olli at hampton university humboldt state
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OLLI AT Hampton University Humboldt State. How to Encourage New Members and Energize Current Members. How to Encourage New Members and Energize Current Members. Understanding your community Responding to preferences Continually assessing your structure and offerings Building new partnerships - PowerPoint PPT PresentationTRANSCRIPT
How to Encourage New Members and Energize Current Members
OLLIAT
Hampton UniversityHumboldt State
Understanding your community Responding to preferences Continually assessing your structure and
offerings Building new partnerships Increasing awareness of your program.
How to Encourage New Members and Energize Current Members
Understanding your community need is very important . Since recruiting is never done, we encourage new members by offering new and exciting classes year round. OLLI at Hampton University offers such classes as; Line Dancing, Swimming, Beginning Spanish and Retirement 101.
How to Encourage New Members and Energize Current Members
Students showing their latest moves in Line Dancing class.
Students getting valuable information in Retirement 101 class.
OLLI students learning to swim.
It is very important to assess your program to get feedback and suggestions from current members. The feedback you get from your current members, will help implement new group activities and plan fun exciting events to encourage new members.
How to Encourage New Members and Energize Current Members
OLLI campus bus tour.
Orientation
Demographics of community
Analyze Your Member Information:◦Date of Birth ◦Where they heard about OLLI ◦Courses taken by season ◦Membership type by year ◦ Involvement with OLLI and other
organizations◦Special skills or connections
Understanding Your Community
Flexible scheduling (days, evenings, weekends) one time lectures or events
Registration: make it easy to sign up. Automatic annual renewal of membership.
Find innovative ways to involve new or potential members.
Fee Structure: Offer join with a friend at a discount; can be a productive way to introduce people to OLLI.
Responding to Preferences
Be explicit about the benefits: mutual promotion, building awareness, enhanced recruitment, increased visibility
Connect with non-profits with education as part of their mission
Work with local PBS station
University connections- academic & benefits
Building Partnerships
Support Pledge Drives
Get radio and TV interviews
Market to Newcomers: Realtors, chambers, etc.
Regular articles, photos, announcements
Social Media Marketing: internet word of mouth!
Increase Awareness