Engro Foods

Ltd.

ENGRO

Engro Asahi Polymer & Chemicals

Engro Vopak Terminal Limited

Engro Eximp (Pvt) Ltd

Engro InnovativeAutomation Ltd

Engro Energy (Pvt) Ltd

Engro Foods Ltd

Engro ManagementServices (Pvt) Ltd

Engro foods Ltd Engro foods limited which is a well recognised in dairy food products.UFL has launched first product the ultra heat temperature (UHT) milk under the brand name OLPER`s & milk under the brand name OLWELL in 2006. OLPER quality milk has a collection network that collect milk from southern Punjab and sindh and has a largest milk collection centres (MCCS) covering over3,000 villages and involving over 10,000 farmers.

Products

Engro foods Ltd

Olper`smilk

Olper`scream

Tarkadesighee

OlwellHi cal low fat

TrangTea whitener

Vision To be the premier Pakistani enterprise with a global reach passionately pursuing value

creation for all stakeholders

Mission

Its motto is to provide easy access milk to the customers . To provide health , safety environment, and quality.

OLPER`S has launched in 2006 . Engro foods Ltd (EFL) has announced his constructive a modern milk processing plant at Sukkur which was built in short time of 8 months in March 2006. And second plant is built up at sahiwal in 2007 which will Increase overall capacity three folds and also expansion in

capacity at Sukkur. OLPER`S is collected from 3,000 village and 10,000 farmers. Now olper`s is perform his business over 133 towns.

OLPER`S

feature of product

OLPER`S milk contains

Best bioavailable proteins

Only source of lactose

Rich in calcium

Phosphorus , potassium

Vitamins (which is essential for your health)

Future products Fino milk Juices Ice Cream Powder milk Water Cerealec Yogurt Tea whitener in powder form

Competitor's Advantages

Easily available in market specially in town and small cities. Olper`s offer affordable price along with full cream richness. Provide good taste & smell.

competitor's External competitor Nestle milk pack Haleeb Every day Good milk Nirala Internal competitor olper`s milk olper`s cream Trang Olwell

Tarka (desighee)

Competition Activities

Haleeb start trade offer .2ctn 250ml = 3unit 250ml1000ml = Rs.25 OffPoster Pasting on Bottle Pack in General Trade. Nestle MilkPak start trade offer. 2ctn 250ml = 1 unit 250ml. 1ctn 250ml = Rs.10 off Poster Pasting on Milkpak in general trade. Good Milk start trade offer 2 unit 250ml on one ctn 250ml.

Prices

Name ml Rs Cotton Rs

Olper`s milk 250 13 331Olper`s milk 500 25 283Olper`s milk 1000 44 498Olper`s milk 15oo 64 483Olper`s cream 250 32Trang 250 10Tarka (Desighee) 1000 243

Reference

Imran bajwa (technical encharge)