a big part of my day to day is saying yes or no to things as being on or off brand

respect - space - permission dont mess: colours treatment wordmark logomark

you are speaking on behalf of another

not to be substituted, ignored, paired with strangers set it how how you see it - be deliberatekeep a modular scaledrop shadows = fail

keep it easy - be context wareminimal treatment stylesperceptive colour awareness

brightly saturated more lively muted means giving breathing roombe primary but don’t suffocate.

geometry - writing styles - postures - personas

Preserve object to object relationshipsStructure as part of your existing ecosystem.

works for film as well.

there will always be new fields to explore, animation, the web, games and immersive. look around