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OLIVER VIEL

Employer Branding &��Marketing��

WHAT I DO

I help people in organisations ��to reach their next level ��

in branding & marketing.��

2 OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING

Elevator pitch��

��

3

As an expert in HR branding & marketing, I look back on

more than ten years of project management for big

companies, international corporations and law firms.

Full Service: I offer support in the fields of strategy &

planning, media production and running a campaign –

online and offline. Appointment and management of

service providers on demand.

OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING

WHAT I DO

A bit more��


WHAT I DO

Full service��

3 2 1 4 EXECUTION: IMPLEMENTATION & EVALUATION

HR MARKETING: COMMUNICATION & MEDIA PLAN

EMPLOYER BRANDING: BRAND POSITIONING

PREPARATION: STRATEGY & PROJECT PLANNING


WHAT I DO

For example §  Financial controlling §  Team coaching §  Management of suppliers §  Measuring efficiency

1 For example §  Budget planning §  University concept §  Social media strategy §  New arreers website §  Media design and media

production §  Media buying and

ad placement

For example: § Development of the EVP § Agency pitch § Storytelling §  Internationalisation

For example: § Presentation to the board § Marketing audit § Project design §  Internal events

Benefits��

6

I boost my client‘s possibilities and capabilities by

delivering additional know-how, experience and

manpower. It usually occurs that a client relies on my

service if he or she faces a new job situation, needs to

optimize, or wants to take the department to a new level.

Beyond all project targets, I deliver extra value such as:

§  Sparring partner and specialist exchange

§  Cross-linking with relevant market players

§  Cost saving purchase from service providers

§  Secure project process


WHAT I DO

My Contribution��


CASE STUDIES

Facelift for brand & website��


CASE STUDY - MEDIA CORPORATION

Deliverables §  Internal Launch §  External Launch

1 Deliverables §  Website Update §  Production of digital media §  Digital campagne

Deliverables §  Update of EVP §  Development of a

communication concept

Deliverables §  Project design §  Audit §  Selection of the right

suppliers





Branding across the group��


CASE STUDY - HEALTHCARE CORPORATION

Deliverables: § Launch media campaign § Launch university campaign § Coaching the team

1 Deliverables: § Development of an event

format § Purchase of media and

services § Budget plan § Media and University concept

Deliverables: § Target-group oriented

marketing stories § EVP development

Deliverables: § Board presentations for full

backing § Project design





Global value proposition��


CASE STUDY - TELECOMMUNICATION COMPANY

Deliverables §  Local presentations to gain

credence §  Harmonising and unifying the

global EVP

1 Deliverables §  Internal roll-out § Production of a movie to

position the project internally

Deliverables: § Analysis of the currently

communicated EVP § Launch global study § Local conferences § Development of a new EVP

Deliverables: § Board presentations to

secure the project § Project design





How I work��


PHILOSOPHY

Client focus��

12

The best approach is making a client‘s personal targets

my own. That‘s why a personal conversation about all

dimensions and options of a project is first and foremost.

It is very important to harmonise the organisational

situation of the client, the internal stakeholders‘

interests and the external suppliers to form a well

ballanced process. The project will then easily take shape

by dividing resources into several milestones and putting

those into a concrete schedule.


PHILOSOPHY

Systemic approach��

13

I specialize in the requirements of large organisations

and international corporations. Still, adapting the project

to the organisational setting is usually one of the bigger

challenges.

Classical touch-points are:

§  Management Attention

§  Structuring internal decision making processes

§  Cross-functional & cross-department approach

§  Target-group orientation

§  Responsiveness, enforcement

§  Consistency & strategical focus


PHILOSOPHY

About me��


OLIVER VIEL

Background��

15

Managing projects for many huge brands, I have

developed diverse strategic concepts and implemented

them with the help of some of the most renowned

suppliers. My hundreds of pitches and presentations

have included numerous highlights, such as a keynote

speech delivered to 1,000 members of the British

Association of Graduate Recruiters.

After gaining experience as a consultant and statistician,

I held international senior roles in the global operating

corporations Hobsons Group as well as Group GTI – the

latter also known for its subsidiaries Staufenbiel und

Trendence.

In late 2010, I started my own business. My goal was to

concentrate on my core interests, learn faster and to help

my clients throughout the whole process of branding and

marketing.


OLIVER VIEL

References��

16

ABB, adidas, Accenture, AGCO, AirFrance, Aldi Süd, Allen & Overy, Allianz, Audi, Springer, BASF, Beiersdorf, Bertelsmann, BCG, BMW, BNP Paribas, British Sugar, Brose, Cadbury

Schweppes, Clifford Chance, CMS Hasche Sigle, Coca-Cola, Commerzbank, Continental, Credit Agricole, Credit Suisse, Daimler, Danone, Datev, Dekra, Deloitte, Deutsche Bahn,

Deutsche Bank, Deutsche Börse, Deutsche Telekom, Diehl, Dr. Oetker, Dräger, EADS, Enterprise Rent-A-Car, E.ON, Ernst &

Young, ESA, Europäisches Patentamt, Evonik, Festo, Fiat, Fielmann, Fraunhofer Gesellschaft, Freshfields, GDF Suez, General Motors, Gothaer, Haniel, Hays, Hella, Hengeler, Herbert Smith,

Hewlett-Packard, HSBC Trinkaus, HypoVereinsbank, IBM, IKEA, Infineon, JP Morgan, KfW, KPMG, LIDL, Linklaters, Lloyds TSB, Logica CMG, L’Oréal, Lovells, Lufthansa, Mahle, MAN, Mars,

Metro, Michelin, Microsoft, MLP, Morgan Stanley, Munich Re, Nestlé, Orange, Otto, Peek & Cloppenburg, Philips, Porsche, Postbank, PricewaterhouseCoopers, Procter & Gamble, Rohde &

Schwarz, Roland Berger, Rolls-Royce, RWE, Sainsbury, Salzgitter, SAP, Schaeffler, Shell, Siemens, SKF, Société Générale, Software

AG, Sparkassen-Finanzgruppe, Tchibo, ThyssenKrupp, TNT, Tognum, Toyota, TUI, TÜV Süd, Unilever, Vattenfall, Volkswagen, Vodafone, Voith, ZF Friedrichshafen, Zurich


OLIVER VIEL

Oliver Viel��

17

Ritterstrasse 4-5

10969 Berlin, Germany

Tel: +49 30 69 50 83 99

Fax: +49 3212 138 32 54

[email protected]

www.oliverviel.com

XING

LinkedIn


CONTACT

© OLIVER VIEL 2014 OLIVER VIEL, RITTERSTRASSE 4-5, D-10969 BERLIN COPYRIGHTS AND USAGE RIGHTS OVER ALL CONTENT BELONG TO FULL EXTENT, INDEPENDENTLY OF WORDING, TO OLIVER VIEL. IT IS NOT PERMITTED TO CHANGE THE CONTENT PARTLY OR IN WHOLE NOR TO PASS OR PUBLISH WITHOUT REFERRING TO OLIVER VIEL. ALL DOCUMENTS ARE TO BE RETURNED TO OLIVER VIEL ON REQUEST.

OLIVER VIEL ∙ EMPLOYER BRANDING & MARKETING 18

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