RECAP

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4 Breweries/Tap Houses Passport Sign-Ups Facebook

206 170Party Packs

218

Porch Pour Party PackagesConcord Tap House Epidemic Ales

The Hop Grenade E.J. Phair Brewing Company

4 pack of local craft beerLarge order of buffalo wingsSmall jar of Concord Tap House's secret"Boss Sauce"2 local craft brewery glasses

Curated 4 pack of craftOktoberfest style beer

4 pack of Schwarzhammer Epidemic'sofficial Oktoberfest beerLogo "can-style" pint glass2 Epidemic Ales stickers

Growler filled with House BeerChoice of Jaeger Schnitzel, beercheese pretzels of Jaeger Schnitzelsandwich

2 Virtual Oktoberfest EventsAnnual Mayoral Keg Tapping

City of Concord Mayor, Tim McGallian atEpidemic Ales 2.4k People Reached34 Engagements

Concord Live! with Visit Concord1 Hour Live Beer Tasting at the ConcordVisitor Center 445 People Reached 56 Engagements

October 1st-31st, 2020

Bandwango Oktoberfest Passport

60% of Bandwango Sign-Ups were in Concord, CA

MartinezFairfield

Walnut Creek Antioch

Other Top Locations:

Our Oktoberfest Passport contributed to the success of the 2020 ConcordOktoberfest

Oktoberfest attendees downloaded the mobile app to check-in at theirfavorite Concord beer spot to receive a Porch Pour Party package

ContestsEast Bay Times Yelp East Bay

93,529 delivered22,054 opens (23.6% open rate)1,268 clicks (5.7% ctr)644 entries

34,185 subscribers4,801 impressions3,151 clicks417 entries

Winners received Oktoberfest Porch Pour Packages as well as Visit Concord & Brewery Swag

2 posts24 stories 91 engagements1.2k post reach 8k story reach

12 posts 1 Facebook Live 335 engagements9.7k people reached

6 tweets 52 engagements3k people reached

Concord Patch127K Readership

Eventbrite Diablo Gazette

200K ReadershipNews BreakSF Funcheap

Visit Concord Email Blast 5K+ Readers

Visit Concord October 2020 e-newsletterBay Area News Group Email Blast

93K ReadershipConcord Chamber of Commerce

1,200 Subscribers

Black Oktoberfest T-ShirtOktoberfest 2020 StickerBeer Trail T-Shirt Concord Beer Trail StickerConcord Beer Trail Cup

Promoted to I-680 Commuters viaVeranda's Digital Billboard

300,000+ motorists daily

Web: Visit Concord Page Views

4,051 Page Views00:001:39 Avg. Time onPage

17 Page Views00:01:12 Avg. Time onPage

Walnut Creek MagazineBay Area News Group

93K ReadershipYelp East Bay

35K SubscribersConcord Clayton Pioneer

10K Engagement

Beer Trail HatBeer Trail Tank Top

Social Media

Digital Media

Signage/BannersPromotional Items

Emails

Instagram:

Oktoberfest Landing Page: Oktoberfest Blog:

Facebook: Twitter:

43 Page Views00:02:35 Avg. Time onPage

Epidemic Ales Guest Blog: