Florida's First Coast of Golf

Florida's First Coast of Golf

Omni Amelia Island Plantation

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YTD Golf Rounds Played - 2013

Your Membership Dues of $3,035 are part

of a $1.84 Million co-op Marketing Plan

Omni Amelia Island Plantation Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Omni Amelia Island Plantation's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Digital Marketing through Florida's First Coast of Golf

Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast

FFCG January, & July 2013

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Omni Amelia Island Plantation

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Responsive Design

28% of all visitors access site utilizing mobile devices

Florida's First Coast of Golf 2012-13 Website Awards

2013 Flagler Awards Winner

2012 - Adrian Award

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2011 - 12 Total = 6412012 - 13 Total = 2,353 +267%

Click Through Comparison YTD October - May

Ocean Links Total = 788 Oak Marsh Total = 698

Click Through Comparison YTD October - May Ocean Links & Oak Marsh

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VISIT FLORIDA BLOG

MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation

Golf Magazine January 2014

Golf Magazine January 2014

GOLF Magazine - January 2014

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

EXTRAGOLF.AT Summer 2013

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

MEDIA VALUE 2012-2013

Family Friendly link on Florida's First Coast of Golf's website

International Efforts

:30 Spot Television CampaignTarget: Drive MarketOrlando, Tampa, Tallahassee, Savannah & Hilton HeadAiring 190 spots on PGA TOUR broadcasts Saturday & SundayCampaign run time: February 2 - March 24, 2013Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013CTA: Drive users to landing page www.theplayerschampionshiptravel.comFinancial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf

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Welcome to THE PLAYERS

Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

In Closing