one great george street, london9th annual new strategies ......+44 (0) 20 3479 2299 @pharmaconf new...

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Digital Acceleration, Changed Behaviours & Covid-19 Lessons: Success stories, challenges and front-line insights as pharma’s digital adoption leaps forward

New Strategies For A New Digital Reality

Pre-Conference Multi-Channel Excellence In Pharma Day27th January, Central London

1

28.01.2021

+44 (0) 20 3479 2299 @pharmaconf

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities ForNew Strategies To Adapt To Digital Acceleration & Changed Customer Realities ForA One-Day, Industry-Led Conference & Networking Event, 28th January 2021, One Great George Street, London

Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing StrategiesCustomer-Centric, Innovative, Multi-Channel Digital Pharma Marketing StrategiesEngage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results

Exceptional HCP Engagement - New Challenges & Expectations: Innovate your channel mix, comms and frequency to reach and engage HCPs and drive results

2

Put Patients At The Heart Of Your Strategy: Easy-to-use platforms, action-driven strategies and customer-centric comms to boost patient engagement today

3

Create A Ready-For-Anything Salesforce: Translate the charm of face-to-face communication to deliver real results across digital platforms

4

Digital, Channel & Tech Innovations In Times Of Change: Keep up with business-critical innovation and tech adoption trends

5

New Digital Multi-Channel Strategies: Adaptable, innovative, multi-channel strategies for new-world impact

6

Bring The Human Connection To Life Over The Screen: Embrace virtual engagement for all stakeholders and get measurable results

7

Unlock The Complexity Of Compliance & Regulation: Harness inter-departmental collaboration for agile, compliant digital strategies

8

Internal Cultures, Collaboration & Digital Transformation: Foster a digitally-savvy workforce, break down barriers and create company-wide confidence

9

Smarter Data Strategies: Exploit platforms and tools to gain a deeper insights into customers, drive impactful engagement and maximise ROI

10

A Look Forward To 2021 & The Future Of Pharma: How has the face of pharma changed, is it embedded and what must we prepare for now?

11

9th Annual

Pharma Brand Speakers43 Day11

www.digitalpharmaconference.com

UCB

Christopher Meyer France Immunology Ecosystem Head

GSK

Caz Hanrahan Global Director of Product, Campaign Automation

Mylan

Enis Otuk & Amalia Graf-Czikajlo

MSD

Erasmus Holm CMO & Digital Strategy Lead Nordics & Baltics

Grünenthal Group

Florent Edouard SVP, Global Head of Commercial Excellence

Novo Nordisk

Evi Mathiou Legal,Compliance & Quality Manager

Boehringer Ingelheim

Jose Luis Luna Global Brand Director

Johnson & Johnson

Mhari Coxon, Northern European Lead Professional & Prescription Marketing

Almirall

Noel Ortiz, Head of External Communications & Digital Outreach

M3 (EU)

Tim RussellVP, Head of Business Development

Novartis

Paul Dixey Multichannel Lead

Sanofi

Dr. Eddie Guzdar & Anastasiya Kolyasnikova

Sanofi

Jason Bonnett Head of Marketing

Sanofi

Katernia Zambeli Brand & Customer Engagement Manager Diabetes

GSK

Omur Oztas, Digital Innovation Lead Growth Markets, Emerging Markets

• 15 International Perspectives• Networking Drinks Reception

Organised By:

27th January 2021,

Merck KGaA

Alexandra-Mareike Mehner Head of Global Marketing Communications BioMonitoring

Merck

Dario Floris Country Launch Lead & Alliance Manager

RB

Annelies Smits Head of Marketing & Medical Sales - OTC & Nutrition

McKesson

Christian Tilmann, Director M&A & Corporate Development Director Sales & Marketing

CSL Behring

David Ventura Head of Marketing Iberia

Crohn's & Colitis UK

Dan McLean, Director of Marketing, Communications & Membership

AstraZeneca

Gianpaolo Cicchelli Head of Sales & Marketing Oncology Woman Franchise

Merck

Helge Tennø & Global Director Customer Experience

Novartis

Jason Browning, Global Head of Digital Engagement & Social Media

Pfizer

Laurence Proust Multichannel Experience Director The Janssen Pharmaceutical

Companies of Johnson & Johnson

Nuno Cunha, Customer Strategy Director

Bayer

Oliver Gassner, Head of Digital Health Intelligence, EMEA

Takeda

Lu Zheng, Senior Director, Head of Global Strategic Patient Services

AstraZeneca

Jolanta Wyszynska, VP Sustainability/Compliance Global BBU, Europe & Canada

Sanofi

Caroline Pham Digital & MCE Manager – IBERIA

Bristol-Myers Squibb

Chiara Bolognini Worldwide Multichannel Marketing Strategist

Dirk AbeelGlobal Medical Sales Director

RB

Zoetis

Sarah MewtonPublic Affairs & Customer Relations Director

Appnovation

Andrew Dunbar General Manager, EMEA

Teva Pharmaceuticals

Javier Telez & Mark Hilton- Edwards


Samuel DriessenSenior Director External Channels & Content

Takeda

Cristian Perez, Head of Patient Advocacy & Communications - Oncology Business Unit - Iberia

Virtual

Roche

Edith SchallmeinerDirector Market Development & Access – Digital

Roche

Dr. Christian VeltenGlobal Head Medical Customer Experience

Allergan Aesthetics (AbbVie)

Sabrina HuesoHead of Legal & Compliance Iberia

Book Before

10th September &

SAVE £249

43 Pharma Brand Speakers Share Insights Into Their Latest Successes & Lessons Learnt During These Times Of Digital Acceleration To Engage HCPs & Patients, Adapt Salesforce Tactics, Innovate Channel & Tech Strategies, Collaborate Internally, Maximise Data Impact, Navigate Compliance & Deliver Tangible Bottom-Line Results

DIGITAL ACCELERATION

• Question the role of digital today – explore the impact, behavioural changes and learnings resulting from COVID-19 changes• Accelerate your remote offerings or fail! How has some pharma

successfully adapted physical strategies to thrive in a digital world?

• As the new reality drives change, what does the new face of digital pharma look like and has the industry changed forever – or not?

Covid-19, Accelerated Digitalisation, Changing Behaviours - Explore The Success Stories, Lessons Learnt & Challenges Faced As Pharma’s Digital Adoption Leaps Forward

09.10

Erasmus HolmCMO & Digital Strategy Lead Nordics & Baltics

MSD

Registration, Coffee & Informal Networking 08.30

Dario FlorisCountry Launch Lead & Alliance Manager

Merck

GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

09.00Co-Chairs’

Remarks

Florent EdouardSVP, Global Head of Commercial Excellence

Grünenthal

NEW DIGITAL STRATEGIES

• During times of uncertainty and with changing and emerging markets, harness continuous experimentation for a more fluid strategy of accelerated learning

• Maximise personalisation and engagement with a receptive and responsive marketing team

• From patient to physician to stakeholders, involve everyone in your digital strategy to achieve the best results

Adaptable, Agile, Omnichannel Strategies That Reflect Market Dynamics & Customer Needs For Increased Personalisation, Engagement & Outstanding Results In An Unusual World

09.30

Helge TennøGlobal Director Customer Experience

Merck

ENGAGING HCPS

• Gain insight into the minds and changing lives of different HCPs and implement personalised comms approaches to ensure your marketing strikes the right tone

• Email? Webinar? Social media? Which method will get the best response from HCPs today and really engage them with your products?

• How much is too much? Balance the frequency of communications to ensure that email isn’t left unread

• Success stories for translating traditional marketing methods into an online world – best practices for replicating results in a purely digital world

Decipher New HCP Expectations To Deliver The Perfect Mix Of Channels, Comms & Frequency To Create A “Business-As-Usual” Atmosphere & Drive Results

09.50

Anastasiya KolyasnikovaHead of Multichannel Marketing for HCPs

Sanofi

09.50

Enis OtukHead of Marketing UK

Mylan

10.10

Morning Refreshment Break With Informal Networking10.30

SALESFORCE TACTICS

• How has the role of the salesforce changed in these unprecedented times? Reflect on changes that are here to stay thanks to a more versatile team

• Help salesforces to maximise the value of online portals, apps and digital strategies to show that engagement and sales can be achieved in a virtual

Translate The Charm When Face-To-Face Communication Goes Purely Digital For A Ready-For-Anything Salesforce That Can Deliver Results Under Any Circumstances

11.00

• Create harmony between sales and marketing to understand how each team can help each through

times of rapid change to achieve the best results for the company

• Successfully harness e-detailing with HCPs, even in a remote world

Mhari CoxonNorthern European Lead Professional & Prescription Marketing

Johnson & Johnson

PATIENT CENTRICITY

• Take patients on your digital journey with easy-to-use platforms, action-driven strategies and customer-centric comms that enhance brand reputation and tackle fake news

• Offer a helping hand: encourage patients towards digital to ensure that no one is left behind

• Enable a co-creative culture across pharma, HCPs and patient advocacy groups to challenge assumptions and really put patients at the centre of your organisation

• What do patients really want? Decode the insights and create a digital experience that truly reflects the needs of patients, not HCPs

Keep Patients At The Heart Of Your Digitalisation With Customer-Centric Tools That Boost Engagement & Bring Everyone On Board

11.20

Lu ZhengSenior Director, Head of Global Strategic Patient Services

Takeda

Selecting The Right Engagement & Channel Strategy In A Post-COVID-19 World

11.40

Tim RussellVP, Head of Business Development

M3 (EU)

NEWREALITIES

HotTopic

Double Perspective

Special Thanks To:

Digital Acceleration & COVID Lessons • New Digital Strategies • Engaging HCPs • Patient Centricity • Salesforce Tactics • Digital Innovation & Tech Adoption • Virtual Customer Engagement • Regulation, Legal & Compliance • Internal Cultures, Collaboration & Digital Transformation • Data & Insights • Pharma Futures: 2021

PEER-TO-PEER

DIGITAL INNOVATION & TECH ADOPTION

Embrace Digital & Channel Innovations & Fully Embed New Technologies For Flawless, Integrated Strategies Which Engage & Sell

11.55

Q&A

Dr. Eddie GuzdarHead of Medical - Neurology & Immunology UK & Ireland

SanofiEdith SchallmeinerDirector Market Development & Access – Digital

RocheOmur OztasDigital Innovation Lead Growth Markets, Emerging Markets

GSKJavier Telez, Manager Corporate Communications & Government Affairs Spain & Portugal

Teva PharmaceuticalsSarah MewtonPublic Affairs & Customer Relations Director

ZoetisMark Milton-EdwardsHead of Health Solutions – Digital

Teva PharmaceuticalsDirk AbeelGlobal Medical Sales Director

RB

Lunch For Delegates, Speakers & Partners12.40

Annelies SmitsHead of Marketing & Medical Sales - OTC & Infant NutritionRB

Peer-To-Peer Discussions13.15

A) E-detailing

Gianpaolo Cicchelli Head of Sales & Marketing Oncology Woman Franchise

AstraZeneca

B) Telemedicine


Zoetis

C) Social Media

Christian TilmannDirector M&A & Corporate Development Director Sales & MarketingMcKesson

D) Digital Health: The Patient & Pharmacy Perspective

Mhari CoxonNorthern European Lead Professional & Prescription MarketingJohnson & Johnson

Afternoon Co-Chairs’ Opening Remarks 13.40Co-Chairs’

Remarks

Florent EdouardSVP, Global Head of Commercial Excellence

Grünenthal

• Share and discuss the ways you have adapted to the loss of face-to-face contact: what were the success and failures and how do you continue to improve and make virtual the ‘new normal’?

• Adapt your metrics to fit a new digital world to successfully measure ROI from a variety of platforms and channels

Laurence ProustMultichannel Experience Director

Pfizer

Dr. Christian VeltenGlobal Head Medical Customer Experience

RocheJason BonnettHead Of Marketing

SanofiJose Luis LunaGlobal Brand Director


Dan McLeanDirector of Marketing, Communications & Membership

Crohn's and Colitis UK

Nuno CunhaCustomer Strategy DirectorThe Janssen Pharmaceutical Companies of Johnson & Johnson

Bonus Session; Reserved For Exclusive Conference Partner

12.25

• Create a symbiotic relationship between digital and physical channels to strike the perfect balance and deliver the best experience for customers when nothing is normal • Redefine your channel mix with fully integrated digital platforms

that drive overall business results • What new technologies are on the horizon and how can you

create a culture of tech literacy across your company?• When innovation is business-critical, how can you create an

environment that drives new ideas for improved reach and engagement across clients?

• Go above and beyond the pharma world and find tips and tricks from industries that are well established in the digital field

• From HCPs to employees, explore the different requirements around virtual engagement to get the best results from stakeholders• Try to solve the impossible task of translating the physical into the virtual - but don’t expect the same results: what is the new measure of success?

Bring The Human Connection To Life Over The Screen: Embrace Virtual Engagement With Best-Practice Tips, Tools & Learnings To Maximise Virtual Platforms & Results

13.45

THO

UG

HT L

EAD

ERS

Q&A

HotTopic

REGULATION, LEGAL & COMPLIANCE

• Bring legal, marketing and sales together to encourage agile working through digitalisation and drive compliant innovation

• Create digital strategies confidently within the code: challenge risk-averse mindsets with robust internal guidelines

Unlock The Complexity Of Compliance & Regulation, Navigate The Code & Foster Inter-Departmental Collaboration To Boost Your Digitalisation Journey

14.15

Panel

Q&A

PanelPanel

VIRTUAL CUSTOMER ENGAGEMENT

Christopher MeyerFrance Immunology Ecosystem Head

UCB

• Be seen as a help, not a hindrance: in times of change, how has regulation been the driver behind new processes?

• Challenge the code! How can the industry create a dialogue with regulators about creating code updates that reflect the current times?

Jolanta WyszynskaVP Sustainability/Compliance Global BBU, Europe & Canada, Non Executive Advisor of GBS HUB Poland

AstraZenecaEvi MathiouLegal, Compliance & Quality Manager

Novo NordiskPaul DixeyMultichannel Lead

Novartis

• Engage colleagues and instil a digital “mindset” to break down internal barriers and reap the benefits of digital across the business

• Successfully translate digital marketing strategies and ensure your workforce understands the importance and advantages of digital

• Overcome age, location and skill set barriers and provide support to drive the use of implemented tools

Drive Company-Wide Digital Confidence & Collaboration With An Innovative, Digitally- Savvy Workforce As Online Becomes The New Reality

14.40

Cristian PerezHead of Patient Advocacy & Communications - Oncology Business Unit - Iberia

Takeda

14.40

Amalia Graf-CzikajloHead of Global Brand Portfolio Optimization & Brand Management

Mylan

15.00

INTERNAL CULTURES,COLLABORATION & DIGITAL

TRANSFORMATION

How Digital Technologies Can Strengthen Healthcare In A Post-Pandemic World

15.20

Afternoon Refreshment Break With Informal Networking

15.35

• Deliver a personal message in a busy online world by using data to help you accurately reflect the needs and wants of your customers

• Reflect on analytics: which channels will drive meaningful connection with customers and cut through the noise?

• Make the most of your digital platforms to collect data and use the insights they provide to tailor your next online move and boost engagement

Get Clever With Data & Gain A Deeper Understanding Of Customers To Drive Impactful Engagement Across Platforms

16.20

DATA & INSIGHTS

Alexandra-Mareike MehnerHead of Global Marketing Communications BioMonitoring

Merck KGaA

PHARMA FUTURES: 2021 & BEYOND

• Change doesn’t stop here! Keep the level of adaptation moving forward to stay ahead of the curve and be prepared for any situation

• How will the face of pharma change in 2021? What new methodologies are on the horizon to innovate the industry and drive efficiencies?

• Look to the future for new ways to build relationships and harness engagement and finally ditch tired webinars and Zoom calls

Reflect On 2020 & Look Forward To 2021! How Has The Future Of Pharma Changed & What Is Necessary To Be Prepared?

16.45

Noel OrtizHead of External Communications & Digital Outreach

AlmirallOliver Gassner Head of Digital Health Intelligence, EMEA

BayerDavid VenturaHead of Marketing, Iberia

CSL Behring

Official Close of Conference17.30

Virtual

• Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises

• How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication

• Creating an agile and robust healthcare ecosystem with data and cloud computing, that is better able to coordinate resources and respond quickly to public health crises

• How the pandemic has allowed space for progressive technology in the fundamentals of healthcare, such as tooling and communication


16.05

Samuel DriessenSenior Director External Channels & Content


Afternoon Co-Chairs’ Closing Remarks17.20

1. NEW Refreshed Agenda For 20212. 15 International Case Studies3. 18 Of The Top 25 Leading Pharma Companies Speaking4. 4 Interactive Panel Discussions: Virtual Engagement, Digital Innovation and Tech Adoption, Legal, Regulation and Compliance, Pharma Futures5. Patient Advocacy Perspectives6. UPDATED FOR 2021: Virtual Engagement Thought Leaders Panel7. Practical Peer-To-Peer Discussions8. Regulation, Legal & Compliance Views 9. Drinks Reception10. Unbeaten Senior Networking

New Strategies For A New Digital Reality

Andrew DunbarGeneral Manager, EMEA

Appnovation

Sabrina HuesoHead of Legal & Compliance Iberia

Allergan Aesthetics, an AbbVie Company

Double Perspective

Enjoy a glass of wine and network with your peers.

Q&A

Panel

New

Innovations

For 2021

Turn Over For The Main-Day Digital Pharma Advances Brand-Led Conference

Maximise Results & Drive Customer-Led Strategies Across Omni-Channel With:

A Separately-Bookable, Pre-Conference, Multi-Channel Excellence In Pharma Day, 27th January 2021, Central London

Future-Facing, Customer-Engaging Multi-Channel Excellence In PharmaJoin Us Before The Main-Day Conference For An In-Depth, Multi-Channel Excellence In Pharma Interactive Day

27th January 2021,

Innovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World

09.20

OMNI-CHANNEL IN A DIGITAL WORD

• How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring patients, HCPs and internal and external stakeholders together on the journey

• Ensure digital doesn’t eclipse the range of existing channels in your omni-channel suite

• Break down silos and harmonise teams for collaborative, omni-channel success

GIC Welcome, Interactive Voting Introduction & Morning Co-Chairs’ Opening Remarks

09.00

Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring

Merck KGaA

Jason BrowningGlobal Head of Digital Engagement & Social Media

Novartis

Co-Chairs’

Remarks

From HCPs To Patients & Everyone In Between! Harness Multi-Channel Platforms & Content To Maximise Stakeholder Engagement

09.50

STAKEHOLDER ENGAGEMENT

• How can you encourage the shift from traditional channels such as fax and face-to-face to suit a new, digital-led world?

• Content is everything! Go beyond the basics with consistent content and messaging across your channels

• Steps to work realistically around regulation for business success• Adjust KPIs to assess which engagement methods will bring the

biggest business benefitJose Luis LunaGlobal Brand Director


Morning Refreshment Break With Informal Networking10.20

Centre The Customer At The Heart Of Your Multi-Channel Strategy With A Seamless Customer Journey

10.50

CUSTOMER JOURNEY

• Map the end-to-end customer journey to really advance your multi-channel success, understand pain points and uncover opportunities for improvement

• Build long-lasting relationships with a personalised approach• How do you measure if your interactions are meaningful?

Katerina ZambeliBrand & Customer Engagement Manager Diabetes

Sanofi

10.50

Chiara BologniniWorldwide Multichannel Marketing Strategist

Bristol-Myers Squibb

11.20

Double

Perspective


11.50

Lunch For Delegates, Speakers & Partners 12.20

Afternoon Co-Chairs’ Opening Remarks 13.20 Co-Chairs’

Remarks

From Global To Local: Adapt Your Multi-Channel Strategies For Consistent Engagement & Results In Every Area

13.30

GLOBAL VERSUS LOCAL STRATEGY

• What happens when increased digitalisation from head office doesn’t reach every location? Lessons learnt from the post-covid digital push on your local and global strategies

Amalia Graf-CzikajloHead of Global Brand Portfolio Optimization & Brand Management

Mylan

14.00

Capitalise On Opportunities To Maximise Social Media Engagement & Performance In The Multi-Channel Mix

14.30

SOCIAL MEDIA

• As digital booms, re-evaluate the role of social media in the multi-channel mix to best engage customers

• Re-evaluate benchmarks to reflect current times and accurately report the success of social

• Assess different social media platforms and what they can bring to customers

Afternoon Refreshment Break With Informal Networking

15.00

Innovative & Effective Email Marketing & CRM Strategies That Have The Customer At The Heart

15.30

CRM & EMAIL MARKETING

• Improve open and click through rates with creative, engaging content

• Gain insight into the perfect balance of frequency and channels within your mix

• Cut through the noise with data-driven, personalised content and subject lines

Caz HanrahanGlobal Director of Product, Campaign Automation

GSKDouble

Perspective

Caroline PhamSenior Digital & Multichannel Manager - IBERIA

Sanofi

13.30

Exploring The Next Generation Of Medicine: How Can Pharma Help The Industry & Are You On Track To Assist With The Next Level Of Care?

16.30

TELEMEDICINE

• How can pharma companies help telemedicine flourish and become established?

• Where does pharma fit in the provision of telemedicine?

Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference

17.00 Co-Chairs’

Remarks

“Intense and dynamic conference. Open to discussion and great networking environment”

Roche Diabetes Care Spain (Previous Attendee)

Registration, Coffee & Informal Networking 08.30


Zoetis


NovartisSarah MewtonPublic Affairs & Customer Relations Director

Zoetis

• Navigate the increased complexities of ongoing local lockdowns and international travel restrictions to tailor your channel strategies per location and maintain performance across the board

• How can omni-channel pharma marketing be truly customer-centric when digital is the focus? Bring

patients, HCPs and internal and external stakeholders together on the journey• Ensure digital doesn’t eclipse the range of existing

channels in your omni-channel suite• Break down silos and harmonise teams for collaborative,

omni-channel successSarah MewtonPublic Affairs & Customer Relations Director

Zoetis


NovartisSarah MewtonPublic Affairs & Customer Relations Director

Zoetis

Practical Insights, Applications & Interactive Focus

16.00

OMNI-CHANNEL IN A DIGITAL WORLDInnovative, Omni-Channel Marketing Strategies That Produce Results In A Purely Digital World

Pharma Brands9

Case Study

Case Study

Book Before

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A One-Day, Brand-Led Conference & Networking Event, One Great George Street, Central London, 28th January 2021

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Special Dietary, Access Or Speciality Requirements: We make every effort to ensure that all delegates are able to participate fully, but please do let us know if you have any access, dietary (other than vegetarian) or any other particular requirements. Speaker & Programme Changes: Sometimes speakers are unable to attend for personal or business reasons and whilst we make every effort to find a direct replacement, occasionally this is not possible within the timeframes we are given. GIC reserves the right to alter or modify the advertised speakers and/or topics if necessary. Any substitutions or alterations will be regularly updated at www.digitalpharmaconference.com Data Protection: The delegate names, organisations and occasionally job titles will be shared with other attendees of the event for the purpose of facilitating networking only. 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£1,199 +VAT

Both Days: Conference PLUS Multi-Channel Excellence In Pharma Day

£1,049 +VAT

£1,349 +VAT

In-House/Brand


£399 +VAT

£499 +VAT

Multi-Channel Excellence In Pharma Day Only

£499 +VAT

£599 +VAT

One Day Conference

Multi-Channel Excellence Day

£2,199 +VAT

£1,799 +VAT

Exhibition Stand Packages + 2 Delegate Places

£2,999 +VAT

£2,499 +VAT

For more information on how to get involved, please call +44 (0)20 3479 2299 or email

[email protected] Organised By:

Ticket Price

28.01.2021

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one great george street, london9th annual new strategies ......+44 (0) 20 3479 2299 @pharmaconf new...

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