on-line marketing fall 2000 dr. ugur yucelt mwf 2:00-2:50 e-mail: [email protected]
TRANSCRIPT
On-Line MarketingOn-Line Marketing
Fall 2000
Dr. Ugur Yucelt
MWF 2:00-2:50
E-Mail: [email protected]
Required TextRequired Text
Joel Ready, S. Schullo and K. Zimmerman. Electronic Marketing, Dryden, 2000
New York Times Articles
Prerequisite: MRKT 370
Additional ReadingsAdditional Readings
New York TimesWall Street JournalE-CompanyBusiness WeekFortune
Course DescriptionCourse Description
Knowledge and Usage of Electronic marketing
Marketing strategy/plan for product or service based on-line companies
Usage of internetUsage of marketing intelligence sourcesFront page software
Course ObjectivesCourse Objectives
To introduce Electronic/on-line marketing in today’s fast pace business world
To familiarize with on-line marketing tools and electronic communication vehicles
To develop the skill required for completion of a market study and planning for product/service on internet
To improve team working skills and task delegation
Course RequirementsCourse Requirements
Design and implementation of Team projectOn-Line exercisesThree Short QuizzesVerbal class participation Presentation of
Team projects
Team projectTeam project
Maximum two students Situation assessment of your selected
product/service on the internet Marketing plan including product, price, distribution
and promotion on the internet Implementation strategies
Class presentationFinal copy due at the last week of this
semester (See P.416 for an example)
Outline of A ProposalOutline of A Proposal
TitleIntroduction/BackgroundPurpose of the StudyMethodologyBibliography/References
Other AssignmentsOther Assignments
Online exercises: See my course web on weekly basis. Assignments will be posted
in my web page regularly. You will bring your written answer/solution to class for discussion and grading on due date.
Quizzes Verbal Class participation Peer ratings Attendance Make-up exams Academic Integrity
Grading PolicyGrading Policy
Written team project/presentation…….30%On-line exercises………………………15%Class participation……………………..10%Quiz …………………………………...15% Quiz I………………………………….15%Quiz III…..……………………………15%
Contents of the CourseContents of the Course
Week I to Week III Chpts. 1-4 Week IV Chpt.5 Quiz I Week V to Week VII Chpts. 6-9 Week VIII Chpt. 10 Quiz II Week IX to Week XI Chpts. 11-15 Week XII Chpt. 16 Quiz III Week XIII to Week IV Chpts. 17-19 Week XV Presentations of Projects