one year no beer
TRANSCRIPT
THE HARSH TRUTH
The NEGATIVE
Alcohol Spiral
The POSITIVEAlcohol Spiral
The Habit Loop
SOCIAL PRESSURE
SocialConditioning
Can’t Talk About it
Can’t make people do it
THE TIMEMACHINE
Taking you to your 90 day self
THE IDEA
Create a Challenge
Measure Competition
Focus onthe
Alpha’s
HOW• Published E-Book
• Daily Email Support
• Online Community
• Offline Meetups / Seminars
• Research
• Stats
• Improve the Tee-total offering
• Viral
REVENUE STREAMS• Sponsorship
• Podcasts
• Partner Products & Services
• Corporate Alcohol Cessation
• Seminars
• Advertising & Promotions
• Freemium wellbeing courses
• Soft Drink Ambassadors