omroep brabant tv 2.0
DESCRIPTION
Op de hei hebben we met het management van omroep brabant gebrainstormed over het gebruiken van social media & tv maken. Hierbij de slides.TRANSCRIPT
TV 2.0Omroep Brabant
Vincent Everts
woensdag 4 november 2009
TV 2.0Omroep Brabant
Vincent Everts
woensdag 4 november 2009
Who isVincent Everts?
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Who isVincent Everts?
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find, collect, publish
www.yubby.comwoensdag 4 november 2009
find, collect, publish
www.yubby.comwoensdag 4 november 2009
find, collect, publish
www.yubby.comwoensdag 4 november 2009
find, collect, publish
www.yubby.comwoensdag 4 november 2009
find, collect, publish
www.yubby.comwoensdag 4 november 2009
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What are we going to talk about?
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time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends
What are we going to talk about?
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Web1.0
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Web1.0
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7
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7
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7
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7
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7
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How do we spend our time?
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TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
39%
33%
19%
6% 4%
TV RadioInternet NewspapersMagazines
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Radio & TV via internet
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Radio & TV via internet
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TV through
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TV kijken via..
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Time & advertisement
Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h
TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06
NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h
Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph
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• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
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12
IMPACT ON BUSINESS
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DELL Case
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DELL Case
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Dell notebooks
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Dell notebooks
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17
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17
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17
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17
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E-commerce worldwide
2009: 500 miljard euro
2008: 400 billion euro
+25%
bron: thuiswinkel.org
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ProductinformatieSocial toolswoensdag 4 november 2009
ProductinformatieSocial toolswoensdag 4 november 2009
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90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
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kindle
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Download everything wirelessly
Buy books wirelessly
E-ink technologie reads the best
240.000 titels
30 hours battery & fantastic userinterface
kindle
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News
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beta
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks
WEB 2.0
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•
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Who talks
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70 miljoen weblogs
120.000 nieuwe weblogs per dag
1,4 nieuwe blogs per seconde
3000-7000 nieuwe spam blogs
1.5 miljoen artikelen per dag, of
17 posts per seconde
Japanees #1 weblog taal (37%)
Engels #2 weblog taal (33%)
Chinees #3 weblog taal (8%)
70 miljoen weblogs
120.000 nieuwe weblogs per dag
1,4 nieuwe blogs per seconde
3000-7000 nieuwe spam blogs
1.5 miljoen artikelen per dag, of
17 posts per seconde
Japanees #1 weblog taal (37%)
Engels #2 weblog taal (33%)
Chinees #3 weblog taal (8%)woensdag 4 november 2009
Blogs demografie
Bron: Technorati 2008woensdag 4 november 2009
Blogs demografie
Bron: Technorati 2008woensdag 4 november 2009
Blogs demografie
Bron: Technorati 2008woensdag 4 november 2009
Weblogs
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Weblogs
Everyone blogs!woensdag 4 november 2009
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RSSwoensdag 4 november 2009
RSS Readers
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RSS Readers
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RSS Readers
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Email is broken
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Email is broken
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Email is broken
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Communication 2.0
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Communication 2.0
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Why callvia computer?
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It’spersonal!
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It’spersonal!
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The phenomenon
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80
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“What are you doing in 140 characters”
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“What are you doing in 140 characters”
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Customer service
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Customer service
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Twittering during TV
High peaks = broadcast
Low peaks =rerun
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Track viewers interest
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When & howdo I use Twitter?
source: Twitstats.com of @vincentewoensdag 4 november 2009
It’s now mainstream!
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It’s now mainstream!
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tweetdeck
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+ TV =Social TV?
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Wordprocessing 1951
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Wordprocessing 1985
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Wordprocessing 1985
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Wordprocessing 2008
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Wordprocessing 2008
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Online collaborationwoensdag 4 november 2009
Revisionscompare
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Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Best Web 2.0 software
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Web 2.0 Trend:Co-Creation
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49
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Social Networking
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88
Internet goes mobile
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Mobile internet is where internet was 5 years ago
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94
New services:location, location, location
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94
New services:location, location, location
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Mobiel internet
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Impact of internet on TV!
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The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV
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1,2 Mio1,5 Mio
BOOM"Platte" TV
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1,2 Mio1,5 Mio
BOOM"Platte" TV
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1,2 Mio1,5 Mio
BOOM"Platte" TV
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Penetration of HD recorders (estimated)
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HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%source: MAGNA
25% has HDTV & PVRwoensdag 4 november 2009
Connected devices
0
25
50
75
100
2009 2013
100 M
57 M
Connected devices will almost double in 4 years
source: Park Associates
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Internet overtakes TV
If the current growth continuesthe internet will overtake TV
as most consumed media in 2010
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Video Everywhere
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3515-02-07 ROOS - Regionale TV in 2010 35woensdag 4 november 2009
3515-02-07 ROOS - Regionale TV in 2010 35woensdag 4 november 2009
3515-02-07 ROOS - Regionale TV in 2010 35woensdag 4 november 2009
3515-02-07 ROOS - Regionale TV in 2010 35woensdag 4 november 2009
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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 20090
75
150
225
300
mill
ions
of u
niqu
e vi
sito
rs
april 2005first video
july 2006Daily more then100 millionwatched videosand 65.000 added
march 2007Viacom sues YouTubefor $1 miljard
october 2006Google buysYouTube for$1,65 billion
now:13 hour of video added every minute
Growth of YouTube
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Internetvideois not just YouTube!
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Tudou.com bigger YouTube
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Tudou.com bigger YouTube
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How big is video?
source: ComScore Feb 2009woensdag 4 november 2009
13,072,164,000 videos available
75.5% of internet audience viewed online video
312 minutes of video watched
on average
3.5 minutes average duration
of the video watched
How big is video?
source: ComScore Feb 2009woensdag 4 november 2009
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Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video
An increase of over300% since 2006
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TV can survive next toPVR & internet
But doesn’treceive undivided
attention...woensdag 4 november 2009
TV vs Web viewingObama inauguration
35.5M TV viewers69.8M Web viewers
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43B
57B
Embeds / WidgetsNBC.com
1 Billion full episodestreams in 2 years
43% via embeds & widgets
NBC.com
source: NewTeeVeewoensdag 4 november 2009
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Watch it anywhereSamenvatting
Hele uitzending
Widgets
ClipsUpdates
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If you don’t do it, someone else will...
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With these HD devices anyone can do it!
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Easy & everywhere
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Easy & everywhere
• Create videos with ease• Let customers create
videos about youwoensdag 4 november 2009
• Quick & easy -live with 1 click
• If you have a webcamyou can stream
Lifestreaming
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Produce your own TV
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Produce your own TV
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Lifestreaming
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Lifestreaming
• Studio in a box
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Lifestreaming
• Live streaming on mobile phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized
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Lifestreaming
Life blogging with mobile without installation
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HD Internetvideo
• Super quality
• Available in next 5 years everywhere
Click to play
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Find, Collect, Publish
Find
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Find, Collect, Publish
Find35+ sources (more on the way)
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BlogworldInspiring example
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Friends & profiles
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+35 video sources
& more to follow!woensdag 4 november 2009
+35 video sources
& more to follow!woensdag 4 november 2009
Find, Collect, Publish
Collect
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Find, Collect, Publish
Collect
Drag & dropEdit meta dataSee previews
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Player page
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Manage video
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Publish it with widgets
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Elections 2.0
Obama Girl
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Elections 2.0
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Elections 2.0
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Elections 2.0
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Marketing
2.0
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www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
Vincent Everts
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