One Sunday in March

It’s your job to bring its British sense of humour and unique approach to fashion to another country – which country is up to you.

Ted Baker is continuing its plan for global growth, with new locations opening in China, Japan, the USA and the Middle East – each time taking a little bit of Britain with them.

THE BRIEF

Ted Baker Research

 

GREEN:  Johannesburg is one of the greenest cities in the world

Ted Baker Green GOLD: Linked to the birth of Johannesburg   It is believed that one Sunday in March of 1886, gold was discovered in the Witwatersrand  Johannesburg started originally as a mining village, with people all over the world quickly settling there, seeking fortune  10 years later, Johannesburg was already a larger

town than Cape Town  Additionally: Nelson Mandela changed the rugby colours to green and gold in an effort to bring the country together

CAMPAIGN IDEAS

Embody British sense of humour by using models wearing Ted Baker doing traditionally British things in South African settings

Translating Ted Baker’s quirky personality into our campaign by dressing models in animal masks

Incorporate GOLD by adding small touches to the print ads