on premise july august 2015

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

JULy/AUGUST 2015 TLW.ORG

Also in this issue:eMV Regulations

New Technology Impacts Credit Card Processing

Fall Convention PreviewSave the Dates: October 5-8, 2015

the latest ABl news from Washington

Creating a DestinationHow to Hire Entertainment to Draw New Customers

2 n On Premise n July/August 2015 www.tlw.org

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July/August 2015 n On Premise n 3www.tlw.org

July/August 2015 Volume 33, No. 4

The Official Publication of the Tavern League of Wisconsin

DEPARTmENTS President’s Perspective . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Corporate sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Front Rail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 ABl Dispatch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Corporate spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 legislative Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28

Accounting Help . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30 Featured Affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 New Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34 Affiliate Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .36 Ask the Bartender . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 local league updates . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Advertiser Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

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mEET THE DIRECTOR . . . . . . . . . . . . . 27Mark Rehwinkel - 6th DistrictAt Society, we keep it simple and protect your outdoor property the same way we do your building—and that

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President’s PersPective

A few months back, I talked about membership and its importance. Whether it’s at the county, district or state levels, the Tavern League of Wisconsin is only as

strong as its weakest link. With that in mind, I want to talk a little bit about being a participating member of the TLW.

Participation is critical to the success of our membership and ultimately the TLW. I know we all have members in our county leagues that pay their Tavern League dues but they don’t have time to get involved in league meetings. Many say they are just too busy running their businesses to participate. I believe we can overcome this obstacle. Active Tavern League members need to reach out periodically to the inactive members and slowly get them involved. Try inviting an inactive member to a county meeting or a caucus. Then follow up on the invitation a few days before the meeting. Persuade them by telling them there will be familiar faces in attendance; then offer to pick them up and attend the meeting together.

I think it’s safe to say that anyone who was or currently is in a leadership role with the Tavern League was introduced to our association through another member. Once we got our feet wet by becoming involved in local events, our participation increased and soon we were attending caucus meetings and state TLW conventions! We were no longer that inactive member. And, we realized all of the problems, issues and challenges facing us were the same as other members.

The second level of participation that I want to address is at the state level. Attendance at our important state-wide events has slowly been dwindling for several years. Our membership numbers have generally been the same over the past 10 years, but we have seen a decline in those who are attending these events.

Legislative Day: The date for this event is usually in March or April. Local leaders should make sure they start lining up members to attend by the end of the year. Make sure a “save the date” communication is sent to members in advance so plans can be made to attend. Meeting your legislators is twofold: It shows your representative that you are willing to take a day away from your business to address concerns that you have. Second, it builds that relationship with them. Should you contact them after the event, they now have a face with a name.

Conventions: Depending on how our businesses are doing financially usually dictates whether members will attend. Some of us can get away for only one per year. The Convention Committee tries to balance this event with industry education as well as fun and entertainment. If you have not attended a convention for several years, please reconsider attending one in the future.

TLW Tailgate Party at Miller Park: This event has historically drawn more than 800 people. Attendance has declined drastically in the past five years to the point where the event is in jeopardy of continuing. We know people have an interest in the Milwaukee Brewers due to the number of members signing up for Tavern of the Game, and Brewers officials report overall attendance is up by members. What this tells us is members are attending games, just not the day of our event. Next year, if you know someone who is putting together an outing to a game, mention our date. Food, beverages and live entertainment are provided for a fun-filled day.

State Golf Outing: More and more of our districts and county leagues are having golf outings so I know the state is becoming saturated with them. (Personally, I can’t get enough!) The state event travels all over Wisconsin and offers members a chance to play courses most of us wouldn’t otherwise play. The event’s proceeds also go to charities determined by the host league.

With that, I hope this will give our active members the incentive to motivate our inactive members! This will ensure our local and state leagues become stronger. Next year I would love to say, “How can we best use all of these active members!”

Terry J. Harvath

MEMBERSHIP PARTICIPATION


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Support Those Who Support Our Association

Make sure to thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Platinum SPonSorS

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SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Anheuser-Busch

PLATINUM SPONSORS

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SUPPORT THOSE WHO SUPPORT OUR ASSOCIATION

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

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PreSIDeNT Terry Harvath

SeNIOr VICe PreSIDeNT Chris Marsicano

SeCreTary Sue Bonte Lee

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SOuTherN ZONe VICe PreSIDeNTS Jim Pickett, Dan Taivalkoski

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NOrTherN ZONe VICe PreSIDeNTS Nancy Lorbetske, Rob Summerfield

eDITOr Pete Madland, Executive Director,

Tavern League of Wisconsin

aSSOCIaTe eDITOr Barb Howell, Nei-Turner Media Group, Inc.

arT DIreCTOr Kayla Collins, Nei-Turner Media Group, Inc.

GraPhIC DeSIGN Jerriann Mullen, Nei-Turner Media Group, Inc.

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CONTrIbuTING WrITerS John Bodnovich, Jen Bradley, Michelle Eno, Terry Harvath, Barb Howell, Pete Madland,

Scott Stenger, Amanda Wegner

PrINTeD by RR Donnelley

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On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wiscon-sin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: 800-445-9221.

On Premise is produced by Nei-Turner Media Group, Inc., 93. W. Geneva St., P.O. Box 1080, Wil-liams Bay, WI 53191. Gary Nei, Chairman; William Turner, President; Barbara Krause, Publisher.

Printing is by RR Donnelley, Long Prairie, MN. For advertising information, contact Louise Andraski, 262-245-1000, [email protected]. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Postmaster: send address corrections to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Peri-odicals postage paid at Madison, WI and other additional offices.

©2015 Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise.

Partners in Progress Major suPPorter of state and LocaL tavern Leagues

Tavern League of Wisconsin• Co-sponsor of TLW Legislative Day

• Underwriter of TLW Video on Jobs and Employment

• Provider of Coin-Operated Games at TLW Conferences & Shows to Benefit tiPac

• Sponsor of the TLW Trip Give-away at TLW Fall Convention & Show

• Donor of Large Screen TV at TLW Spring Conference & Show

LocaL Tavern League Programs (saferide, goLf, oThers)

• Contributions and support from individual WAMO members

• Matching Funds from WAMO to Tavern League Locals

• Contributions to SafeRide Program, Golf and Others

• Active Participation and Attendance

WiSCOnSin AMUSEMEnT & MUSiC OPERATORS PO Box 250, Poynette, Wi 53955 | T: 608.635.4316 | F: 608.635.4327 | E: [email protected]

A complete list of WAMO members can be found on the web site. Visit us at www.WAMO.net Hosts of the World’s Largest Dart Tournament & the nation’s Largest Pool Tournament


Front rail

CREATING A BLuEPRINT FOR EFFECTIvE LEADERSHIP By PETE MADLAND, TLW ExECuTIvE DIRECTOR

Being a league leader is an important job and having effective league lead-

ers is vital to the success of our organi-zation. The fact that we have an active association in virtually every county of our state separates us from like organi-zations throughout the country, with a few exceptions. This network of local leagues allows the TLW opportunities to do so much more in terms of fundrais-ing, grassroots, lobbying, organizing, etc. It is no surprise other states look to us for leadership and try to emulate what we do in Wisconsin.

We all know there is a difference be-tween being a leader and being an ef-fective leader. To become a leader, you typically need to get more votes than your opponent. Being an effective leader takes work, dedication, vision and the support of fellow members. I am able to speak from experience as I was the pres-ident of two local leagues (Pierce and Barron) while rising in the ranks. I also know that being a league president back in the 1980s is much different than it is today. Sure, we met once a month and had a newsletter, and we maybe even held a raffle once a year. It was still an important job, but, compared to today, a relatively simple one.

Today we expect our leaders to have in-formational meetings and newsletters, attend conventions, Legislative Day as well as League Leaders Day. Now throw

in fundraising such as raffles, banquets, golf tournaments, etc. By the way, you better be on call in case we need you to attend a political fundraiser or to con-tact your local legislator. While you are at it, make certain membership is strong, your SafeRide program is effective and your members are happy. Did I mention you do this voluntarily while running your own business?

Eventually we must find someone to take our place, be it president, secretary, treasurer, director or whatever. We all know finding people to replace our local leaders is difficult if not impossible. As a result, many choose to stay in office out of fear of the league failing. After all, if you don’t do it, it won’t get done. Guilt? Fear? Obligation? Whatever the reason, we continue on.

It doesn’t have to be that way. I believe the main problem is that many new peo-ple decline to step up because they don’t know what to expect. Because of that, they are fearful and uncertain if they can fill the shoes of their predecessor. And why wouldn’t they feel that way? After all, what do we do to ease their fears? We give them a pat on the back; tell them the job is “easy” and that they have our support. “You will learn” is the mantra most of us use when recruiting a potential officer. Not very assuring to say the least.

We need to change! If we want new members to take on leadership roles, a pat on the back is not enough. After all, these are important positions. Hell, we do more for a new bartender than we do for a new league president!

This will be the focus of our upcoming League Leaders Day. We are going to create a blueprint for our leagues to use. When we are through, I hope to have job descriptions for our officers and a “how to” roadmap for conducting fundraisers, raffles and all of the activi-ties your county conducts. When we are finished with this exercise, each county will hopefully have a manual of how their league operates.

With this manual in place, transitions can take place smoothly and new offi-cers can be sworn in confidently, know-ing what is expected of them. Not only will this make the league stronger, but I am confident it will bring forth more members willing to step up and do the job needed.

One of our local leagues has already put this in place and it is working. They will be sharing their thoughts and we can all benefit from their efforts.

I hope to see you all in Tomah on August 31 for our League Leaders Day. I prom-ise your league and our association will benefit. TLW


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abl 13Th aNNual CONFereNCe brINGS reTaIlerS OF The beVeraGe INDuSTry TOGeTher IN D.C.American Beverage Licensees (ABL) mem-bers and industry experts gathered in the nation’s capital June 7-9 to discuss ideas, challenges and solutions with fellow col-leagues at the 13th ABL Annual Confer-ence. Attendees also met with members of Congress, public officials and industry leaders to share their stories and celebrate their role in local communities.

The Tavern League of Wisconsin once again had a strong showing of attend-ees. Tavern owners made a trip to Cap-itol Hill to visit Wisconsin representa-tives and senators to discuss the issues affecting beverage licensees, including alcohol-related traffic safety policies, the future of music licensing, and market-place fairness reform.

As part of the conference program, Tavern League of Wisconsin Executive Director Pete Madland participated in a panel discussion called “Innovators in Responsibility” where he shared in-formation and insights on the SafeRide program and the impact the program has had on cutting down drunk driving.

Conference participants heard from a wide array of speakers and sponsors who covered topics from politics and small business issues to legalized recre-ational marijuana. As ABL Executive Director, I briefed conference attendees on current congressional issues of inter-est to beverage licensees and how they can engage in grassroots advocacy. In addition, the chief spokesmen for the Democratic National Committee and Republican National Committee shared their insights on national politics and the 2016 elections.

Attendees also heard leaders in the beer industry share their perspectives and forecasts for the beer market moving for-ward, and also learned how to address challenges and changes with their credit card processing systems, as well as how to manage their Yelp reputation online to ensure a positive customer experience.

Stephanie Hopper, who owns and op-erates a retail marijuana store in Den-ver, spoke at the conference about the challenges facing recreational marijuana licensees in Colorado. Attendees had the opportunity to ask questions about the intricacies of selling marijuana and learn more about the policies shaping the fu-ture of the marijuana industry.

To close the conference, the ABL Top Shelf Award was presented to Dr. Peter Cressy, president and CEO of DISCUS, at the Top Shelf Banquet. DISCUS Vice Chairman and Moët Hennessy USA CEO Jim Clerkin shared his thoughts on how Dr. Cressy has helped shape the spirits industry, and emphasized the im-portance of ABL and retailers to distill-ers, stating that “Without retailers, there would be no products.”

At the ABL Board meeting just prior to the conference, ABL elected Warren Scheidt of Cork Liquors in Columbus, Indiana as its new president; John Moran, Jr. of Four Winds Liquor & Lounge in Cheyenne, Wyoming, and Robert Sprenger of Bub-ba’s in Marion, Wisconsin as vice presi-dents; and Paul Santelle of Garden State Discount Liquors in Perth Amboy, New Jersey as an at-large representative.

abl TOaSTS CreaTION OF CONGreSSIONal hOSPITalITy CauCuSIn June, ABL expressed its support for the newly-formed Congressional Hospi-tality Caucus and the heightened aware-ness it will bring to the hospitality indus-try. Co-chaired by U.S. Reps. Sean Duffy (R-WI) and Derek Kilmer (D-WA), the bipartisan congressional member orga-nization will educate legislators and the public about the value and role of the American hospitality industry.

The caucus will provide a forum in which members of Congress can explore issues facing beverage alcohol retailers, distributors and producers. It will also draw attention to the hospitality indus-try’s commitment to social responsibili-ty, the economic impact of the industry, and the federal policies and regulations that shape this significant sector of the American economy. As a key part of the hospitality industry, direct retail alcohol sales create as many as 1.7 million jobs across the U.S. and generate as much as $245 billion in total economic activity with more than $36 billion paid in taxes.

“Responsible hospitality and retail-ing are at the heart of bar, tavern and package store owners’ businesses. Reps. Duffy and Kilmer should be commended

By ABL Executive Director John Bodnovich

ABL Dispatch – The Latest Industry News From Washington


for taking the lead in launching the Hospitality Caucus and focusing on the positive impact of beverage licensees and the industry’s commitment to responsi-bility,” ABL said in a statement upon the announcement of the caucus.

ABL’s statement concluded by saying, “‘Hospitality’ is the friendly, warm and generous treatment of guests or strang-ers. It’s hard to imagine a more appro-priate quality for Congress to embrace and champion.”

Congressional caucuses are formed by members of Congress to pursue common legislative objectives and are formally registered with the House of Represen-tatives. Caucuses often hold educational meetings, briefings and special events to create awareness of issues and ideas.

ABL encourages members of Congress to show their support for the thousands of businesses and millions of Americans that make up the hospitality industry by joining the Hospitality Caucus.

“Hospitality and responsibility issues cover a wide spectrum of policy areas. ABL supports any platform that gives legislators an opportunity to learn more about the vibrant and innovative retail hospitality businesses that are found in communities across the country.”

alCOhOl TaX leGISlaTION INTrODuCeDIn an attempt to combine bills that would lower federal tax burdens on the alco-hol industry, Sen. Ron Wyden (D-OR) introduced the Craft Beverage Mod-

ernization and Tax Reform Act of 2015 (S.1562) in June. The legislation seeks to unite the industry by lowering taxes, reducing compliance burdens and elimi-nating some regulations. Bills it consol-idates include the Small BREW Act, the Fair BEER Act, the Distillery Excise Tax Reform Act, the CIDER Act, the AGED Spirits Act, and the Craft Beverage Bond Simplification Act. Most notably, it has received support from the Beer Institute and the Brewers Association, which had previously been supporting competing beer tax bills before Congress.

SeNaTOrS aSK FDa TO Delay MeNu labelING ruleIn May, a bipartisan group of more than 30 senators urged the Food and Drug Administration (FDA) to implement a one-year delay of a menu labeling rule called for in the Affordable Care Act. Led by Sens. Lamar Alexander (R-TN) and Patty Murray (D-WA), the group is seeking a delay of the rule that is set to take effect on December 1, 2015.

The senators argued that food busi-nesses “need appropriate time to bud-get and plan accordingly to meet the rule’s requirements to provide nutri-tion information to consumers that is understandable and clear.” The rule, which was issued in November 2014, imposes menu labeling regulations on chain food businesses with 20 or more locations. It states that beverage alco-hol items listed on menus must include calorie counts, but that non-standard-ized mixed drinks that are not on the menu and spirits bottles on display on a back-bar are exempt from the ruling.

Not exempt are single-serve beers that a customer would remove from a cooler and pay for at a register.

aNOTher hIGhWay eXTeNSION ON hOrIZON Despite passing an extension in May of the current transportation law through July 31, it appears that Congress may need to pass another extension through the end of the year thanks to partisan differences and an inability to agree on funding sources. In the past, the surface transportation bill has been a vehicle for impaired driving policy.

The recent extension through May 31 did not contain any changes to impaired driving laws. Traffic safety advocates have sought to loosen qualifications for incentive programs as only four states qualified for impaired driving grants last year. ABL has maintained its opposition to unfunded federal mandates for im-paired driving. TLW

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TLW Members Gather in Washington, D.C. for 13th Annual ABL Conference

The largest annual gathering of independent beverage licensees in the U.S. gathered at the Omni Shoreham Hotel in Washington, D.C., June 7-9 for the 13th annual American Beverage Licensees Conference. A contingency of TLW members attended insightful presentations as well as visited Capitol Hill, where they met with Wisconsin representatives and senators to discuss issues impacting our industry. (See the ABL Dispatch column by ABL Executive Director John Bodnovich on page 10 for more details.)

ABl Executive Director John Bodnovich provided attendees with an overview of the federal issues affecting beverage licensees including a look at legislation working its way through Congress .

stephanie Hooper, chief operating officer, Ballpark Holistic Dispensary in Denver spoke about the business challenges retailers face selling marijuana in Colorado .

sue Robinson, owner of Bourbon street Food & spirits in green Bay accepts the Brown-Forman Retailer of the year Award from ABl President Harry Klock .

ABl President Harry Klock presents Dr . Peter Cressey, president & CEO of DIsCus with the top shelf Award .

the three-day event included opportunities for networking and socializing . shown from left: Dr . Peter Cressey, president & CEO of DIsCus; Pete Madland, tlW executive director; Robert “Bubba” sprenger, the tlW’s ABl representative; and Ray Cox, owner of Elite Beverages .

A panel called “Innovators in Responsibility” comprised of tlW Executive Director Pete Madland along with Intellicheck/Mobilisa Chief Revenue Officer Bob Williamsen, and Al-cohoot Director, Business Development and general Counsel tim Martin discussed their unique approaches to being responsible purveyors of beverage alcohol .


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By Jennifer Bradley

STEM THE TIDE OF CREDIT CARD FRAUD WITH EMV COMPLIANCE

A look at the new technology and how to Get Your Business Ready

The battle against credit card fraud is costing the United States and other countries billions each year. The Aite Group, an independent research and advisory firm focused on business, technology, and

regulatory issues and their impact on the financial services industry, reports that card fraud hit the card payments industry at an estimated $8.6 billion in 2011, and according to the Nilson Report, a leading publication covering payment systems worldwide, the figure is expected to reach $10 billion this year.

As credit card fraud continues to climb, ways to combat it are on the rise. That’s why the United States has adapted the EMV (Europay, MasterCard, Visa) global standard of chip-enabled payment cards. EMV refers to the technical requirements of these cards and how they interact with point-of-sale (POS) machines and ATMs.

The “migration path” as Wayne Weber, partner and vice-president of Retail Op-erations at Edge One, says, is this:

October 2015: deadline for all credit card swiping terminals (non-ATM) to be EMV-compliant

October 2016: deadline for all ATMs to be EMV-compliant

2017: deadline for all pay-at-the-pump fuel dispensers to be EMV-compliant

As of today, he says about 120 million people have received EMV chip cards,

but by the end of this year, that number is projected to be 600 million. In the mean-time, TLW members and other card mer-chants must be working to accommodate these cards in their business locations.

a ClOSer lOOK aT eMV While the rest of the world has been migrating to EMV-compliant cards and terminals, the United States has been slower to adjust, but for good reason, says Weber. “In Europe and Canada you


have very few banks, and not a lot of networks,” he explains. “In the United States, there are hundreds of thousands of banks and numerous networks, so the undertaking of this project was massive.”

EMVCo, an organization to facilitate worldwide interoperability and accep-tance of secure payment transactions, reports that nearly 32 percent of all chip card-present transactions conducted globally in the entire 2014 calendar year used the EMV chip card standard, but only 0.12 percent of U.S.-based transac-tions were EMV chip-based. This will be changing in the near future.

The magnetic stripe technology most see on their plastic cards today is near-ly four decades old and has outworn its lifecycle of usefulness. “It’s a dor-mant technology,” says Brad Palubiak, founder and president of Cornerstone Processing Systems, as he explains how the EMV chip differs. “The reason it’s going to work so well is it sends dif-ferent codes with each transaction and they are never alike.”

“If the chip is altered at all,” he adds, “it can’t be used in a machine again.” Palubiak says then a thief might think to use it on an Internet purchase or in a dif-ferent situation that doesn’t require the card to slide through a reader. “That’s what will help us,” he continues. “The chip will always be changing data and it won’t be good for someone to take and manipulate. But the stripes, those are easily duplicated. Thieves can make a card that looks like yours and go on a shopping spree.”

Those shopping sprees also will no longer be covered by the issuing banks or a credit card company either, explains Palubiak.

He says that those who do not transition to EMV-compliant machines will find themselves in a world of hurt when a fraudulent card is used at their establish-ment. “Instead of putting the fault on Visa like they used to, now the responsibility will fall on the merchant,” he explains. “The companies will say: ‘Sorry Mr. Tav-ern League member, but if you had the right technology that fraud would not have occurred.’ It’s going to be a big deal.”

He calls it a liability shift, and one TLW members should be aware of. If they choose not to upgrade, the risks of lost money increase drastically. “So when people say they can’t afford to do this, I say they can’t afford not to,” says Pa-lubiak. “The liability is too great and an incident can happen so fast.”

yOur eMV PlaNBoth Weber and Palubiak agree that developing and implementing an EMV compliancy plan is important and some-thing all TLW members should be doing now. Palubiak says most tavern owners have heard of EMV but maybe don’t have a good grasp on what it is.

Waiting only causes a number of prob-lems, including vulnerability to a credit card fraud situation, but as Weber ex-plains, a possible inventory issue with terminals. This happened when ATMs were required to meet Americans with Disabilities Act (ADA) compliance laws a few years ago. “People waited until the last minute and manufacturers ran out of product,” he says. “Businesses were months behind the deadline.”

The other issue with waiting to order and plan is service. Weber says even though Edge One has many service tech-nicians around the state, its staff still will struggle to meet all the demands when everyone wants their machines up and running at once. “I can imagine what those businesses having only one or two techs working for them will do,” he says, and encourages TLW members to work ahead, for the benefit of both themselves and their service providers.

The harDWare DIleMMaCost is always a factor in any technol-ogy upgrade, and with EMV, it’s a con-cern many TLW members have. When it comes to ATMs, the cost is naturally higher for a new terminal. Weber says worst-case scenario, a merchant will have to buy a new terminal, but upgrade kits should be available for specific models. He suggests TLW members contact their provider and receive guidance as to the next step. Weber says if upgrading a ter-minal is projected to be 50 percent of the cost of buying a new one, he says to buy a new one. “I give them the choice, but if it’s an 8-10 year old machine, I wouldn’t put that much into it.”

An ATM upgrade could be $300, while a new machine may cost $3,000. Still, the duo agrees it’s a low cost for protection against fraud, and a business expense that will be necessary in the near future.

Palubiak says his business offers rentals for POS systems with integrated card readers, and it has become a popular op-tion for TLW members. “The machine is always under warranty and always gets replaced if there are new laws enacted,” he explains. “Renting makes so much sense for them, and they don’t have to worry if something happens to it.”

Business volume will also dictate wheth-er someone will buy new or rent a POS system. A business owner who has 10 machines and uses them on a daily ba-sis will have a different perspective than someone that has just one, Palubiak says. He says the card terminals them-selves are fairly affordable today, from a couple hundred dollars investment, and even just buying a small portable one that is EMV compliant is a good busi-ness decision.

“If you just use a regular credit card ter-minal, it’s not worth the risk to wait,” he says. He says to spend the money or rent a terminal. “This will help fraud all over the country, and while I doubt it will low-er credit card rates, it can help them from going up,” Palubiak concludes. “If we can control fraud, that’s billions of dollars the card companies aren’t losing.” TLW


By Amanda Wegner

Bring On The BandAdding New, Live Entertainment Options can be a Boost for Your Bottom Line When Done Right


“Entertainment adds excitement,” says Ryan Vander Sanden, a booking agent with Fox Valley’s Bananas Entertain-ment and a former bar owner. “To see people play actual instruments, engage a crowd … even the local bands, they go out of their way to make a great produc-tion and people enjoy that. And when they enjoy what you offer, they’ll buy more and come back for more.”

Adds Kelly Hewitt, event coordinator for Green Bay’s Stadium View, “People like music, and music puts people in a good mood. And booze and music? They just go together!”

But before you go out and offer a gig to the next guy with a guitar, we spoke with Tavern League members and other professionals about how to best hire en-tertainment, position your bar for suc-cess and bring more money in the door and in the till.

KNOW yOur lIMITS“My first piece of advice to places,” says Vander Sanden, “is that you have to un-derstand how big you are and how big a return you can get on your investment.” Put simply: Your space dictates the en-tertainment you can accommodate. If you don’t have the space, technical re-quirements or production capabilities for a large, popular band, you can’t book a large, popular band.

“Their overhead, the type of production, type of crew … there’s a certain thresh-old that some acts have, and if you don’t have that, that’s not the band for you,” says Vander Sanden.

For a small bar or patio on the water, Vander Sanden recommends one- to three-person acts. From there, it’s about economies of scale.

Budget should be another primary driv-er, both in regards to what you can af-ford and knowing what’s reasonable for the kind of acts you want to bring in and when. “For an acoustic band in the beer garden,” says Hewitt, who also books Stadium View’s live music, “I don’t like to go more than $300 a band … but

we give them a few free drinks. But on a [Packers] game day, we’d pay a few thousand. The difference comes from who we want, what we want to achieve, and the day or event as well.”

At Fort Atkinson’s Paddy Coughlan’s Irish Pub, owner Erin Housley offers live music on the weekends and pays between $150 and $300 for the musi-cal talent, which are typically local acts based on recommendations from cus-tomers or through other venues. “We are now only booking shows that bring in their own following to help offset the cost we have to pay,” says Housley.

One big misconception of tavern owners, says Vander Sanden, is that they can’t af-ford live music. “Yes, some acts will be too expensive for you, but if you ask around, you find that it is possible to get someone for a few hundred dollars. At that price, it’s a pretty small risk to see how it goes. You might surprise yourself.”

But don’t rush into offering entertainment either, says Lisa Caffery, owner of Racine’s Yardarm Bar & Grill. “Go slow. Research first. Ask questions. For instance, if you don’t provide a PA or a sound system, make sure they have one. Go out and ex-perience other venues that do this first.”

Try SOMe TrIal aND errOr Stadium View is in its third year of book-ing bands for its patio bar, and it was “a lot of trial and error the first year,” says Hewitt. For instance, the bar originally tried offering live music on Sundays. That didn’t go over well and Hewitt suspects it’s because the entertainment wasn’t a good match for the bar’s food special, a chicken special, which is a draw for older patrons.

It’s important to think broadly when scheduling entertainment, including lo-cation, other events, weather and the

like. For instance, located in the shad-ows of Lambeau Field, Stadium View has also learned not to do anything big the day after a Packers game.

Adds Caffery: “There are things that ham-per a larger turnout: weather, special occa-sions and festival season come to mind.”

reaSONable eXPeCTaTIONSDuring the patio season, Stadium View books bands three nights a week, typi-cally Tuesday, Wednesday and Thursday from 6 to 9 p.m. And Hewitt’s take on booking bands for those nights is not to book a band to draw people, but to hold people there. “Don’t think ‘I’m going to get this band for $1,000 on a Tuesday and pack the house.’ You don’t want to have that mentality. I suggest going with a lower-budget band and don’t expect the band to bring in people; instead, get peo-ple with great food and drinks, customer service and specials,” says Hewitt.

“We have some great chicken wing and drink specials Monday through Thurs-day, so people are here because they come for the specials. When there’s live music, then they stay longer, buy more drinks, and have their friends come down, be-cause there is music there to entertain them. Having the band holds them. And we’ve seen that when the band packs up, the customers pack up.”

With this mentality, Stadium View is seeing a return on investment during live music, though Hewitt doesn’t know how big of bump it is.

Caffery and Housley also see a benefit to their businesses: “The bands tend to bring their groupies, which is great for new business, but we still get a lot of lo-cals and seasonal boaters, says Caffery.”

Adds Housley: “Entertainment has been

As tavern owners, you’re always looking for new ways to bring in more customers and more revenue. That can come in a variety of forms, but one that you and your customers are sure to enjoy is adding

new entertainment options, such as live music, to your establishment’s repertoire.

“I suggest going with a lower-budget band and don’t expect the band to bring in people; instead, get people with great

food and drinks, customer service and specials.”

Kelly Hewitt, event Coordinator, Stadium view Bar


helpful in bringing diversity to our crowd and creating a new customer base.”

Then there’s the question of charging a cover, which is always a sticky one, says Vander Sanden.

“The cover charge is something that al-ways comes up,” he says. “It can be a scary thing, even $5 or $1, and it might deter people from coming.” To that end, he suggests alternatives to a traditional cover charge or offering patrons an in-centive for the cover.

One option might be charging a $5 cover, but offering patrons a free drink when they walk in; “if the average price of a Jack and Coke is $5, the customer gets their $5 back right away, so it soft-ens the blow,” he says.

Another option might be a 2-for-1 cover, where the charge covers admission for two patrons.

Offering other promotions during the live entertainment can be a draw as well, says Vander Sanden, but he offers this caveat: “If you can come up with a pro-mo that’s not taking more money out of your pocket, then I would encourage it. But if you could lose money, then no.”

None of the three establishments included here charge a cover for live music.

“We offer a wide range of musical talent here,” says Caffery. “Some of the per-formers are travelling through the Mid-west, and some are local performers. There’s never a cover, since we primarily are a restaurant. We ask that the guests at least purchase beverages while they’re listening … Since we don’t charge a cov-er, we try to keep the price point [of the musical talent] lower.”

MOre ThaN MuSICWhile live music is the obvious go-to for bars, there are other entertainment options

as well. For instance, paint-and-sip events have taken off across the country in the past few years, and Wisconsin is no exception.

Caffery has been working with Paint Nite, a national franchise utilizing local artists, since March 2014. During each three-hour painting session, participants turn blank canvases into masterpieces, cocktails in hand.

“We have a local artist who is part of the Paint Nite franchise set it all up, and we offer food and drink specials during the three-hour timeframe,” says Caffery.

Paddy Coughlan’s Irish Pub is also offer-ing paint-and-sip events; to date, they’ve had four successful sold-out paint nights in conjunction with Chroma, a local creative studio that also offers off-site paint and

sip events. “They are not obligated to eat or drink while they paint, but most do,” says Housley. She adds that paint nights are only on Mondays, so “that brings in customers on a typically quieter night.”

As a bonus, Chroma and Paint Nite also reduce the workload on the establish-ments as these companies handle reser-vations and payments, and provide their own promotion. Chroma posts promo-tional events on their Facebook page and puts posters up in town, leading to good turnout.

One thing Housley has learned through paint nights is to establish a cancellation policy for these for-profit events. “Paint nights are hit or miss, so setting a can-cellation date and having the artist pro-mote themselves, since it is a for-profit business is helpful,” says Housley. “We require at least one week’s notice of can-cellation for all paint nights or for-profit parties that want to book here.”

Other entertainment options for bars that may bring in new customers include live comedy, open mic nights, and trivia.

SPreaD The WOrDAs with anything, marketing is critical to ensuring you pack your place, what-ever the entertainment might be. “Don’t expect the band to do everything,” says Hewitt. “You still need to advertise and do all the promo stuff as usual.”

Across the board, Hewitt, Caffery and Vander Sanden all agree that social me-dia marketing is a great tool. “Social media is definitely the way to go,” says Vander Sanden.

If your establishment has a Facebook page, one suggestion is to create a Face-book event for each gig. If the musical talent or entertainment is on Facebook as well, be sure to tag them in your posts to extend your reach. In addition, con-sider Facebook advertising, which is a low-cost way to spread the word further.

Also be sure to have your entertain-ment lineup on your website. When you book the entertainment, consider putting some marketing stipulations in their contract, such as an agreement that they’ll put the date on their own web-site with the name and address of your place, as well as a link to your website or social media pages.

“On some level, all parties involved should be expected to do marketing … it’s good for everyone to get people in the room,” says Vander Sanden.

Have posters or table tents in your estab-lishment with upcoming entertainment opportunities and look for free promo-tional opportunities outside your business as well; some local newspapers and pub-lications have free entertainment listings online, as do some local chambers of com-merce and other business associations.

Paid advertising is also an option, and Caffery reminds members that in offer-ing entertainment and doing the promo-tional work to get people in the door, it’s not just about marketing the event, “it’s all about advertising your place. The arts are good and we are doing our part to share with the community one way or the other.” TLW

“Entertainment has been helpful in bringing diversity to our crowd and creating a new customer base.”

erin HouSley, owner of Paddy CougHlan’S iriSH PuB


Along the Mississippi River, great blue herons are common. Rick and

Michelle Halverson of Fountain City found inspiration in these birds, known as Shypokes, for both of their business ventures: Great River Organic Milling Co. and most recently, Shypoke Spirits, now a corporate sponsor of the Tavern League of Wisconsin.

Halverson says he became involved in the spirits industry as micro-distilleries began calling to ask for his organic grain. “I started exploring different options and tried to find people that would be interested in distilling for me, and I had a hard time,” he says. Finally he teamed with Sammleton Distilling to produce Shypoke Spirits using Halverson’s non-GMO organic grain from Great River Organic Milling Co. Shypoke Spirits are batch-processed in the small, Milwau-kee-based distillery, with approximate-ly 2,000 bottles produced per month. “Our product is organic, handcrafted, micro-distilled, and made in Wisconsin, he adds. “It’s truly a premium product.”

As of now, the Shypoke Spirits’ label is on bottles of vodka, white rum, and gin. Future additions to the line will be aged rum and whiskey. Halverson says he started the grain company in 2004,

and ten years later, Shypoke Spirits was added. “It’s a family affair,” he says of the business. “My step-daughter actu-ally developed and did all of the label/graphic design.”

Frank Liquor Company in Middleton is the sole distributor of Shypoke Spir-its in Wisconsin, and Halverson is very happy with what the distributor has done for the new label. The products can be found in various taverns, restau-rants and stores throughout these Wis-consin counties: Buffalo; Trempealeau; LaCrosse; Jackson; Monroe; Vernon; Crawford; Grant; Richland; Juneau; Sauk; Iowa; Lafayette; Columbia; Dane; Green; Dodge; Jefferson; and Rock.

The Shypoke White Rum is composed of organic cane sugar and organic molas-ses. Halverson says that the small-batch production technique allows the fer-menting, distilling and aging to match the character of the organic ingredients. “The result is a distinctive, yet versa-tile rum that can be enjoyed straight or mixed,” he says.

The signature ingredients of Halverson’s Shypoke Vodka are the Midwest, glu-ten-free, non-GMO, organic grains used to make it crisp and smooth. Shypoke Gin is also made from organic grains, but infused with complementary organ-ic botanicals for a unique flavor profile.

When it comes to the TLW, Halverson says supporting this organization is ex-tremely important to him. “We have to support the associations that support the industry and lobby for its best inter-ests, whether on a state or federal level,” he says. “That’s what the TLW does for us as members.”

Halverson has been a member of the TLW on and off since opening Great River Organic Milling Co. and a bar/restaurant, the Golden Frog Saloon in Fountain City. He sold the latter in 2009, but he says he’s always been in the grain industry, selling oatmeal, and then dairy proteins and whey powders. “One of the companies I worked with made alcohol for Bailey’s out of the lactose,” he says.

“The people in the TLW would be fa-miliar with us from our restaurant busi-ness, and we made a lot of friends across the state through the TLW during that time,” Halverson adds.

He says he’s been to many TLW conven-tions through the years, but this year’s spring conference in Lake Geneva was the first as Shypoke Spirits. “We’re just a small, family-owned business, not a big conglomerate of companies,” Halverson says. “To us, the support of the Tavern League is critical to our success.”

For now, he wants to continue working toward barreling whiskey and aged rum to ensure those future products can be offered under the Shypoke name. “From there, who knows,” he concludes. “We’ll look at the next opportunity.” TLW

Shypoke Spirits

s 3010, Bay st ., Fountain City, WI 54629

608-687-9580

www .shypokespirits .com

corPorate sPotlight

SHyPOKE SPIRITS


Total amount Due $

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METHOD OF PAYMENT

2015 Fall Convention Registration Form

Name Spouse/Guest Name Signature(s) / Business Name Mailing Address City/State/Zip Business Phone Home Phone

Local League Email Address: __________________________________________________

REGISTRATION FEE PER PERSON Member Non-Member

Full Registration…………………………… $50 $70

Postmarked after September 21, 2015 $60 $80

One Day Only……………………………… $30 $35 (Circle one Tuesday/Wednesday)

Please complete and mail this form with payment to:

TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005

This is my first convention I am a new Member

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Tavern Industry Political Action Committee

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CORE (Children of Restaurant Employees)

Total amount Due $

Check #

Mastercard Visa American Express

Card #

Expiration Date Cardholder Name

Signature

Cardholder Address

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METHOD OF PAYMENT

2015 Fall Convention Registration Form

Name Spouse/Guest Name Signature(s) / Business Name Mailing Address City/State/Zip Business Phone Home Phone

Local League ________ Email Address: __________________________________________________

REGISTRATION FEE PER PERSON Member Non-Member

Full Registration…………………………… $50 $70

Postmarked after September 21, 2015 $60 $80

One Day Only……………………………… $30 $35 (Circle one Tuesday/Wednesday)

Please complete and mail this form with payment to:

TLW, 2817 Fish Hatchery Road, Fitchburg, WI 53713-5005

This is my first convention I am a new Member

I would like to contribute $5.00 of this registration fee to: (please check one only)

Tavern Industry Political Action Committee

Wisconsin Tavern League Foundation

CORE (Children of Restaurant Employees)

radisson PaPer valley hotel

333 College ave. • appleton, WI (920) 733-8000

hOTel raTeS

raDISSON PaPer Valley hOTel333 College ave.

appleton, WI 54911

(920) 733-8000Cut-Off Date September 6, 2015

Single $119

Double $135

2015 Fall Convention PreviewStep Up to the Plate with the TLW

“Step Up to the Plate with the TLW”

tlW 80th Fall convention and trade shoW

OcTOber 5 - 8, 2015

• radisson Paper valley hotel


Monday, octoBer 5, 2015

9:00 a.M. to 5:00 P.M. tlW Board of Directors Meeting –

Evergreen Room

9:00 a.M. to 4:00 P.M. Food service sanitation Course &

Exam – Oaktag Room (Class Registration is open to members and non-members .)

12:00 P.M. to 1:00 P.M. Board lunch – Aspen Room

3:00 P.M. to 6:00 P.M. Registration – lawrence Room

8:00 P.M. to Midnight Outagamie County league

Welcome Party THEmE: save 2nd Base Honoring October as Breast Cancer Awareness Month LOCATION: timber Rattlers stadium, Appleton BAND: Bobby Evans Band (upstairs) and spare Wheel (downstairs)

tUesday, octoBer 6, 2015

8:30 a.M. to 5:00 P.M. Registration & $2 Bill Exchange –

lawrence Room

8:45 a.M. to 9:15 a.M. Audit Committee – Bond Room

8:45 a.M. to 9:15 a.M. Resolutions Committee –

Parchment Room

8:45 a.M. to 9:15 a.M. Nominating Committee – Crown Room

9:15 a.M. to 12:00 P.M. general session – Empire Room

Attendance Drawing Host league Intro – Eastern Zone VP - Gene Loose Opening Ceremony – Outagamie County President - Brad Schinke senior Vice President Report – Chris marsicano President’s Report – Terry Harvath secretary’s Report – tBA treasurer’s Report – Tom Dahlen Keynote speaker – Bill Georges special Club Awards Member of the year Award Attendance Drawing First-timers Orientation

12:00 P.M. to 5:00 P.M. trade show –

grand Ballroom Bean Bag toss Contest for tIPAC

12:00 P.M. to 4:00 P.M. silent Auction –

Ebony Room

1:00 P.M. to 2:00 P.M. seminar: Promoting your Business

with Social media Presented by: SureProgramming LLC linden Rosewood Room

3:00 P.M. to 4:00 P.M. seminar – tBD

linden Rosewood Room

8:00 P.M. to 1:00 a.M. Cocktail Party & Costume Contest –

Empire Room THEmE: “Step up to the Plate with the TLW” COSTUmE: Baseball Attire, Breast Cancer Awareness BAND: RPM Band sponsored by: BmI

9:00 P.M. to 10:00 P.M. live Auction –

Empire Room

Wednesday, octoBer 7, 2015

9:00 a.M. to 5:00 P.M. Registration & $2 Bill Exchange –

lawrence Room

9:30 a.M. to 11:00 a.M. general Business Meeting –

Empire Room Attendance Drawing ABl Report - Bob Sprenger legislative Report - Scott Stenger Resolution Committee Report New tlW App . Presentation good and Welfare Attendance Drawing

9:00 a.M. to 2:15 P.M. silent Auction –

Ebony Room

11:45 a.M. to 12:15 P.M. safeRide Meeting –

Empire Room

11:00 a.M. to 3:00 P.M. trade show –

grand Ballroom

2:00 P.M. to 2:45 P.M. Vendors Drawings –

trade show Area (Attendees must be present to win)

2:45 P.M. to 3:00 P.M. Exhibitor Booth Drawing –

trade show Area (Exhibitors’ booths must be still set up to win)

3:00 P.M. to 4:00 P.M. District Caucuses:

1st & 9th District – Empire 6th District – Cortland 2nd District – McIntosh 8th District – Pippin

4:00 P.M. to 5:00 P.M. District Caucuses:

3rd District – Empire 4th District – Cortland 5th District – McIntosh 7th District – Pippin

5:00 P.M. to 6:30 P.M. President’s tIPAC Reception –

Either Pool or Courtyard

thUrsday, octoBer 8, 2015

9:30 a.M. to 12:00 P.M. general Business session –

Empire Room Attendance Drawing CORE Drawing - Brad Schinke Audit Committee Report swearing in of Officers Host league Drawing Membership Recruitment Drawing trade show Buyers’ Raffle Foundation safeRide Raffle good & Welfare President’s Closing Remarks DVD Presentation Attendance Drawing

12:00 P.M. Outagamie County

President’s Reception Brad schinke Kamps Bar 303 Williams st . Combined locks, WI 54113

Note: Times and events are subject to change

without notice.

2015 Fall Convention PreviewSchedule of events

annual Food drive: Please bring non-perishable food or a cash donation.


Auction Item FormTLW 2015 Fall Convention

2015 Fall Convention PreviewAuction

Each year at the Fall Convention, members gather Tuesday evening for

the TLW Live Auction.

If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Chairperson Judy Vandenhouten .

Donor (Individual name and league)

Contact Person

Phone (business) (home)

Please describe the item(s) your members will be donating to the tlW auctions .

Item: Value:

Item: Value:

Item: Value:

Item: Value:

Item: Value:

Thank you for your participation!Return this form by sept . 25, 2015 to Judy Vandenhouten, E2904 County Rd . J, Kewaunee, WI 54216

the tlW live Auction is one of the larger parties held during the four-day festivities and members have fun bidding, toasting and dancing! In addition to the tuesday night function, members also have the opportunity to participate in the silent auction that runs tuesday, Noon to 4:00 p .m . and Wednesday, 9:00 a .m . to 2:15 p .m .

In the past, auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairperson Judy Vandenhouten helps coordinate the auctions that benefit the Direct givers Fund and tIPAC .

Donating an item is simple .

1 . Please fill out the form below and mail it to: Judy Vandenhouten E2904 County Road J, Kewaunee, WI 54216 Email: houtrvle@gmail .com Cell: 920-493-4329

2 . Bring your item to the registration booth upon arrival to the fall convention . •the auction committee decides if the item will go into the live or silent auction . •All items purchased at the auctions must be paid for by personal check, credit card or cash.

thank you for your contributions!


Nomination FormTLW 2015 Fall Convention

2015 Fall Convention PreviewMember of the Year

The Tavern League of Wisconsin Member of the Year Award

the award is presented annually to a deserving tlW member at the fall convention . Please take a moment to nominate a member who you feel is deserving of this award . the recipient is chosen based on service to the tavern league of Wisconsin as well as service to community and family . Many members are qualified to receive this award .

Complete the form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc . Please send nominations to the tlW office by september 11, 2015 .

last year’s member of the year was sue Robinson, owner of Bourbon street Bar and grill in green Bay .

Name

Business

City, state, Zip

local league

Please state why you feel this person should receive the tlW Member of the year Award . (Attach additional information and supporting documentation if necessary .)

your information:

Name

local league

Phone Number

Date

Thank you for submitting this entry. Please return to the TLW Office: 2817 Fish Hatchery Rd., Fitchburg, WI 53713.

Deadline is September 11, 2015.


leagUe ProFile

Tucked into the northeast corner of the state, Oconto County offers

a true Northwoods experience. It is home to more than one million acres of national forest, yet it’s just a short drive north of Green Bay. It’s also home to the strong and stable Oconto County Tavern League, which was founded in 1947 and today is about 70 members strong.

“We’re made up of smaller operations, no corporates or chains,” says Dave Van Lanen, president of the Oconto Coun-ty Tavern League and owner of Twisted Tap, Sobieski. “The county is quite large and most of our members are rural, mom-and-pop-type establishments.”

There are a number of long-term mem-bers here as well, with several generations continuing their families’ businesses.

Because the county is primarily rural and has no taxi service, the Oconto County Tavern League felt it was important to offer a SafeRide program for members, residents and visitors. The league started its SafeRide program in 2010. “It was important for us to offer this to our cus-tomers and members,” says Van Lanen. “We work closely and have a good rela-tionship with the county sheriff, so we try to be proactive.”

Van Lanen believes Oconto County likely has the highest cost per ride in the state; because of the county’s large size, it’s not uncommon for a driver to cover 30 miles to get someone home safely. “We’ve made changes to get the cost down, but some rides could last for quite a while and that makes a big dif-ference,” says Van Lanen.

With the Oconto County Tavern League’s SafeRide program, TLW mem-bers buy ride vouchers for $5, and driv-ers receive $25, regardless of the length of the ride. Customers pay nothing for the ride, and bars are reimbursed for the rides provided.

The league does three cash raffles during the year to raise money for its SafeRide program, selling 100 tickets for $50 each. With 15 prizes available, participants have a one in eight chance of winning.

The league also sells “I support the Oconto County Tavern League” hang-ers in May and over the holidays, and does a “Tour of Taverns,” which is sim-ilar to a poker run, in the late summer/early fall.

The Oconto County Tavern League also hosts an annual 18-hole golf scramble

outing, with a portion of the proceeds supporting the Oconto County Sher-iff Department’s K-9 Unit. Held at the Parkway Golf Course in Pound in June, the league offers a number of bucket raf-fles and hole prizes, as well as a meal. There are also three prizes available for golfers. The event raises between $6,000 and $7,000 annually.

Not only does the Oconto County Tav-ern League like to reward its customers and fundraiser participants, league mem-bers have their own fun as well. League meetings are held the first Monday of each month, during which they do a 50-50 raffle for gas money. Everyone at the meeting, says Van Lanen, buys a ticket for $5; the proceeds are then raffled off in stacks of money based on how many members participate. Meeting attendance averages 25 to 30 members a month.

“Our membership is pretty strong and they know the value of their member-ship,” says Van Lanen. “Being a member of the Tavern League is important for the information we get from the state, upcoming laws, and things like that. It’s also a great opportunity to get to know and work with other people.” TLW

OCONTO COuNTy TAvERN LEAGuE

the Oconto County tavern league hosts an 18-hole golf outing/fundraiser each year with a portion of the proceeds benefiting the Oconto County sheriff Department’s K-9 unit . the outing features a scramble-style format and it’s held at Parkway golf Course in Pound in June .

OcontoCOUNTY TAVERN

LEAGUE


BUsiness sPotlight

Jane VandenLangenberg is continuing a family tradition. VandenLangenberg is

the owner of Dale & Jane’s Pub in Abrams. Jane and her late husband, the well-known and well-loved Dale VandenLangenberg, who passed away eight months ago, have owned the bar for 27 years.

Dale’s family has an established history in the tavern industry. “Dale was born here,” says Jane, explaining that “his mom and dad owned the bar here for 10 years, then sold it in 1962. It had switched hands a few times, and we bought it back in 1988. He grew up here for several years before his family moved on.” Jane adds: “His family always owned a bar. Dale, he liked the people and the business and enjoyed that kind of work. He was a people person.”

Dale & Jane’s is open seven days a week. The couple started with just a little hamburger cooker, says Jane, but they added a kitchen with a fryer after 10 years to expand their offerings. “With the drinking and driving laws,” says Jane, “we needed to offer more food and that helped a lot. It kept us going.”

The menu is fairly basic, featuring burgers and fried foods, soups and chili.

In addition, says Jane, “there isn’t much around by us, so with our hours, people can get food any time they want. That was another benefit of expanding our options.”

Dale & Jane’s Pub opens at 10 a.m. during the week, and at 9 a.m. on the weekends.

The bar, says Jane, is a family place, something that has been true since Dale and Jane’s children, now grown, were young. “When we started, our kids were young and a lot of people brought their kids, so their kids played with our kids. We are a family bar, and we’ve met a lot of really good friends here. In fact, we’re not just a bar, we’ve become a big family.”

That “family” turns out for the bar’s annual breast cancer fundraiser for the American Cancer Society. Jane is a cancer survivor herself and last year, the event raised over $10,000. “We get all my girls here,” says Jane. “It’s a fun day, and we have a lot of prizes.”

Dale & Jane’s Pub also offers volleyball, pool, darts and horseshoe leagues, and sponsors a baseball team that Jane’s nephews play on.

The VandenLangenbergs have been Tavern League members since purchasing the bar in 1988. Dale, says Jane, was the local league president for years, as well as a district director and served as an executive officer. “We joined the Tavern League for what they believe in and how they help our businesses through education, because it is so political now. And that helps us educate our customers,” says Jane.

“People would ask Dale who to vote for. He wouldn’t tell them who to vote for, but would provide information on who the Tavern League supported to help them decide for themselves.”

Jane continues to work in the bar every day of the week, though she’s not always tending bar. While she’s not sure what the future holds, she hopes the business continues to run the way it is, even if she’s not there. “We have such a close-knit group here,” says Jane. “Everyone pitches in if you need a hand; people are right there to help. I’ve found that out in the last eight months.” TLW

Dale & Jane’s Pub

4609 Brookside Rd ., Abrams

920-826-5499

DALE & JANE’S PuB

Dale & Jane’s Pub owned by Jane Vandenlangenberg and her late husband, Dale has been a fixture for years in Abrams, a tiny community between green Bay and Oconto Falls . Jane continues to operate the family-friendly bar every day of the week .


charity sPotlight

The people of Oconto County can sleep more soundly knowing that Baron and Dexter, two K-9s with the sher-

iff’s department, are on patrol.

Both German shepherds, Dexter, along with handler Deputy Todd Skarban, and Baron, whose handler is Deputy Chad An-gus, work 12-hour shifts opposite one another. “We attempt to have one [K-9] on as much as possible,” says Oconto County Sheriff Mike Jansen.

He goes on to explain that “on a normal shift, they’re a regular part of the patrol unit, and they’ll do officer protection if needed, drug sniffs and help find lost people. They’re also trained to locate articles, such as pieces of evidence,” says Jansen.

The K-9s are also ready and available to assist other law en-forcement agencies in Oconto County and bordering counties. “They’re not just Oconto County Sheriff’s Department K-9s,” says Jansen. “They’re here to help all.”

Doug McMahon, the prior sheriff of Oconto County, started the K-9 unit in 1998. Shortly after that the Oconto County Tavern League began its close association with the county K-9 unit. “We got involved with the Tavern League when they asked Sheriff McMahon for help flipping burgers and brats for their yearly golf outing,” says Jansen. “Because of that, the Tavern League decided to donate toward the K-9 program and has done that consistently for at least 17 years. And we’re thankful for their longstanding support.”

The Oconto County K-9 unit is financed solely through fund-raisers and donations. With the TLW state match, the Oconto County Tavern League provides $3,000 to the unit each year. These donations, says Jansen, are put into a fund to help replace

and buy new police dogs. The cost to purchase and train a new K-9 and certify a new handler starts around $12,000. The aver-age length of service of a police dog is about nine years.

Donations also help pay for equipment for the dogs, vet bills, medical insurance, food and other expenses.

At present, says Jansen, Baron and Dexter are serving Oconto County’s needs well, though the department has thought about bringing on another dog just for drug work.

“Having a K-9 unit is a definite asset for all of the aforemen-tioned reasons: officer protection; assisting with the drug prob-lem we not only have in Oconto County, but the whole area; and for the safety and assistance of the public,” says Jansen. “It’s a plus for those who live here or spend time here for us to be able to provide the K-9s and do the great job they do.” TLW

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sheriff Deputy Chad Angus is the handler for Baron, one of the german shepherds that is a part of the Oconto County K-9 unit .


We’re debuting a new column in On Premise that will introduce you to a district director of The Tavern League of Wisconsin. The individual featured will be a director representing the league that is highlighted in the issue. In this issue, we’d like to introduce Mark Rehwinkel, 6th district director.

Q: TELL uS A LITTLE BIT ABOuT yOuR BACKGROuND, INCLuDING yOuR FAMILy AND THE LOCATION AND TyPE OF BuSINESS yOu OWN.In my early years I was a musician play-ing in taverns and lounges all over the country. I then got into the new car business and worked my way up to the position of general manager. My wife, Patricia, ran the pub my father-in-law opened in 1966. It is called Cusack’s Pub, an Irish pub, located in Marinette, Wisconsin. My wife has worked there for over 40 years, and 15 years ago we took it over. I eventually retired from the car business to help her. We also have two daughters that are married as well as three granddaughters.

Q: WHAT INTERESTED yOu IN BECOMING A TAvERN LEAGuE MEMBER? HOW LONG HAvE yOu BEEN A MEMBER AND WHAT OFFICES, IF ANy, DID yOu HOLD LOCALLy BEFORE BECOMING 6TH DISTRICT DIRECTOR? My father-in-law joined the Tavern League in 1966 after he opened the pub. He said to my wife and me when we

took it over: “No matter what you do, always stay in the Tavern League and you’ll be alright.” We always attended all the meetings when we took over 15 years ago, then I became a local director and moved to vice president and then to president of the Marinette County Tav-ern League, an office I still hold today.

Q: WHAT DO yOu SEE AS THE MOST IMPORTANT ISSuES FACING TAvERN LEAGuE MEMBERS TODAy? We need to stick together because every year new laws come into play that affect our businesses. We must continue to stay on top of these issues and make sure we are treated fairly and fight together for our rights as small business owners. I live on the Michigan border and they do not have a tavern league in Michigan. When an issue [a new regulation, law] comes up that affects their businesses, there is no one to fight for them and it usually goes through. I have many friends who own bars there and they wish they had an organization like ours.

Q: ARE THERE SPECIFIC ISSuES THAT ARE uNIQuE TO THE 6TH DISTRICT THAT yOu’D LIKE TO WORK ON?When you look at the amount of Class B liquor licenses in our counties com-pared to membership, we need to reach those businesses and increase our mem-bership. We are only running about 25 percent of those businesses as members. Membership is the key to making us a stronger organization.

Q: WHAT DO yOu ENJOy MOST ABOuT BEING A DISTRICT DIRECTOR?I have always enjoyed being involved in things that help others. I have always been proud to be a member of the Tav-ern League, and even prouder to rep-resent the sixth district as a director. I

thank our members for their support. My areas of responsibilities are Mari-nette, Oconto and Florence counties, and they all have great leadership in all their officers.

Q: HOW ELSE ARE yOu INvOLvED IN yOuR COMMuNTIy? My wife and I donate to a lot of chari-ties. We belong to the Moose Lodge and the American Legion, and we volunteer when we can. TLW

MEET THE DIRECTOR: MARK REHWINKEL

Meet the director

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Editorial Features 2012January/February

2012 TLW Membership Directory & Buyer’s Guide

March/AprilSpring Conference Issue

Generating Outdoor Income

May/JuneMay is Tavern Month

July/AugustPre-Convention Issue

Service with a SmileIdentifying Profit Leaks

September/OctoberFall Convention Issue

November/DecemberPromotional Ideas


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legislative notes

Do you know your state senator? State representative? Congressio-

nal representative? If not, you should make an effort to build a relationship with them so you don’t just know them, but more importantly they know you. While it could seem a bit time consum-ing and a bit intimidating – it isn’t and believe it or not elected officials want to hear firsthand the issues and concerns you may have as they review legislation.

MaNy WayS TO MeeT leGISlaTOrSTake the time to invite elected officials to your local league meeting. I know many leagues routinely invite their legislators to meetings which serves as a great op-portunity to talk about issues and get to know them in a setting more comfort-able for our members. Another great opportunity to meet legislators is at our annual Legislative Day in Madison. En-courage attendance and participation at this annual event – it continues to be one of the largest Legislative Day events in Madison and well worth your time to meet with elected officials.

Knowing your elected officials greatly strengthens your ability to communicate with them and their staff on issues of importance to you and your business. Most small business owners will take any steps they can to strengthen and im-prove their business model. Establishing

relationships with local, state and feder-al decision makers is a smart move and is an investment in your business. Being able to make a call or send an email to your mayor, state legislator or congres-sional representative could make the difference in whether a bill passes or is defeated – it is that important especial-ly when that bill directly impacts your business.

IMPOrTaNT reSOurCeS To find out who represents you in the State Assembly, State Senate, and their contact information, please visit maps.legis.wisconsin.gov and enter your ad-dress in the box in the top right corner. To find your U.S. Representative please visit www.house.gov/representatives/find and enter your zip code. Both sites provide contact information for your representatives and senators so you can stay in touch with them about issues im-portant to the Tavern League.

Stay up-to-date with legislation we are following this session. The Gov-ernment Accountability Board’s site, lobbying.wi.gov has information on all the bills the Tavern League is in-terested in and the bills other groups are lobbying on. To find information on the TLW, simply click on the “Who Is Lobbying?” button on the top left then click on “Lobbying Principals” in the menu that appears right below.

Search “Tavern League of Wisconsin” to reach our page.

For information on anything else Tavern League related, go to www.tlw.org. Here you can find upcoming events, informa-tion on SafeRide, do a search for TLW establishments and much more. As al-ways, if you have any questions feel free to call us at 608-270-8591. And be sure to Like the Tavern League of Wisconsin on Facebook. TLW

GET TO KNOW yOuR LEGISLATORSBy SCOTT STENGER, STENGER GOvERNMENT RELATIONS


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COMPLIANCE WITH WI SALES AND uSE TAxESBy MICHELLE ENO, CPA

Sales and use taxes can be challenging for Wisconsin businesses. It is im-

portant to regularly review the require-ments for collecting and paying Wiscon-sin sales and use tax and to review your processes and procedures to ensure that you are adequately addressing these re-quirements.

Wisconsin sales and use tax is levied on the final consumer of taxable goods and services, with the responsibility to collect this tax on the shoulders of busi-nesses that sell these goods.

Although your patrons are the final con-sumer and should be paying tax on the goods that you provide to them, you are liable for collecting and paying the tax on these goods. In any case where sales tax is not collected for the goods you provide, such as a free item that you give away to your patrons, you are liable for paying use tax on the cost of the product that you gave away.

Here are some examples of other sales and use tax situations that a business in your industry might encounter and how the tax is collected and paid in each sit-uation:

Mandatory tips or gratuities: If a man-datory tip or gratuity is added to your patrons’ bill, then it is also subject to sales tax. If the tip or gratuity is discre-

tionary then it is not subject to tax.

Cover charges: Cover charges that en-title your patrons to receive entertain-ment and/or to receive taxable food and drinks are taxable.

Discounts and coupons: The tax treat-ment of discounts and coupons used by a patron depends on whether you or a third party offers the discount or cou-pon, and whether the third party reim-burses you for the amount of the dis-count or coupon.

Payments you receive from a third party for discounts or coupons received by a patron are part of the sales price of the product that you sold and sales tax for this amount should be collected.

Discounts or coupons offered by you, which are not reimbursed by a third par-ty, are not subject to sales tax.

Parking: Any fees that you collect for parking are taxable.

Sales Tax included: You are allowed to deduct, on your sales tax return, sales tax included in your sales if customers are notified that the price includes sales tax. You can notify your patrons by pro-viding a receipt that indicates your price includes sales tax, or posting a sign that informs your patrons that all sales in-clude sales tax.

Drinks purchased from bar treated dif-ferently than in the restaurant: Drinks purchased in the bar usually include sales tax in the price of the drink. How-ever, drinks sold in the restaurant area are usually taxed separately, along with the meal.

When transferring a bar tab to a restau-rant bill, sales tax may still be included in the price of the drinks purchased and listed on the receipt separately from the taxable meal.

Banquet Room Rentals: The rental of a banquet room that will be used for an amusement, athletic, entertainment or recreational event is taxable. Howev-er, the rental of a banquet room for an event that is not used for one of those purposes would not be taxable. An ex-ample of a nontaxable event would be for meetings or training purposes.

Food and Beverages Given to Employ-ees: The taxable food products that are given to employees for no consideration during the employee’s work hours are nontaxable. However, if these items are sold to an employee during work hours then the items are taxable.

Note: If the same taxable food products are given (not sold) to the employees outside of the employees’ work hours, then use tax would be due on the cost of the products. TLW

Michelle (Shelly) Eno is Tax & Business Ser-

vices Department Manager with Wegner LLP,

CPAs & Consultants with offices in Madison,

Baraboo, Janesville and Pewaukee. This article

is not intended to give complete tax advice, but

a general review of the subject matter. You can

contact Michelle at 608-442-1951 or michelle.

[email protected]


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FeatUred aFFiliates

allIeD GaMeS INC.Mike Patch is the owner of Allied Games, an amusement machine operator based in Beloit with a branch in Loves Park, Ill.

Patch says Allied Games was started by his father 35 years ago in 1980, and he now has a son in the business, making it a true third-generation company. “That’s kind of common for amusement operators in the state of Wisconsin,” he notes.

With 15 employees, Patch describes his staff as “long-term, devoted employees” and says the business is also a proud member of the Wisconsin Amusement Music Operators Inc. (WAMO). Patch says he doesn’t do much in the way of advertising because his business message is spread mostly by word of mouth, but he believes in the mission of the Tavern League of Wisconsin and WAMO very strongly. For this reason, Allied Games’ membership in both these organizations is a must, Patch says.

Allied Games’ primary products are juke box music, pool tables and dart machines, as well as a variety of game machines. “As with most WAMO members, we are a very dedicated operator for our local league players,” he says. “And league play is the backbone of the amusement industry.”

WAMO actually hosts one of the largest pool tournaments in the world, and the world’s largest dart tournament each year, Patch explains. The 2016 Wisconsin State Pool Tournament will be held in Wisconsin Dells next March, while the 2016 Wisconsin State Dart Tournament is heading to Green Bay two months later, in May.

For its Wisconsin branch, Allied Games offers dart leagues in Beloit, Milton and Edgerton. Pool leagues can be found in the same areas, including Janesville and some county tavern leagues. All information including league locations and rules can be found online on the company’s website.

When it comes to the TLW, he says his affiliation with the organization is driven by Allied Games’ local partnerships. Most of the company’s customers are Tavern League members, and tavern owners, he says. “So our affiliation is a parallel to support their organization and to champion the causes that would be dear to both of us, because we’re dependent on the bar business for our own success as well,” Patch adds.

With nearly 15 years of membership in the TLW, he says he wants to continue to support the association’s statewide agenda which in turn supports Allied Games’ local partners.

Allied Games Inc.James Patch2951 Kennedy Dr ., Beloit, WI 53511 • 608-365-1007www .alliedgamesinc .com

SerVICe SPeCIalISTSService Specialists President Jeff Ollerman says his team brings its customers more than 300 years of experience in fields ranging from heating and ventilation to air conditioning and refrigeration to food service equipment and ice making. Founded in 1984, the company employs 20 service technicians, 12 equipment installers plus support staff.

The company focuses on heating, ventilation, air conditioning, restaurant refrigeration equipment, restaurant ice making equipment, restaurant walk-in coolers, walk-in freezers, refrigerated preparation tables, as well as any food preparation equipment such as microwaves, warmers, ovens, grills, flat tops, fryers, heat lamps, steamers, mixers, slicers: “anything it takes for our customers to be able to focus on what they need to focus on,” says Ollerman.

While Service Specialists does sell all makes and models of equipment, he says it’s primarily a service and maintenance company, providing 24-hour service to a 75-mile radius around Madison in southern Wisconsin.

Ollerman explains that as the economy improves, customers are thinking long-term, and doing a lot more replacing of equipment than repairing, a change from the trend a few years ago. “But it’s our job to make sure that equipment is up and running anytime they need it,” he says. “This is a 24-hour service, because as we’ve found, machines don’t know what time or day of the week it is.” Whether a local corner bar or large restaurant chain, Ollerman says it’s his company’s job to keep them running. He says he believes his customers are also his friends, and after 31 years, they really have become that. “We also feel very strongly that we’re on the same team,” he adds.

When it comes to the TLW, he says being involved in the community is very important to him and the entire Service Specialists’ family. “We’re proud to be one of the organization’s 5,000 members,” Ollerman says. “We’re also proud of what the Tavern League does. They are out there and they are visible. For us, that is absolutely huge.”

He adds that giving back to his own community is a way to pay the efforts forward. On the company website, information can be found about the “Give Kids the World” charity which Service Specialists is very involved. In 10 years, the company has raised more than $100,000 to help families of terminally ill children. “It’s been a theme for our company since Day One, even when we didn’t have the money,” Ollerman says. “We still find a way to give some back.”

Service SpecialistsJeff Ollerman645 s . Bird st ., sun Prairie, WI 53590 • 608-255-6667www .service-specialists .com


The beNeFIT COMPaNIeS INC.

The Benefit Companies Inc., founded 41 years ago by Curt Otto was initially focused on health benefits and retirement planning. Account Executive Jeff Batzler says now the variety of wholly-owned subsidiary companies within their organization offer everything a business needs from retirement plan services and human resource consulting to payroll and IT services. When it comes to insurance, the Benefit Companies offer: general liability; property; business auto; workers’ compensation; umbrella; employee practices liability; employee benefits liability; and data breach/cyber liability; plus personal; health; home; and auto.

Batzler says the organization’s relationship with the TLW was formed a couple years ago when it began offering Society Insurance’s products, especially the package targeted toward Tavern League of Wisconsin members. June 1 marked the first year anniversary of their TLW membership.

He believes the two things that separate The Benefit Companies from other businesses are its Connect & Simplify and Red Flag Guardian Services. Connect & Simplify allows clients to customize their product and service choices from The Benefit Companies and provides increased flexibility for individual business needs. The Red Flag Guardian Service is a program that watches customers’ individual programs and alerts clients of liability, extra expenses and penalty issues before they became a reality.

He says policies especially popular with members lately include cyber liability, also called cyber risk or data breach insurance. Today’s cyber insurance policies cover: data breach/privacy crisis management, multimedia/media, extortion and network security.

“We’re not ‘Write your policy, see you later’ kind of people,” says Batzler. “We touch base quarterly, and if you want, more often. I stop by most of my business accounts, especially bars and restaurants to have a bite to eat, talk and see how things are going.”

Batzler enjoys attending the local Tavern League conferences, and getting to know the members on a more personal level. He says the people are friendly, plus they’re open to listening to his message and asking a lot of questions. “Information is the key now, because the world has become such a fast-paced environment,” Batzler explains. “It’s impossible to keep up with everything, so you need someone professional. My motto is: My business is to keep you in business.”

The Benefit Companies Inc.Jeff Batzler250 N . Patrick Blvd ., ste . 100Brookfield, WI 53045 • 262-207-1999, ext . 152jbatzler@benepac .com • www .thebenefitcompanies .com

Super Sports SafeRide Breast Cancer VFW

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neW MeMBers

district 1

Kenosha City

Ashling on the LoughBradley griesbachKenosha

Bourbon Legendsgordy PetersonKenosha

mac’s Deli & CateringKris OsborneKenosha

mickey Angelo’sMickey gulloKenosha

Snapfire Grill & PubJason R . PriceKenosha

Kenosha County

Pub N GrubDarcy A . Bushgenoa City

Tina’s Somers InnMel traughbersomers

Dock HoppersBrett lebdatwin lakes

racine City

Robyn’s PubRachel RodriquezRacine

racine County

Ollie’s Sports & SpiritsJeff & Karen WinklerBurlington

Everett’s PubMelissa A . MarryFranksville

The Dirty Hoe Saloon teena FleschKansasville

rock County

Boundaries Bar & GrillKarri VanceBeloit

Walworth County

Al Smith’s SaloonKitty stichmannEast troy

district 2

Columbia County

3 Play LLCRichard KawalecPortage

Dodge County

Columbus Country Clubtimothy l . HoffmanColumbus

Prairie Taverntimothy MashockJuneau

Quitting Time Pub & Grill LLCJeffrey & sue Hinojosalomira

mugshotz Sports Bartracy smitsRandolph

Hauser’s HideawayPaul R . Hauser, Jr .Rubicon

The Other Barsteve DauteWaupun

Jefferson County

The Bridge Colin gorderWaterloo

RJ’s TreehouseMichael BuchertWatertown

Madison/Dane County

Laurel Tavern Inc.Diane ZilleyMadison

North Bristol Sportsman’s ClubKevin Quammesun Prairie

mr Brews Taphousesteve DayWaunakee

Waukesha County

JR’s Tap HousePaul CottonWaukesha

district 3

Crawford County

Jones’s Blackhawk LLCsteve JonesPrairie du Chien

Dells/Delton area

Boomtown SaloonHailey Borotalake Delton

Grant/Iowa County

motor Boatn’ Bar & Grillgerald Dayglen Haven

Dickeyville/Kieler Lions ClubJoe HoppmanKieler

Lancaster Chamber of CommerceAmy Bell Kwalleklancaster

Platteville Country Clubsteve A . BeckerPlatteville

Platteville Regional ChamberKathy KoppPlatteville

la Crosse City/County

Breakfast Club & PubMark goede & Jackie Millerla Crosse

Glory Days Sports PubMark J . schneiderla Crosse

Jimmy’s North StarJimmy Powell & . Pete Croganla Crosse

Roscoe’s Vogue BarBen Buchenhauerla Crosse

Sloopy’s Bar & GrillDaron Householderla Crosse

Outskirts Gentlemen’s ClubBrent taylorsparta

Monroe County

Cran-Beary Pub/ Cranberry Country Lodgestephenie Kuehltomah

Sauk County

The Farm Kitchen shane MardenBaraboo

R & J’s SaloonRay schlampMazomanie

Ques Bar & River Deckscott HerbeckPrairie du sac

district 4

Fond du lac City/County

The Bullpen Roger VistainFond du lac

Manitowoc County

Glenn’s Barglenn HelgersonManitowoc

m & B Happy Hour 2.0Mike JohnsonManitowoc

Ryan’s on yorkRyan MorrisManitowoc

Kings KornerJane KienbaumNew Holstein

Oshkosh City

B & E LoungeJames NienhausOshkosh

Ozaukee County

martini Pete’sPeter Oldsgrafton

Sheboygan County

Pourvino Winebar & Bistrosally MaydakPlymouth

Rosie’s Valley InnRosalie MayPlymouth

Blondie Bar & GrillRenee & Mike Kramersheboygan

Harbor LightsDavid M . Nennigsheboygan

Weimann’s Supper Club at RiverdaleDarren Weimannsheboygan

Washington County

Tally HoChaz HastingsHartford

Nite OwlsMike W . Duchelleslinger

Cross Roads Tapsue BrueggemanWest Bend

district 5

adams County

moonshiners Old millAndrea & Eric FeltesArkdale

Green lake area

Seasons & CelebrationsMicki KoopmansMarkesan

langlade County

The TaphouseJason McNabbAntigo

Dawns Walleye Lodge Bar & Grill LLCDawn MineauPearson

Marathon County

IDK WingsBryan & sarah londervilleWausau

Marquette County

Foxy’s Bar LLCtrisha EvansBriggsville

Portage County

Fuel StopKathie gansAlmond

Elizabeth InnKevin FletcherPlover

North Point PubDebbie & Perry Wisinskistevens Point

Waupaca County

Big Sal & Cheesy’sAndrew & Kayla lorgeClintonville

Gastraus Club 45Michael gastrauClintonville

The Iron Grille steve CieslewiczIola

SociablesMichael C . FahserNew london

tlW NEW MEMBERs APRIl 12, 2015 tO JuNE 19, 2015


Wally WorldRick stofletWaupaca

Wood County

Jabberjawz Bar and Dining LLCMichelle MeisterNekoosa

Four Stools ShortDewey HillWisconsin Rapids

marjorie’s SteakhouseMarjorie tellWisconsin Rapids

district 6

Door County

The Log Den LLCWayne & Diane lautenbachEgg Harbor

Sturgeon Bay yacht ClubRachel Cromellsturgeon Bay

Forest County

Jacki’s Windfall Inn LLCJaculyn sawlsvilleWabeno

Marinette County

The Hawk Bar & Grill tiffany tanckCrivitz

Bill & Kathy’s White House BarKathleen sipplegoodman

Diane’s Pop-A-TopDiane M . BlosserPembine

Oconto County

Pines on Crooked LakePaul DuBoisCrivitz

S & S Hometown Bar & RestaurantMaynard steffensOconto Falls

Outagamie County

Wisconsin Timber RattlersRyan grossmanAppleton

Eagle Links Golf CourseKen M . WaltonKaukauna

The Locker Room Hot Brass llCMenasha

district 7

barron County

Lakeside PizzeriaKris ZappaCumberland

Lynndale’s Golf Inc.Dale struzanRice lake

Status Crow Sports Barlarry HaugenRice lake

Chippewa County

Italiano’s Pizzeria & BarCarmen MuenichChippewa Falls

The Village Tavern todd lindstromChippewa Falls

Clark County

Boozers Bar & GrillPamela geigerDorchester

The mug & JZ’s PizzeriaJim ZastrowMerrillan

Lake Arbutus Sports Bar and GrillMichael & Michelle HodgsonNeillsville

Dunn County

Jamie’s Buck Shot BarJamie tillesonBoyceville

Barrel RoomRichard BygdMenomonie

Pepin County

The Rec Hall LLCJennifer PetersonArkansaw

Legend’s Pub N’ EateryDawn BrelandMenomonie

Pierce County

Big Dog Daddy’s RoadhouseJohn grabrickBay City

Bendilly’slisa M . PlummerEllsworth

DS Liquorscott gulbranson & Dan HansonEllsworth

Lazy River Bar & Grill LLCPat smithRiver Falls

Polk County

7 Brothers Bar & Grill LLCPat schradleClayton

The Sandbox Bar & Grill Mylon MagnusonClear lake

St. Croix County

Pheasant Hills Golf/Kelm Golf LLCJeffrey D . KelmHammond

Trempealeau/buffalo County

River Ratz Saloon LLCthom PawlakBuffalo City

Stockyards Bar & Grill LLCMelissa PientokDodge

Shari’s Bar and Grillshari WerleinWhitehall

district 8

burnett County

Hap’s LandingHeidi & Kevin RadmanDanbury

West Point LodgeCasey McCannspooner

Hunter’s InnCarol MulroyWebster

Whitetail WildernessMike & Jean WaltzingWebster

Greater Northwoods

Antler’s Inc.Donna M . CollinsMercer

Gateway LodgeWayne RiebeMercer

lakeland area

The BarBernard WilliamsWoodruff

Oneida County

CT’s Deli LLCRhonda JicinskyRhinelander

Lindy’s Hideawaylindy smiththree lakes

Price County

maple Grove Tavernsteven EsbernerButternut

Raab’s Extra Inningsscott RaabOgema

Comfort Cove Resort LLCRoger trierweilerPhillips

Prentice Volunteer Fire DepartmentBrad swensonPrentice

Sawyer County

Reiske’s Island View Resortsuzanne ReiskeHayward

Wayside Sports Bar & Grillsandra schorrHayward

Superior/Douglas County

Pudge’ssara Haugensuperior

Tomahawk/Merrill area

Billy Bob’s Sports Bar & GrillKevin & Kari Atchisontomahawk

Ingman’s Parkway PubJennifer Ingmantomahawk

Vilas County

Eagle LanesMichael KocourekEagle River

Eagle River InnMichael KocourekEagle River

Black Oak InnRuthie Nataliland O’lakes

VFW Post No. 8400Robert Wuytackland O’lakes

Retreat BarBeth MarohnPresque Isle

Golden Pines Supper Clubsharron Piskest . germain

Kaig StandKaren Ives-grayst . germain

marli’s Barlisa Bushasayner

district 9

Milwaukee County hospitality

Orson’s SaloonMilo BasinaCudahy

13th Pourshannon PiotrowskiMilwaukee

Brewtown EateryJill gulczynskiMilwaukee

Lucky Joe’s Alchemy and Eaterylee gukMilwaukee

Sarges CornerRick sargentMilwaukee

Guzzler’s Sports loungeEric MillarzWest Allis

neW MeMBers


Accord Business services, Card Connect International

Ackley Novelty Inc .

Affiliated Investment group

Allied games Inc .

Allied Insurance Centers Inc .

America’s Pub Quiz

American Entertainment services Inc .

American Income life

American Welding & gas

Amusement Devices Inc .

B & K Bar & Restaurant supplies

B-M Music & games

Badger Hood Fire & summit

Baraboo sysco Food services

Batzner Pest Control

Bay towel/linen Rental

Bayland Insurance

Benedict Refrigeration service Inc .

Benefit Companies Inc .

Best Bargains

Bevinco

Bi-state Point Of sale solutions

Big game sports Cards/ sterling graphics

Bill’s Distributing ltd .

Blondie Enterprises

Blue Honey Bio-Fuels Inc .

Bluegrass lED lighting

BMI (Broadcast Music Inc .)

Bob schuchardt Insurance

Boelter Companies

Brat stop Products llC

Bromak sales Inc .

Capital Brewery

CardConnect International

Cash Depot

Central Ceiling systems Inc .

Chambers travel

Coffee Express Inc .

Complete Office of Wisconsin

Cornerstone Processing solutions Inc .

Corporate Casuals & Promotional Products

County Wide Extinguisher Inc .

D & D Amusement games llC

Dean’s satellite & security

Delafield Brew Haus

DeVere Company Inc .

Dierks Waukesha

Dining Publications llC

DIsCus

Disher Insurance services

DJ D-train

DuDsapparel

Edge One Inc .

El Cortez Hotel & Casino

Elite Amusements

Emil’s Pizza Inc .

Energy Distributing

Engels Commercial Appliance Inc .

Engineered security solutions

F .t .s . & Co .

Fabiano Brothers

Flanigan Distributing

Fleming’s Fire I

Flipside Coin Machines Inc .

Focus on Energy small Business Program

Food Concepts Inc .

Foremost Business systems

Freistadt Alte Kameraden Band

Friebert Finerty & st . John, s .C .

game Management Corp .

games Are us Inc .

general Beer-Northeast Inc .

general Beverage sales Co .

glavinsured Agency Inc .

great lakes Amusements

great lakes Beverage

great lakes Distillery

great Northern Amusements

guardian Pest solutions Inc .

gunderson linen

Happy tap

Health Markets Insurance Agency

Heartland Payment systems

Hiawatha Chef, Bar and Janitorial supply

Holiday Wholesale Inc .

Hot Dog Daddy

HsC Business Brokers

Hyer standards

Ideal Ad & sportswear

Indianhead Foodservice Dist . Inc .

Johnson Brothers Beverage

Johnson Dist . Inc .

Just in time Refrigeration llC

Karen’s Koasters llC

Kavanaughs Restaurant supplies

Kessenich’s ltd .

KevCorp International

KlB Insurance services- Illinois Casualty

Kobussen trailways

lamers Bus lines

lebby’s Frozen Pizza

lee Beverage of Wisconsin llC

legacy Advisor Network

lJP Insurance Agency/ Rural Mutual

M & R Amusements & Vending llC

Magnuson Industries Inc .

Mass Appeal specialties Inc .

Meyer Brothers llC

Midstate Amusement games

Midwest Amusements

Midwest Coin Concepts of Wisconsin

Midwest Hospitality solutions

Milwaukee Brewers

Milwaukee Pedal tavern llC

Mitchell Novelty Co .

Modern Cash Register systems

Modern specialty Company

Murphy Desmond s .C .

National Chemicals Inc .

Nei-turner Media group Inc .

New glarus Brewing Co .

NHs Food service

Northern lakes Amusement

Northwest Coin Machine Co .

Paradise Printing Company

Park Ridge Distributing Inc .

Patron spirits Company

Pehler Distributing Inc .

Pepsi Beverages Company

Pigeon River Brewing Co .

Plunkett’s Pest Control

Portesi Italian Foods Inc .

POs Partners

Precision Pours Inc .

QponDog On Mobile Advisors

Racine Amusement Inc .

Rally Bus

Ransom’s satellite & AV

Red’s Novelty ltD .

Reinhart Food service llC

Riverside Foods Inc .

Rock Cheese Company

RocketDsD .com

s & s Distributing Inc .

sam’s Amusement Co .

sam’s Club

sanimax usA llC

saratoga liquor Co . Inc .

schmidt Novelty

service specialists

special Olympics Wisconsin Inc .

stansfield Vending Inc .

star Connection/lodgeVision

stevens Point Brewery

superior Beverages llC

superior Vending

think Ink & Design

ticket King Inc .

tim-todd services Inc .

tito’s Handmade Vodka

tri-Mart Corporation

tricky Dick & Joyce specialty

u .s . Bank Payment solutions/Elavon

Vern’s Cheese Inc .

Vital tokens

Wausau Coin Machines Inc .

WI Hospitality Insured

Wine Institute

Wisconsin Environmental services

Wisconsin souvenir Milkcaps

TLW AFFILIATE MEMBERS AS OF JuNE 19, 2015

aFFiliate MeMBers


ask the Bartender

local leagUe UPdates

MANITOWOC COuNTy TAvERN LEAGuEIn May, Manitowoc County Tavern League donated $500 to Bikers Against Child Abuse (BACA), an international organization with chapters in nearly all 50 states and a number of countries around the world. Currently, there are two chapters in Wisconsin with more to follow. After a presentation by BACA to MCTL members at their monthly meeting, a motion was made to give $500 to the organization. In addition to the league donation, members passed a hat and collected another $461. Pictured from left are William “Strings” Hilton, BACA member; Wayne Machut, MCTL treasurer and owner of Machut’s Supper Club, Two Rivers; and Steve “Schnidrr” Thuss, BACA member.

WaNT TO See yOur lOCal leaGue FeaTureD IN On Premise?Send your photos and a brief description to: Pete Madland, [email protected] • Chris Marsicano, [email protected] • Barb Howell, [email protected]

In this new column, we’ll be answering some of the most often asked ques-

tions by Tavern League members. Please feel free to submit your questions

for consideration to Chris Marsicano, [email protected].

Q: CAN I SERvE AN 18-, 19-, OR 20-yEAR-OLD IF THEy ARE WITH THEIR PARENT OR LEGAL GuARDIAN? An underage person may legally drink alcohol if accompanied by his or her parent, legal guardian or spouse of legal drinking age. However, you may establish your own policy of refusing service to any underage person whether accompanied or not.

Q: I GET CONFuSED WHETHER My BuSINESS FALLS uNDER STATE OR FEDERAL LABOR LAWS REGARDING My EMPLOyEES. Businesses must comply with Wisconsin state labor laws. Busi-nesses meeting certain criteria are covered by the Federal Labor Standards Act (FLSA) and must obey federal laws in addition to state laws. If the two laws differ, you must follow the stricter of the two laws. (The law must be beneficial to the employee.)

A business must obey state and federal laws in the following in-stances: If your business has an annual gross revenue of $500,000 or more. Or, if you don’t meet the revenue criteria, but you have em-ployees who are engaged in interstate commerce. Here’s an example: Servers who handle credit cards are engaged in interstate commerce

because credit card transactions cross state lines. In this case, you would apply federal and state laws to those employees.

If you don’t meet the above criteria, you only need to follow state law.

Q: I RECEIvE PHONE CALLS INDICATING I MuST DISPLAy LABOR POSTERS. THE CALLER SAyS IF I DON’T, I WILL BE FINED. IS THIS TRuE? DO I HAvE TO Buy THEM FROM THE COMPANy CONTACTING ME?Employers are required, by law, to display certain posters prominently. You can obtain those posters for free by visiting the “Members Only” section of the TLW website. Once there, navigate to TLW Forms & Signage on the left-hand side of the page and then click on Workplace Posters. This link will take you directly to the Department of Workforce Development site with links to each of the Wisconsin Workplace Posters. You can download all of them for free.

Some of the companies that are calling you, are using scare tac-tics to try to force you to buy their products. There is no need to pay for these posters when they are readily available through the TLW and the Wisconsin Department of Workforce Develop-ment websites. TLW


advertiser index

B & K Bar Supplies www.bandkbarsupplies.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26

Cornerstone Processing Solutions Inc. www.cornerstoneps.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Disher Insurance Services www.disherinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

Edge One www.edgeone.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Edina Realty www.edinarealty.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Engels Commercial Appliance www.englesinc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

Great Lakes Amusement www.glastore.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

Great Lakes Distillery www.greatlakesdistillery.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Harbortouch www.iharbortouch.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Magnuson Industries Inc. www.posi-pour.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

MillerCoors www.millercoors.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Philly’s Premium Beverages www.phillysbeverages.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Reinhart Food Service www.rfsdelivers.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Riverside Foods www.riversidefoods.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Smoke Check www.smokecheck.org . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

Society Insurance www.societyinsurance.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Sysco Foods www.sysco.com/baraboo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

WAMO www.wamo.net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Wisconsin Souvenir Milkcaps www.wimilkcaps.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33, 38

Wisconsin Wine & Spirit Institute . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39N E I - T U R N E R M E D I A G R O U P

CONTaCT:

Louise Andraski, Account Executive

Advertise in

On Premise

the official publication

of the Tavern League of

Wisconsin

[email protected]: 608-873-8734 Fax: 262-245-2000

Wisconsin Souvenir Milkcap Pulltab ProMotionS

Great Profits Employee Incentive Program

Used Pulltab Machines AvailableMore Info: 414-217-1731

[email protected] www.wimilkcaps.com

Great Lakes Amusement Cherry Master - Video Poker

Pull tab disPensers Coin Pushers - rePlaCeMent Parts

PLAtinum touch 3 34 GAmes in one cAbinet

Affiliate tavern League memberGreen Bay, WI 877-354-7544

www.GlaStore.com

Monday, September 14, 2015Fox Hills Golf Resort & Conference CenterMishicot, WI

Network with Your Peers, Enjoy a Day on the Links!Sign Up for The 17th Annual Tavern League of Wisconsin State Golf Outing

For complete details see WWW.TLW.OrG

on premise july august 2015

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