omg agency | interactive advertising

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University of Minnesota | 02/16/12

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A presentation by @grantspanier and @chadolsen at the U of M on 02/16/12. Focused primarily on mobile, digital, social media and interactive advertising. Plus an overview of OMG Agency.

TRANSCRIPT

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University of Minnesota | 02/16/12

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Chad Olsen Founder

About

Grant Spanier Creative Director

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•  THE STORY

•  MOBILE

•  VALUE

•  EXPERIENCE

•  SOCIAL

•  PROCESS

•  WORK

Agenda

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THE STORY.

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The Story

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The Story

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The Story

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The Story

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MOBILE

Mobile

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Do you have one of these?

Smartphone

Apple TV

Xbox 360

PS3

Wii

iPod or MP3

Xfinity

Hulu

Netflix

PC

Laptop

Tablet

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you do.

YES.

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Mobile

Mobile helps blend real-world and digital applications.

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Mobile

The best camera is the one that’s with you. -Chase Jarvis-

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Soon-to-come with Mobile

NFC: Near Field Communication

2014: Mobile will be the top way to go online

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TV IS GOING MOBILE.

Mobile

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PERCENT OF MOBILE INTERNET USERS THAT SURF THE INTERNET WHILE WATCHING TV

86% Source: Nielsen

Mobile

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THE SUPER BOWL

Mobile

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Mobile

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Mobile

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Mobile

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Mobile

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OLD SPICE CASE STUDY

(watch video)

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VALUE

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Commodities Goods Services Experiences

Extract – economic value

Ship to market – consumer sensibility

Supply – business imperative

Sell – marketing value

Value

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BEANS $0.03

Value

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Commodities Goods Services Experiences

Make – economic value

Lower price – consumer sensibility

Control costs – business imperative

Differentiate – marketing value

Value

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CAN $0.15

Value

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Commodities Goods Services Experiences

Deliver – economic value

Quality – consumer sensibility

Improve – business imperative

Immediate Availability – marketing value

Value

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CUP $0.75

Value

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Commodities Goods Services Experiences

Stage – economic value

Authenticity – consumer sensibility

Render Offering – business imperative

Engagement/Preference – marketing value

Value

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LATTE $4.00

Value

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WHY?

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EXPERIENCE

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EXPERIENCE IS EVERYTHING.

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INTERACTIVE IS EVERYTHING.

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INTERACTIVE IS CHANGING BEHAVIOR.

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HOW?

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FUN.

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FUN. Enjoyment, amusement, or lighthearted pleasure.

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FUN THEORY VIDEO. (watch video)

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SO, LET’S TALK SOCIAL.

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SO, LET’S TALK SOCIAL.

4 BILLION SHARES ON FACEBOOK EVERYDAY.

Source: Mashable

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SO, LET’S TALK SOCIAL.

381, 576, 305 NUMBER OF FOURSQUARE CHECK-INS 2010

Source: Mashable

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SO, LET’S TALK SOCIAL.

WE ALL KNOW SOCIAL. WE ARE DIGITAL NATIVES.

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OUR PROCESS

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SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

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SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

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SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

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SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

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SO, LET’S TALK SOCIAL.

IDENTIFY LISTEN STRATEGIZE ENGAGE MEASURE

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Florence Court | Social

Graf Optical | Fashion Show

Lila & Claudines | Social, Video, Web, Photography

Yukari Spa | Social, Video, Web, Photography

Heartbreakers | Social, Video, Web, Photography, Event Planning

ByME | App

SmartenUP Expo | Branding, Social, Event Planning, Video

The Restful Jaw Company | Video

Our Work

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Heartbreakers

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Heartbreakers

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Yukari Spa

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ByME

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Connect to Me

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smartenUP

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smartenUP VIDEO (watch video)

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WE CREATE EXPERIENCES.

OMG. LOL.

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QUESTIONS?

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[email protected] @chadolsen

[email protected] @grantspanier

omgagency.com @omgagency