one desk, five sites: maintaining web presences across your website, twitter, facebook and beyond

melissacheater.com © 2010

ONE DESK, FIVE SITES:STRETCHING YOUR RESOURCES ACROSS THE SOCIAL WEB

Melissa CheaterSocial Web Strategist + Speaker | melissacheater.com


Step 1: Old Rules Apply•Take the time to plan•Take the time to stay organized


Step 1a: Information Architecture


Information Architecture


Information Architecture 2.0


Information Architecture 3.0?


Step 1b: Add Feed Architecture


0


1


22


3

3 Ivey in the NewsUpcoming EventsFaculty/Research Blogs

Recruitment BlogsStudent BlogsIvey Business JournalAlumni NewsletterOne-Off Announcements

Twitter FeedsFlickr Feeds


STEP 2: PREPARE TO MONITOR


Facebook

Defensio Application (Email, FB App)

Social Mention (Email, RSS, Web)NutshellMail (Email)Google Site Search (Email, RSS,

Web)

socialmention.com

community page


Twitter

Hootsuite, (Team, Web, Mobile)Cotweet (Team, Email, Web)Tweetdeck, Seesmic (Desktop, Web,

Mobile)Social Oomph, Tweetbeep (Email)socialmention.comsearch.twitter.com

hootsuite.com

http://hootsuite.com/dashboard

cotweet.com

http://www.cotweet.com/


“Outlook” style alerts

Multiple accountsMultiple platformsAggregated

ColumnsSearch ColumnsLists


YouTube/flickr

YouTube Channel (Email notifications)

Social Mention (RSS)Google Search (RSS, Email

Notification) iGoogle (browser start page)


Mobile Solutions

Boxcar: Push notifications from accounts and/or RSS feeds to your iPhone

itweetreply: Push twitter reply, message and search notifications

Tweetdeck, Hootsuite, Seesmic + ping.fm


STEP 3: PREPARE TO MEASURE


Facebook

Download reports regularlyNice to track

New fans, Lost fans Likes/Comments Photo/Video views/comments Overall traffic

Google Click URLs


Twitter

HootsuiteBit.lyNice to track:

New followers, Lost followers Tag frequency Replies, Direct messages

Google Click URL’s


YouTube/flickr

Google Click URL’sNice to track:

Views Comments Attention


STEP 4: USE DISTRIBUTION TOOLS


Situation 1: News Release

Publish to RSSRSS import to FacebookRSS import to Twitter (Hootsuite,

Twitterfeed)RSS pull into other web pages


Quick RSS Fix: WordPress + Page Links ToCreate a wordpress blogPost every news release as a new

blog entry Install Page Links To plug-inFor each new entry, paste the

original (non-blog) URL into Page Links To field

RESULT: RSS Feed where all links actually go to your original, non-blog pages


http://blogs.ivey.ca/blog/category/media-releases/feed/


Situation 2: In the News

Delicious.com AccountBrowser Bookmark (IE/Firefox)Connect Delicious.com RSS to

website, facebook, twitter, etc.


Situation 3: Guest Speaker

Choose Distribution Source: Web: Hootsuite Desktop: Seesmic/Tweetdeck Mobile: Seesmic Email: Ping.fm SMS: Ping.fm

Draft, Proofread Schedule and/or send


Results:

Anything RSS’d goes to Homepage Twitter Accounts Facebook Pages Content Pages/Right Columns Mobile Apps


Results:

Any status update goes to combo of: Twitter Accounts Facebook Pages


Photos:

Low quality flickr > facebook applications

Facebook Albums: Views, CommentsFlickr:

RSS > Webpages, Blogs, Microsites Push to Twitter

What’s your goal?


Video:

YouTube Free Embed HD iPhone/Mobile Friendly Push to Twitter


Case: Ivey Olympics

Twitter : @iveyolympics, #iveyolympics Pulled into campaign site Posts via email, text message, mobile apps Photos via secret email address + twitpic

Facebook: Photo uploads, blog import, custom tab

Flickr: Photos via [email protected] + twitpic

Community Blogs via FeedWordPress

mailto:[email protected]

Better PhonesFaster

NetworksRicher

Content


InStyle

Bberry application


here’s how


bblauncher.com $3


wordpress theme $0


Recap: Your Greatest Weapons

Distribution: RSS, Ping.FM, HootsuiteUpdate Multiple Accts: Ping.fm,

HootsuiteMonitoring: SocialOomph,

SocialMentionMobile: Ping.fm, TweetDeck,

iTweetReplyFacebook: Nutshell Mail, DefensioYour iPhone. Period.

Melissa Cheater, Social Web Strategist + Speaker

[email protected]/mmbcwww.linkedin.com/in/melissacheaterwww.facebook.com/melissacheaterwww.melissacheater.com

one desk, five sites: maintaining web presences across your website, twitter, facebook and beyond

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