‘on becoming a brand!’ generate business with social media april 21st, 2011 antoinette pernot
DESCRIPTION
‘On Becoming a Brand!’ Generate business with Social Media April 21st, 2011 Antoinette Pernot Benno Pieters. 1. Aurium Commerce. “The Business Research Company” New (HiTech) tools Design business models Business Model Testing (Marketing en Sales) Implementation Services. 2. 2. - PowerPoint PPT PresentationTRANSCRIPT
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‘On Becoming a Brand!’Generate business with Social Media
April 21st, 2011
Antoinette PernotBenno Pieters
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• “The Business Research Company”
• New (HiTech) tools
• Design business models
• Business Model Testing (Marketing en Sales)
• Implementation Services
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Aurium Commerce
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Key figures• 86% of Dutch households have internet access• 62% is member of a social network• 67% reads weblogs• 27% has own weblog
Users per platform in Nederland (autumn 2010)• Hyves 8.500.000 • Facebook 3.318.100 • LinkedIn 2.278.930• Twitter 410.000
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Statistieken Nederland
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March 2011: 140 Mio pdayAug 2010 : 90 Mio pday
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What can you do with Social Media (private)?
• Private use; questionaire (#daretoask)
• Stay in contact (friends, family)
• General & public calls (oa missing persons, accidents)
• Job search; recruitment; career changes
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What can you do with
Social Media (business)?
• Customer service (Web Care)
• Co-creation (crowd sourcing)
• Social Intranet (internal CRM)
• Marketing and Sales (special)
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Social Media
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Basic Selection
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On Becoming a Brand!
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Special Edition “Coach”
• Maarten Bos• Marijke Lingsma• Christa van Luyk• Bertine van Hoof• Robert Taen• Daphne Smit• Fer van den Boomen• Marijke Beukema • Nanja Mol
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Building your brand
• The product or service itself• Having an opinion (your values)• Load with emotion (personal passion, enthousiasm)
• This creates (Personal) Brand experience
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Objectives ‘On Becoming a Brand!’
• By sharing your knowledge creating a group of followers on the Social Media
• Be active so that you become a ‘Brand’
• Communicate your Added Value
• Entice potential customers to come to you (eg events)
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ROI Social Media
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The six steps
Stap 1: Vision , mission, values, imageStap 2: Business Messages & One-linersStap 3: Choose blogs, (own) communities, networksStap 4: Social Media & Sales PatternStap 5: Publicise (posting, microblogging)Stap 6: Book
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Effectivity
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Software toolsYou need tooling to manage your Social Media Pattern
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TweetDeck
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How many followers do you need?
500-1000 500-1000 1000-2000
100-200 300-1000 1000
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Must: Claim your identity
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Must: Monitor your identity
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Conversion! (‘sales calls’)
• Convert Social Media followers to leads using:
– Invitations to your own Mini-events– General Networking events (Efactor)– Joint visits to trade fairs– 1 on 1 meeting (coffee, lunch, drinks, dinner, own office)
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LinkedIn Groups
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Facebook - Fanpage
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Blog
filmpje
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YouTube Channel
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Read at your own leisure:
Aurium CommercePrinseneiland 3051013 LP Amsterdam