olympus, the way back to leader - edshare...
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Olympus, The Way Back to Leader
Itthiporn tueksawaeng ID:25090097DESIGN MANAGEMENT PATHWAY
Friday, 16 December 11
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INTRODUCTIONAt first, olympus has been successful in the camera market for many years. This company always uses new innovation and creation to produce any new products to the market.Moreover, a good advertising by David Bailey advertising is another reason to make Olympus has become a strong company in camera market
Now a day, olympus still send a new product in to market. However, to be able to support this issue they need to increase research’s budget by reducing budget for advertising.
Friday, 16 December 11
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MANAGEMENT ISSUEOlympus is a first company who send mirror less camera into digital camera market.
Now olympus to focus on research.
Olympus use a mirror less camera to be a flagship product.
Olympus need to improve marketshare
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RESEARCH QUESTION
Olympus should focus on Advertising or Technology research
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RESEARCH METHODOLOGY
PRIMARY DATAQuestionnaire about-Brand communication-Brand image-competition
Focus groupPhotographer(non serious user)
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2nd DATA-Annual Report-Market Share-Competitor
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SUPPORTING THEORIES
Human behaviourBrand strategyBrand communication
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TIME LINE
TASK 1 2 3 4 5 6 7 8 9 10 11 12
Problem definition
Research approach developed
Research design developed
Data collection
Data preparation and analysis
Report preparation and presentation
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KEY REFERENCEBest, K. (2006), Design Management, Switzerland: AVA Publishing SA
Winch, C., Turner, L. and Gold, S. (1998), Securing the future of Olympus, [Online], WARC, Available: http://www.warc.com/Content/ContentViewer.aspx?MasterContentRef =495f8af5-57a7-4a10-832a- e6fcf6134d6f&q=Securing+the+future+of+Olympus [Accessed 2nd November 2011]
Company Profile, (2011), Olympus [Online], Available: www.olympus- global.com/en/corc/profile/download/profile_en.pdf [Accessed 4nd November 2011]
Milestones: 2009, (2011), Olympus [Online], Available: http://www.olympus-global.com/en/corc/history/chron/2009/ [Accessed 4nd November 2011]
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