oism 2012 - open innovation and social media, amsterdam, oct 10, 2012
TRANSCRIPT
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Social Media for Corporate Innovators and Entrepreneurs- Add Power to Your Innovation Efforts
Hey! Free books on 15inno.com!
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Social media is about connecting the dots
Innovation is about connecting the dots
We have no choice!
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Communities, idea platforms, Twitter and LinkedIn
Go beyond customer service, marketing, B2C!
…tools, services and platforms that drive virtual interaction and involvement for innovation efforts
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Promote corporate innovation capabilities
Get market and competitor insights
Generate more ideas, faster
Identify and interact with innovation partners
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Everyone benefits from tech development
Growing knowledge pool
Same key issues (strategy, org, people)
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Citizens different than customers, consumers
More constraints
Less innovation experience
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SAP, IBM and Psion tap into communities
GE got valuable insights with Ecomagination
Whirlpool, GSK on LinkedIn
Sanofi-Aventis got 4-5 years of ideas in six months
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Internet and social media are key drivers for oSocial Media: A Game Changer for Innovation
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Develop the right conditions and framework
Be competitively unpredictable
Change how we innovate
Communities – new perception / apps?
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What’s in it for me?
Purpose is not defined
Too many digital visitors; few residents
No proven first-mover effect, more Qs than As
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Innovation (R&D, product & process development)In which ways has your organization benefited from the use of social media? (external focus)
Benefit todayNo benefit today, BUT future expectationsNo benefit today, AND no future expectationsDo not know
Increased feedback and inspiration to product- and process development with customers and external partners
Improved market insights, trends, technology development, competitor initiatives etc.
The open innovation process has a positive impact on the market – before marketing and sales
Improved access to cooperation with external innovation partners
Faster development cycles related to the development of new products and processes
Credit: SocialSemantic.eu
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Researchers
Communicators (writers, but not corp comm!)
Networkers and speakers (real world)
Digital natives
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www.hootsuite.com
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Identify your focus area, develop content strategy
Set up your platform and channels
Become a curator, start sharing
Track, improve, expand, experiment - iterate
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Direction, training, time – and courage to leave comfort zone, experiment, be visionary!
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Get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
Twitter: @lindegaard
Hey! Free books on 15inno.com!