once upon a story
TRANSCRIPT
Stories that sell
By Barb SawyersTo the Ministry of the Environment and Climate ChangeMarch 8, 2016
Once Upon a Story
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Do you tell stories at work?
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My story
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My story
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about climate changeHow to Tell Stories
Als stories
Als stories
Why stories?
How do we tell stories?
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Joseph CampbellThe latest incarnation of Oedipus, the continued romance of Beauty and the Beast, stand this afternoon on the corner of 42nd Street and Fifth Avenue.
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1. Separation/departure
2. Trials that demonstrate the heros character
3. More trials that lead to the heros return
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Cast yourself as the guideFocus on that chapter
Your client as the hero?20
How Pixar tells stories
Once upon a time
Every day
Until one day
Because of this
And because of that
Until finally
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How Law and Order tells stories
Story within a story
Like the hero
Watch him die
Commercial
How Michael Katz tells storiesThe Blue Penguin podcast
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What works?
LikeableProblem/solutionLessons that support what hes selling
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What can you apply?Al GoreSimple personal stories that support your point
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My story
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My story
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My story
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My story
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My story
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My story
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My story
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Spread out your storiesto unify and engage
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Your story
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What else can you apply?Cast yourself as the mentorApply a simple structureEmotionally engage your audience quicklyUse personal anecdotes to support your point
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Tell your storyDivide into groups: 1. Star Wars 2. Pixar and 3. personal anecdote
Tell a story that will persuade people to help limit climate change
Star WarsLeave 2. Trials that reveal character 3. Yoda helps 4. Return Pixar Once upon a time 2. Every day 3. Then this, 3. Then this, then that 4. Until finally
Personal anecdote
1. Im like you 2. Conflict 3. Resolution 4. Lesson learned
Tell your story
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