On Page Optimisationfor Local Search

1. Locally optimise your Title tag and metadescription

2. Make location specific pages or blog posts3. Put the local address and phone number on all

pages of the site4. Embed a Google map into the site5. Create a Google Places for Business account6. Register the business on local search directories,

e.g. Yelp, industry specific ones etc.

6 easy ways tooptmise for local search

1. Locally optimise your Title tag and metadescription

See example below from a yoga studio in Dalston - a neighbourhood in east London.

2. Make location specific pages or blog posts

If you mention your location in a webpage or blog post title, this will be picked up by the search engines.

See this post for an example: 

http://www.yogaonthelane.com/east-londons-new-dynamic-yoga-studio-opening-march-6th-2012/

3. Put the local address and phone number on all pages of the site

The footer at the bottom of the website would be perfect for this.

e.g. Yoga on the Lane, 105 Shacklewell Lane, Dalston

4. Embed a Google map into the site

For more information on how to do this, visit the Google Help page for maps:

https://support.google.com/maps/answer/72644?hl=en

5. Create a Google Places for Business account

This will make sure you show up in map searches for your keywords, e.g. Dalston yoga.

6. Register the business on local search directories, e.g. Yelp, industry specific ones etc.

See example below.

1. Locally optimise your Title tag and metadescription

2. Make location specific pages or blog posts3. Put the local address and phone number on all

pages of the site4. Embed a Google map into the site5. Create a Google Places for Business account6. Register the business on local search directories,

e.g. Yelp, industry specific ones etc.

Summary

On Page Optimisationfor Local Search