Oklahoma Wine Trail

Problem Solved??

• Before 2000 4 wineries• 2005 38 wineries• Today over 60!• 2010 Economic Impact Est.

98Million! Everyone is so bottle-shocked to find out they exist we needed to spread the word!

Overall Goals??

• Create Awareness of the Oklahoma Wine Industry

• Create Sales at the Winery

• Create demand for OK Wines at retailers and restaurants

Why a wine trail??

Help the wineries work collectively

Create a brand with overall recognition

Utilize the local foods trends*We used several resources to determine what a traveler is looking for when visiting a rural tasting room and how to formulate the trails– The Resonance Report 2013, US Affluent Travel and Leisure (resonanceco.com)– Northern Grapes Project, Informing Wineries’ Tourism Decisions Studies of Tasting Room Visitors and Wine

Tourism Collaboration (Project #2011-51181-30850)– Study of visitors to North Carolina Wineries 2012– Internal research with winery owners

How should we get it done?

2012 Specialty Crop Block Grant

Must have tasting room and regular business hours

31 wineries on 10 trails, grouped by proximity

Work with all the wineries to participate in passport program

Wine Charm Launch Promotion

Creative- The wine trails

Oklahoma Wine Trail Materials

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• Maps • Passports• Stickers • Wine Charms • Website

Results = Success!

Numerous Press Stories Metro and local Newspapers, Fox

News, Local Network News, and features on Oklahoma Horizon and Discover Oklahoma

Won 3 Addy Awards- 2 Golds, 1 Silver

Results = Success!

Maps- 50,000 –already needed a reprint!

OGIC-printed extra! Received a grant to support the wine trails in retail and online

Website analytics about 16 visits per day and 29% repeat visits

Producer Testimony!!! So many producers have praised this program and told us they have seen a jump in visitors.

Dennis Fleming- Plymouth Valley Winery Don Neal- Stableridge Winery Brad Stinson- Whirlwind Winery

Questions?