SPC056

Next Gen Public Sites – Jones Lang LaSalleGregory Adams & Tom Lombardo

Background

One company. One Experience. Around the Globe

Jones Lang LaSalle Corporate OfficesJones Lang LaSalle Operations

We are:

• The world’s leading real estate services firm

• A full-service provider with more than 200 corporate offices and experts operating in 1,000+ locations in 70 countries

• The only provider capable of delivering a truly seamless experience—anywhere in the world

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A track record of achievement

• Named one of the world’s top 100 outsourcing providers on the IAOP 2010, 2011 and 2012 Outsourcing 100 ® list

• Forbes magazine’s Platinum 400 list in 2006, 2007 and 2009

• FORTUNE magazine’s America’s Most Admired Companies in 2008 and 100 Best Companies to Work For in 2008, 2009 and 2011

• Ethisphere Institute’s World’s Most Ethical Companies in 2008, 2009, 2010 and 2011

• CRO (Corporate Responsibility Officer) magazine’s 100 Best Corporate Citizens list in 2007 and 2009

• The U.S. Environmental Protection Agency’s Energy Star® Partner of the Year in 2007, 2010 and 2011 and 2012 Energy Star® Sustained Excellence Award

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• Museums • R&D centers • Healthcare facilities• Sports arenas • Transportation centers

• Office • Retail• Logistics and industrial • Hotels • Mixed-use• Mission-critical facilities

• Educational institutions• High-net-worth individuals• Non-profits

• Corporations • Owners and investors• Government agencies

Our real estate specialtiesThe clients we serve

Expertise serving a wide range of needs

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A commitment to owner and investor value

We provide a comprehensive range of owner and investor services on a local, regional and global scale. Whether you require new or additional space or need to secure tenants, we have the resources and track record to help you achieve your investment goals.

We also offer access to capital markets around the globe. Our experienced professionals can assist you with both investment sales and real estate investment banking services.

OWNERS AND INVESTORS

Agency Leasing

Property Management

Project and Development Services

Development and Asset Strategy

Energy and Sustainability

Retail

Investment Sales

Real Estate Investment Banking

TECHNOLOGYRESEARCH

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Diverse industry and asset experience

®

®

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Our professionals are leaders in real estate outsourcing. They are uniquely qualified to provide support across large or multi-national portfolios.

In a manner than aligns your real estate and business objectives, we can help you:

• Manage facilities

• Implement projects

• Oversee new developments

• Execute transactions

• Administer leases

We help drive productivity through your real estate decisions.

Full-scale, strategic support for complex needs

TECHNOLOGYRESEARCH

OCCUPIERS

Corporate Solutions

Integrated Facilities Management

Project and Development Services

Tenant Representation

Energy and Sustainability

Lease Administration

Strategic Consulting

Corporate Capital Markets

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Diverse industry and asset experience

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The marketing landscape has almost completely shifted to the use of digital channels

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Digital Marketing: The story in numbers

12,000 properties online 12M property emails

7.4M visitors / 22M page views10,000 pages online52 websites, 26 languages Top sites growing 25% per year

17,000 web inquiries

120,000 registered users 100,000 reports downloaded

100,000 app downloads188% increase in mobile

traffic

34,000 Twitter followers228,00 YouTube views8,500 Facebook fans

Mobile Access

AttractingVisitors

MarketingProperties

PromotingResearch

SocialEngagement

GeneratingLeads

Digital MarketingPlatform

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Timeline: Web platform evolution

Research system registers 60,000 new users in first year, serving out 50,000 research reports..

Global RolloutRoll out of new web sites across 44 countries in 22 languages. Focus on marketing our services and promoting the brand.

Research System Property Marketing

Blogging, Twitter and YouTube are used to extend our global reach online. We establish outposts across channels.

Social Media

Property marketing capabilities online expand with improvements to global platform. 70% of countries come online.

High traffic volumes and leads from the web open up a new sales channel. We focus on marketing core services of the firm

Web Expansion

2008 2009 2010 2011 2012

New home page design and property improvements will drive web expansion in 2011. We will also enter the mobile space.

Programme Expansion

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Traffic is increasing steadily: Driving business leads and research activity

2008 2009 2010 2011

Web traffic

Businessleads

Global website launch Web site redesignSocial media

Mobile app launchLead generation Property expansion

Researchdownloads

• 6,000 pages online

• 11M property emails

• 5,200 properties online

• 47 sites, 22 languages

1 million 6 million3.7 million 5 million

Not tracked

visitors

12500

9500

10 000

80,000

20,000

50,000

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Platform metrics

Public Websites20,000 unique visitors per day80,000 page views per day450 sites4 site collections100 GB150 custom web parts

Intranet Sites12,500 unique visitors per day150,000 page views per day8,000 sites3,000 site collections2.5 TB40 custom web parts

Extranet Sites7,500 unique visitors per day250,000 page views per day30,000 sites (1,400 clients)2,000 site collections3.5 TB85 custom web parts

The Business Challenge

How are we using our websites for business today?Lead generation from 6.5 million site visitors

Promoting our services and capabilities

Marketing properties for sale and lease

Research display and distribution

Personalized extranet zones for clients

Career portals to drive recruiting

News for our world wide audiences

Contacts system

Blogging for events, topical discussion

Multi media channel for pod casting, web casting etc.

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Mobile device use

Consumerization of IT

Drive toward personal productivity

Localized Marketing

Access and portability of content

Risk of disintermediation

Increasing marketing costs

Transformative changes will affect our industry with a risk of disruption and disintermediation

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Growth of mobile traffic since Jan 2011

Jan

11 Ma

Ma

Jul 1

1 Se No

Jan

12 Ma

Ma

Jul 1

20

10,000

20,000

30,000

40,000

50,000

60,000 Total Visits;

56,620

Mobile; 39,406

Tablet; 17,214

Vis

its

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Attracting visitors…how they reach us

• Top browser is Internet Explorer, but mix is changing

• Chrome represents 17% of traffic and Safari 12%, vs. 9.7% and 8.5%, respectively, a year ago

• Mobile access is increasing rapidly, up 182% from a year ago

In-ternet Explorer56%

Chrome17%

Firefox14%

Sa-fari12%

Android Browser1%

Top browsers

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• 52 percent of traffic comes from search engines

• 26% traffic comes directly to the site, not linking to it from another source

• Search traffic has steadily increased, up 33% in last year

• Google provides 88% of search traffic, but traffic does come from other sources

Finding our sites…search is increasing

88%

5%4%

1%1% 1%

Search EnginesGoogle Bing

Yahoo Baidu (China)

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Influence strengthening in social media

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Addressing the Business Challenge

What do these sites have in common?

Rich and always changing relevant content

Easy to use for the challenged…sophisticated enough for the advanced

A one stop shopping place. A portal to other places…the jumping off point

People keep coming back

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Cloud and independence (device, browser, OS, etc.)

When people love their device, they love IT

Greater focus on digital channels

Mobile is a game changer for us

Using social collaboration to drive expertise and knowledge sharing

Search will drive sharing

Productivity apps geared to the individual

Data driven organization driving analytics and real-time decision making

Greater partnership between marketing and IT will drive adoption and innovation

What is our strategy?We need to address the challenge of change

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We must think differentlyNo longer one size fits allMove from brand focus to transactionalThink globally, act locallySpeed and performance are not just nice, they are criticalKnow your visitors

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The promise of SharePoint 2013Full integration of searchTrue mobile channel supportProduct catalog and term store helps capitalize on metadata investmentStronger social support (we hope)

Real audience segmentationAbility to shape contentImproved support for large central listsBetter language support

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Through the years2007 2010 2013

Search Basic

- Basic OOB search- Rudimentary display- Simple result set- No refiners or preview

Scaled

- Scaled with FAST Search- Improved user experience- Results and refiners- Content from external data

sources

Enhanced

- Content by Search- Targeted content display- Term based navigation

Mobile Limited

- Required custom mobile application

- Performance limitations with SharePoint lists

- Data stored in SQL for mobile display

Limited

- Same as 2007

Improved

- Device channels- Desktop, tablet, and small

form factor mobile displays- Search driven content

User Segmentation Unavailable

- Required custom development

Unavailable

- Required custom development

New

- Core product offering- Critical marketing feature

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The Business Opportunity

Minimize the investment…smart use of content automation

Build our mobile footprint

Technical considerations Generic web parts (search) vs. customMobile supportProduct catalogResponsive designPerformance

Personalized content Content shaping

This has the potential to expand to over 100+ markets

Chicago Market SiteBuild a market presence on the web

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Chicago Market Site

Jones Lang LaSalle

Organize services into segments

Identify content areas to target

Capture the user behavior and use across sessions

Boost and shape the content

This user experience and resulting information will help us make the right investments in functionality for the future

Deep dive…audience segmentationPersonalization without user intervention

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Device channels Templates will help with consistency and widespread deployment

Provide users with information when and where they need it

Improved performance in displaying information

Will help minimize investment associated with building out additional websites for tablet and small form factor devices

Deep dive…mobilityAccess to the right information seamlessly

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Other Key Features

Content-by-SearchSeparation of content from display

Content is search driven - Scale and performance

- Full integration with metadata

Display is template driven - HTML / JavaScript

- Defined for desktop / tablet / mobile

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Device ChannelsEnables targeted display of content- Contain User Agent strings

- Are assigned master pages

Ease of use and control

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Product CatalogOne place to manage content

Simple authoring experience

Wired up for search by default

Managed metadataURLs and navigation

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Use of the Term StoreUsed to build dynamic page content

URLs built from the Term Store

Better SEO

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Branding ImprovementsFaster and cheaper to brand

Design Manager- Import design overlay- Use tools agencies like- Template management

More focus on the web- HTML5- JavaScript / CSS

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Property ListingsGenerate leads from the on-line market

Increase our competitiveness with 3rd parties and competitors

Custom developed .NET application integrated with SharePoint platform

Mobile companion

Reduce system operating and support costs

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Conclusions

Our SharePoint sites would be completely mobile friendly

Configuration vs. Customization – Get back to out of the box

Audience segmentation would fully drive the user experience

Search would drive a transition from a push to pull marketing

In a Perfect World…

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Metrics and user behavior tracking would be fully baked in

Social and other content can be fully integrated into the user experience

Capitalize on other Microsoft technologies and integrate emerging technologies

Q&A

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