on hold messaging best practices
DESCRIPTION
Mind The Gap guidelines for creating effective on hold messaging programs. For more information, visit www.wemindthegap.comTRANSCRIPT
Mind The GapP.O. Box 330
Pilgrim Gardens, PA 190261-888-353-6745
President - Marc A. GalloVice President of Sales & Marketing - Andrea A. Gallo
Mind The Gap Best Practices
On hold messaging is an excellent medium for branding. Be sure to include your tagline.
Your copy should refer your audience to your website. While on hold, they’re more likely to surf the internet.
New copy should run for at least 30 days to produce tangible marketing results. This is relevant for upcoming company events or promotions.
Your music and voice selections should create an aural impression which is consistent with your company’s image. Do you sound like the way you look?
Avoid generic copy like “Thank you for calling....” or “Someone will be with you in a moment.” Your audience is aware you appreciate their call and does not need to be reminded they’re on hold.
Copywriting for on hold messaging should be brief and resourceful. You do NOT have your audience’s undivided attention. So your message needs to be short to be impactful. In this medium, “Brevity is a virtue.”
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Professional Voice & On Hold Messaging Solutions