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Introduction

Telecommunication

Telecommunication is one of the fastest growing service industries in the world. While the

accent of growth is one the value added service, such as e-mail, cellular phones etc in the

developed countries. This sector a crucial role in spurring growth, especially industrial and

service, in any economy. Multinational companies are investing in developing countries because

of huge latest demand. Telephone penetration has reached saturation levels in the developed

world. Telecommunication historically has been a state initiated and controlled sector in all

countries. The last two decades has witnessed a restricting of the entire sector across the globe, in

terms of privatization and competition. Opening up of economics and privatization in the

developing countries has triggered influx of foreign capital and technology. Telecom density is

only 2 per 100, which is less than that of China (4.5 per 100) and the world average (10 per 100).

Cellular penetration is also low at 0.1% compared to China (1.1%) and Malaysia (2%). To

improve penetration will simply an investment of over Rs. 600 billion in next 5 years. The

industry had received the Telecom Policy of 1994 with enthusiasm. It was hoped that this would

usher in a new era in the telecom Sector. Unfortunately, delays in implementation and resulting

confusion have derailed the same. The initial enthusiastic responses to building have given way

to litigation and subsequent delays. Out of the 22 circles made available to the private sector for

basic telecom service, only 2 are operational after 5 years.

Despite all the delays, India has managed to take steps towards privatization and introduction of

competition in basic telecom services. The government has announced a new telecom policy,

which clarifies the future role of Department of Telecommunication. The new ISP policy will

promote the use of internet. All this aims to promote investment in the telecom sector. The sector

will undergo a dramatic transformation in the next 3-5 years. The building process was also

adversely affected by Himachal futuristic which submitted bids of Rs. 850 Bn for 9 licensesleading in an impasse. The solution formulated by the policy makers to copies number of

licenses per company ostensibly, to avoid competition also led to confusion. The bids were made

on optimistic demand estimates, which have not yet materialized. This has resulted in most of the

companies facing cash losses. Most of the Indian partners do not have the strength to withstand

long gene stations and selling out to their foreign collaborators. The new telecom policy has

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addressed this issue also. A number of MNCs set up joint ventures for manufacture of telecom

equipment in the last 3 years. The capacity builds up outstripped demand from the service

providers. Due to resource crunch, DOT (the dominant single buyer) delayed placing orders.

This resulted in an adverse impact on the bottom-line. A shake out local players (including some

PSUs) who are technologically not competitive is bound to happen.

The Indian telecommunications market has been displaying sustained high growth rates. Riding

on expectations of overall high economic growth and consequent rising income levels, it offers

an unprecedented opportunity for foreign investment. A combination of factors is driving growth

in the telecom market, promising rich returns on investments.

Over the past 10 years, India has registered the fastest growth among major democracies, having

grown at over 7 per cent in four years during the 1990s. It represents the fourth largest economy

in terms of Purchasing Power Parity. According to a recent Goldman Sachs report, over the next

fifty years, Brazil, Russia, India and China - the BRIC economies- could become a much larger

force in the world economy. It reports, India could emerge as the worlds third largest economy

and of these four countries; India has the potential to show the fastest growth over the next 30 to

50 years. The report also states that, Rising incomes may also see these economies move

through the sweet spot of growth for different kinds of products, as local spending patterns

change. This could be an important determinant of demand and pricing patterns for a range of

commodities. The share of the services sector as a percentage of total GDP is also predicted to

rise from the current 46 per cent to about 60 per cent by 2020. The boom in the services sector is

slated to come from India, emerging as a chosen destination for software and other IT enabled

services, tourism etc. According to a Nasscom- McKinsey & Co. Study, by 2008, the Indian IT

software and services sector will account for US$ 70-80 billion in revenues; itll employ 4

million people, and account for 7 per cent of Indias GDP and 30 per cent of Indias foreign

exchange inflows.

Population projections from the Planning Commission of India suggest that the share of the

working age population (15-64 years) in total population will grow from the current 59 per cent

to about 65 per cent, translating into 882 million by year 2020.According to the Vision 2020

document for the Planning Commission of India, the country will witness continued

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urbanization. The urban population is expected to rise from 28 per cent to 40 per cent of total

population by 2020.Future growth is likely to be concentrated in and around 60 to 70 large cities,

each having a population of one million or more. This profile of concentrated urban population

will facilitate customized telecom offerings from operators. Over the years, spending power has

steadily increased in India. Between 1995 and 2002, nearly 100 million people became part of

the consuming and rich classes. Over the next five years, 180 million people are expected to

move into the consuming and very rich classes. On an average, 30-40 million people are joining

the middle class every year, representing huge consumption spending in terms of the demand for

mobile phones, televisions, scooters, cars, credit goods and a consumption pattern associated

with rising incomes.

MOBILE HANDSET

Mobile users today want their handsets to be converged devices handling multiple functions,

entertainment being the most important among them. They want their mobile to be fully loaded

with top-end features, but they want all that at affordable costs. Integrated digital camera, music

player and stereo FM radio are the three main features which would drive users towards

upgrading their handsets. These features are available in mid range and high-end handsets so far,

and the common user now demands these features in ordinary handsets which can be affordable.

On the other hand, MMS has failed to catch the fancy of the masses due to its high costs of

transmission over the networks and relatively cheaper alternate modes of downloading videos

available through Internet. Other features like Games Calculator,

Reminders/Scheduler/Organizer; Polyphonic ringtones etc. have become hygiene features and

are a must for any handset. None of these features is a differentiator anymore.

Apart from Integrated Camera, Music player and Stereo FM radio, a Speaker phone is another

feature that emerges as the driver for replacing the current handset. This feature can be a most

cost effective differentiating feature for the low end phones. Most handset vendors have beenbringing out new models at fairly regular intervals. The maximum activity takes place at the high

end, where the launch of a newer model makes the older model cheaper.

Major Players in Mobile handset market

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Nokias Cable Work's Electronics department started to conduct research into semiconductor

technology in the 1960s. This was the beginning of Nokias journey into telecommunications.

In the early 1970s, the majority of telephone exchanges were electro-mechanical analog

switches. Nokia began developing the digital switch (Nokia DX 200) which became a success.

Nokia DX 200, which was equipped with high-level computer language and Intel

microprocessors gradually evolved into the multifaceted platform that is still the basis for

Nokia's network infrastructure today. At the same time, new legislation allowed the Finnish

telecommunications authorities to set up a mobile network for car phones that was connected to

the public network. The result was Nordic Mobile Telephony (NMT). Opening in 1981, NMT

was the world's first multinational cellular network. During the following decade, NMT was

introduced in many other countries and launched the rapid expansion of the mobile phone

industry.

Sony (esp Sony Ericsson mobiles) is one of the most recognised and

leading bands in the world today. It established its India operations in 1994 and heads its national

operations from New Delhi. Since its inception, it has experienced phenomenal growth and

increasing reputation across the country. Sony Ericsson mobiles is a joint venture established in

2001 by the Japanese consumer electronics company Sony Corporation and the Swedish

telecommunications company Ericsson to make mobile phones.

Sony Ericsson mobiles enable you to have the same communication and computing power that

you have in the office when you're on the move. Sony Ericsson mobiles can access the Internet,

intranet, email and corporate network wherever you are in the world. Sony Ericsson's range of

mobiles and accessories are a class apart from others. It's easy to choose a design that fits into

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one's budget and lifestyle needs, for the mobiles are desinged with the wide range of customers

and usage in mind.

Other than mobiles, it manufactures a number of electronic equipments such as television and

projector home video and audio, digital photography, IT and computing, storage and recordingmedia, battery and chargers, accessories, and other areas.

Motorola mobiles is an international communications company with its

Indian headquarters at Gurgaon, Haryana. It has research and development offices at Bangalore

and Hyderabad. Motorola mobiles in India has three business heads viz. enterprise mobile

solutions, home and network mobility and mobile devices.

Motorola's interests include mobile handsets, wireless, trunking and two way radios, broadband

services, software development, and applied research and development in related

areas. Motorola successfully markets a range of mobiles in major cities and metros in India.

Globally, Motorola is a fortune 100 company and a leader in providing integratedcommunications solutions and embedded electronic solutions. Motorola mobiles constitute 10%

of the global mobile market (2008).

Samsung mobiles is managed by SAMSUNG

Telecommunications India (STI), a design and technology leader in the mobile market. In Sync

with its thrust on introducing innovative, consumer oriented, breakthrough technology products,

Samsung announced its new brand positioning for Samsung mobiles, which is reflected in its

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new, spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles

communication material.

Samsung is the largest conglomerate in South Korea and a large multinational corporation,

making it one of the leading companies in the world. Headquartered in Suwon, South Korea, itcurrently has operations in over 100 countries. The name Samsung in fact means 'three stars' in

Korean.

Samsung's business is actually composed of three different conglomerates united under one

Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung Electronics

is also the world's largest electronics company. Samsung mobiles is a part of Samsung

Electronics whose main areas of concern are Digital media, semiconductors,

telecommunications, and digital LCD appliances. It is also a world leader in the field of liquidcrystal displays. In 2007, the company surpassed $100 million in sales, which was a sizable first

time achievement in the company's history.

The BlackBerry is actually a wireless handheld device

manufactured by the Canadian research company Research in Motion. This device supports push

email, mobile telephone, internet faxing, and web browsing. Though the original device had a

monochrome display, the current models have colour displays.

The BlackBerry mostly requires access to mobile wireless networks to send and receive email,

for which it initially became very popular. These devices are amongst the most sophisticated

handheld devices available today in the markets.

Apart from LG mobiles the LG brand is one of the most well-

known in the world for different electronic products. Starting from television, kitchen products

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to mobile phones, LG has marked its presence as a leading player in consumer products. This

world class technology leader has involved in PC business recently apart from its huge mobile

business in India.

With its inception in 1997, LG Electronic Pvt Ltd. has added number of consumer products to itsportfolio. LG mobiles offer range of CDMA handsets, GSM handsets, 3G handsets, and cellular

phones. LG mobiles are economical and affordable which makes it most approachable brand in

the market for people from every class.

LG mobile has different models like Viewty, Shine, Dynamite, Pulse and Bullet. These high

range mobiles are embedded with advanced features and attractive enhancements. Shoot, play

music, browse internet, connect with system, store data and many more, as the tag line reads,

Life's good with LG.

Micromax had made a humble beginning by introducing Micromax mobiles in the year 1991 in

India. With this beginning, it has already made a mark today as the leading provider of wireless

telephony solutions in the country. Micromax has concentrated on exhausitive R&D and led by a

futuristic vision, the company has revolutionised the telecom sector in India by having generated

innovative technologies.

With the introduction of Micromax mobiles in India, the company leads the way in creating life-

enhancing mobile phone solutions and wireless technology that caters to the increasingly

sophisticated needs of mobile users globally. The company uses the latest and cutting edge

technology in India to bring pioneering and landmark solutions to the users in the mobile world.

Videocon mobiles is brought to consumers from the house

of Videocon and it is one of the newer brands of mobile phones in India. Videocon mobile

phones began their journey with a popular brand name which had already created a niche in

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Indian households. Today, it is one of the leading providers of wireless telephony solutions in the

country. Videocon mobiles have concentrated on exhaustive R&D, all along their journey in the

telecom world. The company is led by a futuristic vision which has helped revolutionize the

telecom sector in India.

With the introduction of Videocon mobile phones in India, the company leads the way in

creating life-enhancing mobile phone solutions and wireless technology that caters to the

increasingly sophisticated needs of mobile users globally. Videocon Mobile phones employ the

latest and cutting edge technology in India to bring ground-breaking and landmark solutions to

users in the mobile world. Videocon mobiles are amongst the most preferred mobile phones in

the Indian market presently.

Videocon mobile phones are involved in progressive research with a focus to remain thevanguard of technological advancement in the country. It brings to users easy solutions in the

quickest way possible. Videocon Mobile phones are raring to, giving other international brands

stiff competition.

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Compuage Background

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Company Profile :

Compuage, one of Indias leading IT distribution company, over the years has trail blazed its

way into being the most sought after, value added distributor of global IT brands. Having a

nationwide presence, Compuage is a system oriented and process driven company. Added to

this, is a strong IT enabled distribution backbone, a solid financial and inventory management

system, a young and dynamic sales team and a committed channel spread across the country.

Headquartered at Mumbai, Compuage, has been growing at a rapid pace and has an ambitious

blue print for further expansion.

Vision :To be a world class Information Technology products and services company, with strong Indian

values and beliefs.

Mission :

To distribute leading edge technology products and services, using the best business practices

and technology, thereby fulfilling and exceeding customer and vendor expectations. To offer a

conductive work environment that will enhance opportunities for self-development and growth

to its employees. To maximize returns and offer consistent and continued growth to its

shareholders.

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Incorporated in 1987

Listed in Mumbai and Chennai stock exchanges

Corporate office in Mumbai

Presence at 52 locations across India

Fully equipped service setup at 47 locations

Total employee strength of 550 professionals including 250 in sales and 100 in service

Compuages 3 Years Plans

Sales representations in 100 cities

Penetrate 750 cities and 20,000 partners

Complete product offering

Create separate sales verticals to penetrate Retail, CE and Telecom Channels

COUNTRYWIDE PRESENCE

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NORTH SOUTH EAST WEST

Agra Bangalore Bhubneshwar Ahmedabad

Chandigarh Chennai Guwahati Aurangabad

Dehradun Cochin Jamshedpur Baroda

Gaziabad Calicut Kolkatta Bhopal

Gurgaon Coimbatore Patna Goa

Jaipur Hubli Ranchi Indore

Jammu Madurai Siliguri Jabalpur

Lucknow Mangalore Mumbai

Ludhiana Pondicherry Kolhapur

New Delhi Secunderabad Nagpur

Parvanoo Trivendrum Nasik

Varanasi Vishakhapatnam Pune

Panchkulla Vijaywada Raipur

Amritsar Kottyam Rajkot

Jodhpur Surat

Haldwani

Ghorakhpur

ORGANIZATION CHART

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ALLIANCES

Company Products

AMP Passive Networking Products

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(Tyco)

AOC Display Products. West, South and part of North. Exclusive

APC HALUPS, Laptop Accessories, Backup UPS and Smart UPS

Cisco Active Networking Products

Creative Sound cards, Speakers, Cameras, MP3 Players, Graphic Cards,

Input Devices

Dell Personal Computing Products for LFRs

Netbooks for South and West. Exclusive

Energ UPS and Inverters

HCL Desktops and Laptops for Western India. Exclusive

HP IPG Range of Products

K7

Computing

Antivirus Software & Total Security Products. Exclusive

Kingston Pen Drives, Flash Cards and Memory Modules

Linksys Active Networking Products

Microsoft Software

Numeric UPS and Inverters

Odyssey Casings, SMPS, Keyboards, Mice and TV Tuners

Relicell SMF & Tubular Batteries

Tally Software

Targus Accessories

Toshiba Notebooks

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Universal

Electronics

All For One Remotes. Exclusive

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Products of Olive Mobile phones

1) V-G1100 ( Olive Compacta)

Marketing Name Olive Compacta

Dimensions 80x50x8.5

Screen Size 1.2 Black & White

Screen Resolution 96x49

Battery 450mAh

Standby, Talking >100h, >3h

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Key Features

Slim & Stylish

Credit card size simple

handset

English & Hindi Language

Support, Polyphonic

ringtones

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2) V-G2300 (Olive FrvrOn)

Marketing Name Olive FrvrOn

Dimensions 103x44x18

Screen Size 1.5 Color Display


Battery 600mAh + AAA Batter

3) V-G8000 (OliveMsgr)

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Key Features

Indias first du

power phone

English & Hin

LanguageSupport

FM Radio

Speaker

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Marketing Name OliveMsgr




Battery 1500mAh


Backlight white

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Key Features

Indias first entry level

Qwerty phone

FM Radio on Speakerphone

Loud Polyphonic Ringtones

100+ phonebook & 250+

SMS

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4) V-G500(GSM Slider)

Marketing Name V-G500




Battery 850mAh


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Key Features

Dual Sim

2 Mega Pixel Camera with Video

Recording and Playback

FM Radio with Recording and

Alarm

Expandable Memory up to 4GB

Loud MP3/MP4 and FM Playback

GPRS & MMS

Dual Speaker

Can be used as Webcam

Bluetooth with A2DP

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V-G300 (Olive Touch)

Marketing Name OliveTouch


Screen Size 2.4


Battery 1200mAh


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Key Features

Slim & Stylish Dual SIM Phone

Touch screen with Drag and Drop

Menu

FM Radio with Recording and

Alarm

Camera, with Video recording and

Playback

Expandable Memory up to 8GB

Loud MP3/MP4 and FM Playback

GPRS & MMS, java

Dual Speaker

Can be used as Webcam

Bluetooth with A2DP

Remote Control for computer

through Bluetooth

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12. Ratio Analysis

Meaning of ratio

A ratio is a simple arithmetical expression of the relationship of one number to another.

Accounting ratio is thus, an arithmetical relationship between two accounting variables Ratios

provide clues to the financial strength, soundness position or weakness of an enterprise.

Meaning and concept of ratio analysis

.Ratio analysis is a technique of analysis and interpretation of financial statements. It is the

process of establishing and interpreting various ratios for helping in making certain decisions.

However, ratio analysis is not an end itself. It is only a means of better understanding of financial

strength and weakness of a firm. Calculation of ratios does not serve any purpose, unless

analyzed and interpreted

Ratio analysis is one of the most powerful tools of financial analysis.

(A) LIQUIDITY RATIOS:-These are the ratios, which measure the short term

solvency or financial position of the firm i.e the firm ability to pay its current dues..

The various liquidity ratios are: current ratio, liquid ratio and absolute liquid ratio.

Current Ratio:-

Current Ratio may be defined as the relationship between current assets and current

liabilities .It is also known as working capital ratio. Current ratio of 2:1 is considered

satisfactory.

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Current ratio = Current assets

Current liabilities

YEARS CURRENT RATIO

2008-2009 1.76

2009-2010 1.34

Interpretation:

Current ratio has decreased from 1.76(2009) to 1.34(2010)

Although current asset of company has increased but the proportionate increase in current

liabilities is more than current asset

Acid test ratio or Quick Ratio or liquid ratio

A quick ratio of 1:1 is considered favorable for the firm.

Acid test ratio= Current asset stock-prepaid expenses

Current liabilities

YEAR QUICK RATIO

2008-2009 1.36

2009-2010 0.34

Interpretation

Quick ratio has decreased from 1.36(2009) to 0.34(2010)

This is due to huge increase in 2009-2010

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Absolute liquid ratio:-It represents the relation between absolute liquid assets and current

liabilities. Absolute liquid assets include cash in hand and at bank and marketable securities. It is

the most appropriate ratio for computing the liquidity

Absolute liquid ratio= Cash & Bank + Market Securities

Current liabilities

YEARS ABSOLUTE LIQUID

2008-2009 0.15

2009-2010 0.22

Interpretation

Absolute liquid ratio has increased from 0.15(2009) to 0.22(2010)

This ratio has increased due to increase In cash and cash equivalents

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(B) SOLVENCY RATIOS: - The term solvency implies ability of the firm to met its long term

in-debtness thus ability to meet it long term obligations.

Important among them are:

Debt Equity Ratio:

It shows the relationship between external and internal equities and it is calculated to

measures the claim of outside and owner against companys assets.

Debt Equity Ratio= Debt (outsiders funds)

Equity (shareholders funds)

Interpretation:

It indicates the proportion between shareholder fund and long term borrowed funds. It is

acceptable if it is 2:1which means the debt can be twice as equity. In this case it is close to

satisfactory. The company is financing its activities more from debt as compared to equity.

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YEAR DEBT EQUITY RATIO

2008-09 4.83:1

2009-10 5.2:1

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Proprietary Ratio / Equity Ratio:-

Equity ratio establishes the relationship between shareholders fund and total assets of the

company.

Proprietary Ratio= Shareholders funds X 100

Total assets

Interpretation:-Higher the ratio better is the long term solvency position of the company. But

from above situation it can be interpreted that share of shareholders in total assets of firm is less.

It is because the company has taken more loan in the year 2010 to purchase inventory.

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YEAR PROPRIETARY RATIO

2008-09 20.7%

2009-10 18.9%

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(C)PROFITABILITY RATIOS:

Gross Profit Ratio

This ratio is the percentage of sales amount left after subtracting the cost of goods sold from netsales. It measures the percentage of sales amount remaining (after obtaining or manufacturing the

goods sold) available to pay the overhead expenses of the company.

Comparison of business ratios to those of similar businesses will reveal the relative strengths or

weaknesses in your business. The Gross Margin Ratio is calculated as follows:

Gross Profit Ratio = Gross Profit X 100

Net Sales

(Gross Profit = Net Sales - Cost of Goods Sold)

YEAR G.P RATIO

2008-09 10.05%

2009-10 8.64%

Interpretation:

The G.P of the company has decreased. This is because the cost of goods sold has increased.

Net Profit Ratio

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This ratio is the percentage of sales amount left after subtracting the Cost of Goods sold and all

expenses, except income taxes. It provides a good opportunity to compare company's "return on

sales" with the performance of other companies in the industry. It is calculated before income tax

because tax rates and tax liabilities vary from company to company for a wide variety of reasons,

making comparisons after taxes much more difficult. The Net Profit Margin Ratio is calculated

as follows:

Net Profit Ratio = Net Profit x100

Net Sales

YEAR N.P RATIO

2008-09 0.55%

2009-10 0.58%

Interpretation:

The NP ratio of the company has increased a bit. This is because the company has decreased its

indirect expenses in the year 2010.

SWOT ANAYISIS

Strength:

Presence of Company in 24 countries.

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Unique USP:100 days replacement Warranty.

In Mobile handset bundling offer had handshake with Tata tele services and MTNL.

Having Super distributor of turnover more than 1100 cr. i.e. Compuage Infocom Ltd..

For after sales services Redington India Pvt. Ltd. is his service partner which is also service

partner for Blackberry mobile handset.

Unique Technology in their mobile handsets like AAA battery concept @ 1460.(VG-2300)

Experienced and skilled people in the Org.

Olive is an Joint Venture of Microsoft + Haier + Google + Qualcomm .

Valid IMEI no.

Newspaper and electronic media support for marketing support like Times of IndiaHindustan Times,Lokmat,Economics Times.

Weakness:

Pricing of Mobile handsets are high as compare with competitors.

Less no of Sales Executives in market.

Marketing budget is not utilized as per targeted customers means newspaper advertisement

should be given in local newspaper like Sakal,Pudari,Divyayog etc.

Absence of Dealers scheme to boost sale of mobile handsets.

Lack of Posters & Banners at distributor point, due to that visibility is not present in local

market.

There is no mobile handset in the price segment of Rs. 2000 to 2750 where competitors are

incasing over this price.

Low brand awareness.

Distributors margins are low as comparison to Competition.

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No presence at District level while competitors are presence over there and doing business.

Internal software and ring tons are quite similar to China Handsets which is giving negative

impact in most of the territories.

No focus on distributors problems.

Opportunities:

All India Upcountry (Tehshil level) tele density is very less as compare with Urban territory.

3G and Edge technology is standing ahead of the market.

Huge population of India.

Threat

A very tough competition from G-Five mobile handset.

Whole sale dealer

Nokia now in C- class field (dual Sim)

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Introduction to the project

CHAPTER 2

REVIEW OF LITERATURE

Shawn (2010) in his article finds that competition in the Indian telecom market is also

effect the stock market. Due to the lower mobile phone rates competition is increasing. Bharti

and Reliance communication both the second largest services provider have cut charges toless than 10.5 cent a minute, among the lowest in the world. Telecommunications companies

all reducing price to get a large share of the worlds second largest wireless market, which

will increase 63 percent to 771 million users by 2013.only chinas markets larger than Indian

market. It can be said that low rates by telecom companies is increased the competition in the

market. Industry dependent on spectrum regulation and relaxation of merger and acquisition

rules and currently new operators are not allowed to merge with an existing player until three

years after being licensed.

Shikha (2010) in her article define that after the liberalization, telecom sector in 1994

transformed the entire telecom industry with many private companies foraying into the

sector. The telecom companies have been various promotional strategies implemented by the

major cellular service providers in the Indian cellular market. Most of the promotional

strategies revolve around capturing the younger generation who formed a major part of the

target market. Prominent among these were celebrity engrossment loyalty rewards, discounts

coupons, business solutions and talk time schemes. The most important consumer segments

in the cellular industry are the youth and business class segment. Due to the heavy

competition and favorable market, these has been a heavy decline in tariff plans provided by

the service providers and the decreasing price of handset has added to grow story of telecom.

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Kumar (2010) in his study remarked that the emergence of innovation and value creation

for enhancing customers experience, as a result of increasing competition. Increasing

popularity of cellular services which led to the emergence of several private telecom

providers. Due to huge market potential even public sector undertaking like BSNL & MTNL

have also begun offering cellular services apart from basic wireless services at an affordable

price. Apart from their price , these offer include several value added services like three way

conference call, national roaming ,SMS based data services STD/ISD facility care forward

and voice message services at local mobile rates. Telecom industry observers felt that by

providing high end services at affordable prices. Companies were creating value for its

customers.

Jain (2010) defines in his study that Telecom sector in India has witnessed unparalleledgrowth especially over the last decade as compared to global standards. Telecom companies

and moreover the investment policies and other lucrative incentives have made foreign

collaborations possible and India one of the fastest growing markets. But the one factor that

has perhaps made the maximum impact is competition. New schemes are being introduced

making it more and more economical for the consumers. The lucrative SMS schemes are also

a great hit especially with the youth. Roaming charges are also on an all time low. Mergers

and acquisitions are also expected to happen and by 2012 there would be only a couple of

major players.

Chanda and Kapoor (2009) in their study explain the effects on switching cost, service

quality and customer satisfaction on consumer and also positive relationship between the

switching cost and customer perceived service quality, customer satisfaction & customer

loyalty. Service provides should maximize service quality and customer satisfaction in order

to enhance customer loyalty. Services provide must concentrate their efforts on improving

network quality, pricing and value added services. Cellular services providers can implementsome reward programs to increase the benefits of subscription and provide variety of

recharge top ups. Helping the consumers to reduce call and sms rate, which result in loyalty

inertia.

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Jatin (2009) in his study define that the competition in present Indian market has never

been so intense as it is now, no matter if the operator is incumbent or a newbie, we can hear

about the launch of new tariff plans, easy recharge vouchers, free minutes calling and more

exclusive services almost on daily basis and still feel that a lot more is yet to come. It seems

that one day an ideal mobile user will be confused about what plan to choose among the

countless options available. The launch of new tariff plans which captured every talking

mouth and its 1p/sec or the launch of Diet SMS, wherein the company will levy charges

only for the characters sent in the short message under the scheme Diet-SMS. Moreover its

website is showing us how much we can save by getting per sec pulse scenario amazing .

MNP will be done amongst the youth segment and that too for getting group plans

free/CUGs more low tariffs, and mostly for those who calls to any one number particularly

the most and want that they must pay the less they can.

Michael (2009) in his study finds that the current global meltdown may have affected

India as well, with reports of significant job cuts across various sectors. However, one sector

continues to boom the telecom sector & this sector is expected to create 150,000 jobs in the

country this year. The growth has been attributed to the launch of operations in new areas

such as 3G and WiMAX. In fact, there are even fears that the number of experienced and

skilled telecom personnel to be required would exceed the work force currently available in

India. But in the landline segment, however, the subscriber base registered a drop of 38.05

million Mobile phone call rates dropped in sharply in India over the years with some

schemes by private operators offering as low as Re.0.09 per call. This has resulted in the

mobile phone boom in the country with even rickshaw pullers and day laboures using cell

phones. Growth will also be triggered by increased adoption of value added services, which

are relevant to both rural & urban markets.

Kumar (2009) in his study finds that India will continue its reboot telecom story with the

sector revenue to be more than $30 billion by 2013.total mobile services revenue in India is

projected to growth rate of 12.5 % during 2009-13 to exceed $30 billion. Also the Indian

mobile industry has moved out of its hyper growth made, but it will continue to grow at

double digit rates as operations focus on rural market entry of consumer durable and

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electronic companies into the mobile handset segment and cheaper segment. The postpaid

subscriber base also will exceed 29 million subscribers by 2013, growing 2.5 % from 2008.

V.Rao (2009) in his study defines that little competition always keep changes on their feet.

Each business enterprise looking at the market as if through the eyes of a hawk for the next

big opportunity. Each company is trying to seduce the prospective customer with its

products. India the future of to be worlds largest mobile telephony market. Market leaders

no longer have it easy and with the introduction of per second billing model. The competition

has only gotten more cut throat. All that has changed with the entry of Tata Docomo got the

ball rolling by offering per second model charging 1 paisa/ second. It gives him a lot more

options and when enough are attracted by it the sheer volume will lead to a growth in

revenue over the long run for the telecom companies.

Rao (2009) in his study finds that two giants in the Indian telecom industry namely (Airtel &

Vodafone). It is now time to consolidate their position and increase their sales figure. No

longer is the battle simply restricted to provide a telecom service on a cheap and affordable

handset. More importantly while the latter is a gradual process the immediate goal is to make

money by providing extra services on their network. That way there a chance of generating

more revenue in addition to the prepaid and postpaid tariffs. This is the main area where

telecom companies are relying on. Both Airtel and Vodafone have been trying to get people

to use their network.vodofone has hit Indian TV screens with its extremely creative line of

ZooZoo ads. The ads are sharp, small and deliver the message of Vodafone network service

effectively.

Verma (2009) in his study defines that Indian mobile industry has now moved out of its

hyper growth mode, but it will continue to grow at double-digit rates for next three years as

operators focus on rural parts of the country On average a person sends nearly 29 SMS per

month to connect with friends and family, for mobile banking and accessing information

services .The increasing demand for a wide range of telecom equipment, especially in mobile

telecom, has opened the doors to domestic and foreign investors in this sector. Indias

telecom equipment manufacturing sector is projected to become one of the largest globally

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by 2010. Mobile operators and handset manufacturers are now increasingly focusing on rural

areas to increase their market share. In the last four years, many leading telecom companies

set up their manufacturing base in India

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Uniyal (2009) in her articles finds that telecom is recession proof the service sector is not

far behind in the recession period recovery. Telecom is today as necessity as is the health

sector. As this is a non-substitutable product, its sales have been constantly rising despite

recession round the world. Indians are by far the cheapest and the best quality resources

available in the world. The relevance of the same however is being recognized by the world

now that they have to compulsorily get the best at the most reasonable prices.

Rick (2009) this study finds that companies with sound customer strategies can use that

ultimate loyalty program as a differentiator in an increasingly muddled market. In an

Increasingly competitive market, customer loyalty efforts can play a major part in the

Attraction of new customers and the retention of current ones. Marketers dealing in the

Telecommunications arena are established in an exciting era of industry growth. As

Consumers' choices expand, the importance of a sound customer relationship strategy

becomes more and more important for the success of the company.

Shiv (2009) this article examines the emergence of innovation and value creation for

Enhancing customers' experience, as a result of increasing competition in the Indian Telecom

industry during the late 1990s and early 2000s. The report provides a detailed Account of the

evolution of the Indian telecom industry. It traces various developments in the industry

before, during and after the liberalization of the Indian telecom sector. It also provides

information about the increasing popularity of cellular services which led to the Emergence

of several private telecom operators like Bharati Tele Ventures, Hutchison Telecom, Idea

Cellular Ltd, Reliance Telecom Ltd, etc.

Steve (2009) in his study defines that Customers want good service, and the ability of

companies to deliver is not meeting expectations. Its easier to switch, given the high degree

of competition and better information. So, more people are switching and theyre switching

more frequently. At least the mobile services operators in the country are aware of this

problem. Customer retention is very difficult in a market that is highly competitive and it

takes more than just advertisements and incentives. There are four factors that make

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customers stick to a service provider: A good network, service recovery, technology and

great value for money.

Sharma (2009) in his remarks that With emergence of more new telecom operators in the

Indian market there seems a supplementary bottleneck competition among the incumbent and

upcoming operators in the coming time. The starting of this year was quite booming for

Indian telecom sector as RCOM GSM emerged in the market and broke all records in

selling of new SIMs by any operator at launch I guess the same was the reason that

operators like Airtel and Vodafone were not open for the Rcom GSMs launch at initial,

Also after launch operators intended to state that we are not concerned with the rising

number of subscribers in our bucket but for providing good service to the existing ones.

Seth et al (2008),in their study titled Managing the Customer Perceived Service Quality

for Cellular Mobile Telephone: an Empirical Investigation analyzed that there is relative

importance of service quality attributes and showed that responsiveness is the most

importance dimension followed by reliability, customer perceived network quality,

assurance, convenience, empathy and tangibles. This would enable the service providers to

focus their resources in the areas of importance. The research resulted in the development of

a reliable and valid instrument for assessing customer perceived service quality for cellular

mobile services.

Fredric (2008) analyzed the importance of yield management and discrimination pricing in

telecommunication sector. Yield management is the process of allocating the right type of

capacity or inventory unit to the right kind of customer at the right price so as to maximize

revenue or yield. Yield management and dynamic pricing strategies could be usefully applied

to preserve and increase profitability. Yield management techniques can help telecom

operators and similar companies to optimize the benefits they can derive from a subtle

management of information networks and partnerships. However, such an approach is more

difficult to implement in the telecommunications industry than in the airlines sector because

of the difficulty to control (and sometimes to refuse) network access to customers.

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Singh (2008) in her study finds that Spectrum is a vital input for ensuring such massive

growth and 3G spectrum will play a critical role as India moves from the current subscriber

base to nearly double this figure in the next four years. The kind of service shift in the use of

mobile phones with up to 2 Mbps capacity, consumers can make video calls, view live

television, get video surveillance of their homes or offices on their handsets and, of course,

access email speedily on the move. Debut of 3G services in Delhi, India can look forward to

a host of such enhanced and value added services across the India. The Department of

telecom (DoT) has allowed BSNL and MTNL an edge in 3G services by allocating 5 MHz of

spectrum in the 2.1 GHz band to them ahead of private players. BSNL and MTNL to lead the

3G launch across the nation as early. These kinds of services are increasing competition in

the market because they are used good technology for the comfortable of customers.

Narayan (2008) in his study finds that India now boasts of having the second largest

telecom network in the world after China. The country is adding some 8.5 million to 10

million new mobile subscribers to the network every month to also emerge as one of the

fastest growing telecom markets in the world. All major telecom handsets manufacturers -

including Nokia, Samsung, Motorola and LG - have their presence in India, so do leading

global service companies and infrastructure majors. The next phase of growth, experts

believe, will be in the country's vast rural areas - a development that, they say, would bemore important than the Green revolution. The future of the Indian telecom would prove to

be even more exciting for the telecom industry in the country, not just for domestic layer but

the global companies as well.

Solomon (2008) in his study finds that telecom reforms in India, focused on privatization,

deregulation and competition, have helped boost telecommunications adoption and increase

participation from the private sector. Expansion of Indias telecom industry has led to an all

inclusive growth of the Indian economy in terms of GDP growth, employment and

government revenues among others. Telecommunications together with the IT sector and

ITES sector is dependent on the sound connectivity. Infrastructure in India metro areas.

Subscriber growth would gradually slow down as the market saturates they expect a

combination of factors such as acceleration of fixed to mobile substation ,expansion of rural

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market coverage ,increasing competition resulting in the introduction of innovation cellular

service packages and the cheaper entry level handsets to stimulate future growth.

Batra, Marwaha (2008) in his study finds that Indian economy emerged as one of the

worlds best performing economics. The growth rate of the Indian economy is at a historic

peak & telecommunications is one of the most important types of infrastructure. In most of

the developing countries, mobile penetration is strongly correlated with economic growth and

social benefits. South Asia with a population of over one billion people, has low telephone

penetration, but has now become one of the high volume, high growth services market in the

world. There has been tremendous contribution of the telecom sector to the rapid growth of

the Indian economy. From waiting for years to get a fixed-wire connection provided by the

state-owned monopoly, most Indians today have telephone on demand. However, Indian

telecom still has to go a long way.

John (2008) in his study defines that ideal strategy is to allow free competition and

the market forces would ensures healthy competition. The Indian telecom sector is

real example of healthy competition among telecom services providers since 2003

competition has been introduced in the access services. It means one has to choose

proper and effective technology for development and leverage on the use of available

infrastructure to reduce cost and time of role out of services. Those services providers

creates the right business would emerge winners. The corner in broadcasting and

entertainment industries, internet protocol TV, mobile TV will be change the scenario

in the coming years.

Kaliyamoorthy (2007) in their study titled Influence of Demographic Variables on

Marketing Strategies in the Competitive Scenario analyzed that Demographic variables have

much significance in marketing. They are used as bases for segmenting the market, and their

role in consumer's buying decision is notable and vital. Even when the target market is

described in non-demographic terms (say, a personality type), the link back to demographic

characteristics is needed in order to estimate the size of the target market and the media that

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should be used to reach it efficiently. So, identifying the demographic profile of the target

consumers is very important for the marketers. The paper, with a strong backing of literature,

explains why the marketers must give much importance to the changing demographic trends

while evolving marketing strategies in the prevailing competitive business environment.

Uehara (2007) Technological changes in telecommunications and computers have radically

changed the business scenario .In turn, the new demands of business have spurred many

telecom-based technological innovations. In order to exploit these innovations for competing

in global mar-kets, the business community the world over has been putting pressure on

governments to revise the policy, regulation, and structure of the telecom sector. Several

countries across the world have responded by restructuring the state-controlled telecom

service provider, increasing private participation, and deregulating service provision. The

emergent organizations have attempted to be more responsive to the business needs and have

evolved mechanisms to remain competitive even under tremendous pressures.

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TITLE OF THE STUDY:

A market study on Olive Handset from dealers in Nasik and Solanpur.

OBJECTIVES OF THE STUDY:

To study the factors affecting dealers preference for a particular mobile handsets in

To analyze the current trend of C-Class mobile handset in Nasik and Solanpur,

To know the satisfaction level of dealer regarding dealership of olive handsets in Nasik

and Solanpur.

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NEED OF THE STUDY

Mobile users today want their handsets to be converged devices handling multiple functions,

entertainment being the most important among them. They want their mobile to be fully loaded

with top-end features, but they want all that at affordable costs.

Integrated digital camera, music player and stereo FM radio are the three main features which

would drive users towards upgrading their handsets. These features were available in mid range

and high-end handsets so far, and the common user now demands these features in ordinary

handsets which can be affordable.

Now todays world is world of competition. There are several mobile handset companies who

are launching their handset at a very low cost & with great features. It is somehow affecting the

market of old Players in mobile handset market. So the need of the study is to know about that at

what extent these new comers affecting the market of old ones & whats Their (Old one NOKIA)

position in mobile handset market in these days.

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RESEARCH METHODOLOGY

This chapter describes the research methodology adopted to achieve the objectives of the study.

It includes the research design, collection of data, analysis of data and limitations of the study.RESEARCH DESIGN

Research design is a plan for collecting and utilizing data so that desired information can be

obtained with sufficient precision. It is a statement of the essential elements of a study, those that

provide the basic guidelines for the details of the project. The present study is descriptive.

COLLECTION OF DATA:

PRIMARY DATA: -

The first step was to gather information from the companies. This was done by visiting the

centers of Nokia, Samsung, Motorola outlets and a well structured schedule will be given

to the respondents.

SECONDARY DATA:-Source of secondary data includes marketing journals, magazines, and

company websites. All this helped in authenticating the kind of information we obtained from

our primary sources and thus helped to get a very objective view of the study.

UNIVERSE

Universe is the infinite number of elements which the researcher is targeting in the study.

The universe for the study is all the dealers of olive mobiles in India.

POPULATION

Population is the finite number of elements which the researcher is going to target in a

particular area. The population for this research is all the dealers of Olive mobiles in

Nasik and Solanpur.

.

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SAMPLING UNIT

Sampling Unit is the single unit of the population. It is one of the units into which anaggregate is divided for the purpose of sampling, each unit being regarded as individual

and indivisible when the selections made. The sampling unit of this research is single

individual dealer of Olive mobile in Nasik and Solanpur.

SAMPLING TECHNIQUE

In the survey the non probability convenience sampling is followed.

SAMPLE SIZE

Sample size will be the size of sample drawn from the population which is the true

representative of the research. The number of respondents included in the study will be

67 for convenience in evaluating and analyzing the data and because of time constraint.

SAMPLE AREA:-Nasik and Solanpur.

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Table 4.2 Most preferred c- class mobile handset for dealership

Analysis:- It is analyzed that Micromax mobiles have got the least rank and Lava mobiles and

Fly mobiles have got higher rank in terms of preference in dealership.

Interpretation :- From the graph it is interpreted that Micromax mobiles are the most preferred

phones and fly mobiles are the least preferred phone in terms of dealership.

Table 4.3 Factors affecting preference for a dealership

Total on of ranks

Credit base 112

45

Options Total of weights

Micromax 92

Maxx 149

Leman 254

Lava 363

Olive 279

G five 170

Fly 407

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Scheme 177

Margin 134

Market demand 104

Analysis:-It is analyzed that market demand has got the least rank and scheme and margin has

got the higher rank as factors affecting preference for dealership.

Interpretation:- From the graph it is interpreted that Market demand is the most preferred factor

and scheme is the least preferred factor for dealership of mobile phones.

Table 4.4 C class mobile having highest market demand

(n=62)

No. of respondents Percentage

Micromax 27 43.5

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Maxx 7 11.3

G five 18 29.03

Olive 9 14.5

Any other 1 1.6

Analysis:- 43.5 % of respondents said that Micromax has got the highest market demand .

Interpretation:- From the graph it is interpreted that Micromax has got the highest market

demand in Nasik and Solanpur.

Table 4.5 Technological of mobile handset has maximum market demand

Table 4.5(a) Single Sim

No of respondents Percentage

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GSM 21 87.5

CDMA 3 12.5

Analysis: - 87.5% of respondents said that GSM phones have got the highest demand in Single

Sim market.

Interpretation: - From the graph it is interpreted that GSM phones have got the maximum

demand in Single sim phones.

Table 4.5(b) Double Sim


GSM +GSM 17 58.62

CDMA+ GSM 12 41.37

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Analysis:- 58.62% of respondents said that GSM+GSM phones have got highest market

demand and 41.37% of responded as CDMA+GSM phones have got maximum demand.

Interpretation:- GSM+GSM phones have got maximum demand in Double sim market.

Table 4.5(c) Triple Sim


GSM +GSM +GSM 3 23.07

GSM +GSM +CDMA 10 76.92

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Analysis: - 76.92% of respondents have said that GSM+GSM+CDMA have got maximum market

demand.

Interpretation:- GSM+GSM+CDMA phones have got higher market demand than GSM+GSM+GSM

phones in Triple sim phones.

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Table 4.6 mobile handset is in demand in the market

(n=62)

No of respondents percentages

Multimedia 28 45%

Business class 19 30%

Music 11 17.7%

Others 4 6.3%

Analysis

28 responses say that the multimedia phone is preferred than followed by 19 responses were

saying the multimedia phone is preferred.

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Interpretation

Maximum demand is of the multimedia phone than the business class phone than the music

phones.

Table 4.7 dealership of olive mobiles (n=62)

No of respondents percentage

Yes 43 69%

No 19 31%

Analysis

43 respondants say that they are dealing in the dealership of the mobile but 19 persons aresaying no

Interpretation

Most of the respondants are the dealer of the olive mobiles.

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Table 4.8 satisfaction level of dealers of olive phones

(n=43)

Options H.S.(2) S.(1) N(0) DS(-1) H.DS(-2) AVERAGE

0 5 0 -13 -14 -0.51

Analysis

From the above table it is clear that the the maximum responses are towards disagree.

Interpretation .

Most of the dealers are dissatisfied with the dealership of the mobile .

Table 4.9 Model of Olive having maximum no. complaints

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(n=43)


VG-1100 28 65.2

VGC-800 11 25.6

VG-300 3 6.8

Others 1 2.4

Analysis:

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From the above table it is clear that VG-1100 has the maximum number of complaints and than

followed by VG-300 than VGC-800 and Other.

Interpretation.

The company should seriously look after the VG-1100 due to the maximum complaints and than

all the others.

Table 4.10Improvement in handset to increase market demand


Increase awareness 20 46.5

Product packaging 4 9.3

Competitive price 13 30.3

Additional scheme 6 13.9

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Analysis:

From the above table it is clear that the maximum responses are towards the increasing

awareness than competitive pricing and followed by additional schemes.

Interpretation.

It shows that the awareness among the customers can boost the sales the more and competitive

price can add to it.

Table 4.11 satisfaction level of schemes provided by the company

(n=43)

Options H.S.(2) S.(1) N(0) DS(-1) H.DS(-2) AVERAGE

2 17 0 -6 -2 0.25

Analysis:

Average of 0.25 states that most of the respondents are inclined towards neutral

Interpretation:

From the above table it is clear that guaranty and the warranty provided by the company will not

so much effect the sales

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FINDINGS OF THE STUDY

Few years back mobile handsets were not common among the students. But with the

mobile revolution now we can find almost every Customer with mobile phone.

TV/ internet is the best media advertisements that put more impact on the Customer

buying decisions.

Huge competition in c class mobile handset in india

India is going to become the biggest consumer in telecom industry

C class mobile handset is entering into the market in 3G handsets also.

C class mobile is providing a number of features in cheaper prices

Business class handset is now reach to common man

C-class mobile handset penetrate the market

Micromax is the leader in C- class mobile industry in india

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CONCLUSION

. Micromax is the leader in c class mobile than followed by Max and G-five.

Dealers prefer Credit Base and Market Demand for dealership of a particular mobile

handset.

Dual sim GSM+GSM has the maximum preference in the marker.

Multimedia mobiles are the most preferred in the market than followed by Business class.

Dealers are not satisfied with the dealership of the Olive Mobiles.

VG-1100 has the most of the complaints in the market than followed by VGC 800 and

others.

Increase in the awreness among the customer can lead to rise in the sales than succeeded

by Competitive Price.

Guarantee and Warrantee cannot lead to rise in sales.

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SUGGESTATIONS

The company should seriously look towards the handling the problem of the

handsets.

The company should go for the promotional purposes so as to rise in the

sales.

Awareness should be among the people about the features of the handsets.

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ANNEXURE

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(http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45C

F101465D540FD4401AEB9?

contentType=Article&hdAction=lnkhtml&contentId=1747102&history=true>) (Viewed

13/3/09)

Singh Shalini (2008)

http://findarticles.com/p/articles/mi_8012/is_20081212/ai_n39520502/

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http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1737913&history=truehttp://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1737913&history=truehttp://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1737913&history=truehttp://findarticles.com/p/articles/mi_8012/is_20081212/ai_n39520502/http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1737913&history=truehttp://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1737913&history=truehttp://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1737913&history=truehttp://findarticles.com/p/articles/mi_8012/is_20081212/ai_n39520502/

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Narayan Prakash (2008)

http://smetimes.tradeindia.com/smetimes/face-to-face/2008/Jul/10/exciting-times-ahead-

for-indian-telecom-industry.html

Solomon. E Sol (2008)

(http://www.zdnetasia.com/insight/specialreports/india/ )

Batra G.S , Marwaha Singh Amandeep (2008)

(http://findarticles.com/p/articles/mi_7058/is_1-2_17/ai_n28556200/)

John Stewart (2008)

(http://www.thaindian.com/newsporatl/existing-time-ahead-for -Indian-telecom-industry-with-images 10061375.html#ixzz0g5aWVy93)

Kumar, Kaliyamoorthy (2007) Influence of Demographic Variables on Marketing

Strategies in the Competitive Scenario,

Uehara(2007)

(http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=2086527F0757

A565F9A6CBAC8800F658?

contentType=Article&hdAction=lnkhtml&contentId=881588&history=true>) [Viewed

4/4/09]

62
http://smetimes.tradeindia.com/smetimes/face-to-face/2008/Jul/10/exciting-times-ahead-for-indian-telecom-industry.htmlhttp://smetimes.tradeindia.com/smetimes/face-to-face/2008/Jul/10/exciting-times-ahead-for-indian-telecom-industry.htmlhttp://www.zdnetasia.com/insight/specialreports/india/http://www.zdnetasia.com/insight/specialreports/india/http://findarticles.com/p/articles/mi_7058/is_1-2_17/ai_n28556200/http://findarticles.com/p/articles/mi_7058/is_1-2_17/ai_n28556200/http://smetimes.tradeindia.com/smetimes/face-to-face/2008/Jul/10/exciting-times-ahead-for-indian-telecom-industry.htmlhttp://smetimes.tradeindia.com/smetimes/face-to-face/2008/Jul/10/exciting-times-ahead-for-indian-telecom-industry.htmlhttp://www.zdnetasia.com/insight/specialreports/india/http://findarticles.com/p/articles/mi_7058/is_1-2_17/ai_n28556200/

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