olf51 101 rockley presentation - elearning guild
TRANSCRIPT
Managing Learning Content: LCMS vs CMS
Ann Rockley, The Rockley Group Inc.
Produced by
June 26 & 27, 2008
101
Managing e-Learning Content
Managing e-Learning Content June 26 & 27, 2008
Page 1Session 101 – Managing Learning Content: LCMS vs CMS – Ann Rockley,The Rockley Group Inc.
Managing Learning Content:LCMS vs CMS
Ann RockleyPresident, The Rockley Group Inc.
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The Rockley Group Inc.
Managing e-Learning Content June 26 & 27, 2008
Page 2Session 101 – Managing Learning Content: LCMS vs CMS – Ann Rockley,The Rockley Group Inc.
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The Rockley Group sample clients
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The situation
Companies have identified content management or web content management as a key priorityLearning groups have also identified content management as key to reuse and effective management of learning materialsBudgets are limited or have been eliminated in some areas
Managing e-Learning Content June 26 & 27, 2008
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The situation cont.
The company desires a “single” solution to minimize costs and increase standardization across the companyOr, one department is “first in” with their solution and other areas must adopt itOr, companies have identified that they require a unified content strategy to integrate the management of organizational content
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Multiple content creators
Marketing/CommunicationsHREngineering/Product developmentTechnical publications/product supportTrainingCustomer support
Managing e-Learning Content June 26 & 27, 2008
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CreatingBrochures, product information sheets, proposals, press releases, speeches, presentations, annual reportsEmployee training materials, policies and proceduresUser guides, online help, reference documents, application guidesProduct specifications, design documents, test plansFAQs, customer support materialsClassroom or web-based learning materials
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For multi-channel delivery
PaperWebWireless (e.g., PDA and cell phones)
Managing e-Learning Content June 26 & 27, 2008
Page 5Session 101 – Managing Learning Content: LCMS vs CMS – Ann Rockley,The Rockley Group Inc.
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For multiple content users
CustomersSuppliersChannel partnersEmployees
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The Content Silo TrapTM
Too often content is created by authors working in isolationWalls are erected among content areasContent is created, recreated, and recreated
Managing e-Learning Content June 26 & 27, 2008
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The solution
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A unified content strategy is
A repeatable method of identifying all content requirements up frontCreating consistently structured content for reuseManaging that content in a definitive sourceAssembling content on demand to meet your customers’ need
Managing e-Learning Content June 26 & 27, 2008
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Reuse is not a new concept
Reusable learning objects is now accepted as “best practice”SCORM supports the delivery of reusable learning objects
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What’s different?
Reuse is within modules not just of modulesReuse is not just within learning materialsReuse is across departments, divisions, or the enterprise and across information types (e.g., documentation, customer support)Enterprise content reuse requires a common management platform or common metadata for sharing content
Managing e-Learning Content June 26 & 27, 2008
Page 8Session 101 – Managing Learning Content: LCMS vs CMS – Ann Rockley,The Rockley Group Inc.
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Common areas for reuse
MarketingDocumentationCustomer support
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Common content types
Product descriptionsConceptsTasks
Managing e-Learning Content June 26 & 27, 2008
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Can you really reuse learning content?
Text-based content is easy to reuse at a very granular levelOther media (e.g., graphics, video) are reused at the BLOB (object) level
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Poll 1: Are you planning on reusing content? If so what areas do you plan to share with?
Managing e-Learning Content June 26 & 27, 2008
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Example: Documentation and Training
Organization had difficulty managing huge volumes of paper-based documentation, extensive web-based learning center
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Solution
Chose to go to XMLCreated information models that enable them to create common documentation and training objectsSelected an XML-based authoring toolSelected an XML-based CMS that supported SCORMRetained an eLearning authoring tool
Managing e-Learning Content June 26 & 27, 2008
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Solution cont.
Authored common objects in XML and stored them in the CMSStored digital assets in the CMSAssembled “virtual” lessons by selecting objects and digital assetsExported to eLearning toolApplied templates and linked in evaluations etc.Saved final output in the CMS
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Solution cont.
Reduced the time to create, manage, and deliver content by 40%Enabled them to real-time update materials which previously had been only updated yearly
Managing e-Learning Content June 26 & 27, 2008
Page 12Session 101 – Managing Learning Content: LCMS vs CMS – Ann Rockley,The Rockley Group Inc.
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Example 2: Documentation and Training
Company producing large volumes of content for over 100 products and servicesReuse has been identified across the corporation:•Marketing•Sales•Training•Documentation•Customer support
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Opportunities for reuse
Product descriptionsService descriptionsImagesTech SpecsMarket positioningCustomer quotesTips and tricksAnd more
Managing e-Learning Content June 26 & 27, 2008
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The solution
Analyze contentIdentify common structuresModeled the content, looking carefully at how common content is reusedDeveloped a common metadata strategy (taxonomy)Retained their XML-based Documentation CMSAdopted a new XML-based LCMSBuilt transformations from XML to HTML pages for the WCMS
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The results
25%-60% reuseIncreased productivityReduced translation costsImproved branding and message
Managing e-Learning Content June 26 & 27, 2008
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Learning Content Management Systems vs
Content Management Systems
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Learning content management systems
Support the web-based learning materials content life cycle and the components of learning content (e.g., text, graphics, simulations, multimedia). Combination of web-based learning authoring tools with a content management system that handles traditional CMS functionality, reuse and delivery. Include tools for the creation of simulations and animations.
Managing e-Learning Content June 26 & 27, 2008
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Web content management (WCM)
The term content management has become synonymous with web content managementWeb content management systems (WCMS) assist an organization in automating various aspects of web content creation, management and deliveryWCM are very good at creating web pages, creating and managing web sites
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Enterprise Content Management (ECM)
Enterprise Content Management (ECM) is the creation, capture, delivery, customization, and management of content across an enterprise/divisionECM integrates document management, content management, and records managementECM is typically more document management oriented and frequently manages email
Managing e-Learning Content June 26 & 27, 2008
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XML/Component Content Management (CCM)
Content Component Management (CCM) systems manage content at a granular level (component) of content rather than at the document/page level. Each component represents a single topic, concept or asset (e.g., image, table). Components are assembled into multiple content assemblies (content types) and can be viewed as components or as traditional “documents/pages”.Each component has its own lifecycle (owner, version, approval, use) and can be tracked individually or as part of an assembly. CCM is typically used for multichannel customer-facing content (marketing, usage, learning, support). CCM systems are often XML-based
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Poll 2: Does your company already have or are they considering the purchase of:
Managing e-Learning Content June 26 & 27, 2008
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LCMS: Author
Create learning objects or directly integrate with learning content creation toolsCreate simulationsDevelop exercises and evaluations
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LCMS: Manage
•Learning modules•Learning objects (maybe)•Digital assets•Metadata•Workflow (often weak)•Translation/Globalization workflow/integration with TMS (maybe)
Managing e-Learning Content June 26 & 27, 2008
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LCMS: Deliver
•HTML•PPT•Paper (rarely)•XML (rarely)
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CMS: AuthorWCM typically includes an HTML forms-based authoring interfaceECM does not include an authoring interface as it is assumed that authors will use many types of authoring toolsCCM does not include an authoring interface, but provides an integration with XML authoring tools and MS Office products
Managing e-Learning Content June 26 & 27, 2008
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CMS: Manage
•All•Check in/out•Version control•Metadata•Workflow•Translation workflow (maybe)•DAM (varies)
WCM•Sites
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CMS: Manage cont.
•ECM•Records management•Email management
•CCM•Granular objects (topic, paragraph, sentence, fragment, variables)
•Reuse
Managing e-Learning Content June 26 & 27, 2008
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CMS: Deliver
•WCM •HTML•XHTML•Print (maybe/InDesign)
•ECM•No
•CCM•Requires integration with a delivery engine•HTML, XHTML, CHM, PDF, PPT (maybe)•SCORM (maybe)
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The options
Multiple systemsOne system
Managing e-Learning Content June 26 & 27, 2008
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Multiple systems
Bonus!Select your LCMS of choice but ensure that it:•Handles XML structures internally (preferred)•Exports to XML (secondary choice)•Has strong metadata support
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One system
If your organization is only willing to fund one system, LCMS never winsWCM is usually the “one” systemECM may be the “one” systemMore chance of greater functionality with a CCMPetition for:•Strong DAM•SCORM support
Managing e-Learning Content June 26 & 27, 2008
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How you can use a CMS
Think of the CMS as “smart” storage onlyAugment with appropriate authoring and deliveryAuthoring•Note: CMS do not integrate directly with learning content creation tools•Pick your authoring tool of choice•Author reusable learning objects•If the CMS does not directly integrate ask about custom integration
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SCORM
SCORM is critical to many learning solutionsLook for a CMS that will take learning objects, wrap them in SCORM wrappers and deliver to your LMS of choiceOr, build an XML XSL transformation to take your learning objects, wrap them in SCORM wrappers and deliver to your LMS of choice
Managing e-Learning Content June 26 & 27, 2008
Page 23Session 101 – Managing Learning Content: LCMS vs CMS – Ann Rockley,The Rockley Group Inc.
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Track reuseBecause most CMS typically won’t assemble a course it is difficult to track reuseSuggestion:•Create all your objects in your authoring tool and store the objects in the CMS•Manually assemble your lessons and courses from your reusable objects in the CMS•Extract to your authoring tool for “publication”
If you assemble within the CMS, the CMS will track where content has been reused
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Manage
Store your RLO in the CMSExtract your RLO and assemble lessons and courses in your authoring tool
Managing e-Learning Content June 26 & 27, 2008
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Deliver
Use your authoring tool to publish your RLO in the format of choiceOr use XML XSL transformations to convert your content to the format of choice
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Requirements for sharing content
XML (strongly recommended)Strong metadata taxonomyAuthoritative source
Managing e-Learning Content June 26 & 27, 2008
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The role of XML
XML is fast becoming the new Internet standard for information exchange. For complex information reuse, XML is the technology of choice.
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XML and structured content•In XML, structure can be defined in a Document Type Definition (DTD) or Schema. •A DTD/schema is quite specific defines all of the elements (XML tags) that can be used and defines the relationship of those elements to other elements. You can specify the hierarchy of elements (“a lesson contains...”), the order of elements, even the number of elements.•With a DTD/schema, you can mandate the structure that is required. This consistency is also very valuable for the users of the information. •A DTD/schema provides a powerful map for systematic reuse (automatic reuse) and personalization.
Managing e-Learning Content June 26 & 27, 2008
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Separation of content and format
The separation of content and format offers immense flexibility.
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Built-in metadata
The tag names become metadata.
Managing e-Learning Content June 26 & 27, 2008
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Strong metadata taxonomy
If you plan to share content it must be consistently named and taggedCommon tagging schemes are critical
Work with your counterparts in the enterprise to develop a taxonomy that works for everyone
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Authoritative source
When multiple repositories are used it is important to define an authoritative source
Only one source can exist all others are copies
Content must be changed in the source
Different repositories can store different authoritative source
Managing e-Learning Content June 26 & 27, 2008
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Conclusion
LCMS are most appropriate for learning materialsLCMS can be a siloImportant to work towards sharing of content across the enterpriseWith good analysis and adherence to requirements like SCORM, a CMS can serve as an effective repository for learning materials
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Additional Resourceswww.rockleyreport.comwww.rockleyblog.com
“E-Learning Tools and Technologies” William and Katherine Horton, ISBN 0-471-44458-8, Wiley
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Questions
www.rockley.com905-939-9298 x302
Ann Rockley