one tree content
TRANSCRIPT
Turn on the lights – let them know you’ve arrived!
One Tree Content
About One Tree Content
• We are a branding and content company. We foster and enable new brands; nurture established ones; and provide marketing/sales teams with communication support to move to their next level.
• Sometimes branding becomes a way to hide relative sameness or to make unfulfillable promises. Instead, at OTC we uncover the genius in a company and communicate its uniqueness as a vehicle to inspire greatness
What’s Available at One Tree Content?
PositioningBrandingStrategic Communication PlanningDesignInteractiveMotion + SoundExhibits + EventsSocial MediaGuerrilla + Alternative MediaProduct Naming
ONE MINUTE CASE STUDY
There were several branding initiatives for this client, but we’ll focus on just this brief history of their website development
Case in Point
• In spite of excellent credentials and global reviews, our client, an SME in the B2B IT offshore outsourcing space, had trouble being noticed
• They were not top-of-mind in their target audience, could not get quality leads, strategic global alliances
• Among our many recommendations was re-positioning and website branding…
Original Website
ProcessGet Briefed, Discuss Requirements•With MarCom, SMM, EMM, Sales, CEO•Identify the market segment that they want to dominate•Identify Target Audience•Understand Buyer Behavior, Leverage Points•Create relevancy•Take feedback at every stage of development
OPTION
Feedback
• Ouch! Too much Bling!• Too much Janpath! Not us!• We are passionate, but quiet about
our work
OPTION
Feedback
• Better – it’s corporate-like, thoughtful, like us
• The benefits are clear for our target audience
• The ‘Fast Call Back’ works fine• The promo area works• But, there’s too much on the page• Cut to the chase – the flash is the
most important piece on the page.
Final
Inside Page
Feedback
Yes! This is us• Robust Thinking• Youth and energy• Inventiveness• Says why clients should leave the thinking
to us• We’re middle market, but in a niche of our
own• It eliminates reliance on external validation
Outcomes
• High visibility in global market on the following factors: Delivery Commitment, Extensive Requirement Analysis, Offshoring Models, Quality Management System, Software Testing and Quality Assurance
• Rise in number and quality of leads• Eventual multi-million dollar acquisition
by an international company
ONE TREE CONTENT BRANDING AND CONTENT
So that was fun – and while it takes a few minutes to go through the slides, just that part took 60 days, close interaction at senior levels, and expertise to conclude. In the next part, we’ll show you more of our processes.
One Tree Content Key Processes
• Briefing Protocol – captures your unique proposition, target audience, value levers, competition, and other essentials for a great go-to audience communication strategy.You’ll find your copy here.
• Our Content Mapping Process and Lead Nurturing Strategy are outlined in brief in the next few slides. We can detail these when we meet.
One Tree Content Mapping Process
IDENTIFY
Personas; defineconcern
s,drivers,
role,etc.
QUESTIONS
What ?'s do
your persona's
ask at eachstage of
theirbuying
process?
ANSWERS
Answer the
questions yourpersona
s ask.
AUDITAudit
contentto
determinewhat's good /bad &
answers ????'s.BE
CRITICAL
MAPMap
contentavailable
to thequestions
thatcontent
cananswer.
IDENTIFY
Holes. Ask,
where are wemissingcontent
?
CREATE
Content to fillin the
HOLES!!
One Tree Content Lead Nurturing Strategy
One of our Mini Processes for Quality Content
Your copy here:Free copy of the One Tree Content Checklist available here!
ONE TREE CONTENT AT WORKSnippets
Brand Architecture
Logos and Execution
Exhibitions
Our Clients – Top LinkedIn Influencers
High Personal Engagement on Blogs, Facebook and LinkedIn
Blogs and Facebook Company Pages
Graphics and Illustration
Events
Original Content, Films, Articles, and Reviews
• Film scripts for NDTV Good Times• Articles for
www.smarttravelasia.com• Nokia Cannes Award Winner• Academic Content and Editing on
Economics, Human Development, Computer Sciences, and more for IGNOU
Our Tribe: Skilled, Experienced Resources, all Under One Tree
• Nabha Shetye, ex Creative Director, Mudra and two times Ad Club Gold Award Winner, Bangalore
• Robert Godinho, film maker and producer, Cannes Award winner, Delhi
• Gargi Sharma, Brand Identity and Design, Pune• Kamal Malik, Print Production, Delhi• Pawan Kitchlue, Ex Director 141, Trikaya Grey and award
winning specialist in exhibitions and other experiential communication, Delhi
• Mayank Gupta, content development, education verticals, Delhi• Shashi Shetye, award winning Art Director and Illustrator,
Delhi• Praveer Shukla, co-founder, OneTree Content, with over 40
years of experience in advertising, Delhi• Priyanka Bhatia, co-founder OneTree Content, with
experience in hard news and public relations Delhi.
Being Good Just Isn’t Good Enough Anymore!
You’re aiming to be Best in Class - and we’d love to be part of your MarCom Team!
Priyanka Bhatia, Co-founder [email protected]