ojs iv 2011 application

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2011APPLICATION FOR THE4A’s FOUNDATION, INC.

MULTICULTURAL SCHOLARSHIP PROGRAMOPERATION JUMPSTART IV



2011 4A’s FOUNDATION SCHOLARSHIP APPLICATION FOR

OPERATION JUMPSTART IV

The Operation Jumpstart IV (OSJ IV) multicultural scholarship program was created toassist talented multicultural art direction and copywriting students with tuition to attend4A’s-selected portfolio schools and colleges. The scholarship is underwritten by theAmerican Association of Advertising Agencies (4A’s) Foundation from contributions frommember agencies. Scholarships (An amount between $5,000 - $10,000 will bedispersed in two annual installments) are awarded to students who exhibit extremefinancial need and creative talent. Applicants will be considered for a scholarship if theymeet all of the following criteria.

To be eligible, an applicant must:

• Be registered as an incoming graduate or portfolio school student at one of thesix designated OJS III portfolio schools (VCU Brandcenter, Creative Circus,Miami Ad School, Portfolio Center, Pratt Institute, University of Texas at Austin )or a full-time junior at one of the two designated OJS IV colleges (Minneapolis College of Art & Design and Art Center College of Design at Pasadena )

• Be African American, Asian American, Hispanic American, Native American ormultiracial (See following pages for descriptions of racial/ethnic categories.)

• Have extreme financial need• Show creative talent and promise• Be a citizen or permanent resident of the U.S.•

Maintain satisfactory academic and creative progress as determined by one ’s school. If the scholarship recipient leaves the school by transferring or not completing the program, the scholarship will be revoked.

Applicants must submit the following:

Application (attached) Current One-Page Resume Financial Aid Information (see following pages for details) 5 One-Page Essays (see following pages for details)

Return all materials by 5pm EST

Wednesday, October 12, 2011 to:

AAAA FoundationOperation Jump Start IV

405 Lexington Avenue, 18th

FloorNew York, NY 10174-1801

Attn: Michelle Castillo

Scholarships will be awarded November 2011



2011 4A’s FOUNDATIONSCHOLARSHIP APPLICATION FOROPERATION JUMPSTART IV

PLEASE PRINT CLEARLY

Applicant’s Name

Career Focus Art Direction Copy Writing

Date of Birth

Current Address - (To send all correspondence to this address until )(include Apt. #)

Phone # E-Mail

Permanent Address

Current School

School Address

Student Status Incoming Graduate/Portfolio Student

College Junior

Graduation Date (Month/Year)

Faculty Rep.Name Phone #

UndergraduateSchool (if applicable)

Degree Major G.P.A.



2011 4A’s FOUNDATION SCHOLARSHIP APPLICATION FOROPERATION JUMPSTART IV

RACE/ETHNICITY

Please identify your race or ethnicity by checking the appropriate racial or ethniccategory below. (Descriptions are based on EEOC category definitions)

Asian/Asian American: A person having origins in any of the original peoples of

the Far East, Southeast Asia, the Indian Subcontinent, or the Pacific Islands,including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan,the Philippine Islands, Thailand and Vietnam.

Black/African American: A person having origins in any of the Black racial groupsof Africa.

American Indian/Native American: A person having origins in any of the originalpeoples of North America, and who maintain cultural identification through tribalaffiliation or community recognition.

Latino/Hispanic: A person of Mexican, Puerto Rican, Cuban, Central or SouthAmerican, or other Spanish culture or origin, regardless of race.

Multiethnic/Multiracial: A person of two or more of the above categories or aperson of one or more of the above categories and white.

Please indicate your race or ethnicity:

African American Asian American Hispanic American Native American

__Multiethnic/Multiracial (e.g., Hispanic and Black)

If other, please explain:



2011 4A’s FOUNDATION SCHOLARSHIP APPLICATION FOROPERATION JUMPSTART IV ESSAY QUESTIONS

FINANCIAL NEED ESSAY

To demonstrate financial need, you must submit a one-page essay (typed, doublespaced, with one-inch margins) explaining your financial situation and how thescholarship will be of benefit to you.

Be sure to include copies of paperwork submitted for Federal Student Loans, or

the equivalent.

Please check applicable loans below.

Have you received: Pell GrantPLUS LoansOther Income

PERSONAL ESSAYS

Respond to each of the following four questions with a one-page essay (typed,double spaced, with one-inch margins).

1. What has motivated you to seek a career in the creative side of advertising?

2. Give three examples of your favorite ads. Overall, what turned you on to theseads and why? What, if anything, would you do differently? Can you makethese ads better? How?

3. As a creative talent, what contribution can you make to improve theadvertising industry and the quality of the work produced?

4. Advertising is about successfully building and maintaining relationships. Tellus the qualities and ambitions you possess that will help build therelationships needed to develop great advertising campaigns?



2011 4A’s FOUNDATION SCHOLARSHIPOPERATION JUMPSTART IV APPLICATION CHECKLIST

Please fill in all lines on this form and submit this form with your application.Failure to do so will delay the processing of your application.

Applicant Name: Phone #

Career Focus: Art Direction Copywriting

Portfolio School/College G.P.A.

Major

The following must be provided with your application:

Completed Application Form

Copy of Current Resume

Student Status

Incoming Graduate/Portfolio Student (VCU Brandcenter, Creative Circus,Miami Ad School, Portfolio Center, Pratt Institute, and University of Texasat Austin)

or

Junior Year Undergraduate Student (Minneapolis College of Art & Designand Art Center College of Design at Pasadena students only)

Essays (1 Financial and 4 Personal)

Financial Information (Amounts Must Be Provided Below)

Tuition Amount for 2011-2012 School Year: $

Financial Aid Awarded for 2011-2012 School Year: $

Balance (Tuition not covered by above amounts): $

ojs iv 2011 application

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