one great george street, london9th annual new strategies ......+44 (0) 20 3479 2299 @pharmaconf new...
TRANSCRIPT
![Page 1: One Great George Street, London9th Annual New Strategies ......+44 (0) 20 3479 2299 @pharmaconf New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For A One-Day,](https://reader036.vdocuments.us/reader036/viewer/2022071215/6045ca21166bb91b4519b462/html5/thumbnails/1.jpg)
Digital Acceleration, Changed Behaviours & Covid-19 Lessons: Success stories, challenges and front-line insights as pharma’s digital adoption leaps forward
New Strategies For A New Digital Reality
Pre-Conference Multi-Channel Excellence In Pharma Day27th January, Central London
1
28.01.2021
+44 (0) 20 3479 2299 @pharmaconf
New Strategies To Adapt To Digital Acceleration & Changed Customer Realities ForNew Strategies To Adapt To Digital Acceleration & Changed Customer Realities ForA One-Day, Industry-Led Conference & Networking Event, 28th January 2021, One Great George Street, London
Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing StrategiesCustomer-Centric, Innovative, Multi-Channel Digital Pharma Marketing StrategiesEngage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results
Exceptional HCP Engagement - New Challenges & Expectations: Innovate your channel mix, comms and frequency to reach and engage HCPs and drive results
2
Put Patients At The Heart Of Your Strategy: Easy-to-use platforms, action-driven strategies and customer-centric comms to boost patient engagement today
3
Create A Ready-For-Anything Salesforce: Translate the charm of face-to-face communication to deliver real results across digital platforms
4
Digital, Channel & Tech Innovations In Times Of Change: Keep up with business-critical innovation and tech adoption trends
5
New Digital Multi-Channel Strategies: Adaptable, innovative, multi-channel strategies for new-world impact
6
Bring The Human Connection To Life Over The Screen: Embrace virtual engagement for all stakeholders and get measurable results
7
Unlock The Complexity Of Compliance & Regulation: Harness inter-departmental collaboration for agile, compliant digital strategies
8
Internal Cultures, Collaboration & Digital Transformation: Foster a digitally-savvy workforce, break down barriers and create company-wide confidence
9
Smarter Data Strategies: Exploit platforms and tools to gain a deeper insights into customers, drive impactful engagement and maximise ROI
10
A Look Forward To 2021 & The Future Of Pharma: How has the face of pharma changed, is it embedded and what must we prepare for now?
11
9th Annual
Pharma Brand Speakers43 Day11
www.digitalpharmaconference.com
UCB
Christopher Meyer France Immunology Ecosystem Head
GSK
Caz Hanrahan Global Director of Product, Campaign Automation
Mylan
Enis Otuk & Amalia Graf-Czikajlo
MSD
Erasmus Holm CMO & Digital Strategy Lead Nordics & Baltics
Grünenthal Group
Florent Edouard SVP, Global Head of Commercial Excellence
Novo Nordisk
Evi Mathiou Legal,Compliance & Quality Manager
Boehringer Ingelheim
Jose Luis Luna Global Brand Director
Johnson & Johnson
Mhari Coxon, Northern European Lead Professional & Prescription Marketing
Almirall
Noel Ortiz, Head of External Communications & Digital Outreach
M3 (EU)
Tim RussellVP, Head of Business Development
Novartis
Paul Dixey Multichannel Lead
Sanofi
Dr. Eddie Guzdar & Anastasiya Kolyasnikova
Sanofi
Jason Bonnett Head of Marketing
Sanofi
Katernia Zambeli Brand & Customer Engagement Manager Diabetes
GSK
Omur Oztas, Digital Innovation Lead Growth Markets, Emerging Markets
• 15 International Perspectives• Networking Drinks Reception
Organised By:
27th January 2021,
Merck KGaA
Alexandra-Mareike Mehner Head of Global Marketing Communications BioMonitoring
Merck
Dario Floris Country Launch Lead & Alliance Manager
RB
Annelies Smits Head of Marketing & Medical Sales - OTC & Nutrition
McKesson
Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing
CSL Behring
David Ventura Head of Marketing Iberia
Crohn's & Colitis UK
Dan McLean, Director of Marketing, Communications & Membership
AstraZeneca
Gianpaolo Cicchelli Head of Sales & Marketing Oncology Woman Franchise
Merck
Helge Tennø & Global Director Customer Experience
Novartis
Jason Browning, Global Head of Digital Engagement & Social Media
Pfizer
Laurence Proust Multichannel Experience Director The Janssen Pharmaceutical
Companies of Johnson & Johnson
Nuno Cunha, Customer Strategy Director
Bayer
Oliver Gassner, Head of Digital Health Intelligence, EMEA
Takeda
Lu Zheng, Senior Director, Head of Global Strategic Patient Services
AstraZeneca
Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada
Sanofi
Caroline Pham Digital & MCE Manager – IBERIA
Bristol-Myers Squibb
Chiara Bolognini Worldwide Multichannel Marketing Strategist
Dirk AbeelGlobal Medical Sales Director
RB
Zoetis
Sarah MewtonPublic Affairs & Customer Relations Director
Appnovation
Andrew Dunbar General Manager, EMEA
Teva Pharmaceuticals
Javier Telez & Mark Hilton- Edwards
Teva Pharmaceuticals
Samuel DriessenSenior Director External Channels & Content
Takeda
Cristian Perez, Head of Patient Advocacy & Communications - Oncology Business Unit - Iberia
Virtual
Roche
Edith SchallmeinerDirector Market Development & Access – Digital
Roche
Dr. Christian VeltenGlobal Head Medical Customer Experience
Allergan Aesthetics (AbbVie)
Sabrina HuesoHead of Legal & Compliance Iberia
Book Before
10th September &
SAVE £249
![Page 2: One Great George Street, London9th Annual New Strategies ......+44 (0) 20 3479 2299 @pharmaconf New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For A One-Day,](https://reader036.vdocuments.us/reader036/viewer/2022071215/6045ca21166bb91b4519b462/html5/thumbnails/2.jpg)
43 Pharma Brand Speakers Share Insights Into Their Latest Successes & Lessons Learnt During These Times Of Digital Acceleration To Engage HCPs & Patients, Adapt Salesforce Tactics, Innovate Channel & Tech Strategies, Collaborate Internally, Maximise Data Impact, Navigate Compliance & Deliver Tangible Bottom-Line Results
DIGITAL ACCELERATION
• Question the role of digital today – explore the impact, behavioural changes and learnings resulting from COVID-19 changes• Accelerate your remote offerings or fail! How has some pharma
successfully adapted physical strategies to thrive in a digital world?
• As the new reality drives change, what does the new face of digital pharma look like and has the industry changed forever – or not?
Covid-19, Accelerated Digitalisation, Changing Behaviours - Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward
09.10
Erasmus HolmCMO & Digital Strategy Lead Nordics & Baltics
MSD
Registration, Coffee & Informal Networking 08.30
Dario FlorisCountry Launch Lead & Alliance Manager
Merck
GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks
09.00Co-Chairs’
Remarks
Florent EdouardSVP, Global Head of Commercial Excellence
Grünenthal
NEW DIGITAL STRATEGIES
• During times of uncertainty and with changing and emerging markets, harness continuous experimentation for a more fluid strategy of accelerated learning
• Maximise personalisation and engagement with a receptive and responsive marketing team
• From patient to physician to stakeholders, involve everyone in your digital strategy to achieve the best results
Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World
09.30
Helge TennøGlobal Director Customer Experience
Merck
ENGAGING HCPS
• Gain insight into the minds and changing lives of different HCPs and implement personalised comms approaches to ensure your marketing strikes the right tone
• Email? Webinar? Social media? Which method will get the best response from HCPs today and really engage them with your products?
• How much is too much? Balance the frequency of communications to ensure that email isn’t left unread
• Success stories for translating traditional marketing methods into an online world – best practices for replicating results in a purely digital world
Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results
09.50
Anastasiya KolyasnikovaHead of Multichannel Marketing for HCPs
Sanofi
09.50
Enis OtukHead of Marketing UK
Mylan
10.10
Morning Refreshment Break With Informal Networking10.30
SALESFORCE TACTICS
• How has the role of the salesforce changed in these unprecedented times? Reflect on changes that are here to stay thanks to a more versatile team
• Help salesforces to maximise the value of online portals, apps and digital strategies to show that engagement and sales can be achieved in a virtual
Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances
11.00
• Create harmony between sales and marketing to understand how each team can help each through
times of rapid change to achieve the best results for the company
• Successfully harness e-detailing with HCPs, even in a remote world
Mhari CoxonNorthern European Lead Professional & Prescription Marketing
Johnson & Johnson
PATIENT CENTRICITY
• Take patients on your digital journey with easy-to-use platforms, action-driven strategies and customer-centric comms that enhance brand reputation and tackle fake news
• Offer a helping hand: encourage patients towards digital to ensure that no one is left behind
• Enable a co-creative culture across pharma, HCPs and patient advocacy groups to challenge assumptions and really put patients at the centre of your organisation
• What do patients really want? Decode the insights and create a digital experience that truly reflects the needs of patients, not HCPs
Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board
11.20
Lu ZhengSenior Director, Head of Global Strategic Patient Services
Takeda
Selecting The Right Engagement & Channel Strategy In A Post-COVID-19 World
11.40
Tim RussellVP, Head of Business Development
M3 (EU)
NEWREALITIES
HotTopic
Double Perspective
Special Thanks To:
![Page 3: One Great George Street, London9th Annual New Strategies ......+44 (0) 20 3479 2299 @pharmaconf New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For A One-Day,](https://reader036.vdocuments.us/reader036/viewer/2022071215/6045ca21166bb91b4519b462/html5/thumbnails/3.jpg)
Digital Acceleration & COVID Lessons • New Digital Strategies • Engaging HCPs • Patient Centricity • Salesforce Tactics • Digital Innovation & Tech Adoption • Virtual Customer Engagement • Regulation, Legal & Compliance • Internal Cultures, Collaboration & Digital Transformation • Data & Insights • Pharma Futures: 2021
PEER-TO-PEER
DIGITAL INNOVATION & TECH ADOPTION
Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell
11.55
Q&A
Dr. Eddie GuzdarHead of Medical - Neurology & Immunology UK & Ireland
SanofiEdith SchallmeinerDirector Market Development & Access – Digital
RocheOmur OztasDigital Innovation Lead Growth Markets, Emerging Markets
GSKJavier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal
Teva PharmaceuticalsSarah MewtonPublic Affairs & Customer Relations Director
ZoetisMark Milton-EdwardsHead of Health Solutions – Digital
Teva PharmaceuticalsDirk AbeelGlobal Medical Sales Director
RB
Lunch For Delegates, Speakers & Partners12.40
Annelies SmitsHead of Marketing & Medical Sales - OTC & Infant NutritionRB
Peer-To-Peer Discussions13.15
A) E-detailing
Gianpaolo Cicchelli Head of Sales & Marketing Oncology Woman Franchise
AstraZeneca
B) Telemedicine
Sarah MewtonPublic Affairs & Customer Relations Director
Zoetis
C) Social Media
Christian TilmannDirector M&A & Corporate Development Director Sales & MarketingMcKesson
D) Digital Health: The Patient & Pharmacy Perspective
Mhari CoxonNorthern European Lead Professional & Prescription MarketingJohnson & Johnson
Afternoon Co-Chairs’ Opening Remarks 13.40Co-Chairs’
Remarks
Florent EdouardSVP, Global Head of Commercial Excellence
Grünenthal
• Share and discuss the ways you have adapted to the loss of face-to-face contact: what were the success and failures and how do you continue to improve and make virtual the ‘new normal’?
• Adapt your metrics to fit a new digital world to successfully measure ROI from a variety of platforms and channels
Laurence ProustMultichannel Experience Director
Pfizer
Dr. Christian VeltenGlobal Head Medical Customer Experience
RocheJason BonnettHead Of Marketing
SanofiJose Luis LunaGlobal Brand Director
Boehringer Ingelheim
Dan McLeanDirector of Marketing, Communications & Membership
Crohn's and Colitis UK
Nuno CunhaCustomer Strategy DirectorThe Janssen Pharmaceutical Companies of Johnson & Johnson
Bonus Session; Reserved For Exclusive Conference Partner
12.25
• Create a symbiotic relationship between digital and physical channels to strike the perfect balance and deliver the best experience for customers when nothing is normal • Redefine your channel mix with fully integrated digital platforms
that drive overall business results • What new technologies are on the horizon and how can you
create a culture of tech literacy across your company?• When innovation is business-critical, how can you create an
environment that drives new ideas for improved reach and engagement across clients?
• Go above and beyond the pharma world and find tips and tricks from industries that are well established in the digital field
• From HCPs to employees, explore the different requirements around virtual engagement to get the best results from stakeholders• Try to solve the impossible task of translating the physical into the virtual - but don’t expect the same results: what is the new measure of success?
Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results
13.45
THO
UG
HT L
EAD
ERS
Q&A
HotTopic
REGULATION, LEGAL & COMPLIANCE
• Bring legal, marketing and sales together to encourage agile working through digitalisation and drive compliant innovation
• Create digital strategies confidently within the code: challenge risk-averse mindsets with robust internal guidelines
Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey
14.15
Panel
Q&A
PanelPanel
VIRTUAL CUSTOMER ENGAGEMENT
Christopher MeyerFrance Immunology Ecosystem Head
UCB
![Page 4: One Great George Street, London9th Annual New Strategies ......+44 (0) 20 3479 2299 @pharmaconf New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For A One-Day,](https://reader036.vdocuments.us/reader036/viewer/2022071215/6045ca21166bb91b4519b462/html5/thumbnails/4.jpg)
• Be seen as a help, not a hindrance: in times of change, how has regulation been the driver behind new processes?
• Challenge the code! How can the industry create a dialogue with regulators about creating code updates that reflect the current times?
Jolanta WyszynskaVP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland
AstraZenecaEvi MathiouLegal, Compliance & Quality Manager
Novo NordiskPaul DixeyMultichannel Lead
Novartis
• Engage colleagues and instil a digital “mindset” to break down internal barriers and reap the benefits of digital across the business
• Successfully translate digital marketing strategies and ensure your workforce understands the importance and advantages of digital
• Overcome age, location and skill set barriers and provide support to drive the use of implemented tools
Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally- Savvy Workforce As Online Becomes The New Reality
14.40
Cristian PerezHead of Patient Advocacy & Communications - Oncology Business Unit - Iberia
Takeda
14.40
Amalia Graf-CzikajloHead of Global Brand Portfolio Optimization & Brand Management
Mylan
15.00
INTERNAL CULTURES,COLLABORATION & DIGITAL
TRANSFORMATION
How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World
15.20
Afternoon Refreshment Break With Informal Networking
15.35
• Deliver a personal message in a busy online world by using data to help you accurately reflect the needs and wants of your customers
• Reflect on analytics: which channels will drive meaningful connection with customers and cut through the noise?
• Make the most of your digital platforms to collect data and use the insights they provide to tailor your next online move and boost engagement
Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms
16.20
DATA & INSIGHTS
Alexandra-Mareike MehnerHead of Global Marketing Communications BioMonitoring
Merck KGaA
PHARMA FUTURES: 2021 & BEYOND
• Change doesn’t stop here! Keep the level of adaptation moving forward to stay ahead of the curve and be prepared for any situation
• How will the face of pharma change in 2021? What new methodologies are on the horizon to innovate the industry and drive efficiencies?
• Look to the future for new ways to build relationships and harness engagement and finally ditch tired webinars and Zoom calls
Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?
16.45
Noel OrtizHead of External Communications & Digital Outreach
AlmirallOliver Gassner Head of Digital Health Intelligence, EMEA
BayerDavid VenturaHead of Marketing, Iberia
CSL Behring
Official Close of Conference17.30
Virtual
• Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
• How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
• Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises
• How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication
Bonus Session; Reserved For Exclusive Conference Partner
16.05
Samuel DriessenSenior Director External Channels & Content
Teva Pharmaceuticals
Afternoon Co-Chairs’ Closing Remarks17.20
1. NEW Refreshed Agenda For 20212. 15 International Case Studies3. 18 Of The Top 25 Leading Pharma Companies Speaking4. 4 Interactive Panel Discussions: Virtual Engagement, Digital Innovation and Tech Adoption, Legal, Regulation and Compliance, Pharma Futures5. Patient Advocacy Perspectives6. UPDATED FOR 2021: Virtual Engagement Thought Leaders Panel7. Practical Peer-To-Peer Discussions8. Regulation, Legal & Compliance Views 9. Drinks Reception10. Unbeaten Senior Networking
New Strategies For A New Digital Reality
Andrew DunbarGeneral Manager, EMEA
Appnovation
Sabrina HuesoHead of Legal & Compliance Iberia
Allergan Aesthetics, an AbbVie Company
Double Perspective
Enjoy a glass of wine and network with your peers.
Q&A
Panel
New
Innovations
For 2021
![Page 5: One Great George Street, London9th Annual New Strategies ......+44 (0) 20 3479 2299 @pharmaconf New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For A One-Day,](https://reader036.vdocuments.us/reader036/viewer/2022071215/6045ca21166bb91b4519b462/html5/thumbnails/5.jpg)
Turn Over For The Main-Day Digital Pharma Advances Brand-Led Conference
Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With:
A Separately-Bookable, Pre-Conference, Multi-Channel Excellence In Pharma Day, 27th January 2021, Central London
Future-Facing, Customer-Engaging Multi-Channel Excellence In PharmaJoin Us Before The Main-Day Conference For An In-Depth, Multi-Channel Excellence In Pharma Interactive Day
27th January 2021,
Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
09.20
OMNI-CHANNEL IN A DIGITAL WORD
• How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey
• Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite
• Break down silos and harmonise teams for collaborative, omni-channel success
GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks
09.00
Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring
Merck KGaA
Jason BrowningGlobal Head of Digital Engagement & Social Media
Novartis
Co-Chairs’
Remarks
From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement
09.50
STAKEHOLDER ENGAGEMENT
• How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?
• Content is everything! Go beyond the basics with consistent content and messaging across your channels
• Steps to work realistically around regulation for business success• Adjust KPIs to assess which engagement methods will bring the
biggest business benefitJose Luis LunaGlobal Brand Director
Boehringer Ingelheim
Morning Refreshment Break With Informal Networking10.20
Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey
10.50
CUSTOMER JOURNEY
• Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement
• Build long-lasting relationships with a personalised approach• How do you measure if your interactions are meaningful?
Katerina ZambeliBrand & Customer Engagement Manager Diabetes
Sanofi
10.50
Chiara BologniniWorldwide Multichannel Marketing Strategist
Bristol-Myers Squibb
11.20
Double
Perspective
Bonus Session; Reserved For Exclusive Conference Partner
11.50
Lunch For Delegates, Speakers & Partners 12.20
Afternoon Co-Chairs’ Opening Remarks 13.20 Co-Chairs’
Remarks
From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area
13.30
GLOBAL VERSUS LOCAL STRATEGY
• What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies
Amalia Graf-CzikajloHead of Global Brand Portfolio Optimization & Brand Management
Mylan
14.00
Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix
14.30
SOCIAL MEDIA
• As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers
• Re-evaluate benchmarks to reflect current times and accurately report the success of social
• Assess different social media platforms and what they can bring to customers
Afternoon Refreshment Break With Informal Networking
15.00
Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart
15.30
CRM & EMAIL MARKETING
• Improve open and click through rates with creative, engaging content
• Gain insight into the perfect balance of frequency and channels within your mix
• Cut through the noise with data-driven, personalised content and subject lines
Caz HanrahanGlobal Director of Product, Campaign Automation
GSKDouble
Perspective
Caroline PhamSenior Digital & Multichannel Manager - IBERIA
Sanofi
13.30
Exploring The Next Generation Of Medicine: How Can Pharma Help The Industry & Are You On Track To Assist With The Next Level Of Care?
16.30
TELEMEDICINE
• How can pharma companies help telemedicine flourish and become established?
• Where does pharma fit in the provision of telemedicine?
Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference
17.00 Co-Chairs’
Remarks
“Intense and dynamic conference. Open to discussion and great networking environment”
Roche Diabetes Care Spain (Previous Attendee)
Registration, Coffee & Informal Networking 08.30
Sarah MewtonPublic Affairs & Customer Relations Director
Zoetis
Jason BrowningGlobal Head of Digital Engagement & Social Media
NovartisSarah MewtonPublic Affairs & Customer Relations Director
Zoetis
• Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board
• How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring
patients, HCPs and internal and external stakeholders together on the journey• Ensure digital doesn’t eclipse the range of existing
channels in your omni-channel suite• Break down silos and harmonise teams for collaborative,
omni-channel successSarah MewtonPublic Affairs & Customer Relations Director
Zoetis
Jason BrowningGlobal Head of Digital Engagement & Social Media
NovartisSarah MewtonPublic Affairs & Customer Relations Director
Zoetis
Practical Insights, Applications & Interactive Focus
16.00
OMNI-CHANNEL IN A DIGITAL WORLDInnovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World
Pharma Brands9
Case Study
Case Study
Book Before
10th September &
Save £249
![Page 6: One Great George Street, London9th Annual New Strategies ......+44 (0) 20 3479 2299 @pharmaconf New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For A One-Day,](https://reader036.vdocuments.us/reader036/viewer/2022071215/6045ca21166bb91b4519b462/html5/thumbnails/6.jpg)
Bank Transfer Bank transfer details will be provided in your invoice. (UK VAT is chargeable for all attending companies, regardless of country of
origin. All bank transfer charges must be carried by the company
Cheque Enclosed
Please make cheques payable to Global Insight Conferences Ltd
Invoice PO Number:Please include your PO Number if applicable, otherwise this may
PAYMENT OPTIONS: Please choose one of the payment options below:
Credit Card/Debit Card
Visa Mastercard Maestro Card No.
Exact name on card
Valid From Expiry Date
Security Code Signature Date
12
3
4
REGISTRATION FORM
ATTENDEE DETAILS: Forename (Mr/Ms/Mrs/Miss/Dr)
Surname
Job Title
Company Name
Tel
Fax
Address
Postcode Country
Brochure Code:
How did you hear about the conference?
(Brochure code, email, advert etc)
Accounts Department:
Contact Name
Tel Email
Head of Department Contact Name
Head of Department Email
Booking Contact Name
Booking Contact Tel
Booking Contact Email
Please complete in capitals. Photocopy for multiple bookings.
Card Billing Address (if different to above)
A One-Day, Brand-Led Conference & Networking Event, One Great George Street, Central London, 28th January 2021
AmEx
A Separately-Bookable, Multi-Channel Excellence In Pharma Day, 27th January 2021, Central London
delay your booking.
sending payment).
4 Easy Ways To RegisterOnline @ www.digitalpharmaconference.comPhone +44 (0) 20 3479 2299
Post this booking form to Global Insight Conferences, 5-11 Lavington Street, London, SE1 0NZEmail [email protected]
TERMS & CONDITIONSPayment Procedure: Payment is due on submission of your booking and all registrations are subject to a 3% booking fee. All orders placed on our online booking pages, by email, on the brochure’s booking form or over the telephone will all be followed up with an official booking confirmation email. All such orders are legally-binding and carry a 100% liability immediately after receipt of order. Full payment is a requirement of entry into the event and you will be asked to guarantee your payment with a credit card to enter the conference rooms if you have not paid before the date of the conference. Should you fail to pay an invoice or do not attend the conference, you still remain liable for the sums due. Global Insight Conferences Ltd reserves the right to decline any booking and make any alteration to the speaker panel, programme, date and venue. Global Insight Conferences accepts no liability for the content of presentations or papers. UK VAT is still chargeable on foreign companies attending conferences in the UK and must be paid at the prevailing rate on UK events. All bank and transfer fees must be covered by the company attending the conference. Please note that all calls are recorded for training and monitoring purposes. Cancellation Process: Cancellations received in writing on or after 40 working days before the conference date cannot be refunded and full payment is still due, although a replacement delegate will always be welcome. This is due to the way in which we are charged by our suppliers as during this final month, the costs have already been incurred by the organisers. Cancellations received in writing at least 40 working days before the conference date will receive a full refund, minus an administration charge of £149 +VAT per ticket. If payment has not yet been made and cancellations are received in writing at least 40 working days before the conference date, the £149 +VAT per ticket administration charge is still due. Global Insight Conferences Ltd cannot reimburse any travel, accommodation or other expenses under any circumstances. Global Insight Conferences Ltd will assume no liability in the event that this conference is cancelled, rescheduled, virtualised or postponed due to a fortuitous event, Act of God, unforeseen occurrence, a Force Majeure event, other major disruption or any other event that renders performance of this conference inadvisable, impracticable, illegal or impossible. For purposes of this clause a Force Majeure event shall include, but shall not be limited to: civil disorder; pandemics, endemics, disaster; an Act of God; war or apparent act of war; government restrictions and/or regulations; terrorism or apparent act of terrorism; disturbance and/ riots; strike, fire, curtailment, suspension and/or restriction on transportation facilities/means of transportation; or any other emergency. Global Insight Conferences Ltd reserves the right to alter the venue for the conference due to a Force Majeure event or other major disruption or if Global Insight Conferences Ltd, deems it necessary to do so. If Global Insight Conferences Ltd postpones an event, the fee will be credited towards the rescheduled date or another conference and all outstanding invoices must still be paid in full. If GIC cancels an event, the fee will be credited towards another industry-related event within the next 12 months. This credit will be available for up to 12 months from the original conference date. Refunds will not be available for postponements or cancellations or virtualisation and payment is still due. If you wish to cancel a ticket on an event that has been postponed, the cancellation terms outlined above still stand, but in relation to the original date. Please note all exhibitors, sponsors and event partners should refer to their signed contract for more information on their terms and conditions. Date & Venue: One Great George Street on the 28th January 2021 and Central London on the 27th January 2021. Please note that accommodation and transport fees are not included in the registration fee. Global Insight Conferences Ltd cannot reimburse any travel, accommodation or other expenses under any circumstances. Special Dietary, Access Or Speciality Requirements: We make every effort to ensure that all delegates are able to participate fully, but please do let us know if you have any access, dietary (other than vegetarian) or any other particular requirements. Speaker & Programme Changes: Sometimes speakers are unable to attend for personal or business reasons and whilst we make every effort to find a direct replacement, occasionally this is not possible within the timeframes we are given. GIC reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be regularly updated at www.digitalpharmaconference.com Data Protection: The delegate names, organisations and occasionally job titles will be shared with other attendees of the event for the purpose of facilitating networking only. Should you not wish your information to be shared in this way, please email: [email protected] or write to Data Protection Officer, Global Insight Conferences, 5-11 Lavington Street, London, SE1 0NZ. When you register for the conference, GIC will provide you with information relating to your booking and other GIC related products or services via email, direct mail, fax or telephone. Should you wish to discontinue this service at any time please write to the Marketing Director at the address above or please email [email protected]. Admittance: We reserve the right to eject you without any prior notice or refund if your behaviour is disruptive, offensive, dangerous or illegal. Distribution of unauthorised materials and audio/visual recordings are not allowed without prior consent. GIC is not liable for damage to or loss of personal belongings at the conference venue and accepts no liability for the content of the papers and presentations given. Please note that photographs, video and audio footage, which may include speakers and delegates, may be taken at the event and used in future marketing material.
28.01.2021
Group Discounts: 4 delegates for the price of 3. Or send 3 and get your third place half price! (This applies to inhouse practitioners only, not agencies and suppliers, and cannot
be used in conjunction with any other discounts, including earlybird offers)
• Speaker notes will be available to download one week after the conference, subject to speaker disclosure. • Please note VAT will be charged at 20% and all registrations are subject to a 3% booking fee.• Only one discount can be used per registration.
Programme Alterations: Conferences are organised many months in advance of the conference itself and sometimes we may need to make substitutions, alterations or cancellations of the speakers and/or topics. Whilst we make every effort to find a direct replacement if a speaker cancels, sometimes this is not always possible within the timeframes we are given. Any substitutions or alterations will be regularly updated on the conference website.
4For3
Book Before 10th September & Save Up To £249 @ www.digitalpharmaconference.com
Book An Exhibition Stand & 2 Delegate Passes Before 10th September For Only
£2,199 +VAT
(SAVE £800)
Can You Help Pharmaceutical Companies Drive Engagement & Maximise Sales?
134 5 7 8SOLD SOLD
9 10 12
15
SOLD
6
2
111314
Book Before 10th September Standard Price
In-House/Brand
Agency/Supplier/All Other Companies
£499 +VAT
£699 +VAT
£649 +VAT
£849 +VAT
One-Day Conference Only
In-House/Brand
Agency/Supplier/All Other Companies
£899 +VAT
£1,199 +VAT
Both Days: Conference PLUS Multi-Channel Excellence In Pharma Day
£1,049 +VAT
£1,349 +VAT
In-House/Brand
Agency/Supplier/All Other Companies
£399 +VAT
£499 +VAT
Multi-Channel Excellence In Pharma Day Only
£499 +VAT
£599 +VAT
One Day Conference
Multi-Channel Excellence Day
£2,199 +VAT
£1,799 +VAT
Exhibition Stand Packages + 2 Delegate Places
£2,999 +VAT
£2,499 +VAT
For more information on how to get involved, please call +44 (0)20 3479 2299 or email
[email protected] Organised By:
Ticket Price
28.01.2021
SAVE £99
SAVE £150
SAVE£150
SAVE £249
SAVE £249
SAVE £100
SAVE £100
SAVE £800
SAVE £700
SAVE £99