om - 3 – supplier relationship

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Opera tions Management 3- Suppli er Relationshi p Denis Stalder 2009/ 20010

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Operations Management

3- Supplier Relationship

Denis Stalder2009/ 20010

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2

The context

Historical Market evolution

Demand

Offer 

1975 20001950

Customer Client

Product to sellProduct to sell Product then sellProduct then sell Sell then productSell then product

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3

Focus on the main process

R & D

Pr d cti n

Sale

L gi tic

Maintenance

General

ervice

S b

c ntracting Acc ntancy

P rcha ing

H man Re rce

Finance

 Added Val e Externalizati n

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4

Transfer from salaries to purchases

P rcha ing am nt increa e

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5

A great variety

BOM Purchases

 ± Raw materials

 ± Standard Components ± Specific Components

General services

 ± Furniture

 ± Intellectual services

 ± Technical services

Projects

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6

Fit to the strategy

Financial impact on margin

 ± All purchase discount increases the

profit

Securitization

 ± The contract lower the supplier risk

Increase the productivity ± Better organization of the

administration process

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28 novembre 2010Denis Stalder November2007

7

Three Process

Order

Reception

Billing

Daily

Procurement

Specifications

Supplier 

Price

Needs

Selection

Negotiation

Weekly

Purchasing

Companys

strategy

Purchasing

Policy

Purchasing

Marketing

Monthly

Management

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Sourcing : RFI

28/11/2010Deni Stalder 8

Purchasing

Strategy  Supplier

selection

Criteria:-Size

-Machines

-References

-ISO certif.

-Export

-Innovation

-Low cost

RFI

Request for

information

RFI

Request for

information

RFI

Request for

information

RFI

Request for

information

RFI

Request forinformation

RFIFilled in

RFI

Request for

information

RFI

Request for

information

RFI

Filled In

RFI Elaboration

Supplier Selection

Short List 

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Sourcing : RFQ 

28/11/2010Deni Stalder  9

 Need

Specification Supplier

selectionCriteria:

-Performance

-Quality

-Service

-Price & Cost

RFQ 

Request for

Quotation

RFI

Request for

information

RFI

Request for

information

RFI

Request for

information

RFI

Request forinformation

SuppliersProposal

RFQ Elaboration

Supplier Selection

RFI

Request for

information

RFI

Request for

information

Suppliers

Proposal

Short List 

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Inquiry process

RFI = Request for Information ± Name, address, activity

 ± Number of employees, Turn over

 ± Quality standards, Exportations

 ± Process, Equipments

Inquiry ± Technical specification

 ± Contract project

Supplier proposals

Selection ± Define criteria

 ± Evaluate each supplier proposal

 ± Negotiation

 ± Make a decision

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Electronic puchasing

processes

28/11/2010Deni Stalder 11

Supplier

selection

Needs

definition

Price Inquiry NegotiationOder Delivery

- Payment

e- rcing Market place Rever e a cti n e-pr c rement

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E-sourcing

RFI management ± Suppliers professional database

 ± RFI design: criteria file template

 ± RFI automatic broadcast (e-mail, fax, )

 ± RFI answer management

 ± Comparison tables / short list

selection

RFQ management ± RFQ template design

 ± Proposal management

 ± Comparison matrix28/11/2010Deni Stalder 12

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Market Places

To facilitate contacts

 ± Directory of suppliers

 ± Tender publication

Vertical / Horizontal

 ± Vertical = one sector (automotive, electronic )

 ± Horizontal = Office supplies, Computers

Transactional / Collaborative ± Transactional = To conclude a transaction

 ± Collaborative = To exchange information

28/11/2010Deni Stalder 13

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Reverse auction

The purchaser send a RFQ 

The suppliers issue a

proposal

Web meeting

 ± Purchaser

 ± Several suppliers

The Lowest the winner

11/28/2010Deni Stalder 14

Pr ject de ign

Req e t f r Q tati n

 AU TION- Invitati n

- nnecti n

- A cti n pening

- Neg tiati n

- Analy i / Re lt p blicati n

- Tran acti n

ONTR A T

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Some Web sites

Buying-Partner

DoubleTrade

Econia Goodax

FreeMarkets

Portum France

Synerdeal

Trade-Match

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Negotiation

Definition

The Negotiation is a process to manage

disagreement in the purpose to satisfycontractually the needs

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17

Prepare the negotiation

Prepare questions to ask

List the subjects to be negotiated

Define Objectives to be met

Think about arguments to use

Foresee potential concessions

Imagine the negotiation progress

Write this elements on a table

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18

Prepare the negotiation

S bject t

be

neg tiated

S pplie

pr p a

l

Objectiv

e

 Acceptabl

e val e

 Arg ment Orde

Re l

t

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19

Negotiation dialog

Rigid statements

Relations based on power

No transparency

Suspicion

Offensive or defensive

strategies

Favorable issue for oneself 

Common objective focus

Relations based on

influence

Problem clarification

Confident climate

Open mind

Everybody accepted deal

Competition Cooperation

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Select a strategy

1- Avoid Negotiation Steer clear of negotiation altogether.

2- Competitive strategy

Aggressively achieve our goals through competitive negotiation.

3- Compromising strategy Compromising by realizing some of our needs and some of the needs

of our counterparty.

4- Collaborative strategy Satisfy all our needs and all the needs of our counterparty by taking a

cooperative negotiation approach

11/28/2010Deni Stalder 20

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Negotiation strategy

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22

Purchasing contract

C ompanies Identification

Preamble

Technical Specification

Price

Delivery time & Transportation

Quality  Payment 

Warranty 

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STRA

TEGICA

NA

LYSIS

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Marketing tools

Analogies & antagonisms

Risk & profit matrix

Partnership

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Analogies & antagonisms

Marketing tools

 ± Assess Customer relationship

 ± Risk = Customer risk (not to paid)

 ± Profit = Sale Cost

Purchasing Marketing

 ± Supplier relationship

 ± Risk = Supplier Risk (not delivered)

 ± Profit = Savings

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26

Risks-Profits matrix

Pr ofit

Ri k

Str ong

Low

Low Str ong

Securitization

Catalog Profits

Partnership

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27

Catalog area

Characteristics:

 ± Low Risks and Profits

 ± Products : Multiple sources, Substitutionproducts de, Low consumption value

Strategy : Resources minimization

Tactics :

 ± Shorter administration flow, delegation,number of orders and suppliers reduction,low inventories, standardization

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Profit area

Characteristics

 ± Low Risks, Strong Profit

 ± Products : Multiple sources, Substitutionproducts, High consumption value, Highdiscount potential

Strategy : Strength relationship

Tactics :

 ± Spot purchases, Bidding, Market andtechnology survey, Purchasing tools...

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29

Securitization area

Characteristics

 ± Strong Risks, Low Profit

 ± Products : Few sources, Few substitution

products, Low discount potential, Sales ortechnical risks

Strategy : Supply security

Tactics

 ± Long term relationship, survey, Make or Buy

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30

Partnership area

Characteristics

 ± Strong Risks, Strong Profit

 ± Product = Functions

Strategy : Supply permanence andimportant profits

Tactics

 ± Partnership

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31

Partnership setup

Define strategic objectives

Check supplier motivation

Design the project Develop strong personal relations

Use conflict and problem resolution

methods Reciprocal style adaptation

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32

Purchasing policy

Negotiation parameters

Negotiation typologies

Purchasing family segmentation

Building a policy

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Negotiation parameters

Time

 ± Short term / Long term

Frequency ± Punctual, regular, partnership

Repartition

 ± Unique, Multi-source

Purchasing Value

 ± Low, High

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Negotiation typologies

Open inquiries for each order

Inquiries limited to selected suppliers

Multi source contracts

Unique source contract

Imposed suppliers

Sourcing

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Open inquiries for each order

Needs written on a specification

Inquire (all) potentials suppliers (known)

Advantage Drawback

-Competition, price-Wide information

-Equity

-Time consuming-Low engagement

-No economy of scale

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36

Inquiries limited to selected suppliers

Suppliers homologation for a family of 

products

Inquire all these suppliers for each order

Advantage Drawback

- Competition, price

-Technical security

-following up

-Time consuming

-Low engagement

-No economy of 

scale

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37

Multi source contracts

Reliable forecast

Needs gathering, repartition

Annual negotiation : Fixed or indexed price

Advantage Drawback

- Stabilized prices

- Supply Security

- Economy of scale

- Less negotiation

- Long term

engagement

- Minimum of 

quantity

- Good visibility of 

forecast

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Unique source contract

Forecast, needs gathering

Several supplier inquiry

Only one supplier contract

Advantage Drawback

- Stabilized prices

- Economy of scale

- Less negotiation

- More competition

- Long term engagement

-Unsecured supply- Good visibility of 

forecast

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Imposed suppliers

Imposed by :

 ± Technology

 ± Tools

 ± Customer

Partnership negotiation

Price decomposition

Supplier progress management

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Sourcing

Advantage / Drawback

Global cost

Homologation Repartition to change

Actual supplier elimination

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Global Cost

Suppliers inquiries, meetings, homologations

Specific tools, developments

Actual purchasing price (on the bill)

Packing & Packaging costs

Transportation, Installation, Handling costs

Financial costs (terms of payment,Inventories )

Training & setup assistance cost

Spare parts and maintenance cost

Wastes, scraps, packaging recycling

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Purchasing family segmentation

Raw material

Standard components

Specific components Sub-contracting

General services

General supply Investment, Project

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ABC Method

80% of p rcha ing amount i made of 20% part familie

amillie mount otal % umulated

Raw materiel 6 . % %

tandard component 0 2 .6% 80%pecific component 6 8. % 8 %

ub-contracting 2 .2% %

r oject . % %

eneral er ice 8 2.2% %eneral uppl 0.8% 00%

6

cla = 0% - 80% B cla = 80% - 95% cla = 95% - 100%

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