sure to link to https://www.onedayforuk.uky.edu/)

Save the Date (March 19): Join me in supporting my favorite cause – the University of Kentucky! Let’s turn Facebook Kentucky blue on April 17 and show our UK love during this 24-hour day of giving. #OneDayforUK.

April 2: Y’all ready for this? #OneDayforUK kicks off in two weeks. Support @universityofky and transform students’ lives!

April 15: It is almost here! I’m supporting [UNIT] on Wednesday for #OneDayforUK. What is your favorite college or cause?

April 17: Today is the day – the #OneDayforUK. Join me in supporting this 24-hour day of giving. Just click the link below to make a gift. Go Cats!

Afternoon of April 17: There is still time! #OneDayforUK is not over yet! I made my gift to [UNIT]. Did you?

INSTAGRAM (Be sure to include the link in your bio: https://www.onedayforuk.uky.edu/)

Save the Date (March 19): Get ready! #OneDayforUK is April 17. Help me support @universityofky and show how UK is transforming the Commonwealth and world. Go Cats!

April 2: Y’all ready for this? #OneDayforUK kicks off in two weeks. Support @universityofky and transform students’ lives!

April 15: #MondayMood I’m getting excited for #OneDayforUK. What are you going to support on Wednesday?

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#ONEDAYFORUKI want to make a difference. On April 17, I am giving back to the University of Kentucky through #OneDayforUK. How are you changing the world? #MondayMotivation

April 17: A little #WednesdayWisdom for you – you can make a difference today by supporting #OneDayforUK. It is a 24-hour day of giving supporting my alma mater, @universityofky. Every little bit helps!

(Post an old photo from your UK days) On this #WayBackWednesday, I am supporting @universityofky, the school that made me who I am today. Today is #OneDayforUK, a 24-hour day of giving for UK. Help me make a difference in students’ lives.

Afternoon of April 17: (Use one of the provided graphics) 17 colleges, 30,473 students, 13,940 employees, 290,342 alumni – 1 UK. We are in this together. Help me make a difference today by giving to #OneDayforUK.

TWITTER (link to https://www.onedayforuk.uky.edu/ in your tweets)

Save the Date (March 19): Want to make a difference? Join me on April 17 in supporting @universityofky. #OneDayforUK is a 24-hour day of giving, and they need our help to make it a success.

April 2: Y’all ready for this? #OneDayforUK kicks off in two weeks. Support @universityofky and transform students’ lives!

April 15: Don’t forget! #OneDayforUK, @universityofky 24-hour day of giving, is on Wednesday. I am supporting [UNIT] but every gift helps. Pick your favorite college, unit or cause and give! #MondayMotivation

April 17: Today is #OneDayforUK, @universityofky giving day. I loved my time at UK, and I want to give other students the same opportunities I had. Join me in giving back today!

Afternoon of April 17: Let’s inspire the world! There is still time to give to #OneDayforUK. I supported [UNIT] because [REASON]. Pick your favorite area and give generously. Together, we can show the world what #KentuckyCan do.

LINKEDIN (link to https://www.onedayforuk.uky.edu/ in your posts)

April 17: Today is #OneDayforUK, the University of Kentucky’s 24-hour day of giving. I am supporting [UNIT] because [REASON]. Join me! Together, we can show the world what Kentucky can do.

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#ONEDAYFORUKEMAIL, VOICEMAIL, AND TEXT SAMPLE MESSAGESSAMPLE EMAILDear <NAME>,Hope you are doing well! [Insert personal anecdote]

I wanted to share some exciting news. Today is One Day for UK, a 24-hour giving day supporting my alma mater. You know how much I love UK and bleed blue. Now, I want to give back to help other students have a wonderful college experience.

I am giving to [UNIT] because [REASON], but you can support any college, area or cause most meaningful to you.

Join me in supporting UK. Visit https://www.onedayforuk.uky.edu/. Can’t give? Spread the word! Post about One Day for UK on Facebook, Twitter, Instagram and LinkedIn, and use the hashtag, #OneDayforUK, to follow the day’s progress.

SAMPLE VOICEMAILHello! This is [NAME] and as you know, I am [RELATIONSHIP to UK (alumnus, fan, etc.)]. Today is One Day for UK, a 24-hour giving day supporting the University of Kentucky. I am giving to [UNIT] because [REASON], but you can support your favorite college, unit or cause at UK. Join me! It only takes one person, one gift to make a big difference. Visit https://www.onedayforuk.uky.edu/. Thanks! Talk to you soon!

SAMPLE TEXT MESSAGEHelp me support UK! Today is #OneDayforUK, a 24-hour day of giving supporting the University of Kentucky. I am supporting [UNIT], but you can give to any college, unit or cause. Visit https://www.onedayforuk.uky.edu/ to make your gift or for more information. We only have 24 hours, so give now. Go Cats!

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