QUESTION

In terms of tourism, what to make sure old age population come to your place?

INTRODUCTION

Senior tourist marketing has been expanding continually. They have a high level of purchase power but it is difficult to access them because they are a group of tourists that are very careful in product purchasing.

Old tourists have a certain level of needs for learning and experiencing new things. It is essential that they need more close care taking than other tourist groups.

Tourism services for this group need high responsibility in the management of tourism services. In fact, senior tourists are slower than other groups but tourist guides must consider on the speed of tour programs.

DEFINITION OF SENIOR TOURIST

Can be name as golden age or empty nest tourist. Retired person over the age of 60 years old and have

money and time to travel.

PURPOSE OF TRAVEL

-Time and Money- Experience new place or desired

place.- Relaxing- Establish relationship

TOURIST MOTIVATION Pearce’s leisure ladder

Relaxation & bodily needs – emphasized basic services

Stimulation – emphasized the fun and the experience

Relationship – emphasized tenderness and affection

Self-esteem & development – concerned with developing skills, knowledge & abilities

Fulfillment – concerned with feeling peaceful & happy

Normally old age tourist are passive. Passivetourist are also known as psychocentric tourist.

Characteristic of Psychocentric Prefer familiar travel destinations Prefer relaxing Prefer low activity levels Prefer driving to destinations Prefer heavy tourist accommodations Prefer familiar atmospheres Prefer purchasing complete tour package

TYPES OF DESTINATION

SUN

e.g: beaches (sun bathing, relaxing, sunset)

SHOPPING

e.g: shopping mall

SPORT

e.g: golf

CULTURALe.g: museum, cultural village

FAMILYe.g: visiting relatives, nostalgia places

RELIGIONe.g: Mecca, Nil river (to perform haj, ritual)

HEALTHe.g: medical purposes

HOW TO ATTRACT SENIOR TOURISTS COME TO VISIT?

a) Retail Discounts for Senior Citizens

•-Many retail establishments offer senior citizen discounts. •-Kohl's, for example, offers in-store discounts to seniors on • certain days during the month of December

b)Restaurant Discounts for Seniors

So many restaurants offer seniors discounts, free appetizers or desserts, or early bird specials.

Major restaurant chains that offer reduced pricing for seniors include Golden Corral, Ryan's and many others.

c)Travel Discounts for Senior Citizens

Seniors who are consistent about inquiring about special discount programs can save significant amount of money when traveling.

For example : National Park Service Senior Pass: Seniors can enjoy greatly reduced admission to America's National Parks with a senior pass, Hotel Discounts for Senior Citizens (Best Western Hotel, Intercontinental Hotels Group)

d)Entertainment Discounts for Seniors

Tourist Attraction Discounts for Seniors (theme parks, museum)

Live Entertainment Discounts (music performances, comedy shows, and other forms of live entertainment)

Movie Discounts 

RECOMMENDATION FOR TRAVEL/TRIP ORGANIZER TO IMPROVE ON ATTRACTING SENIOR TOURISTS

Website Specific programs to address the need and wants of senior tourists. They

can chose the tour program, transportation, activities by themselves.

Group of People in Tour Operate tour program which group people of same age especially in large

tours.

Activity The tours activity should be more organized especially for short-term travel.

Service Good service, especially in safety first. Health and comfortable

accommodation requirements, food hygiene requirements. Tour Organizers could survey each destination before operating tour program in an area. For a destination, there could provided travel assistant or tour organizers who can cooperate with local travel police if any mishap occurs. Locations could have information assistance centers in case got any seniors get lost.

.

Tentative of Program Should not set busy tour programs travel to three

to four destinations may make senior tourists feel tired.

Price The price should be moderate, and to give

appropriate discounts.

CONCLUSION Senior tourist is one of the main purchase power in

this global market. Helps to increase economy, add new facilities, create

a lot new job and so on. The needs, wants, and demands of senior tourists

should be identify. Suitable destination is the key crucial to attract senior

tourist. Discount on lodge, products, services and so on are

the sub factors to attract senior tourists. Put more efforts on improvement of tourist destination.