omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. high...

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VI Latin American Financial Inclusion Congress Febraban-Felaban São Paulo, 19 August 2014 Omnichannel banking and financial inclusion: thoughts and metrics David Tuesta Financial Inclusion-Chief Economist

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Page 1: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

VI Latin American Financial Inclusion Congress

Febraban-Felaban

São Paulo, 19 August 2014

Omnichannel banking and financial inclusion: thoughts and metrics

David Tuesta

Financial Inclusion-Chief Economist

Page 2: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 1

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 3: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 2

Omnichannel banking

• This involves being close to the financial customer at all times and in all

places for whatever the customer needs, whenever they need it

• Any kind of intermediation possible, whatever the channel

• Implies multiplying the value of both traditional and new channels. The jump

from multi-channel. High leverage of technology

• Different channels: branches, correspondents, ATMs, Internet, mobile phone

transactions, telephone banking, Smartphones, diverse mobile devices and

future technologies

• A way of fostering financial inclusion?

Page 4: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 3

Omnichannel banking and technological

development

• The transfer to omnichannel banking has been heavily reliant on

technological progress and digital change

• Greater storage capacity, speed, new platforms and new technologies

• Gradual regulatory adaptation

• Improves the financial customer experience

• Note: The technology underpinning omnichannel banking also gives scope

for non-banking, digital players to enter banking

• New channels and the option of incorporating the non-banked

Page 5: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 4

Financial inclusion, technology and

omnichannel banking

• An important factor if households and companies are to continue sustained

growth : better and more timely risk and resource management

• Financial exclusion, which is of particular concern in emerging markets, is a

result of issues relating to use, access and the barriers to participating in the

formal financial system

• Technology means financial services can be offered at a lower cost, with the

potential to be everywhere and be better adapted to the customer’s needs

Page 6: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 5

Financial inclusion, technology and

omnichannel banking

• Lack of access to financial services can lead to the vicious circle of poverty

and greater inequality (Banerjee & Newman, 1993; Galor & Zeira, 1993;

Aghion & Bolton, 1997; Beck Demirguc-Kunt & Levine, 2007)

• Providing access to financial instruments increases saving (Aportela, 1999;

Ashraf et al., 2010), productive investment (Dupas & Robinson, 2009),

consumption (Dupas & Robinson, 2009; Ashraf et al., 2010b) and women’s

empowerment (Ashraf et al., 2010)

• Access to credit and to insurance has positive effects but the empirical

evidence is less robust (Karlan & Morduch, 2010; Banerjee et al., 2010;

Roodman , 2012)

Page 7: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 6

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 8: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 7

Towards financial inclusion and the role of

omnichannel banking

Barrie

rs

(by

inc

om

e, c

ultu

ral, tru

st, c

os

t-

rela

ted

, ge

og

rap

hic

al)

Consumer protection

Financial infrastructure -

omnichannel banking

Financial

Education Use

Access

Competition

Facilitating

instruments

Regulation

Financial

Inclusion

Results

Page 9: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 8

Omnichannel banking: issues to bear in mind

• Omnichannel banking particularly affects access to the financial system, but

that does not necessarily lead to greater use of, or interaction with, this

system

• The financial and technological landscape and its applications in omnichannel

banking are a necessary but not a sufficient condition for increasing the use

of formal financial services: other factors must be considered when designing

policies to improve financial inclusion

• Instruments that might support greater financial inclusion have to overcome

the barriers excluding participation in the financial system; these tend to be

country-specific

Page 10: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 9

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 11: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 10

Access and use: bank branches

Argentina

Australia Austria

Bolivia Brazil

Chile Colombia

Croatia Czech Republic

Dominican Rep.

El Salvador

Finland France

Honduras

Ireland

Italy

Japan

Kenya

Mexico

Mongolia

Nicaragua Paraguay

Peru

Portugal

Romania

Slovak Republic

South Africa

Spain Thailand

United States

Uruguay

Venezuela, RB

Zambia

0,00

0,10

0,20

0,30

0,40

0,50

0,60

0,70

0,80

0,90

0 10 20 30 40 50 60 70 80 90 100

Usag

e:

% o

f ad

ult

po

pu

lati

on

Access: number of bank branches per 100,000 people

Bank branches

Page 12: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 11

Access and use: ATMs

Argentina

Australia

Austria

Bolivia

Brazil

Bulgaria

Canada

Chile

Colombia

Costa Rica

Croatia

Dominican Rep. El Salvador

Finland

Honduras

Ireland

Japan

Kenya

Korea, Rep. Latvia

Mexico

Mozambique

Paraguay Peru

Portugal Slovak Republic

South Africa

Spain

United States

Uruguay

Zambia

0,00

0,20

0,40

0,60

0,80

1,00

1,20

0 50 100 150 200 250 300

Usag

e:

% o

f ad

ult

po

pu

lati

on

Access: number of ATMs por 100,000 people

ATMs

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Page 12

Access and use: mobile phones

Albania

Argentina

Bolivia

Brazil

Burundi

Chad

Chile Colombia

Congo, Dem. Rep.

Dominican Rep

Gabon

Kenya

Lesotho

Macedonia, FYR

Madagascar

Mexico Moldova

Nicaragua

Paraguay Peru

Philippines South Africa

Swaziland Tanzania

Uruguay Zambia

0%

10%

20%

30%

40%

50%

60%

70%

80%

0% 20% 40% 60% 80% 100% 120%

Usag

e:

% o

f ad

ult

po

pu

lati

on

Access: % mobile penetration

Mobile phones

Page 14: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 13

Access and use: correspondents

Page 15: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 14

How to measure financial inclusion? What factors

affect it? What part do access channels play?

• Despite the importance of financial inclusion, little is known about how to

measure it, about policies to promote it (Demirguc-Kunt et al., 2008) and its

determinants from a micro-economic point of view (Allen, Demirguc-Kunt,

Klapper & Martinez Peria, 2012)

• Existing studies lean heavily on macroeconomic data (Beck, Demirguc-Kunt,

& Martinez Peria, 2007; Honohan, 2008; Kendall, Mylenko & Ponce, 2010).

This makes it difficult to analyse to what extent specific features determine

financial inclusion

• How much weight do the different factors facilitating greater financial inclusion

have? How does inclusion interact with other factors? Developing a Financial

Inclusion Index

Page 16: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 15

Building a financial inclusion index

• Defining a complete set of measurements for financial inclusion with a multi-

dimensional approach (access, usage and barriers)

• Harmonised financial inclusion index that can be compared between

countries and time periods, allowing differing levels of aggregation

• Useful guideline for policymakers, governments, financial institutions and

international bodies interested in tracking financial inclusion or in designing

policies

Page 17: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 16

Financial Inclusion Index (FII)

• We define an inclusive financial system as one which maximises usage and

access, while also minimising involuntary financial exclusion

• The minimisation of perceived barriers is measured by the reduction of the

obstacles faced by individuals not participating in the formal financial system

• The level of financial inclusion is determined by three dimensions: usage,

access and barriers

• The three dimensions are, in their turn, determined by several indicators

• The FII we have built covers 82 countries and aggregates information from a

total of 11 indicators

• Methodology : Two-step PCA

Page 18: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 17

Financial Inclusion Index

• First step: estimating the three dimensions: usage, access and barriers

𝑌𝑖𝑢 = 𝛽1𝑎𝑐𝑐𝑜𝑢𝑛𝑡𝑖 + 𝛽2𝑠𝑎𝑣𝑖𝑛𝑔𝑠𝑖 + 𝛽3𝑙𝑜𝑎𝑛𝑖 + 𝑢𝑖

𝑌𝑖𝑎 = 𝛾1𝐴𝑇𝑀𝑝𝑜𝑝𝑖 + 𝛾2𝑏𝑟𝑎𝑛𝑐ℎ𝑝𝑜𝑝𝑖 + 𝛾3𝑙𝑜𝑎𝑛𝐴𝑇𝑀𝑘𝑚2𝑖 + 𝛾4𝑙𝑜𝑎𝑛𝑏𝑟𝑎𝑛𝑐ℎ𝑘𝑚2𝑖 + 𝑣𝑖

𝑌𝑖𝑏 = 𝜃1𝑑𝑖𝑠𝑡𝑎𝑛𝑐𝑒𝑖 + 𝜃2𝑎𝑓𝑓𝑜𝑟𝑑𝑎𝑏𝑖𝑙𝑖𝑡𝑦𝑖 + 𝜃3𝑑𝑜𝑐𝑢𝑒𝑛𝑡𝑠𝑖 + 𝜃4𝑡𝑟𝑢𝑠𝑡𝑖 + 𝜀𝑖

i : denotes country and (𝑌𝑖𝑢, 𝑌𝑖

𝑎 , 𝑌𝑖𝑏) is a vector which contains the dimensions,

where the superscripts u, a and b denote each dimension

• Second step: estimating the weights of the dimensions and the overall FI

index

Page 19: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 18

Financial Inclusion Index

Page 20: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 19

Financial Inclusion Index

Page 21: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 20

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future

transformations

5. Conclusions

Page 22: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 21

With the digital era, financial services provision is extending beyond the classic

financial institutions. There are several vectors of change :

1. Moore’s Law and cost-reductions in “doing banking”

2. Demographic shifts and digital natives

3. The learning curve of digital players transforming industries as they go

4. The incentives of high financial transaction costs and the development of financial

services by non-banking digital players

5. Fixed cost barriers crashing down

6. Asymmetric regulation/supervision

7. The technological legacy of banking

The digital era: beyond omnichannel banking

Page 23: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 22

• The consumer experience is now exposed not only to what is offered by the

supervised financial institution, but also to new digital alternatives from non-

banking players. Financial education is key in this context

• Payment systems, electronic money and facilitators

– Telecoms companies

– Pure digital: PayPal (USD350mn transactions/day), Dwolla (USD35mn), AliPay

(USD400mn/day), Square (USD14bn/year), Venmo, LevelUp, Simple, among

others

• Loans

– Lending Club (USD5bn P2P/ 3% NPL), Zopa (GBP500mn/0.5% NPL), Lenddo

(loans of USD400 to USD800 in emerging markets)

The digital era: beyond omnichannel banking

Page 24: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 23

Contents

1. Our starting point

2. Financial inclusion and the role of omnichannel banking

3. Access channels, use and financial inclusion: some metrics

4. From omnichannel banking to digital banking: future transformations

5. Conclusions

Page 25: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 24

Conclusions

• The transfer of the traditional financial system to omnichannel banking is based

on technological progress, which have brought improved customer experiences

(higher aggregate value)

• Omnichannel banking, with the development of its customer service channels, is a

necessary but not a sufficient condition for driving financial inclusion. Greater

access will not inevitably bring with it greater use. There are other important

issues

• We are developing a global FII to make a multi-dimensional approach to the

measurement of financial inclusion

• Financial inclusion requires effort to improve use and access and reduce the

barriers limiting participation in the formal financial system

• Omnichannel banking can be understood as a transition phase from the traditional

financial system to the next, truly digital experience, with new players on the

global stage

Page 26: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Thank you very much

[email protected]

Page 27: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 26

Channels, access and use

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Page 28: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 27

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Page 29: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 28

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Page 29

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Office use as % of adult population

Channels, access and use

Page 31: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 30

0%

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Mobile phones, % of adult population

Channels, access and use

Page 32: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 31

0%

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Mobile phone use in financial transactions, % of adult population

Channels, access and use

Page 33: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 32

0,000

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Channels, access and use

Page 34: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 33

0%

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Use of correspondents, % of adult population

Channels, access and use

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Page 34

FII correlations

Page 36: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 35

FII correlations

Page 37: Omnichannel banking and financial inclusion: thoughts and ...€¦ · from multi-channel. High leverage of technology • Different channels: branches, correspondents, ATMs, ... •

Page 36

FII correlations