ola oluwa
TRANSCRIPT
- 1. OLA-OLUWA GROUP OF SCHOOLS IJU-AKURE NORTH ONDO STATE. SEMINAR/WORKSHOP DELIVERED BY Mr. Olayode Adebola Director
- 2. SCHOOL MARKETING THE EDUCATIONAL SYSTEM-GENERAL Many players, continues new entrants Rivalry Many entrepreneurs rather than educationist High debt profile from parents
- 3. SCHOOL & MARKETING
- 4. What is School?
- 5. What is school? According to Oxford Advance learners dictionary school is a place where people go to learn a particular subject or skill. But for the purpose of this seminar I defined school as a gateway to destiny.
- 6. What is marketing? The oxford learners dictionary define marketing as the activity of presenting, advertising and selling a companys produce in the best possible way.
- 7. But for the purpose of this seminar I will define marketing as a way of understanding and satisfying the customer. Once you understand your target markets basic drives, you can go about satisfying their needs wants.
- 8. Who is a Marketer?
- 9. No one wants to be I guess. Gateman Security man Receptionist
- 10. Admission officer Bursar Caterers Matron/Nurse
- 11. Cleaners ICT Personnel Teachers School owner Board of Governors The list can go on and on
- 12. A MARKETING ORIENTATION OCCURS WHEN EVERYONE IN THE ORGANISATION OF TEAM IS CONSTANTLY AWARE OF
- 13. Who the customers are What the customers want/need
- 14. How the school can satisfy those needs better than its rivals. How those needs can be satisfied in a way that will ensure that the relationship is maintained profitably.
- 15. (1) Who the customers are Parents are the fulcrum around which your business (should) revolves. They are the reason for the existence of your business. Parents are our customers
- 16. They make your pay day possible Marketing emphasizes the kingship of the customer (parents).
- 17. (2) UNDERSTANDING THESE NEEDS PLAY A MAJOR ROLE IN BUSINESS SUCCESS. Stated needs: I need a school for my child.
- 18. Unstated needs: I need a school that will help me with this job of parenting. I really dont have much time.
- 19. Wait a moment, I need a school for my child that will tell people that I have arrived even without saying anything. Secret needs:
- 20. I have a big ego and I need a school that will know a big man is in their midst.
- 21. (3) HOW THE SCHOOL CAN SATISFY THOSE NEEDS BETTER THAN ITS RIVALS This is where your BRAND come in.
- 22. OUR VISION (OLD) The school vision is an interplay academic excellence, sound moral instruction and beneficial co-curricular activities which assure success built on HARD work dedication and professionalism.
- 23. A BRAND IS THE SUM OF ALL FEELING THOUGHTS AND RECOGNITIONS POSITIVE AND NEGATIVE ABOUT A COMPANY, A PRODUCT OR SERVICE. STEVE MCNAMERA Your brand is your logo, what you stand for what different you from other, your vision. Coming down home what is our brand as Ola-Oluwa Group of Schools? What do we stand for?
- 24. OUR MISSION To evolve culture of excellence in learning and provide a solid foundation for each child to build upon and meet the future challenges
- 25. OUR VISION (NEW) To be a high international standard Secondary education institute of academic excellence and discipline which will raise leaders who will take over in all works of life.
- 26. OUR MISSION to make a difference in the provision of leaders in every aspects of Nigeria societies and world communities at large.
- 27. SUCCESS OF MARKETING PLAN Commitment Developing a marketing orientation in your team Ability to successfully asses their needs understand their expectations and provide a solution
- 28. Financial Human resource Management