Newsletter LabialfarmaNewsletter n˚3 | June 2011

March 3rd was celebrated for the second time as the international day of Omega 3. This annual celebration aims to highlight the benefits of Omega 3 in our power and encourage its consumption by the population.

Quality - Brief History

OMEGA 3

Management and customer relationshipQuality and its management, were always present in human society, explicitly or implicitly, as an important factor for it’s survival ...

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At the current juncture, business communication and relationship are the key to business success. In the field of organizations, communication is the raw material essential to the success ... Learn more

ESSENTIAL FOR HEALTH

Omega 3

What are the advantages of OMEGAMOUSSE™?

What are the advantages compared to OMEGAMOUSSE™ other supplements rich in Omega 3?

• The OMEGAMOUSSE™ combines an innovative oral emulsion, high concentrations of one of the most important fattyOMEGA 3 fatty acids (DHA) with a fantastic fruit flavor.

• The OMEGAMOUSSE™ finally provides all people in all age groups, the possibility of having a food supplement with clinically effective doses of DHA, with a pleasant fruity and absolute guarantee of absence of exemption from environmental contaminants such as dioxins, heavy metals, pesticides and others.

• Having regard to the tripod (High DHA concentration, Fantastic taste of fruit and absolute absence of contaminants), we are sure one of the most effective, safe and pleasant food supplement with DHA.

March 3rd was celebrated for the second time as the international day of Omega 3. This annual celebration aims to highlight the benefits of Omega 3 in ourpower and encourage its consumption by the population. Omega 3 from fish oil is usually rich in DHA (docosahexaenoic acid) and EPA (eicosapentaenoic acid).

DHA should be an active principle with more studies prove their clinical efficacy, safety and importance in human health. The importance of DHA in the daily diet is well established. The benefits of DHA in the diet are transversal to all ages, from newborns children, youth, adults, seniors, pregnant women breastfeeding among others. However, and despite the certainty about the importance of DHA in power, there is no support by for consumers to this asset and its inclusion in the diet daily.

This phenomenon of poor support to taking the DHA has based on three fundamental reasons: - The daily doses of DHA from which there proven by clinical studies are high, not easy to find supplements food they can contain these doses in acceptable and convenient dosing schedule. - The way to solve the previous question would be to opt for liquid dosage forms capable of provide for taking the dose of DHA needed. On However unpleasant fishy flavor that DHA, in doses to ensure its effectiveness, gives syrups means that consumers do not consume this type of product. - Consumers know the existence of contamination of sources of Omega 3 with high levels of mercury, dioxins and other contaminants environmental factors that may cause higher risks than health benefits. Few supplements really guarantee the absence of pollutants in environment food in the raw materials used as DHA sources.

As a result of constant search for innovative and enjoyable solutions that promote health and Welfare of the people, Labialfarma developed OMEGAMOUSSE™

OMEGAMOUSSE™DHA 272 mg in 10 mL

Pro-Omega™ 480 mg

Qualitative and Quantitative Composition  (10 mL)

Composition of Pro-Omega™DHA (docosahexaenoic acid) 272 mgEPA (eicosapentaenoic acid) 128.0 mg

What is the raw material used in emulsion OMEGAMOUSSE™?Despite the use of Omega 3 is abundant and the clinical evidence and recognition is increasinglydocumented, it was, once again, the concern of LABIALFARMA, the selection of raw materialsprovide all the mandatory requirements for quality. This choice proves to be particularly importance, as is now known to exist contamination of sources of Omega 3 with high levels of mercury, dioxins and other environmental contaminants,  factors that may cause the final consumer, greater risks than benefits to health.

The Pro-active complex Omega™, used in the emulsion OMEGAMOUSSE™ is derived from fish oilssubjected to the most demanding processes of purification and concentration needed to guaranteethe absence from environmental pollutants. The rigorous process of manufacturing the Pro-Omega™ guarantee on all lotsproduced the performance analysis of detection heavy metals (Mercury, Lead, Arsenic, Cadmium, etc.) as well as other environmental contaminants such as levels of dioxins, furans, benzopyrene, PCBs and PCDD / Fs, which are monitored with very narrow criteria, indeed tighter than permitted under the criteria monographs Pharmacopoeia.For all these reasons, the OMEGAMOUSSE™ ensures the effectiveness of the high concentration of DHA and complete absence of contamination, resulting a product with high quality standards.

OMEGAMOUSSE™ on prevention and health promotion:Clinical studies confirm the benefit of regular use of dietary supplements rich in Omega 3 and, in particular,those containing high concentrations of DHA, as the case of OMEGAMOUSSE™, in the following situations:

Developing and promoting the proper functioning of the brain, nerves, vision and all organssense, the development of memory, concentration, attention and learning faculties;

Reduce the risk of cardiovascular disease and improve overall heart function.

Reduce not only inflammation in the joints, but also throughout the body;

Improve the lipid profile (cholesterol and triglycerides) in children with familial hypercholesterolemia or obesity;

Prevention to treatment of Psychical Disease such as depression, bipolar disorder, schizophrenia.Promotes good humor and a sense of well-being;

Improve skin health in a comprehensive manner, including dry skin, eczema and psoriasis;

Improve the functioning of the immune system;

Supplementation with Omega 3 (DHA + EPA) in people with metabolic diseases with dietary restriction ofmeats and fish;

Improve the cognitive performances throughout life, prevention of decline associated with aging;

Thus, it is essential to ensure adequate intake of Omega 3 throughout life. The acid supplementation of Omega 3 fatty acids, especially those containing high concentrations of DHA, as is the case of OMEGAMOUSSE™,are a suitable alternative to suppress the deficiencies in the diet and promote the overallhealth of the organism in all stages of the life cycle: children, adults and seniors.

Quality and its management, were always present in human society, a explicitly or implicitly, as a factor important for their survival and development. For this reason it is considered that Quality is something inherent in human beings, which manifest in the simplest acts of daily life and directed towards the satisfaction of their needs and requirements. Quality is something we recognize when present, and even complain about their lack.

But despite the quality is so closely related to satisfaction of our needs, set it no easy task. It is a complex and multifaceted and can be viewed from several perspectives.

There are probably almost as many definitions of the term Quality as the number of industry professionals, because each one defines quality according to yourinterest point of view or purpose. However, the differences between the definitions of most respected not are very large, not compete, even complement one another.

The very philosophy of Quality points in order not to be desirable to looking for a universal and absolute definition, adopting a position of not having evident in the absolute affirmation of Deming "there things that are not known or are likely to be known. "

Quality - Brief History

The table below shows some definitions of Quality of respected authors, one of which emphasize three perspectives of product development and services: process, outcome or consequences.

Taguchi Crosby Deming

Author PerspectiveDefinition

of quality

The loss that aproduct causes the

society afterto be shipped and

no lossescaused by

intrinsic functions.

ConsequencesTaguchi

Juran Consequences Adaptation to use.

Crosby Results Compliancerequirements.

No variation infeatures quality.ResultsIshikwa

Deming Procedure

The process leading

the results throughout

products / servicesthat can be

sold to consumersthat will be pleased.

Shigeo Shingo Procedure

Monitoring process and

continuous instrumentation of

potential feedeback.

Source: António, Nelson Santos; Teixeira, António (2007), “Gestão da Qualidade - de Deming ao modelo de excelência da EFQM”

Juran and Taguchi focused on the impact that the consequences of product/service have on the consumer and society aftersupply to the consumer. Crosby and Ishikawa focus on the inherent nature of the results of product / service, before being shipped. Shiengo Shingo and Deming emphasize the process of achieving that creates and makes the product / service is ready to be supplied to consumers.

Given the many definitions of quality need to find a common element that is both tangible, concrete and directly observable. This element of interconnection is made by individuals. individuals experience consequences. They are the people who control the execution of processes. It is they who assume the role of main authors groups. For this reason, the quality has been since ancient times, a concern of those who produce, because the sustainability of the business would be concerned if the needs were not well identified or if the product / service provided was not suitable for use by people. This results in meanings of quality as "fitness for purpose" and "Meeting the needs of customers." Moreover, in more recent times, it was the prospect of extending quality, by recognizing the importance of addressing the interests of various organizational stakeholders.

The quality management is not a modern invention. According to many scholars, the concept or the philosophy of Qualityexists for a long time - from a few hundred or even thousands of years – there isn’t, however, certain regarding its beginning. However, only since the 1980s is that quality management began to have great notoriety.

At the current juncture, communication and relationship business are the key to the success of companies.

In the field of organizations, communication is raw materials essential to the success of any enterprise. It can not be relegated to a underscores the importance of dialogue, verbal and non-verbal coherence.

Aware that effective communication and facilitated access to information influence the ultimate satisfaction customer, Labialfarma SA brought together a multidisciplinary team and created a Restricted Area to Customers on its website, where all information about the management of placed orders are updated permanently. The service available is totally free and to have access to it you just have to ask for a form of subscription service by e-mail to dpto.informatico@labialfarma.com and fill it with the requested data. You will be assigned anaccess password to the platform where you can query the data in a totally safe and confidential.

Complementing the service described, Labialfarma SA also offered a dedicated account manager, whose main functions of registration and follow-up of the identified needs by our customers. The customer manager is the element responsible for the interface between needs of the customer and the company, acting inpro-active way and achieving rapid and satisfactory answers.

Believing that the Labialfarma Group is taking positive steps in managing information with its customers we are working towards continuous improvement, optimizing internal processes and to study new relationship management tools and information for their customers who always aim at increasing their satisfaction.

Management and customer relationship

Access http://www.labialfarma.com and click on the link services

Access to customer’s Restricted Area

Enter your username and password.Select company you want to query.

Because we assumed that listening and identifying the needs of our customers we are on track towards excellence and total quality an address where we can send your suggestions for improvement of our services such suggestions will always be evaluated accurately and studied its feasibility.

Send your suggestions to:sugestoes@labialfarma.com

Labialfarma SA: working on solid relationships.

Laboratório de Produtos Farmacêuticos e Nutracêuticos S.A.Edifício Labialfarma Nº1 - Felgueira3450-336 Sobral - MRT - Portugal

Telef. +351 231927590 | Fax: +351 231929165

www.labialfarma.com

Edition: Inês Gonçalves Teresa Telo Raquel Gomes

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Newsletter LabialfarmaNewsletter n˚3 | June 2011