oilpalm.wildasia.org rspo sccs market comms & claims professional training series sccs m4 may...
TRANSCRIPT
RSPO Rules on Market Claims & Communications
2011
1. Corporate Communicationa.General Rulesb.Corporate Communication
2. Product-related Communicationa.Product-related Communicationb.Supply-chain specific rulesc.Combined Supply-chain Systems
3. Use of Trademarka. Graphic Design Rulesb.Application Process
Overview
• Use of trademark and market communication
– control risk to reputation of certification
system and trademark• RSPO Trademark is licensed• Unauthorized use = breach of RSPO Code of
Conduct (unsubstantiated claims); or RSPO
can publish case or legal action.
RSPO members only can.. For Ordinary Member only: RSPO logo and
standard text “check our progress at
www.rspo.org” & link to member profile on
RSPO website. Display RSPO membership status (eg “RSPO
associate member”) Display RSPO website address (
www.rspo.org) State organizations support for RSPO work State organizations history with regards to
RSPO
Corporate communication
• Not use RSPO trademark logo• No misleading claims (eg. Membership implies
selling of RSPO-certified palm products)
www.rspo.org
Check our progress at www.rspo.org (ordinary members only)
Company X has been an active member of the RSPO since 2006. We have
participated actively in a number of working groups and have served on the
Executive Board for two terms (2006-2007 and 2009-2010).
WEBSITES, FLYERS, BROUCHURES, ANNUAL REPORTS, VIDEOS, ETC
Example: Corporate
Product Communication• In product-related communication, MEMBERS are allowed
to:
Refer to RSPO if communication materials verified during an audit (basis and conform to RSPO rules)
• The use of RSPO Trademark on product communication must acquire license from an RSPO Trademark licensing body
• Non-consumer facing communication: MEMBER allowed to state percentages of certified products acquired under various SC systems
Not on product
• In product-related communication: MEMBERS are
not allowed to:state RSPO membership statusstate RSPO membership status of suppliersUse other trademark or logo (Only RSPO
trademark logo for certified products!)Display RSPO corporate logo
• Is a member of Greenpalm• NO RSPO trademark• Only use of green palm logo• Written statement of support…”this
product contributes….”
On product comms. (B&C)
Overview
• At least 95% = RSPO certified and sourced• Trademark only where 95% via IP, SG or MB• Communication rules follow “less strict” SC
system ie IP>SG>MB>B&C
Combined SC systems% RSPO Certified Rules
IP + SG + B&C > 95% On product comm. allowed
IP + SG + MB > 95%On product communication and RSPO trademark (TM) allowed
Only IP &/or SG RSPO TM + “Certified” allowed
Only IP, SG &/or MB RSPO TM + “Mixed” allowed
B&C Greenpalm communication rules apply
Product X includes a palm-derived ingredient; 70% was
sourced under RSPO SG SCCS and 25% was sourced
under RSPO MB SCCS. Can the RSPO Trademark logo
be used? Which system applies?
Example 1
Product Y includes a palm-derived ingredient, 70% was
sourced under RSPO MB SCCS, 26% was sourced under
RSPO B&C SCCS and 4% was from non-RSPO sources.
Can the RSPO Trademark logo be used? Which system
applies?
Example 2
Overview
• Members can acquire trademark license at
company-level, or for individual markets,
branches or sites.• All applications for use of trademark can be
directed via http://betterpalmoil.org
Overview
• Cannot create own RSPO trademark logo• Cannot modify, alter, except resize RSPO
trademark logo• Only approved RSPO translated material can
be used. Request.• Cannot use logo for uncertified products.
Recap (1)
Three basic requirements for an RSPO member
to use the RSPO trademark:
At least >95% of all palm-derived components in
the product is RSPO certified (IP, SG, MB)
Granted with RSPO trademark license
Claims supported by SCCS audit
Recap (2)
Who cannot use the RSPO trademark:
Companies that are not members
of the RSPO
RSPO members using the Book & Claim supply
chain system
Conclusion
• For questions related to this document, use of
the trademark or to report misuse, please
contact [email protected]• RSPO Trademark microsite:
http://www.betterpalmoil.org/
Questions?Questions? E: [email protected]: [email protected]: oilpalm.wildasia.orgW: oilpalm.wildasia.org