olympus pro case study
DESCRIPTION
TRANSCRIPT
Olympus Imaging India
Social Media Campaign by Buzzinga
Social Media Mandate
• Embolden the awareness for Olympus India
• Creating a buzz around Olympus products, the OM-D series (Phase 1 April – August 2012)
• Encouraging digital media influencers to actively participate in our activities
• Maintaining a strong presence on Social Media through fan & follower engagements
HOW WE LEVERAGEDfacebook.com/olympuspro
Facebook Roadmap
• Sharing of lifestyle content pertaining to photography
• Giving away photography tips to provide assistance to budding photographers
• Getting our fans acquainted with Olympus’ other global communities
• Encouraging the fans to share their photography work with us and appreciating it
Content & Engagement
Discussing subject’s features Discussing image composition
Photography Tips
Offline Events
Publicizing the event on Social media
Topical Updates
National Geographic Magazine archive October 1978
A Gorilla with an Olympus OM1
Custom Cover Picture
Creation of customized static and
dynamic tabs on Facebook
Creatives
Fan Photos
OPTIMIZATIONtwitter.com/OlympusProIndia
Twitter Roadmap
• Creating a buzz around Olympus products
• Reaching out to the Olympus users on twitter
• Encouraging the followers to share their photography work with us; sharing it with the entire community
• Following eminent people from the field and introducing them community
Conversations
OPTIMIZATIONpinterest.com/olympusindia/
Dedicated Pinboards
Providing a platform to fans
to share their photography
work
Sharing the various reviews
about the products
Using the trendy tall infographics styled
representation to help people understand the Mobile Application Mechanism
BLOGGER OUTREACH PROGRAM
Reviewers
• Ankit Vengurlekar– RJ Ankit, BIG FM
• Shiv Ahuja– Editor, Photography & Music,
LittleBlackBookDelhi.com
• GQ India.com
Online Reputation Management
• Daily monitoring of the internet (Social Networking sites, Search engines & Forum) for sentimental mentions
• Recommending suggestions for tackling the negative mentions and inducing positivity
• Using the internet as a digital Customer Relationship Management tool
Social Media Success
• With an organic growth of over 1000 likes per month the fan page has 18,700 likes
• Viral impressions shooting beyond 1,00,000 each month• 100+ retweets & mentions received individually every month• A total of 106 followers• On an avg. our customized #tags; #OMDFacts &
#OMDSupport reaches over to 2,500 users• Our Pinterest channel is one of the strongly present camera
manufacturing brand
THANK YOU