ogilvyone tým 1 (barbora doleželová, jana pečivová)

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The NC collects stories and memories of everyday life from ordinary people to create the biggest archive of the small history. Unfortunately, they are not getting as many entries as they expected. Our challenge is to expand the number of contributors.

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Post on 17-Jul-2015

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The NC collects stories and memories of everyday life from ordinary people to create the biggest archive of the small history.

Unfortunately, they are not getting as many entries

as they expected.

Our challenge is to expand the number of contributors.

„ I don´t care about the past, I LIVE IN THE MOMENT.

I want to be remembered in the future.“

Lucie, 21StudentShe is self-confident, digi-savvy, likes to share things on social media about her life to become unforgettable.

TELL US YOUR STORY,MAKE HISTORY!Your story will not be

forgotten. Live forever!

On this exact bench a magical love story between

Lucie Svobodová and Jan Vomáčka began, when they had their first date on

25 September 2013.

Read more and share your story here:

commemorative plaque

story shared on the NC

commemorative plaque

once a month we pick the best story

reveal of first set of plaques

media support

facebook pageposts

paid ads

user-friendliereasier process

maparticles

interviews

#zapissedodejin#makinghistory

#nezapomenutelni#timeofmylife

mobile responsive web

easy upload

plaques

SUMMARYCHALLENGE get more contributors to www.narodnikronika.cz

TARGET AUDIENCE

15-30, tech-savvy, self-confident, be remembered

KEY MESSAGE TELL US YOUR STORY, MAKE HISTORY!

IDEA commemorative plaques – personal place

STRATEGY Through this idea, show the audience that their „small“ stories matter in the history. encourage them to share stories, reward chosen ones with personal plaques

MEDIA facebook, instagram, website, mobile, PR, outdoor

BUDGET 150 000 Kč