ONE WALL MAKEOVER - CANADA

About Us

Marsellus CarvalhoJanice NoronhaRohan AhalparaNiraj AgarwalKunal Verma

®

Asian Paints – Royale Play

India’s Largest and Asia’s 3rd Largest Paint Company with a turnover of Rs 96.37 Billion.

Present in : South East Asia, South Pacific, South Asia and Caribbean Region

Royale Play a collection of ready to use special effect interior wall paints.

Inclusive of tools and comprehensive step by step tutorial guide.

Low Maintenance and High Value.

Asian Paints – Royale Play

Royale Play - Business Problem

To Determine the potential success of Asian Paints Royale - Do it

yourself textured paints within the Paint Industry in Canada

Research Problem

http://smallbusiness.chron.com/examples-marketing-research-problems-23051.html

Royale Play - Objectives

To study the preferences of the public towards textured paints over

traditional paints, wallpapers and deferrals.

Determine if the potential consumers are willing to buy the product

based on its price & concept. ($ 23 per liter)

To measure the level of interest towards the product in Canada.

Our Target Audience

Age: 25 – 45

House Hold Income: $25,000 Per Annum and higher.

Self Employed & Employed

Home Owners

Research Findings

Rented Owned

3763

Accomodation

$10,000 - $15,000

$15,000 – $25,000

$25,000 – $35,000

$35,000 – Above

20 2330 27

Household Income

Student

Self E

mplo

yed

Emplo

yed

Hom

e maker

15 17

53

15

Profession

Research Findings

I usual ly Seek Professiona l Help

I pa int myself

37

63

How do you paint

0 - 3 Years 3 – 6 Years 6 – 9 Years 9 Years – Above

20

51

28 1

Renovate

Wallpapers Decals Pa int

10 8

82

Preference

Research Findings

Excel lent Good Average Poor

73

252 0

Rate - Royale Play

yes No

80

20

Would you buy Royale Play?

Yes No May be

754

21

Would you recommend us to your friends and fam-

ily?

Research Findings

Yes No

397

Have you heard of Textured Paints?

Benjamin Moore

Dulux Beher Others

17

105

68

Which paint do you use?

Reta i l Onl ine Company outlet

84

214

Where do you buy your paints from?

Key Metrics

Question Criteria Benchmark

Response

Household Income Above $25,000 30 30

Whether people paint themselves Self Painting 50 63

Whether people would purchase the product Yes 60 80

How the locals would rate the product Excellent 50 73

Would the public recommend the concept Yes 60 75

Recommendation

Since 43% usually seek professional help to paint their houses – We recommend that Asian Paints to introduce optional professional service.

As only 3% of the population are aware of the textured paint concept – We recommend aggressive promotion and advertising.

With regards to the distribution channel we suggest sales to retail outlets.

We suggest to distribute the products through retail outlest as 84% of the respondents purch

Conclusion

There's a strong interest of Asian Paints Royale Play among the respondents with a 78% who rated the product excellent and 80% claimed that they would buy the product which states that the product is likely to be well accepted in Canada.