eir Digital TransformationLiving life on DigitalGráinne Redmond 21/01/2016

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Purpose: To be brilliant so we are remembered

Why: Change customers perception of eircom, get organisation buy in and reduce staff turnover.

How: Give the customer great value, be convenient and trustworthy to do business with and inspire

customers to want our products.

Digital Strategy

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• Research – the 5C’s• New Team Structure

• New Creative Team• Restructure

• Board buy in• Digital Strategy Plan

• 15 point plan

Digital Strategy

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Things Ireland thinks eircom’s new logo looks like

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1. New fresh vibrant brand that enhances our experience digitally

2. Brand that works digitally 3. Behaviours and a strategy that put digital first

Digital First Rebrand

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Digital Impact

Rebuilding core eir estate• 100 rebuild touchpoints• 50 vendors• 2k webpages• 41 new domains • 56 new social profiles • Merging eircom and

emobile• New FTTH (Omni)

Hero app version• New UX• Enhanced billing • Unbilled usage• Ipad version • Fingerprint• Refined app offer

extras• Extended social media

hours• @eircare• New communities and

blogs• Conversocial • IBM twitter wall

Insert app here

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The 5 C’s• Control• Confidence• Clarity• Convenience• Choice

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Web Design:• Conversion• Retention• Brand Introduction and Awareness• Increased Product Understanding

Our Design GoalCreate a beautiful site that engages” Effective e-commerce presence - impactful, extensible and

consistent.Leverage existing functionality to present our rich product

offering leveraging brand character and tone of voice.

Design and Content Goals

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Digital Transformation“There is no Digital Strategy

anymore – just Strategy in a Digital World”

eir.ieThank You