omnichannel playbook for retailers who use · absolunet clients since 2013 ... microsoft dynamics...

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OMNICHANNEL PLAYBOOK FOR RETAILERS WHO USE BOPIS (Click-n-collect) Ship-from-Store Omnichannel Inventory Omnichannel Gift Cards Omnichannel Loyalty Programs In-store Returns Store Selector / Locator Multi-Banner Retail Ops D2C + Flagship Stores omnichannel features + retailer-backed examples 9 absolunet.com

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Page 1: OMNICHANNEL PLAYBOOK FOR RETAILERS WHO USE · Absolunet clients since 2013 ... Microsoft Dynamics 365 for retail*, LS Retail and Magento ecosystems, when combined, streamline retail

OMNICHANNELPLAYBOOKFOR RETAILERSWHO USE

BOPIS (Click-n-collect)Ship-from-Store Omnichannel InventoryOmnichannel Gift CardsOmnichannel Loyalty ProgramsIn-store Returns Store Selector / LocatorMulti-Banner Retail Ops D2C + Flagship Stores

omnichannel features + retailer-backed examples9

absolunet.com

Page 2: OMNICHANNEL PLAYBOOK FOR RETAILERS WHO USE · Absolunet clients since 2013 ... Microsoft Dynamics 365 for retail*, LS Retail and Magento ecosystems, when combined, streamline retail

“Integrating Magento to our Dynamics /LS core has fueled our recent growth by merging the online and in-store customer journey.”Eric Knafo, President

Absolunet clients since 2013

“Omnichannel experience of the year”Winner, 2018 CQCD Summit

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O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

“Commerce Marketer of the year” Finalist, 2017 Magento Imagine Excellence awards

“Best Website Redesign” Winner, 2017 eTail Canada Best in Class Awards

Structube’s Award-Winning Omnichannel combines Dynamics, LS/NAV and Magento.

Page 3: OMNICHANNEL PLAYBOOK FOR RETAILERS WHO USE · Absolunet clients since 2013 ... Microsoft Dynamics 365 for retail*, LS Retail and Magento ecosystems, when combined, streamline retail

POS / In-store

DECISIONS YOU’VE ALREADY MADE

DECISIONS YOU ARE CONSIDERING

HOW it works

Microsoft Dynamics 365 for retail*, LS Retail and Magento ecosystems, when combined, streamline retail operations, eCom operations and in-store/customer interactions, ensuring consistency in both customer experience and retailer management.

WHY it works

As channels multiply, oversight and a consistent brand experience gets more complex. With a well-integrated ecosystem, customers, staff and management each have the tools and information they need and want.

BRIDGE THE GAP BETWEEN CUSTOMER EXPECTATIONS & OPERATIONS.

The Dynamics / Magento EcoSystem.

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POS / In-Store

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

* Includes all recent iterations: Microsoft Dynamics NAV, Microsoft Dynamics

365 for Retail and the new Microsoft Dynamics 365 Business Central

ERP / Mgmt.

RETAIL OPERATIONS

CUSTOMER INTERACTION / STOREFRONT

ECOM OPERATIONS

OMNICHANNEL

eCommerce Platform

Dynamics 365 Business Central

Page 4: OMNICHANNEL PLAYBOOK FOR RETAILERS WHO USE · Absolunet clients since 2013 ... Microsoft Dynamics 365 for retail*, LS Retail and Magento ecosystems, when combined, streamline retail

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As a business, it is a challenge to provide this coherent experience while simultaneously managing inventory,

sales, staff, returns, stores and finances.

As digital becomes more integrated into your business - don’t make the mistake of counting and managing eCommerce as a separate store - you’ll need to have actionable information in order to profitably manage operations.

If you’re still reading and this makes sense, then yes, Magento is probably the best fit for you. But only IF it is well integrated to your ERP.

The following pages contain insight into how retailers are using Magento and LS/NAV to drive omnichannel growth.

Is Magento the best eCommerce platform for retailers using Microsoft Dynamics 365 (NAV) / LS retail?

Probably / it depends.

What are your customers’ expectations?

Most consumers today expect a retailer or brand to provide a consistent experience across touchpoints. No matter how they choose to interact with you (in-store, online, through mobile, or most likely all of the above) you need to be providing the same experience

Good to know: consumers who shop across multiple channels have 30% higher lifetime value.

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O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Page 5: OMNICHANNEL PLAYBOOK FOR RETAILERS WHO USE · Absolunet clients since 2013 ... Microsoft Dynamics 365 for retail*, LS Retail and Magento ecosystems, when combined, streamline retail

1. BOPIS (Click-n-collect)

2. Ship-from-Store

3. Pooled Inventory

4. Omnichannel Gift Cards

5. Omnichannel Loyalty Programs

6. In-store Returns

7. Store Selector / Locator

8. Multi Banner Retail Ops

9. D2C + Single Store

5

9 Major Omnichannel FunctionalitiesThe integration of Magento Commerce with Microsoft Dynamics (sometimes called NAV/AX) enables almost every imaginable omnichannel functionality. Here are the 9 omnichannel functionalities retailers prioritize + real-world examples of how Magento and Dynamics make them work.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

Page 6: OMNICHANNEL PLAYBOOK FOR RETAILERS WHO USE · Absolunet clients since 2013 ... Microsoft Dynamics 365 for retail*, LS Retail and Magento ecosystems, when combined, streamline retail

1BUY ONLINE

PICK UP IN STORE

BOPIS

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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BUY ONLINE PICK UP IN STORE.BOPIS

Sell online AND increase foot traffic? Yes please. Why every retailer needsto offer BOPIS.

BOPIS is one of the two omnichannel functionalities retailers consider a “must-have”.

BOPIS combines eCommerce capability (search, find, compare, buy - anytime and anywhere) with immediacy. Customers can get their purchase faster than with most other fulfillment options, including Amazon. It also creates foot traffic for the retailer; According to research from Retail Dive, 40% of in-store pickups result in a complementary purchase.

BOPIS also helps reduce the cost of returns from online sales (more on that later).

Is BOPIS the same as ship-to-store? Not quite. BOPIS leverages in-store inventory, whereas ship-to-store is often fulfilled from a distribution center.

of retailers plannedto implement BOPISin 2018.

What is BOPIS ?

BOPIS: where the consumer shops and

pays on your eCommerce platform. But rather than paying for shipping and dealing with delays, they get their purchases the very same day at your local outpost.

Why consumers like it: it's like placinga hold and it saves time in-store.

Why retailers like it: it sells, has no shipping cost, reduces returns and drives foot traffic.

Combined, Magento and LS/NAV make it easier for staff to manage the five-part BOPIS process:

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1. Order Placement (get the sale)

2. Time Estimate (when will order be ready?)

3. Order Fulfillment (getting order ready)

4. Pickup Notification (automated confirmation)

5. Customer Pickup (In-store pickup) allowing

everyone to focus on customers, upsells and

service.

86%

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Structube Triples Online Orders Practically Overnight.

In 2015, Canadian furniture powerhouse Structube replaced their obsolete POS and management system with a fully integrated LS/NAV + Magento environment.

Since then, eCommerce revenue has grown substantially while Structube’s brick and mortar footprint has increased from 44 to 62 stores.

Interestingly, Structube tripled online orders when they activated Ship-to-Store, which eliminates the shipping fee. It turns out customers would rather pick up their big purchases on their own terms instead of waiting (and paying) for delivery!

The “choose your shipping/pickup date and time” functionality was key to driving conversions

Structube’s NAV/LS Retail + Magento transformation, by the numbers:

● LS/NAV + Magento since 2015 ● From 44 to 62 Stores ● 2 warehouses (DC)● National retail presence● Expansion into the U.S.

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SHIP - TO - STORE

With LS/Nav and Magento, Structube staff can now update information in real time across operations. Orders are sent instantaneously, thereby facilitating a smooth and gratifying Ship-to-Store experience for customers.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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2SHIP FROM

STORE

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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SHIP-FROM-STORE

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Increase sales per sq/ft. while avoiding costly distribution centers and slow-moving inventory.

SHIP-FROM-STORE(S) makes sense for retailers with brick-and-mortar presence, whether you’re just starting the eCommerce shift or have a national footing and are falling victim to your own eCommerce growth (hey, it happens).

Ship-from-store improves inventory turnover while offering consumers a complete omnichannel interaction with your brand.

Your management also benefits from accessing centralized, real-time inventory.

1 in 3US omnichannel retailers adopted a ship-from-store program in 2017

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The Microsoft Dynamics 365 and Magento combination is key to providing SHIP- FROM-STORE without the hiccups and hurdles that have plagued some retailers. The migration is surprisingly fast.

A straightforward setup and proven implementation process means shoppers get a smooth customer experience and staff has a clear procedure to get merchandise out the door efficiently.

What is it? SHIP-FROM-STORE: where the

consumer shops and pays on your eCommerce platform, and the order is shipped to them from one of your stores, usually the one with the nearest item in stock. Why retailers like it: whether you have 1 or 1,000 stores, seeing merchandise move is essential to your balance sheet.

of retailers plannedto implement BOPISin 2018. 86%

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Gosselin Photo Triples Conversion Rate in 1st Month of Magento Replatforming

French Canada’s largest retailer of photographic products knew they needed to change their digital strategy. Their software systems were obsolete and their customers were not experiencing a modern shopping experience or up-to-date inventory.

Gosselin Photo now uses their biggest store as a distribution center and all 4 stores ship between themselves, giving consumers quick delivery and BOPIS options for every purchase.

Gosselin checked out several ERP - POS combinations. LS Nav with Microsoft Dynamics NAV as the ERP was the obvious choice. In the first month following their replatforming, conversion rates tripled!

Gosselin connects inventory to diversify and improve their offering

With a unified eCommerce and retail ops infrastructure, Gosselin now offers BOPIS for any of the 8,000+ products across their store network - and ships between stores, fully leveraging their complete inventory, which even includes used items and rentals.

“One month after the “Go Live”, no one wanted to go back because LS Nav really made their work easier,” - Michel Martin, VP Sales and Operations at Gosselin Photo.

SHIP FROM STORE

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O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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OMNICHANNEL INVENTORY

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O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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OMNICHANNEL INVENTORY

What is it?

OMNICHANNEL INVENTORY: the

ability to see and manage your complete inventory across stores and online, including transfers from one store to another.

Why consumers like it: less frustrating roadblocks like arriving at a store only to find the product isn’t in stock.

Why retailers like it: better planning and forecasting around inventory, helping you get the sale.

Pool inventory across stores and online to drive interactions, inquiries and sales.

Consumers expect retailers to be consistent across channels, including information about inventory. If they see it online, they expect you to have it for purchase. If you don’t have it, they want to know immediately with dynamic inventory view.

Omnichannel inventory is a key element of order management and fulfillment (two critical aspects of eCommerce operations).

For retailers with more than one store, omnichannel (and eventually, pooled) inventory is the cornerstone of several other omnichannel functionalities: BOPIS, ship-from-store, ship-to-store and, to a certain extent, manageable in-store returns (and eventual resale).

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LS, NAV and Magento work together to create and present a complete snapshot of available merchandise with easy and clear paths to order fulfillment. Combined, they help make the most of your inventory; your consumers are happy and so is your management!

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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This development has a marked impact on the customer (who wants the product in their hands, yesterday). With Magento and LS Nav, SAIL is delivering their brand promise with premium products and using digital to drive foot traffic to its stores.

SAIL’s NAV/LS Retail + Magento transformation, by the numbers:

● 80,000 SKUs sold online across ● 2 banners ● Customers can see inventory at each of

the 10 superstores.

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Every Product SAIL Has in Stock in its 10 Superstores is Displayed Online.

SAIL, a Canadian leader in outdoor gear, was working to make sure all of their large in-store inventory could be accessed online, the first step in implementing their omnichannel strategy. They have since become transactional and are continuously adding digital and in store integrations.

After integrating LS Nav with Magento, SAIL’s management gained access to centralized inventory, making it easier to connect consumers with the stores that carry their products.

OMNICHANNEL + PER-STORE INVENTORY

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O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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4OMNICHANNEL

GIFT CARDS

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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+

The Dynamics NAV/LS and Magento ecosystem has several modules for omnichannel gift card management. Each is proven and relatively straightforward to integrate. Choosing the module that best meets your needs and supports your vision and budget is key.

OMNICHANNELGIFT CARDS

What is it?

A gift card that can be purchased and used on any one of your channels. In store, eCommerce site, app, pop-up shop, etc. The gift card can be physical or digital (ideally both to let the customer choose).

Why Consumers like it: Consumers love giving/receiving gift cards but only if they actually work across retail channels.

Why retailers like it: Get the money up front and the guarantee that the eventual purchase will be made at your stores.

Americans spend over

$150B In gift cards every year

Upfront capital, guaranteed sales and increased loyalty: the obvious case for omnichannel gift cards.

The U.S. gift card market was estimated at USD $160 billion in 2018 and projected to grow approximately $10b annually.

Gift cards are a consistently growing channel and one that many savvy retailers are already exploiting. Selling omnichannel gift cards is either key to your migration to Magento (as in: you already sell gift cards) or should be a key decisional point and prioritized accordingly (as in: we need to be able to sell omnichannel gift cards).

The time is near where a consumer will be confused if not angered should a gift card be useable only online or only in-store.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Omnichannel Gift Cards Driving Interactions, Engagement and Sales.

● Primeau’s omnichannel gift cards can be purchased and redeemed at any of the stores or online.

● Clients can purchase both virtual (digital) cards and a traditional Gift card, made of heavy material and mailed to the recipient.

● Gift cards are promoted throughout the site and newsletters as add-ons, last-minute gifts ideas and stocking-fillers.

● Every card drives engagement and remarketing for both buyer and receiver.

Primeau Vélo Takes Traditional Gift Cards Online

Primeau Vélo, one of the fastest growing bicycle retailers in Quebec, was suffering from disparate systems; each store was duplicating work in its own silo. Customer records were not being shared between stores and gift cards bought at one store could not be used at another.

Primeau Vélo chose LS Nav, integrated to Microsoft Dynamics for their ERP and Magento for eCommerce.

Since the integration, the company gained visibility over the whole chain and can now update all touchpoints, instantly. eCommerce sales have grown exponentially and Primeau uses digital to drive in-store foot traffic.

OMNICHANNEL GIFT CARDS

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O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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5OMNICHANNEL

LOYALTY

PROGRAMS

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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OMNICHANNELLOYALTYPROGRAMS

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It costs 5x more to get a new customer than to retain an existing one.

What is it? Loyalty programs are essentially client

memberships, where retailers provide incentive for repeat busines. In the age of data, AI and unlimited choice, omnichannel loyalty is a powerful tool for any retailer able to wield it.

Why consumers like it: They have an additional reason to choose a specific retailer who rewards their loyalty and gives back value with every purchase.

Why retailers like it: Repeat business across channels and a better understanding of consumer preferences and buying habits.

Increase average order value, customer lifetime value and purchase frequency. Omnichannel loyalty pays.

In the digital economy, a loyal customer is worth more and loyalty programs drive repeat purchases.

With shopping increasingly becoming a form of entertainment (late night on the couch in their pyjamas, for example), your loyalty program has to go beyond scanning a UPC code on a plastic card in store. The customer expects purchases to be to their advantage (rewards!) across channels.

If you have a loyalty program, make it omnichannel. If you don’t, why not use your digital migration to get it going?

You’ll have more data available to personalize the customer journey as consumers are willing to go out of their way for loyalty perks.

+

Properly integrated with your Dynamics ERP and POS, Magento extends your loyalty program(s) to eCommerce, linking the purchase and customer information to specific customer/member accounts. Magento can integrate several loyalty programs to a unified backend, in the case of multi-banner retail operations.

5x

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Marie Claire is connecting their 4 distinct loyalty programs (one per banner) to a unified Dynamics/ Magento back-end.

Canada’s 3rd largest women’s clothing retailer by store count has 300+ retail outlets under 4 brands/banners. Marie Claire had ZERO digital presence back in 2015.

The retailer went all-in on digital and omnichannel while simultaneously onboarding their loyal customer base to a new way of interacting with their beloved brand(s).

They made it happen! Marie Claire took all 4 banners online in one year with Magento and has since converted their loyal customers to digital (no small feat!).

OMNICHANNEL LOYALTY PROGRAMS

80% of online orders come from Loyalty Program Members

After migrating to Magento, they wanted a scalable ERP: The in-house ERP could not support Marie-Claire’s eCommerce and omnichannel growth. They chose LS Nav for its scalability and proven track record.

The numbers speak for themselves, and Loyalty cards remains crucial:

● A stunning 80% of orders come through loyalty card purchases

● Conversion rates have increased by more than 40%.

● Online sessions have doubled in year 2

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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6IN-STORERETURNS

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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of consumers are more likely to purchase online if they can return an item in store. 62%

IN-STORERETURNS

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What is it? The capacity to accept and process a returned item in any one of your physical stores, regardless of which store, outlet or channel it was purchased on/in/from.

Why consumers like it: Convenience, confidence and control - most consumers prefer returning online purchases in-store.

Why retailers like it: It provides an opportunity to inspect the merchandise and stimulate another purchase or replacement; in-store returns lead to sales.

If you don’t accept in-store returns, you ain’t omnichannel.

In-store returns is an absolute MUST-HAVE for any retailer and is usually one of the priorities during an omnichannel shift and eCommerce replatforming.

Easy returns are a key conversion tactic in eCommerce, as they reduce uncertainty; “Well, if it doesn’t fit, I can easily return or exchange it”.

In-store is one of the preferred means of returning a purchase, and it provides the retailer with the opportunity to interact (and delight) their customer, as well as capitalize on their in-store visit to exchange instead of refund, as well as upsell - or, as several of our retail clients call it, the “while I’m here” sale.

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Smooth in-store returns mean that you can quickly retrace the purchase and customer in your systems, and process the reverse transaction. The LS / Dynamics NAV and Magento integration makes this easy for your staff and friction-less for your customer. Adjust inventory, accounting and channel sales attribution.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Every brand and retailer in this white paper offers in-store returns. You should too.It is a must-have omnichannel functionality.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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7STORE LOCATOR

+ SELECTOR

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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STORE LOCATOR + SELECTOR

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Customers using the store locator are more likely to make a store visit.

What is it? A store locator and selector is a function on your site that allows the visitor to choose one of your stores to browse local inventory and pricing.

Why consumers like it: Shoppers want local inventory, pricing and availability.

Why retailers like it: It drives traffic to physical stores and displays store-specific information and pricing.

Finding and browsing the local store is a priority for many consumers. Every retailer is doing it.

Try a Google search for “store locator” and see who shows up. Everyone. Popular for consumers and contractors alike, store locators and selectors are a MUST for any retailer with multiple stores.

It is especially useful for franchises and banners who may have store-specific lines, pricing and inventory.

The secret to omnichannel retail is the fluid transition between channels, and physical stores/locations are one of your most important channels. Physical stores give you an edge over Amazon and other pure-play eTailers. Make it easy for the visitor to choose their preferred store - usually the nearest one - and browse local inventory at the prices they will find in that store. Oh, and remember their store choice for as long as possible.

+The integration between ERP and eCommerce is critical to providing customers with the proper information. Absolunet has integrated Dynamics NAV and Magento in some of the most complex scenarios (multi-banner, independently-owned franchises with store-specific catalogs and pricing).

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Store Locator: Consumers and contractors alike can discover the nearest store, using geolocation, including the all-important “nearest store with this item in stock”..

Store Selector: Providing consumers and contractors with the ability to browse and search their preferred store was a must-have for BMR, whose different locations may have different pricing, inventory and product lines.

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320 Stores Under 5 Banners: Helping Customers and Contractors Find the Right One.

BMR is one of Canada’s largest home renovation retailers and wholesalers.

BMR needed to synchronize multiple POS systems while managing the complexity of different inventories, catalogs and pricing across stores and outlets.

After trying an in-house ERP, BMR realized they needed to scale up. They first moved to Magento eCommerce and have recently started the integration with LS Nav.

STORE LOCATOR + SELECTOR

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O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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OMNICHANNEL

8FOR MULTI-BANNER

RETAILERS

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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OMNICHANNEL FOR MULTI-BANNER RETAILERS

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Digital is <10% of sales but influences

56% of purchases.

What is it? Managing multiple retail banners (brands) from a centralized and unified center of operations.

Why consumers like it: Most consumers have affinity for one banner and may not be aware or interested in the the other “sister” banners.

Why retailers like it: It provides economies of scale and enables a company to target multiple audiences or similar audiences with different value propositions.

Bridge the gap between economies of scale, digital growth, improved efficiency and lean management.

Going omnichannel is one of the most daunting and complex projects for companies with multiple banners.

Internal politics aside, unifying back-end operations and management while creating on-brand consumer experiences online represents a significant shift and will require some change management.

The payoff, however, is that you’ll come out of this with a modernized infrastructure and be able to capitalize on consumer trends.

You’ll see eCommerce as a competitive edge instead of a threat.

Good news: we’ve helped others do it.

+

Scalability and adaptability will be key, and Magento + Dynamics NAV + LS have a proven track record of successful integration within larger, more complex infrastructures.

In this case, however, you’re choosing a partner more than you are choosing a technology - make sure that your systems integrator understands your reality, your challenges and your current infrastructure.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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MARIE-CLAIRE BOUTIQUES4 banners321 storesUnified back-end

Omnichannel for Multi-Banner Retailers

29

BMR GROUP5 bannersUnified back endEvery store has unique catalogue and pricing

SAIL 2 bannersUnified back end 14 superstores

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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D2C +

9FLAGSHIP

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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31

What is it? A brand that sells directly to consumers

without intermediaries (no retailers,

distributors, etc).

Why consumers like it:

Consumers want to deal directly with

brands.

Why BRANDS like it:

D2C provides better margins, a

relationship with the consumer and

consumer data. It can be done without

hurting your distributors.

Consumers want to deal directly with brands.

eCommerce and digital tools/habits make it easier than ever for brands to build a direct relationship with consumers.

Why do it? Increased customer satisfaction, engagement and profitability, for starters.

A direct to consumer channel (also called DTC, D2C and disintermediation) has become a key part of most brands’ growth plan, as everyone is fighting for the relationship with the consumer (Amazon vs. retailers vs. brands).

The key to successfully bridging the D2C gap is to create a transactional, on-brand experience for consumers (which may be transactional, or may just be close to transactional) that extends to your flagship store(s).

Use the same platform to provide your retailers and distributors with a B2B ordering platform - Magento does B2B - and rich product information.

+

While LS Retail powers the in-store experience, Magento and Dynamics team up to provide consumers and your retailers alike with the tools to discover, explore and purchase your products. Non-transactional setups can drive foot traffic to your retailers and provide product information.

of consumers report buying directly from a brand manufacturer’s website

1/3

D2C +FLAGSHIP

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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D2C + FLAGSHIP STORE

32

Kanuk delivers an on-brand experience, online and in-store, to both brand loyalists and a new generation of Kanuk clients.

Dynamics and LS Retail were integrated to ensure a smooth, omnichannel experience where customers can explore and interact, often leading to digital AND in-store purchases.

The combination allows Kanuk to focus on product design and customer interactions, simultaneously providing distributors with digital assets to further capitalize on Kanuk’s brand equity.

Kanuk uses omnichannel to balance D2C, its flagship stores and distributors.

Iconic French-Canadian parka brand Kanuk is a “made in Canada” manufacturer with a growing client base in Canada, the US and Europe.

The brand has long been a direct-to-consumer brand, though the quality and reputation of its parkas have led to broader distribution.

Kanuk chose Magento as an all-purpose platform to provide customers (new and repeat) with an on-brand digital experience.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Used equipment salesFor sectors where merchandise has high resale value.

Equipment/item rental Online equipment rental requires a different set of interactions and transactions.

Shipping: reserve your shipping time slot Connecting the dots between conversion, shipping and fulfillment - all automated, by the customer, while they place the order.

Showrooming Convert in-store visits to online sales and automated marketing programs.

Partial ordersSegmented orders (by design, endless aisle or because of backorders) get products to the customer faster.

Partial remittanceAutomatically charges deposits and/or the segments of partial orders as they become shippable.

Endless aisleAllows wider selection and drop-shipments.

And so much more.

The Magento + Dynamics ecosystem enables several other omnichannel functionalities .

Beyond the 9 major omnichannel functionality highlighted above, Absolunet has integrated several advanced functionality that have enabled retailers to provide a broader range of services and options - getting closer to fulfilling their omnichannel vision and bridging the gap to how consumers discover, browse and buy in the digital economy.

Other next-level omnichannel functionalities

Used equipment salesFor sectors where merchandise has high resale value

Equipment/item rental Online equipment rental requires a different set of interactions and transactions

Shipping: reserve your shipping time slot Connecting the dots between conversion, shipping and fulfillment - all automated, by the customer, while they place the order

Showrooming Convert in-store visits to online sales and automated marketing programs

Partial ordersSegmented orders (by design, endless aisle or because of backorders)get products to the customer faster

Partial remittanceAutomatically charges deposits and/or the segments of partial orders as they become shippable

Endless aisleAllows wider selection and drop-shipments

And so much more.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Which omnichannel functionalities will define your customers’ experience?

Rank the functionalities based on how important they are to your business in the short and medium term.

● MUST HAVE: An absolute necessity.

● SHOULD HAVE: Important, but not vital/critical

● NICE TO HAVE: Could be added if there is additional time or budget but not critical to the project’s (or to the business’) success.

Once you fill out the omnichannel grid, contact us. We’ll challenge your priorities and provide a high level integration roadmap and estimate.

Omnichannel functionalities your customers crave (or competitors offer/promote)

ACTIONABLE INSIGHT

Omnichannel Priorities + Roadmap BOPIS (click-n-collect)

Ship-to-store

Ship from store(s)

Gift cards

Omnichannel Inventory

Loyalty program

In-store returns

Store Selector / Locator

Multi-banner / unified back-end

Other: ____________________________

B2B / Invoicing

Variable Pricing

Multiple Languages

Advanced Reporting

Other features

MU

ST h

ave

SHO

ULD

hav

e

NIC

E t

o h

ave

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Contact information on next page.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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Once you have completed your omnichannel priorities checklist, get in touch with our senior sales people, they’ll help you get a clear picture of what it will take to bridge the omnichannel gap, including budget and financial forecasts, realistic calendar, priorities and risk management.

Let’s talk.

Jason HughesVice-President of North American

B2B Sales

Absolunet

+1.877.979.2276 ext. 3391

[email protected]

Marc-André HurasDirector of Sales, North America, Retail + D2C

Absolunet

+1 877 979 2276 ext. 2557

[email protected]

Xavier DansereauDirector of Sales - Québec

Absolunet

+1.877.979.2276 ext. 2325

[email protected]

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L

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© Absolunet, 2019. All rights reserved.

Unauthorized use/reproduction strictly prohibited.

absolunet.com

@absolunet

/absolunet

Authors + Collaborators

Charles Desjardins, EVP and Partner

Jason Hughes, Vice President of North American B2B Sales

Marc-André Huras, Director of Sales, North America, Retail + D2C

Bernard Dahl, Creative Director

Josée Chevalier, Artistic Director

Mikhala Lantz-Simmons, Product Owner and Content Marketer

Pamela Verret, Designer

Dania Caggiano, Marketing Coordinator

A very big thank you to all the brands, distributors and retailers featured in this

publication for their impressive work creating exceptional customer experiences

and raising the bar for merchants everywhere.

O M N I C H A N N E L P L A Y B O O K F O R R E T A I L E R S U S I N G M A G E N T O + M I C R O S O F T D Y N A M I C S + L S R E T A I L