WHO WE ARE

Pilot° Communications taps thefull spectrum to give your businesssmart direction.

Pilot° Communications is a full-spectrum

communications and marketing firm located in

St. John’s, Newfoundland Labrador, Canada.

We provide an integrated suite of services that

span every area of communications from

research and planning to branding; from public

relations to event planning and management.

In operation for more than 15 years, Pilot° has

grown a diversified client list that includes local,

national and international clients. With such a

clientele, Pilot° informs all our work with current

and comprehensive knowledge of both the

local and global contexts in which organizations

operate. More than an agency, we have

distinguished ourselves in the business by

positioning ourselves as thinkers first, client-

focused strategists with a strong commitment

to results.

WHO

WEARE

www.pilotcom.ca

WHATWEDO

WHAT WE DO

We tailor our services to meet your needs.

Pilot°’s dedication to being truly full-spectrum means

that we do not simply offer a listing of services.

Instead, the services we offer to any client begin

with a strategic analysis of the specific client’s

needs. The actions, programs and collateral we

recommend arise from that process. In other words,

we listen and dialogue to understand and articulate

your needs and define your goals. Then we work

with you to map out the best route to reach them

and build the tools and processes you need to get

there. Our key areas of expertise include:

• Strategic Planning

• Strategic Counsel

• Corporate Identity and Collateral Programs

• Community Investment

WHO WE DO IT FOR

Think of Pilot° as your own dedicatedin-house communications counsel.

WHO

WEDO

ITFOR

Our clients range across the private and public sectors.

Each represents unique communications issues, goals

and challenges. Yet they all have something in

common. They’ve chosen Pilot˚ because we blend

seamlessly into their day-to-day operations. We’re

dedicated to seeing our clients through from start to

success. Our clients appreciate that kind of loyalty, just

as we appreciate theirs. Pilot˚ offers a wide range of

services to clients in each of the following sectors.

Listed here are some of them.

Here are just a few of the clients who have partnered

with us over the years:

Public SectorDepartment of Health and Community Services

Commission of Inquiry on Hormone Receptor Testing

Health Labrador Corporation

Central East Health Care Institutions Board

Labrador Inuit Association

Labrador Inuit Health Commission

www.pilotcom.ca

Nunatsiavut Government

Newfoundland and Labrador Liquor Corporation

The Rooms

Private SectorVale Inco, Voisey's Bay Nickel Company

Oceanex

Rutter Inc

Aurora Energy

Bayswater Uranium

Newfoundland and Labrador Chamber of Mineral Resources

Non-ProfitCanadian Cancer Society – Daffodil Place

Husky Energy Easter Seals House

Grenfell Foundation

Newfoundland Cancer Treatment and Research Foundation

Grenfell Legacy

Find out more about what Pilot° can do for you. Review our

case studies and compile a set that reflects the work that

interests you.

THE CREW

At Pilot˚, we’ve assembled a talent mix that deliversboth deep experience and fresh thinking.

Our winning combination operates without hierarchies or

departments. From strategy to creative and through

execution, we employ a seamless, integrated approach to

every project, for every client.

June PerryPresident and CEO

Big-Picture ThinkerKnown for both her vision and steadfast focus on results, June

has 25 years of leadership experience in the communications

field, encompassing the full spectrum from strategic planning

to investor, media, government and community relations.

Always ahead of the curve, June started her company in

response to unmet needs in health care communications and

then grew it and led it to become one of Atlantic Canada’s

most respected consulting firms. June’s expertise ranges

across a number of sectors from health care to natural

resources and includes planning for and managing a wide

range of communications challenges that literally cover life

and death situations.

Through dealing with issues that are both complex and high-

profile, she understands the implications of what are often

high-stakes situations for executives, political leaders and the

public. She knows the importance of leadership and

understands that long-term vision and long-term relationships

are the basis of business success. Truly community-minded,

June has given her time and considerable skills to a wide

variety of volunteer and community initiatives.

Rumour has it that she’s also been known to make personal

gifts of artisanal breakfast goods to departing dinner guests.

Talk about thinking ahead.

THECREW

JUNE PERRYPresident and CEO

Carmel TurpinVice President of Communications and Marketing

Keeping Us CurrentWith a vast communications background covering

20 years in journalism, media relations and strategic

planning, Carmel is a key thinker behind smart direction

who knows how to lead a team to savvy, sound solutions.

Carmel takes a smart, informed, no-nonsense approach

to direct both clients and staff to solid communications

strategies. Carmel's previous positions include her recent

role as Director of Strategic Communications, Planning

and Priorities with the Government of Newfoundland and

Labrador. She has served as lead communications

counsel for major policy initiatives in both government

and corporate settings. Her invaluable knowledge and

insight deliver incisive and timely advice to inform all your

strategic consultations.

Equally informed on political moves and business

developments, Carmel provides the team with daily

updates on current affairs. She aspires to debate Mike

Duffy someday. We’d love to see that. And if she should

happen to send you a news story, pay attention.

CARMEL TURPINVice-President of

Communicationsand Marketing

CARMELITA MCGRATHCreative Director/Writer

Carmelita McGrathCreative Director/Writer

Making It SingSubmersed in the arts and bringing expertise in

research, education and community and

government initiatives, Carmelita has over 20 years

of communications experience, both with Pilot° and

as an independent contractor. Her work for Pilot°

includes overall project conceptualization and

planning, applying targeted research and strategic

thinking to ensure quality, client-focused results. From

ad campaigns to high-quality books, her focus is on

the seamless unity of word and image to deliver

clear, unique, action-driven messaging across diverse

media, choreographing creative team efforts to

achieve client goals. Carmelita holds degrees in

English and Education from Memorial University. She

is also an author and long-time arts volunteer.

Childhood nicknames: Webster, Quick Draw, no

surprise. Not so hidden talent - can cook anything

using driftwood and beachrocks.

CHRISTINE GOUDIESenior Designer

Christine GoudieSenior Designer

Innovative GlobetrotterWith a background in everything from print, web,

illustration and product design, Christine cuts a

creative swath through the complexities of

communications. Her eye for innovation mixed with a

quirky wit helps her capture personality in pixels to

deliver the results that make people stand up and

take notice. A conceptual thinker, she has been the

spark behind standout campaigns and stellar

collateral. Her proudest accomplishment (yet) is an

Innovation Award from JCI International for her

product design development of a wheelchair

seating system. Christine is a graduate of Nova

Scotia College of Art and Design. In her rare free

time, she is consumed by her quest to travel the

world. So far, her global journeys have led her to

learn how to say “excuse me, but where’s your

washroom” in nine languages.” Trés bon.

www.pilotcom.ca

THECREW

Shereen EllaboodyGraphic Designer

An Eye For DetailShereen consistently teaches us all a thing or two

about fine-tuning the details. A strong team player at

Pilot°, Shereen not only delivers consistent creativity

but also acts as the office design detective, catching

and perfecting even the most microscopic design

elements before they go out the door. Her work with

advertising firms in both St. John’s and Egypt brings

our clients a wide range of expertise from branding

and identity programs to memorable signage.

Shereen is a graduate of College of the North

Atlantic's Graphic Design Program and also holds a

degree in Applied Arts from Helwan University, Egypt.

Her unofficial office accolades include the tidiest

workstation award. Everything in its place is her motto

and it’s obvious. Shereen has also mastered the

moody office printer. Yes, we know, we didn’t believe

it was possible either.

SHEREEN ELLABOODYGraphic Designer

Terrace on the Square

8 Rowan Street, P.O. Box 23150

St. John’s NL A1B 4J9 Canada

TEL: 709.753.0794 FAX: 709.753.0795

www.pilotcom.ca