Corporate Social

Responsibility

Corporate Social

Responsibility

Kevin OlsenBethany Veerman

Kevin OlsenBethany Veerman

Please choose the answer on screen

that best describes your experience integrating CSR

activities into events

What is Corporate Social Responsibility?

What is Corporate Social Responsibility?

Wikipedia.org Defines it as…Wikipedia.org Defines it as…

“…a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers… employees…as well as the environment.

…voluntarily taking further steps to improve the quality of life for employees

and their families, as well as for the local community and society at large.”

What is Corporate Social Responsibility?What is Corporate Social Responsibility?

Accurate reporting of social and

environmental impact

Community-based

development projects

Charitable giving/

philanthropy

Fundraising for outside

organization or cause

Green business practices

CSR CSR

Today’s FocusToday’s Focus

Incorporating COMMUNITY DEVELOPMENT &

CHARITABLE GIVING into Events

Incorporating COMMUNITY DEVELOPMENT &

CHARITABLE GIVING into Events

What philanthropic activities are

you incorporating into your events?

Why Should We Incorporate CSR into Events?

Why Should We Incorporate CSR into Events?

Why Should We Incorporate CSR?Why Should We Incorporate CSR?

Chance to give backHelps attract and retain great employees• 66% of college grads say they will only interview with

socially responsible companies (Tim Sanders)

Opportunity for positive PR and increase investment potential• Press releases• Increasing numbers of investors are only investing in

companies that are socially responsible

Influence the policies and values of an organization as a whole!

Chance to give backHelps attract and retain great employees• 66% of college grads say they will only interview with

socially responsible companies (Tim Sanders)

Opportunity for positive PR and increase investment potential• Press releases• Increasing numbers of investors are only investing in

companies that are socially responsible

Influence the policies and values of an organization as a whole!

Effectively Incorporating CSR

Effectively Incorporating CSR

Effectively Incorporating CSREffectively Incorporating CSRSelect a charitable organization that is a good fit• Ties to theme• Corporate cause• Needs of local community

Examine your organization’s products and services• Products or skills that can benefit local community• Strength in numbers

Stay up on what other companies are doingMake sure the charity/organization is well-prepared• The 4 S’s: Staff, Supplies, Space and Schedule• Financial infrastructure to support large donations

Make sure attendees are well-preparedGet marketing department involved to increase PRSpread the word!

Select a charitable organization that is a good fit• Ties to theme• Corporate cause• Needs of local community

Examine your organization’s products and services• Products or skills that can benefit local community• Strength in numbers

Stay up on what other companies are doingMake sure the charity/organization is well-prepared• The 4 S’s: Staff, Supplies, Space and Schedule• Financial infrastructure to support large donations

Make sure attendees are well-preparedGet marketing department involved to increase PRSpread the word!

RESPONSES

What philanthropic activities are you

incorporating into your events?

Promoting CSR & Increasing Attendance

Promoting CSR & Increasing Attendance

Promoting CSR and Increasing AttendancePromoting CSR and Increasing Attendance

Get attendees involved in brainstorming & promotion• Ownership and creative ideas

Pre-event communication• Announce charity and provide education• Give opportunity to sign-up beforehand

Invite representative from charity to speakPost-event wrap-up• Describe impact that was made• Be specific

Get attendees involved in brainstorming & promotion• Ownership and creative ideas

Pre-event communication• Announce charity and provide education• Give opportunity to sign-up beforehand

Invite representative from charity to speakPost-event wrap-up• Describe impact that was made• Be specific

Examples of CSR Integration

Examples of CSR Integration

Examples of CSRExamples of CSR

Off-property service project at local charity

Toy or bike building workshop• Donate end products to charity or hospital

Local playground clean-upDonate products/items to benefit community

• Attendees help deliver products or are given the opportunity to donate

• Items leftover from event are donated• Client example: Consulting firm made artwork donation after

meeting in Colorado Springs• Client example: Consulting firm donating children’s books to

school in Beijing

Off-property service project at local charity

Toy or bike building workshop• Donate end products to charity or hospital

Local playground clean-upDonate products/items to benefit community

• Attendees help deliver products or are given the opportunity to donate

• Items leftover from event are donated• Client example: Consulting firm made artwork donation after

meeting in Colorado Springs• Client example: Consulting firm donating children’s books to

school in Beijing

Examples of CSR, cont’dExamples of CSR, cont’dAttendees bring something to the event to be donated• Toys, non-perishable food items, school supplies,

books, shoes, etc. Creation of a “victory garden” in conjunction with a local neighborhoodDonations given to participate in mural or artwork creation• Client example: Technology company encouraged

donations through an American flag mural• Client example: Investment company encouraged

donations at trade show booth with mural

Attendees bring something to the event to be donated• Toys, non-perishable food items, school supplies,

books, shoes, etc. Creation of a “victory garden” in conjunction with a local neighborhoodDonations given to participate in mural or artwork creation• Client example: Technology company encouraged

donations through an American flag mural• Client example: Investment company encouraged

donations at trade show booth with mural

Examples of CSR, cont’dExamples of CSR, cont’d

Create or participate in a fundraising event or 5K run/walk• Add a 5K or fundraiser to the event agenda• Participate in 5K and create a team• Client example: Software company hosts 5K during

incentive program and donates to local charity

Create or participate in a fundraising event or 5K run/walk• Add a 5K or fundraiser to the event agenda• Participate in 5K and create a team• Client example: Software company hosts 5K during

incentive program and donates to local charity

Y-ME 5K run/walk team that raised money to fight breast cancer

Examples of CSR, cont’dExamples of CSR, cont’dSilent Auction• Items donated to auction• Attendees bid and proceeds benefit local charity

Promote/introduce corporate charity• Stories told on stage or products to benefit

Silent Auction• Items donated to auction• Attendees bid and proceeds benefit local charity

Promote/introduce corporate charity• Stories told on stage or products to benefit

Interviewing a Make-a-Wish family on stage at annual conference

Do you participate in philanthropic

events as a department?

What philanthropic activities have

you done as a department?

It Starts atHome

It Starts atHome

Promoting CSR in Your DepartmentPromoting CSR in Your Department

Service opportunitiesFundraising eventsHoliday giving• Gifts or food for

families in need• Company match

Chefs for Charity• Team member provides lunch

for department• Donations are collected for charity of chef’s choice

Gather donation items• Can/food/toy drive or hotel toiletries donated to

homeless shelter

Service opportunitiesFundraising eventsHoliday giving• Gifts or food for

families in need• Company match

Chefs for Charity• Team member provides lunch

for department• Donations are collected for charity of chef’s choice

Gather donation items• Can/food/toy drive or hotel toiletries donated to

homeless shelter

One Smooth Stone Christmas Gift Wrapping Party

RESPONSES

What philanthropic activities have

you done as a department?

Additional ResourcesAdditional Resources

www.timsanders.comwww.nationalspeakers.com

www.charityguide.org

Additional CSR ResourcesAdditional CSR Resources

www.habitat.org

www.smartvolunteer.org

Charity Guide

Smart Volunteer

Habitat for Humanity

Tim SandersSaving the World at WorkOr contact Brian Palmer

Idealist.orgIdealist.org

Follow-up

Follow-up surveyA copy of the webinar slides and a link to the audio file will be sent Future WebinarsEmail topic ideas to bveerman@onesmoothstone.com

Corporate Social

Responsibility

Corporate Social

Responsibility

Kevin OlsenBethany Veerman

Kevin OlsenBethany Veerman