omni channel basics for retailers and cpg manufacturers

“Omni-Channel Basic’s for CPG”

Janet Dorenkott, Bio

• Over 20 years of experience in information technology.

• Founded Relational Solutions in 1996 and co-owns with Rob York.

• Focused on data warehousing, data integration & business intelligence solutions

• Specialize in the complex issues associated with integrating various data

• Contributing author in “The Essentials of Shopper Technology”

• Contributing author in “New Directions in Shopper Technology”

• Member of Retailwire’s Braintrust

• Founder of the Demand Signal Repository Institute on LinkedIn.

• Participated in the implementation of over 200 data warehouse and BI projects for companies

that include Chrysler, Chase, Timken, Xerox, Glaxo, Smuckers, P&G and many others.

• Selected in CIO Review as “Most Promising Big Data Companies”

Property of Relational Solutions, Inc. June, 2014,

Janet Dorenkott Bio

Agenda

• What is the Omni-Channel

• Why does it matter to CPG?

• Eliminating Internal Competition

• How are customers buying and What’s impacting sales?

“Top 10

“Companies

on the Move”

Acquired BlueSky Integration Studio

“Best at integrating POS

with Internal data”

Cleveland

Weatherhead 100

Fastest Growing

Businesses

Oracle Developer of the Year

Data Warehouse & BI Consulting

1996 - 98 1999 - 01 2002 – 04 2005 - 06 2007 - 08 2009 - 10 2011 – 12 2013 2014

BlueSky“Coolest New Technologies”

DataStage ETL Best ImplementorsAward

Informatica’sPartner of the

Year

Selects BIS to integrate POS &

TradeEdge

Selects POSmart to

embed in DSR

Best Software” Finalist

Company Background

“Data Warehouse of the Year!”

SAP Certification &

Partnership

Best of Cleveland

Award

CGT Readers Choice Award

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S cialM bileWeL calSt re

How Customers Buy Today

Is Social Media Really Worth Leveraging?

• Facebook – 700B minutes

spent/month

• Google – 34,000 search/sec

• Twitter – 500M tweets/day

According to McKinsey Global Institute:

According to Digital Marketing Ramblings:

• Candy Crush – 500 Million Players

• E-bay – 120 Million Active Shoppers

• Facebook – 1.2 Billion Members

• Flickr – 92 Million Members

• Google+ - 300 Million Members

• Instagram – 200 Million Users

• iTunes – 800 Million Users

• LinkedIn – 300 Million Users

• Pinterest – 70 Million Users

• Skype – 300 Million Users

• Snapchat – 26 Million Users

• Survey Monkey – 75 Million Surveyers

• Tinder – 1 Billion Matches

Recent Social Information

Social IS Influencing Purchasing

• 85% of people have a cell phone

• 50% of phones are capable of scanning a

QR code

• 17% have scanned a QR code

MOBILE MATTERS!Growing Use of QR Codes

al

Know Your Customer

Help me, help you, help others

30MM Users (tripled in 3 years)

84MM Users (Up 37%over last year)

600MM+ miles driven / 33MM User-Generated

month with Waze open Reviews (Up 49% over last year)

Revenues of $2.57B

46 MM Customers

12,300 Employees

140,000 Merchant offers every day

Socialonline

andand

mobile have been blurring the lines between

in store.

19

Example of One Retailers Mobile Statistics:

Copyright © 2014 . Valeria Maltoni Copyright © 2014

SOMOLO

Download Our App!

Customer Service

Give Us Your Opinion

Come on In!

Shop On-Line

yright © 2014 . Valeria Maltoni 27Cop

BOPIS – Buy Online, Pickup In-StoreTarget is making 135 Stores in 38 Markets shipping locations

Informed Buyers

8

CONNECTED

9Copyright © 2014 . Valeria Maltoni

Cost Sensitive Buyers & Bargain Hunters

Know Where/How they are buying

52

Copyright © 2014 . Valeria Maltoni

more =


“The customer doesn't

care who gets credit

for the sale.”- Jamie Nordstrom

President, Nordstrom Direct

We need to separate the platforms from the content in order

to address customer needs + create cohesive experiences.


Great Service is a must – and a

MEASURE WHAT MATTERS


9%

“I know our digital marketing is working.”

47

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Promotion

Click Stream

Shipments

ReportsScheduled

Sources

Retailer SalesWalMart

Food Lion

Costco

Kroger/DunH

Home Depot

Sam’s

Distributors

Integrate, Validate,

Synchronize & ManageBlueSky

Can feed other systems

BIS

Third Party

POS &

Syndicated

Data.

Website Sales

Users access via web

Web Clicks

Shipments,

Promo, Vendor

Amazon

OverStock

Nielsen, IRI, TD Linx, etc.

Overstock

Amazon

WebSite

Retailer Sales

Large gaps in measurement, but also creativity, CRM

Understand your interactions

Property of Relational Solutions, Inc. By Janet Dorenkott June, 2013,

Know your social Reputation


Know where your sentiment is coming from


See where your Champions are


Understand where you need damage control


Retailer Store Sales

What are your followers saying


Thank you & Stay Connected!

• Follow Janet Dorenkott on LinkedIn, Email [email protected]

• Call us at 440-899-3296, Janet is x225 / Karen is x 232

• Follow Relational Solutions on LinkedIn, Twitter @POSMARTBLUESKY & ON Facebook

• Join “Demand Signal Repository Institute” & “Big Data Association” Group on LinkedIn

• Subscribe to the relational solutions channel on YouTube:

– Relational Solutions Channel

• Visit us at www.relationalsolutions.com or call 440-899-3296 x225

• Learn more from our webinars & Download our Whitepapers

• See product demo’s & download trials from our website

– POSmart Demo – Thursday, July 10 @ 2pm ET

mailto:[email protected]

http://www.relationalsolutions.com/