One2Clean dispensing concept byDreumex

Introducing a touch free dispenser in the world of the dirtiest hands

1. Introduction Dreumex 2. Product characteristics3. Background Touch Free

concept4. System & Advantages5. Unique selling points

Agenda

1. Introduction Dreumex

We care about your hands

History• 1960: Start in Dreumel, The Netherlands

• 1963: Expansion with sales offices in Germany

• 1971: Expansion with sales office in Belgium

• 1991: Opening of new factory in Oss, Netherlands

• 1995: Awarded the ISO-9001 certificate

• 2000: European expansion with acquisition in France

• 2004: New management and new strategy

• 2005: Fire destroys factory in Oss, Netherlands

• 2006: Expansion with sales office in Czech Republic

• 2006: Opening of new & state-of-the-art factory

• 2008: Introduction of our unique and innovative One2clean dispensing concept

• 2010: Acquisition of Gent-L-Kleen Products, Inc USA

• 2012: Launch of our unique & innovative Omnicare

dispensing concept

A c c re d ite d b y th eD u tc h C o u n c il fo r

C e rtific a tio n

Dreumex: company profile• Global presence:

– Dreumex: Europe’s no. 1 specialist in hand care

– Gent-l-kleen: leader in Heavy Duty hand cleaners in North America

• Only hand care for dirty hands:• Highly efficient, specially developed products

• Dreumex is always in compliance with every European, US FDA and/or local law and regulations

• Sales offices: Netherlands, USA, Belgium, Germany, France, Czech Republic (CEE)

• Distribution: present in over 50 countries worldwide

Manufacturing Excellence• European Manufacturing base Oss Netherlands

– Mixing – Fully computerised ensuring consistent product quality and performance

– Filling – Modern flexible facility for various packaging formats meeting the market requirements

– R&D – In house to develop products under the Dreumex brand, using our expertise and experience

• USA Manufacturing base in York, Pennsylvania– Mixing, Filling & Packing– Warehousing and distribution– R&D

Manufacturing Excellence• Quality Control

– All products produced under Cosmetic Guidelines

– Production according GMP guidelines: 2007/08 New Legislation states that cosmetic product manufacturers must produce according to “Good Manufacturing Practice” guidelines.

– FDA approved (where relevant)

• Dreumex products are subject to stringent control processes which includes:

– Treatment of Water to remove bacteria

– Segregation of raw materials

– Inspection of raw materials prior to mixing

– Laboratory testing pre and post filling

A c c re d ite d b y theD u tc h C ou n c il fo r

C e rtific a tio n

Our Markets• Dreumex Hand Cleansing Products are designed for

broad markets:

– Automotive

– Printing

– Construction

– Transportation

– General Industry (FM)

• Each of the industries we serve have many soilings. Dreumex products are formulated to remove a wide range of soilings as well as providing before and after protection.

• Everywhere where hands get dirty!

2. Product characteristics

• In compliance with European Cosmetics directive– Also AFNOR approved

• Dermatologically tested and approved– Our products are classified as milder than a hand

wash for children.• Skinfriendly

– Our rubbing agents do not harm the skin, nor clog-up drain pipes.

• Good risibility• Good stability• No or hardly any perfume

– Due to high quality ingredients ( which also comply with the law) it is not necessary to add perfume to cover up nasty smells.

Product characteristics

3. Background & the concept

• Apple:

– iPhone

– iPod

• Microsoft:

– Windows

• Douwe Egberts:

– Senseo

• Apple:

– iPhone

– iPod

• Microsoft:

– Windows

• Douwe Egberts:

– Senseo

• Apple:

– iPhone

– iPod

• Microsoft:

– Windows

• Douwe Egberts:

– Senseo

Why are these companies/products successful?

Why are these companies/products successful?

• Is it because they have low priced products?

• Is it because they have good marketing?

• Is it because of the good quality of the product?

• Is it because they have a good sales team?

• Or could it be because they have developed a unique product!

How successful without• Good price?

• Good quality?

• Good marketing?

• Good sales?

Price x quality x marketing x sales x innovation =

SUCCESS

• Awareness– More companies are aware of hygiene– Health and safety becomes more important– Companies choose for quality products

• Cost– Companies are becoming more and more cost

conscious– Waste is to be avoided as much as possible

• Dispensers are a vital tool– Complete hand care program– Achieving objectives on hygiene and cost– Getting more popular

Background / market situation

Evolution

Bulk

• Use: 50 gr.

• Dirty packaging

• Cross contamination

On2clean Automatic

• Use: 5 gr.

• SAVES MONEY

• HYGIENIC

Pot & pump

• Use: 30 gr.

• Dirty packaging

• Not empty with pump

1st generation

• Use: 20 gr.

• Dirty handle

• Rest product 15%

One2clean

• Use: 10 gr.

• Dirty handle

• No rest product

The concept / in short• Unique touch free dispenser for optimal hygiene

• Optimal portion control guarantees economic use

• 1 dispenser concept for complete hand care system

• Easy to mount ‘click-and-use’ concept

• Removable click-in pump

• Robust & strong dispenser

4. System & Advantages

The concept / dispenser

Automatic dispenser - 5 ml pump• 5 ml per dosing / exact dosage per usage• Suitable for heavy duty hand cleansers

Automatic dispenser - 1.5 ml pump• 1.5 ml per dosing / exact dosage per usage• Suitable for creams

5 ml version: dark grey pump

1.5 ml version: white pump

Advantages / dispenser• Activated by latest infra red sensor: touch-free

– Optimal hygiene– Immediate response (gives soap immediately)– Clean dispenser & washroom– 8 AA batteries – 6,000 dispenses– Battery low indicator, continues dispensing for 1,200

times– Energy saving features– Protected against accidental dispensing

• Portion control– 5 ml & 1.5 ml pump available– Very economic use / saves money

• 1 sec. delay between dosages– Only 1 (optimum) dosage is used– Very economic use / saves up to 60%

Advantages / dispenser• Removable ‘click in’ pump

– Patented design– Dispenses all products (hand care system)

• Solvent and non solvent• Creams

– No dripping or leaking– Various pumps can be mounted for various products– Pump can be washed (hygienic & clean)– Pump error indicator (fast flashing)

• Special mounting system– Easy to mount, remove and change saves time

• Made of PC ABS– Very robust / strong material ideal for all industrial environments– Designed for minimum 42,000 dispenses– Operates between 5 and 45°C (40 – 115ºF)

• Cleaning– System can be switch on/of

Touch Free DispenserAutomatic dispenser:• Touchless dispensing in “dirty” environments• Reduces cost• Complete hand care system• Easy to service

Features Benefits

Sensor activated • Hygienic• Clean dispenser and washroom

Active sensor Immediate dispensing: no waiting for product

Portion control • One shot provides required amount of product• Reduces consumption by up to 60% (vs. bulk usage)

Object detection sensor When hand does not move no 2nd dispensing

Time delay (1 sec) Avoids too much product being used

Patented pump concept

Dispenses all hand care products

On/off switch Easy to clean

Battery low indicator Will still dispense at least 1.200 times

Long battery life Up to 6,000 dispenses

Advantages / cartridge• Special piston in cartridge

– Residue-free dispensing: no product left in cartridge

– Very economic / saves money

• Level indicator (quantity of remaining product)– Ideal for maintenance– Never without product

• Patented pump / cartridge connection– No copies possible

• Cartridge as a communication tool– Great branding– All required (product) information at hand

The concept / productsBefore work - protection• Protective hand cream barrier cream

During / after work - cleansing• Solvent-free hand cleansing paste

hand cleanser for medium to heavy soilings• Extra powerful hand cleansing gel 

hand cleanser for heavy / extreme soilings

After work - reconditioning• Reconditioning hand cream

Protection

Protective hand cream

Features Benefits

Applies protective layer on to the skin

• Aggressive substances can not penetrate the skin• Skin becomes easy to clean

Perfume- / colorant free No allergic reaction

Silicone-free Does not leave any residues (fingerprints)

Is rapidly absorbed Leaves hands non-greasy

pH 6.5 pH – neutral, skin friendly

New balanced formula Improves grip

Usage

Quantity to use 1.5 ml per use

Pre-work barrier cream

• forms a barrier against harmful substances

• prevents dirt penetrating the skin

• makes it easier to clean the hands

• suitable for facial use

Cleansing

Solvent-free hand cleansing paste

Features Benefits

Solvent-free • Skin friendly formula

• Suitable for use on wet hands (traditional hand washing)

• Environmentally friendly

Contains PUR micrograin • Extra effective / also on slippery soilings

• Does not clog up drain pipes

Caring additives Supple & reconditioned skin

Very balanced formula Very stable product / long shelf life

Usage

Quantity to use 5 ml per hand wash

Solvent-free hand cleansing paste:

• effective cleaning with skin friendly ingredients

• for medium to heavy soilings such as lubricants, diesel, brake fluid, cement and rust.

• especially suitable for use in the automotive, construction and metalworking industries. 

Extra powerful hand cleansing gel

Features Benefits

Contains citrus ingredient • Very effective cleaning

• Nice odour

Contains PE micrograin • Extra effective / also for pores & fingernails

• Does not clog up drain pipes

Perfume-free Natural formula, skin friendly

Very powerful Has many applications

Very balanced formula Very stable product / long shelf life

Usage

Quantity to use 5 ml per hand wash

Extra powerful hand cleansing gel:

• extreme cleaning while keeping hands in perfect condition

• for extreme soiling such as tar, paint, glue and lacquer

• especially suitable for use in car paint shops, workshops, the printing industry and the painting industry, etc.

• Wash & Care is a unique formula: a 2-in-1 product that combines:

– a heavy duty hand cleanser

– with a moisturizing hand cream

• A separate hand cream is not needed.

Wash & Care

• To confirm the skin friendly characteristics the independent medical research company Dermatest performed a dermatological study.

Wash & CareDouble action Benefits

‘2 in 1’ action • Secures both clean and reconditioned hands

• Ensures clean hands and is environmental friendly

• Saves time

• Less products needed

Features Benefits

Solvent-free • Skin friendly formula

• Suitable for use on wet and dry hands

• Environmental friendly

Contains walnut micrograin • Extra effective / guaranteed clean hands

• 100% biodegradable / sustainable product

Contains Panthenol / Provitamine B5

• Deep penetrating moisturizer

Contains Vitamin E Acetate • Effective moisturizer that protects the skin cells

• Improves elasticity and smoothness of the skin

Contains PEG-7 Glyceryl Cocoate • Acts as a super fatting agent to the skin & improves skin feel

Usage

Quantity to use 5 ml per hand wash

Dreumex Eco• Latest Dreumex innovation in the field of

industrial hand cleansers

• Fully biodegradable

• Minimum impact on the environment

• In compliance with strict requirements drawn up by the European Union

• Dreumex Eco contains the EU Ecolabel

Dreumex Eco• Product information

– Gel structure

– Solvent-Free

– Biological scrub (waste of maize production)

– Only environmentally friendly ingredients

– Limited packaging

– Cleaning Power: medium to strong soiling

– Skin friendly

EU Ecolabel• The EU Ecolabel sets strict requirements which

products need to meet in order to obtain the EU Ecolabel. A company can develop products that meet the requirements on a voluntary basis.

• The label has been in force since 1992 and its purpose is to encourage companies to market products and services that are environmentally friendly.

• The criteria in order to obtain the EU Ecolabel are very stringent and only the most environmentally friendly products will be awarded with the label.

• More about EU Ecolabel can be found at www.ecolabel.eu

Reconditioning

Reconditioning hand cream

Features Benefits

Creamy emulsion Is easily absorbed by the skin

Aloe Vera Moisturizes the skin

Perfume- / colorant free No allergic reaction

Silicone-free Does not leave any residues

Is rapidly absorbed Leaves hands non-greasy

pH 6.5 pH – neutral, skin friendly

Contains beeswax Skin caring ingredient

Usage

Quantity to use 1.5 ml per use

After work reconditioning cream:

• helps the skin’s natural recovery process

• leaves the skin smooth and supple

• protects against the damaging effects, caused by work and weather conditions

The concept / product overview

PUMP: 5 ml PUMP: 1.5 ml

• Pump gives 5 ml per dosage • Pump gives 1.5 ml per dosage

DISPENSERS

Automatic Dispenser – 5 ml pump Automatic Dispenser – 1.5 ml pump

PRODUCTS

Solvent-free hand cleansing paste Protective hand cream

Extra powerful hand cleansing gel Reconditioning hand cream

Wash&Care: hand cleanser and cream in one

EU Ecolabel hand cleansing gel

The concept / product overview

PRODUCT DISPENSER

PROTECT

Protective hand cream • Automatic Dispenser– 1.5 ml pump

CLEANSE

Solvent-free hand cleansing paste• Automatic Dispenser – 5 ml pump

Extra powerful hand cleansing gel

Wash&Care hand cleanser and cream in one

EU Ecolabel hand cleansing gel

CARE

Reconditioning hand cream • Automatic Dispenser – 1.5 ml pump

5. Unique Selling Points

USP’s

• Innovation that ensures:

• Cost saving:– lower cost for the end-user

• Sales potential:– increase of sales by offering an

innovative concept with true benefits.

Cost saving• Reducing cost can be an important factor in convincing

the end-user to change product.• The price of this system and products can be seen as

high relative to many low cost products in the market.• However, when calculating the cost per hand wash or

the cost for hand washing per year shows that the Touch Free dispenser operates with a lower cost compared to everything on the market today.

• Main reasons for this are:– Users only take a second portion when they are

really dirty. This is vs. at least 3 to 6 portions of any other product

– Each portion is 5ml (the amount that 80% of users need) with the Touch Free dispenser

– Competitors portions are up to 50ml (scoops by hand)

Cost saving• Basis of consumption figures:

– One2Clean dispenser consumes 10 x 3L cartridges per year with 10 users

– 5ml dispensing per application

– 600 washings per cartridge

– Average of 2.5 washings* per day per man = 25 washings per day

– 600 ÷ 25 = 24 days per cartridge

– 240 working days per year = 10 cartridges

* depending per industry. Number of washings per day in Automotive market is much higher.

Cost in use calculator• Simple spreadsheet that will calculate the cost

saving for the end-user per year:

• Needed info:

– # employees that wash hands

– Estimated # hand washes per day per employee

– Fill in the price of their current product (€/L)

– Fill in the price of a One2Clean cartridge (€/L)

– The model will calculate the annual savings (€ and %)

Sales Potential• Starting point:

– 10 workers per dispenser

– Each dispenser uses 10 cartridges / year

– Sales price of €25 per 3L cartridge

– Sales per dispenser / year : 10 cartridges x €25 = €250

• Install only 200 dispensers = 2.000 cartridges x €25 = €50.000/year

• No other container will fit The One2Clean system!

Successful companies/products

• Apple:

– iPhone

– iPod

• Microsoft:

– Windows

• Douwe Egberts:

– Senseo

• Dreumex:

– Touch Free

Dispenser

Wrap up• Sell something new and unique

– Touch Free dispenser

– High quality products

• All your customers have dirty hands

• You can compete with everything in the market today

• Additional sales to new customer

• Look for larger customers with many dirty hands

• Sell more than one dispenser (make deals)

• Sell on cost not on price

• Be successful

We Care About your Hands!