ogilvy earth ceo report

7/14/2019 Ogilvy Earth CEO Report

1/35

AA A / AA A

D: J 2010

A:

C

I H


2/35

A

CL

:

.

F . I

. F

.

.

E CL :

( )

$46.5 . A C

.

E E O P 68%

.

N

12 .

,

.

F ,

C

, CEO

: , ,

.


3/35

M

.

, ,

A

,

H C

/

E

C

,

.

.

.

61%

.

.

,

.

. H

.

E O .

, .


4/35

AB

A ............................................................... 2

D ............................................................... 2

P .......................... 2

P ........................ 3O ....................................................................................... 3

1 A A .......................................... 5

1.1 M ............................................................................ 5

1.2 ...................................................................................... 6

2 A ......................................... 10

2.1 C ............................... 10

2.2 K ................................................... 11

2.3 ? ................................................ 13

3 : & A ........................ 15

3.1 D .................................................... 15

3.2 ................................... 16

3.3 I ........ 18

4 B A ....................................................... 20

4.1 F ............................. 20

4.2 B ............................................... 21

4.3 A .......................................... 23

4.4 A ..................................................... 244.5 I ............................... 25

5 .................................. 27

5.1 I ..................... 27

5.2 P ..................................... 27

5.3 P .................................................... 28

5.4 I . 30

5.5 C ............................... 31

6 AA ................................................... 32

6.1 O ................................................................................ 32

6.2 K I ............................................................................... 32


5/35

1 1.1 I

CL

D , E

P.

,

.

.

I 80

15 J 2010. P C

A EEO

,

6

. . O

.

C

:

.

,

CL

.

A A

E E O

.

,

22 58 22

I H.

D

. H

EEO

.

.

220 EEO

80

,

.

20 30

.

(EEO)

J


6/35

1.2 1.2.1 P I M

1.2.2

Telephone27.5%

Online72.5%

38.0%

26%

12%11% 10.5%

3%

0%

5%

10%

15%

20%

25%

30%

35%

40%

M M OA, F F


7/35

1.2.3

1.2.4

21%

12.5%

7%

0%

5%

10%

15%

20%

25%

M C O & G F

M

1%

8%

0%

10%

20%

30%

40%

50%

60%

0-100 FTE 101-250 FTE

()

16%

9%

4%

5%

4%

2

& CC, P

M

18%

12%9%

5

251-500 FTE 501-1,000 FTE 1,001-1,500FTE

1,50

% 2%

A

1%

+ FTE


8/35

1.2.5

1.2.6 J

:

9 C E O

2 M D

3 C F O

2 E D ( ) 5 E D

;

1

.

9%

16%

10.5%

29%

35.5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Up to $100M $101M - $500M $501M - $1B $1B - $50B Prefer not to say


9/35

NB:

I

32%

CFO CEO/MD

,

OE

.

.

14%

50%

5%

E D O


10/35

2 A 2.1 CL

(73%)

(62%) (49%).

E (4%), CEO (5%)

(20%).

: ?

2.1.1 E 1,500

(76% . 49%) (58%

. 40.5%) 1,500 .

73%

63%

49%

35%

27%

23%20%

5% 4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Youroperations mgr

Yoursustainability

mgr

Youremployees

Your CFO Your Board Government Yourcustomers

Other CEOs Externalfinancialanalyst


11/35

2.1

C

A B

/

C

A

2.2

CFO (91%)

.

O

73%

63%

49%

35%

27%

23%

20%

5%

4%

(97%), (94%),

(87%)

(84%) (83%). M

(41%) CEO

?

(94%),

.


12/35

:

?

2.2

'

A

25% 62%

38% 59%

A B 53% 41%

55% 38%

C 54% 37%

/ 55% 29%

59% 24%

A 34% 7%

C 18% 1%

25%

38%

53%55% 54% 55%

59%

34%

18%

62%59%

41%38% 37%

29%

24%

7%

1%

0%

10%

20%

30%

40%

50%

60%

70%

Yoursustainability

mgr

Your mgr Your Board Employees Your CFO Yourcustomers

Government An externalfinancialanalyst

Other CEOs

Agree Strongly agree


13/35

2.3 CL

(5%),

CEO (1%).

:

2.3.1

B

12

(32% . 5%).

B

32%

36%

11%

26%

18%

16%

0%

5%

10%

15%

20%

25%

30%

35%

40%

CFO

P

?

(58%) (54%)

.

(3%)

?

(60%

(65% . 45%)

.

5%

9%

4%3%

18%

8% 8%

3%

B E G

A

P

:

12

. 45%)

3%

1%

O CEO


14/35

2.3

32% 26% 58%

36% 18% 54%

C 11% 16% 26%

A B 5% 18% 24%

/ 9% 8% 17%

4% 8% 12%

3% 3% 5%

A

0% 3% 3%

C 0% 1% 1%


15/35

3 3.1

L

(68%).

(51%).

B

(20%), (16%)

(9%).

:

?

3.1.1

B 1,500

(64% . 38%)

1,500 .

68%

61%

53%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Financial/costmanagement

Board interest The policyagenda of

government

and regulators(both state

and federal)

: & A

(61%),

( ) (53%)

:

(64% . 41%)

51%

46%

41%

36%

20%

Brandreputation

The views ofyour

employees

Publicreporting

requirements

The widercommunity

What otherbusinesseslike ours are

doing

T

C

16%

9%

he media The views ofbrokers andanalysts who

report on yourbusiness


16/35

C

,

(70% . 51%)

3.1

A

/ 68%

B 61%

( ) 53%

B 51%

46%

41%

36%

20%

16%

9%

3.2 CL

(92%)

.

A (32%) 51%

.


17/35

:

3.2.1

E

(95.5% . 65

(95.5% . 50%)

3.2.2

E

(90% . 65%).

(61.5% . 40

43%

49%

0%

10%

20%

30%

40%

50%

60%

is an ethicallyresponsible business

practice

is sogi

com

%)

(14%

:

1,500

.5%).

41% 42%

37% 35.5%

mething that coulde my business a

petitive advantage

enhances our corporateimage and brand

reputation

is prim

Agree Strongly agree

:

.

. 30%)

5%

7%

rily a complianceissue


18/35

3.2

3.3 A CL (54%)

. O 1%

21%

.

: ,

?

21%

54%

24%

1%

0%

10%

20%

30%

40%

50%

60%

Not an importantconsideration

One of manyconsiderations butothers are more

important

An importantconsideration but others

are equally important

The single mostimportant consideration

A

1% 0% 7% 43% 49%

1% 1% 18% 41% 37%

1% 0% 21% 42% 35.5%

11% 41% 17% 25% 7%


19/35

3.3.1 :

N

.

E

12

(40% . 4.5%).

3.3

A

24%

1%

4%

4%

1%


20/35

4 B A4.1 M

CL (72%): 10.5% ,

22% 39.5% . A

22% 5%

CL .

:

?

4.1.1 :C

CL

(45% . 30%).

10.5%

22%

39.5%

22%

5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

O O O E O


21/35

4.1

4.2 B O 12

64.5%

12 .

10.5%

22%

39.5%

22%

5%

CL

. J

. I

( 29%). A (2

%)


22/35

: 12 ,

?

4.2.1 :E

12

(45.5% . 30%) & D (45.5% . 10%)

.

4.2.2 :E 1,500

(49% . 19%) & D (46% . 30%)

1,500 .

1%

13%

8%5%

9%

64.5%

34%

29% 29% 28%

0%

10%

20%

30%

40%

50%

60%

70%

Investing in newcapital

infrastructure

Investing in newproducts

Investing in R&D Investing inimproving energy

efficiency

Investing in newmarkets

Not at all important Extremely important


23/35

4.2

&

4.3 A J CL

: A

I

47%

1%

13%

8%

5%

9%

(51%)

, 47%

1% ( )

.

?

I

51%

N

1%

64.5%

34%

29%

29%

28%


24/35

4.3.1 :E

(87.5% . 47%). C

*51% . 12.5%)

4.3

51%

47%

N 1%

4.4 A B $50

($46.5), 11% $5, 25% $5 $20, 23%

$21 $50, 11% $51 $100 16%

$100. O (15%)

.

: ?

11%

25%

23%

11%

16%15%

0%

5%

10%

15%

20%

25%

30%

Less than $5million

$5 million -$20 million



More than$100 million

Prefer not tosay


25/35

4.4.1 :

C

($21.3 . $48.6).

C 1,

4.4

$5

$5 $20

$21 $50

$51 $100

$100

A

4.5 68% CL

E O

00 ($51.8 . $40.7).

E

. 29%

, 3%

.

11%

25%

23%

11%

16%

15%

$46.5


26/35

:

,

?

4.5.1 :

E

12

(54.5% . 25%).

C

(70% . 45.5%).

4.5

68%

29%

3%

68%

N I

29%

N I

3%


27/35

5 5.1

.

E

.

5.2 M CL

CEDA (34%),

CEO

:

?

61%

47

0%

10%

20%

30%

40%

50%

60%

70%

Through anindustry

associationthat coversyour sector

In a sgro

(30%)

.

. E

(61%). J

(47%)

(45%).

AI

CEO (29%

(28%).

45%

34%

29%

allp

A short face toface meetingwith a seniorgovernment

official

An eventhosted by athird party

organisationlike the AICD

or CEDA

A small eventhosted by aCEO of a

company inyour sector

CD

28%

A largermeeting of

CEOs in yoursector


28/35

5.2.1 :

E

(13% .

49%)

(50% . 33%).

E

(59% . 35%) CEO

(41% . 20%).

5.2

61%

47%

A 45%

A AC

CA34%

A C 29%

A C 28%

5.3 A CL (33%)

E E O CO2, 18%

, 9% J . A (37%)

3%

.


29/35

:

C2

?

5.3.1 :

M

CO2: 62.5

.

E

12

25%)

. 27%).

5.3

C2

$

'

33%

0%

5%

10%

15%

20%

25%

30%

35%

40%

CO2e avoided

,

29%

CO2(45.5

33%

18%

9%

37%

3%

9%

18%

37%

J saved $ saved It makes nodifference to us

% .

(45%

3%

Don't know


30/35

5.4 J CL (49%)

41% 8%

. 18% 12%

7% 7% .

:

?

5.4.1 :

E

(62.5% . 13%).

5.4

7%

12%

26%

41%

8%

C' 7%

7%

12%

26%

41%

8%7%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Stronglyoppose

Oppose Neither supportnor oppose

Support Stronglysupport

Can't say


31/35

5.5 CL

.

:

5.5.1 :

E

(62% . 77%)

E

(

5.5

(75%)

?

64% . 92%).

75

25

Yes

75%

No

25%


32/35

6 AA 6.1 CEO ,

, :

I E E , , .

E E .

I

, , .

O , CEO , ,

.

6.2 6.2.1 .

12

, , . I

, ,

.

:

, ,

, CEO.

A, , : .

.

. ,

, .

A CEO E, G ,

( )

.


33/35

I

. O

. ,

,

.

6.2.2 I

CEO

E E

I :

A ,

, ,

,

,

/

C

O

.

,

,

, .

CEO

.

6.2.3

.

M

:

CL

, ,

12 ?

.

; , ,

. O

,

,

, ,

. O

.

,

:

,

, .

, ,

,

F

.

,

,

.

.

NGE


34/35

D EEO P,

, ,

.

B , : F , CEO , .

O

. A CEO :

, .

, . ,

, ,

. , .

CEO ,

68% EEO

. I , CEO

: ,

( ) .

6.2.4

, ,

.

I

?,

14 23 CEO ,

.

F : .

, ? ,

, , ,

. A CEO

:

.

F :

: C

. A : ,

,

.

.


35/35

F M:

.

6.2.5 CEO

CEO ,

,

A CEO :

.

I

,

.

61%

.

.

.

47% CL

. G CEO

.

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