On Page SEO

Index Introductions SEO definition On Page Optimization On Page SEO Factors On-Page SEO Checklist Avoid thing in on page optimizations Conclusions

Introductions On page SEO is very simple and can be

done without much effort but if done correctly, can be very effective in securing a good position for our website in the search engines.

The Search Engine Optimization (SEO) can be stated as a highly specialized process of building a successful website.

SEO definition On page SEO is defined as search

engine optimization which occurs within a website. It is a critical step for obtaining a high search engine ranking for a web page.

SEO is the process of improving the Volume and quality of traffic to a website from Search Engines via natural search results for targeted Keywords.

On Page Optimization On Page Optimization is the most

important and complex part of search engine optimization.

This website helps our search engine ranking through their keywords need.

On Page Optimization refers to factors that have an effect on our website or web page listing in natural search results.

On Page SEO Factors Title tag Domain & URL Meta Keyword Meta Description Unique Content Alt attribute for Image Sitemap H1,H2 tags

Bold Or Strong W3C Validator Do follow and No follow Internal Links and External Links

Title tag Title tag is normally defined as <title></title>. Using important keywords in the starting of

Title tag will be of great help in getting good ranks.

Use keywords related to our web page in the Title Tag.

Always add a unique Title Tag for different pages.

The maximum length of a title tag to be displayed is between 60-70 characters.

Domain & URLDomain : Before pick a domain name should know our target

audience. Try to use major keywords in our domain. Using

a .com version of a URL is better than other versions. Hyphens in domain or file names less than 4 is good.URL : URL structure as an important element of a Web

page's interface. No more than 3-5 words in our URL. Avoid using random text and numbers

Keyword Use keyword phrases instead of single

keywords. Keyword Should be unique words. Each keyword phrase should be found

on web page. Use commas between keyword phrases

with NO spaces. Keyword length is maximum 10 words.

Keyword Research : Keyword Research is used to select quality

keywords. Keyword is should be relevant our site. It is give the most competitor keywords. Keyword density : Keyword density is the percentage of times of a

keyword or phrase appears on the webpage. Each Keywords is should be 2%-5%. Each Page keyword density is should be 5%-20%.

Meta Description Create the meta description tag to attract a

click and include keywords A lot of search engines display information

from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.

Most search engines ignore the description tag as far as keyword relevancy is concerned.

Most search engines use the Description tag to some extent when displaying search results.

Unique Content Content is the king for our visitors and for

search engines as well. Provide a good and unique content and make

sure to include our keywords in our content  The quality content increases our ranking in

search engines like a quality content. Moreover, the quality content even helps to get

more inbound links to our website. Consider 5-20% density of the keywords in text. Formatting is also important to show the search

engines. The optimum page size is 500-3000 words

Alt attribute for Image Search engines cannot read Image & Flash animations Alt tags is the alternative text used for describing

images. Alt tags are displayed on the site when you hover over

the image with your mouse. It is also help blind people who are using text readers

to read your page. Alt tags are another place where you should insert

your keywords to improve our rankings. For Example : <img src="images/services-pic.jpg"

ALT="XYZ company's">

Sitemap

A site map  is a list of pages of a web site accessible to users.

Its lists the numbers of pages and the overall internal link structure in the site.

A Sitemap is still the best insurance for getting a search engine to learn about your entire site

H1,H2 tags The H1 tag has long been thought to

have great importance in on-page optimization.

Use of the H1 tag as the headline of the page.H2 tag is use subheading.

Separating our content with headers is a good practice as it makes our site more readable and easy to navigate.

Do not use H4, H5…… tags just because you want better SEO page.

Bold Or Strong and Italic

Using a keyword in bold/strong appears to carry a very, very tiny amount of SEO weight.

There are numerous ways of making a word appear as bold text in the code.

The <B> tag and the <STRONG> tag will both display bold text.

Strong tag is search engine friendly.Example: <b>Bold text</b> <strong>Strong text </strong> Italics tags <i> or emphasis tags <em>

should not be used in our content and to highlight specific relevant keywords.

W3C Validator Validation is the process of checking a page

or website for its compliance with W3C standards.

This validator shows not only such trivial things like unclosed quotation, undefined tags or wrong attribute values.

It also checks the encoding problems, the compliance with the specified DOCTYPE, obsolete tags and attributes and many more.

Do follow and No followDo follow : It is stranded and trusted links.

Search engine conceder only do follow links.No follow :It is spam site link not trusted links.

Search engine not conceder no follow links.Example : <a

href=”http://en.wikipedia.org/wiki/Hyperlink” target=”_blank”>Do Follow Link</a>

<a href=”http://en.wikipedia.org/wiki/Nofollow” rel=”nofollow”>No Follow Link</a>

Internal Links and External Links

Internally link your pages to each other within the content.

Make sure that the keyword focused link anchor text is relevant to the destination page.

Don't be afraid to use external links to support your content. I suggest caution be exercised in the number of external links used.

External links should open in a new window.

On-Page SEO Checklist

Always start with keyword selection, research and testing

Meta Description tag ALT tags H1 tags URL structure Internal linking strategy Content Keyword density Site maps, both XML and user facing Usability and accessibility Track target keywords Expect results in 6-12 months

Avoid things in on page optimization

Hidden text / Invisible links Duplicate content Duplicate title tags URL variants of the same pages Off-site images and content on-site

Conclusions On-Page SEO refers to the text and

content on your web site pages. It acts as the foundation for your

ongoing SEO process. Work on your website and content, so

that the search engine can find your webpage when searching for your web sites for a particular keyword.

This has a significant impact on search engine results you should make your site as search engine friendly as possible.